Google Cloud Platform
With the Google Cloud Platform (GCP), you transform data into a competitive advantage. As a certified Google Cloud Partner, we advise you on licensing, conception, and implementation.
What is the Google Cloud Platform?
The Google Cloud Platform is an ecosystem of over 150 services that supports companies in storing, managing, and analyzing large amounts of data. Instead of working in data silos that hinder your work, you create a central infrastructure.
Overview of key Google Cloud technologies
BigQuery
Data Warehouse
BigQuery is a fully managed, serverless, and highly scalable cloud data warehouse from Google that enables fast, SQL-like queries and analysis of petabytes of data.
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BigQuery
You gain a 360-degree view of your customers and understand the entire customer journey.
What we implement for you
We consolidate your data from CRM, analytics, and advertising platforms into a central marketing data warehouse or a customer data platform (CDP).
Vertex AI
AI via API
Google Cloud’s machine learning platform, which allows AI applications to be created, trained, and managed faster.
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Vertex AI
You target your audiences more precisely, increase the efficiency of your campaigns, and act proactively instead of reactively.
What we implement for you
We develop machine learning models to predict purchase probabilities, segment customer groups, or personalize content.
Cloud Functions & Server-Side GTM
Automate workflows
Google Cloud Functions is an event-driven, serverless compute platform.
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Cloud Functions & Server-Side GTM
You become independent of third-party cookies and ensure the quality of your data for privacy-compliant analysis.
What we implement for you
We build a future-proof first-party data strategy and automate your data workflows, for example, through server-side tracking.
Looker Studio
All data at a glance
Looker Studio is a free tool from Google for easily creating interactive reports and dashboards.
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Looker Studio
You always have your most important KPIs in view and can demonstrate the success of your measures transparently and convincingly at any time.
What we implement for you
We transform complex data into understandable, interactive dashboards and reports tailored to the needs of your stakeholders.
Your advantage with e-dialog
We know that you need external partners you can rely on in the long term. Our expertise lies exactly at the intersection of data, technology, and strategy.
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Certified expertise
We are a certified Google Cloud Partner and official reseller of the Google Marketing and Google Cloud Platform. Our team holds Google’s highest technical distinction, the “Marketing Analytics” specialization. Only 26 companies worldwide carry this seal, which confirms our deep expertise and successful projects.
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Experience that makes the difference
For over 20 years, we have lived for data-driven marketing. With more than 100 experts in Vienna, Berlin, Zurich, and Munich, we have supported countless companies in breaking down their data silos and taking their performance to a new level.
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Holistic solutions for your measurable success
We do not view the Google Cloud Platform in isolation, but as a central component of your digital strategy.
FAQ: Frequently asked questions about the Google Cloud Platform
What is the Google Cloud Platform (GCP)?
The GCP is a collection of over 150 cloud computing services from Google. It is particularly relevant for marketing as it offers extremely powerful tools for storing, analyzing, and activating large amounts of data – from website analysis to complex AI applications.
Why should we as a marketing team rely on the GCP?
The GCP allows you to bundle all your data in one place and use it for analysis and campaigns. You can better understand customer behavior, control campaigns more precisely, and measure the success of your measures exactly. This strengthens your position within the company and secures your budgets.
What is the difference between the Google Cloud Platform, AWS, and Azure?
The Google Cloud Platform, Amazon Web Services (AWS), and Microsoft Azure are the three largest providers of cloud services. All offer similar core functions such as storage, database functions, and machine learning. The GCP is particularly distinguished by its strength in data analysis, AI, and machine learning – technologies that stem directly from Google’s years of experience with its own products. We help you find the best solution for your individual requirements.
Can the GCP also be used by small and medium-sized enterprises?
Absolutely. The GCP offers flexible pricing models and is extremely scalable. This means you can start small and adapt the services to your growth at any time. We accompany you from the initial idea to full implementation and ensure that your budget is used efficiently.
Is the Google Cloud Platform too technical for a marketing team?
The GCP is technically complex, but that’s exactly where we come in. We are the translators and implementation partners. We design and implement the right solutions for you so that you can focus on using the data. You get a setup that is easy to use and brings you real added value without having to become a cloud architect yourself.