7 Absolute 8222must Haves8220 In Email Marketing
Management Summary
Email Marketing Starter Kit: 7 Must-Haves
First the obligation, then the choice – this saying also applies to email marketing. You should urgently take the following seven points to heart before you make a big splash in the newsletter & Get into the mailing business.
1. Strategy & conception
Just send all the information I have available to all the email addresses I have for potential customers and be happy with that? That is not our claim and it should not be that for you either. You should be clear about whether what you are sending out is relevant to your target group, what you actually want to achieve with it, and much more.
There is therefore no way around a clear strategy in email marketing!
2. Address generation & clean data
A well-maintained address pool is key. O in email marketing!Incorrect or even missing salutations in the greeting line make a bad first impression.
Also check the email addresses in your address pool for logically incorrect email addresses. Your bounce rate will thank you. Especially when your recipients and customers register via a form on your website, there are often typos and incorrect spellings that you can easily identify.
Have you already collected enough email addresses to get started with email marketing? How many addresses are actually enough? Don’t rest on your laurels. Continually collect addresses from interested parties and actively offer the option to subscribe to a newsletter, for example via oneOpt-in layeron your website.
3. Design for desktop & mobile devices
A professional appearance and a clean appearance give your mailing a serious touch. If a mailing looks professional and well-groomed, that’s half the battle. Equally important is a so-called responsive design, i.e. a design that works on desktops and mobile devices.
4. Personal approach
What do you tend to read? A message that is obviously going to hundreds of recipients or one that appears to be addressed to you personally?
To give your mailing a more personal character, it is important to address the reader by name. Therefore, don’t just write “Hello” as a greeting to Mr. Müller, but rather “Dear Mr. Müller” –personalized mailingsworks!
5. System mailings
Some automated mailings are a basic requirement to start email marketing. The automated mailings after subscribing to the newsletter are a must: greet a newly registered subscriber with a nice welcome email or send them the last newsletter sent out.
6. Opt-out option
By law, every recipient of your newsletter/mailing must have the opportunity to unsubscribe from your service at any time. Therefore: Provide a link in every newsletter/mailing, by clicking on which the user can easily unsubscribe from your recipient lists.
7. Tool statistics + tracking in the web analysis tool
If you don’t look at the statistics after sending a newsletter/mailing, please feel reprimanded now. ;-) Without knowing whether the opening rates were good and which links were clicked most often this time, you cannot draw any conclusions for future mailings, such as:
– Does one subject work better than another?
– Which topics are well/badly received by readers?
– Is my newsletter more likely to be opened in the morning or evening?
If you don’t yet have an email marketing tool in your company, first think about where you want to go in email marketing in the next few years. If you want to expand your activities in this area, then you should choose a tool that will continue to meet your needs in the future. Don’t you know what’s actually possible these days? We have the most important onesTips for choosing an email marketing toolsummarized.
In many cases it is possible to get even more out of it and thus reach your recipients in the best possible way.
