Programmatic Video Inventory In Austria 8211 What Gives8217s
Management Summary
The booking options are now diverse – so let’s take a look at how much video inventory is available in Austria via Open Auction in the RTB. In addition, there are of course private deals with a number of publishers and of course the entire YouTube inventory (at least if you have DoubleClick as a DSP).
Programmatic booking enables efficient and data-driven delivery – and, by the way, the same, diverse targeting options as for display ads.
But what is the composition of the open inventory available in this country? Which environments and ad positions are available? This article is intended to clarify this.
Video inventory – bookable formats
Video ads can be played out in different environments, which can be specifically included or excluded in the targeting:
Potential impressions by environment
The following graphic shows which of these environments has the most potential for impressions:
Most impressions are available via desktop web, mobile app/web and mobile app interstitial.
Pre-roll ads dominate
The majority of the available ad positions are available as pre-roll; the exact breakdown is illustrated in the following table:
The individual positions can be included or excluded in the targeting. For a strong branding effect, it makes sense to bid on the available pre- or mid-roll inventory.
Conclusion
There is the most inventory available for desktop, mobile app and web.
Video ads show their strengths especially in the upper funnel – this is extremely possible with the available inventory and should be used intensively!
As always, it depends on a good data strategy, control and optimization.
