Brand Awareness: visibility for your brand
No awareness, no performance. We develop branding campaigns that not only generate reach, but also anchor your brand in the minds of your target audience for the long term.
Why is brand awareness crucial to your success?
High brand awareness leads to greater trust among potential customers, improves the efficiency of your performance campaigns, and promotes long-term brand loyalty. In a digital world full of options, a strong, visible brand is not a “nice-to-have” but a decisive competitive advantage that directly supports your business goals.
Photo: YvonneFetz_StudioF
How we make brand success tangible for you
Branding campaigns are often considered difficult to measure, and their contribution to success unclear. We want to change that. For us, brand awareness is not a vague goal, but a discipline that can be planned, with success that can be expressed in numbers.
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Strategy, creative & media from a single source:
Our experts from all disciplines work together. The result is a holistic campaign concept in which the creative message, media delivery, and analytical optimisation are perfectly aligned to achieve maximum impact.
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Measurability as the top principle:
We provide clear proof of your campaign’s success. Using established methods such as brand lift studies, detailed reach analyses, and clean tracking setups, we make the impact of your branding measures transparent and easy to understand. This gives you evidence that your marketing budget is being used effectively.
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Full-funnel approach for sustainable impact:
We take awareness one step further. Our campaigns are designed not only to increase brand awareness, but also to build valuable audience pools for subsequent performance campaigns—powering your entire marketing funnel.
Cross-media implementation with expert know-how
We cover the full spectrum of digital channels and know how to combine them for maximum brand impact.
Programmatic Advertising
Precise delivery of display, video & audio ads in premium environments.
Social Media Ads
A strong presence on platforms such as Meta (incl. Advantage+), TikTok, or LinkedIn.
YouTube & Video
Video campaigns that tell stories and stay memorable.
Connected TV (CTV)
All the benefits of TV advertising, combined with the strengths of digital marketing.
Digital Out of Home (DOOH)
Digital billboards—programmatically bookable and dynamically playable for maximum attention in public spaces.
FAQ: Frequently Asked Questions
How can the success of brand awareness campaigns be measured in concrete terms?
In addition to classic metrics such as reach and frequency, we primarily use lift studies (e.g. brand or search lift). These measure—via surveys in a test and control group—how the campaign has affected, for example, ad recall, purchase intent, or search behaviour. This provides you with solid evidence of your campaign’s ROI. Marketing Mix Modelling (MMM) can also demonstrate the incremental effect of branding campaigns and help you allocate budgets even more effectively in the future.
Are branding campaigns worthwhile even if I want to generate sales quickly?
Absolutely. Brand awareness is the foundation for future success. A strong brand builds trust and reduces performance marketing costs in the long term, as users are more likely to buy from brands they know. In addition, we use the data and audiences gained through branding campaigns to make future sales campaigns more efficient and more accurate. In full-funnel campaigns, branding and performance can be combined perfectly.
Which channel is best for increasing brand awareness?
There is no single “best” channel. The optimal mix depends on your target audience, your message, and your goals. In most cases, a cross-media approach is the most effective—for example, combining YouTube’s broad reach with the precise targeting of programmatic advertising and the high engagement on social media. Our experts will develop the strategy that best fits your goals.
