Data Studio Quick 038 Create Easy Clear Dashboards
Management Summary
Merge, visualize, better understand and share data
With Google Analytics you can collect a wealth of data – but there is often a lack of know-how and time to interpret it. The solution (provided by Google itself) is Data Studio. With the data management tool, data from different sources can be combined and visualized in clear, shareable and dynamic reports.
As part of the Google Analytics 360 Suite, Data Studio is the “icing on the cake” for merging and visualizing all data.
Data Studio Reports offer several advantages because they are:
- easy to understand
- easy to share
- dynamic
- customizable
Below is a brief insight into itWorkflow and the possibilities of Data Studio.
Step 1: Merge data
One of the best features of Data Studio is theSupport for different data sources. In addition to analytics data, data from Adwords or DoubleClick, for example, can also be taken into account and combined in the dashboards. The data combination results in new insights that might have remained hidden “only” with analytics. Data sources for which there are no native connectors (yet) can also be integrated via Google Spreadsheets.
Video instructions for adding data sources can be found here:
https://www.youtube.com/watch?v=knrkCB6SrJM
It is also worth mentioning thatall reports dynamicallyare. If there is an update in the data source, the report is automatically adjusted → perfect for regular reporting.
Step 2: Create dashboards
Whether bar charts, pie charts, line charts, maps or tables: Data Studio has themnumerous possibilitiesto visualize data.
But that’s not all – the dashboards can also be personalized. Colors and fonts can beAdapt to the respective corporate design. It is also possible to add the company logo or other image files.
Here is an example dashboard for oursGoogle Analytics Conference:
Step 3: Share reports
Analogous to other Google documents such as Docs and Spreadsheet can alsoShare Data Studio reports with just a few clicksbecome. Customers and colleagues can easily access the report.
There is thisdifferent rightsfor users to whom the report is released: From pure reading rights to comment rights to editing and adding new shares.
Conclusion
Anyone who has ever had to present to customers or the boss knows: good graphics help enormously! With Data Studio you can quickly and easily create clear dashboards that take different data sources into account. Individual design adjustments are also possible. Due to its user-friendliness, Data Studio is a real alternative to “large” visualization tools such as Tableau or Klipfolio, especially for SMEs.
Do you need help creating your reports?
Ask us! We are Data Studio certified and will be happy to help you upload data, configure your charts or share settings.
