Audiences In The Google Display Network
Management Summary
Show your ads based on predefined interest categories. These categories or target groups are formed by Google based on the search behavior of individual users. Depending on your search behavior or life situation, different interest categories may be relevant over time. Travel advertising, for example for those interested in traveling, sounds extremely banal, but this type of display and video advertising can be extremely relevant for the selected target group. In the comprehensive display targeting guide we present various options and below you will receive an overview of the selection options in the areas of target group characteristics, target group with common interests, in-market audiences and life events.
Characteristics of the target group
Parental status
- Parents
- Parents with children up to one year old
- Parents of small children
- Parents with children aged 6 to 12
- Parents with children aged 13 to 17
Marital status
- single
- In a relationship
- Married
Education
- Current students
- Highest educational qualification
- Completion of secondary school
- Bachelor’s degree
- Advanced university degree
Home ownership status
- Renter
- Homeowner
Target groups with common interests
Banking and financing
- Eager investors
Beauty and wellness
- Visits salons regularly
- Beauty experts
Vehicles and transportation
- Car lover
House and garden
- Hobbyists and do-it-yourselfers
- Home decor lover
Hobby and lifestyle
- Adrenaline junkies
- Regularly attends live events
- Family people
- Business people
- Amateur photographers
- Art and theater lover
- fashionistas
- night owls
- Outdoor lover
- Animal lovers
- Dog lovers
- Cat lovers
- Environmental and nature enthusiasts
Cook and enjoy
- Fast food fans
- gourmet
- Cooking enthusiasts
- 30 Minute Cooks
- Amateur chefs
- Regular cafe visitors
- Dines out regularly
- Restaurants by meal
- Eats breakfast out regularly
- Eats dinner out regularly
- Eats lunch out regularly
- Restaurants by meal
Media and entertainment
- Book lover
- Fans of comics and animated films
- TV fans
- Fans of family television
- TV drama fans
- TV comedy fans
- Fans of science fiction and fantasy television shows
- Fans of TV documentaries and non-fiction films
- Game, reality and talk show fans
- Film fans
- Action and adventure film fans
- Family film fans
- Fans of romantic and dramatic films
- Film comedy fans
- Horror film fans
- Science fiction and fantasy film fans
- Gamers
- Fans of adventure and strategy games
- Action game fans
- Fans of driving and racing games
- Fans of role-playing games
- Fans of shooter games
- Fans of sports games
- Recreational and casual gamers
- Hardcore gamer
- Music lover
- Little seer
News and Politics
- Avid news readers
- Avid readers of political news
- Avid readers of local news
- Avid readers of news from around the world
- Avid readers of business news
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- Fans of female-specific media
- Fans of male-specific media
- Fans of gossip news
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Travel
- Business travelers
- Travel enthusiasts
- Family vacationers
- Luxury travelers
- Ski vacationers
- Beach vacationers
Shoppers
- Shoppers by store type
- General store visitors
- Grocery store visitors
- Visitors to hypermarkets
- Visitors to department stores
- Luxury item buyer
- Price conscious buyers
- Bargain hunters
- Frequent buyer
Sports and fitness
- Health and fitness trailer
- Sports fans
- American football fans
- Baseball fans
- Basketball fans
- Boating and sailing enthusiasts
- Ice hockey fans
- Football fans
- Golf enthusiasts
- Martial arts and wrestling fans
- Running enthusiasts
- Motorsport fans
- Racquetball fans
- Cycling enthusiasts
- Swimming enthusiasts
- Ski enthusiasts
- Tennis fans
- Water sports enthusiasts
- Winter sports fans
technology
- Mobile fans
- Social media fans
- Tech geeks
In-Market Audiences
Baby and children’s items
- Baby and children’s clothing
- Baby and toddler clothing
- Children’s clothing
- Baby and toddler food
- baby food
- Meals for toddlers
- Buggies and strollers
- Child car seats
- Child care and education
- Early education
- Child care
- Toys and games
- Diapers and baby care
Education
- Study abroad programs
- Foreign language lessons
- Primary and secondary schools
- Exam preparation and tutorials
- Second educational opportunity
- Business management training
- Cosmetics education and training
- Technical training
Computers and peripherals
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- computer
- Desktop computer
- Laptops and notebooks
- Tablets and ultraportable devices
- Computer accessories and components
- RAM and mass storage
- Computer screens
- Printers, scanners and fax machines
- Dating services
- Entrance tickets
- Tickets for sporting events
- Tickets for performing arts events
- Concert and music festival tickets
- computer
Vehicles
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- Vehicles (other)
- Bicycles and accessories
- Commercial vehicles
- Watercraft
- Caravans and mobile homes
- Automotive spare parts and accessories
- Car brakes
- Electronic components for vehicles
- Vehicle batteries
- Automotive spare parts (tuning and aftermarket)
- Automotive spare parts and accessories (interior)
- Engines and transmissions
- Wheels and tires
- Car repair shops
- Car window repair and replacement glazing
- Brake service and repair
- Transmission repair
- Body and collision repair
- Oil change
- Motor vehicles
- Motor vehicles (used)
- Motor vehicles (by brand)
- Acura
- Alfa Romeo
- Audi
- BMW
- Buick
- Cadillac
- Chevrolet
- Chrysler
- Citroën
- Dodge
- Fiat
- ford
- GMC
- Honda
- Hyundai
- Infiniti
- Isuzu
- jaguar
- jeep
- Kia
- Land Rover
- Lexus
- Lincoln
- Maserati
- Mazda
- Mercedes Benz
- Mini
- Mitsubishi
- Nissan
- Peugeot
- Porsche
- Ram Trucks
- Renault
- SEAT
- Scion
- Subaru
- Suzuki
- Tesla Motors
- Toyota
- Vauxhall Opel
- Volkswagen
- Volvo
- Motor vehicles (new)
- Motor vehicles (by type)
- Convertibles
- Convertibles (used)
- Convertibles (new)
- Coupes
- Coupés (used)
- Coupes (new)
- Crossover models
- Crossover models (used)
- Crossover models (new)
- Diesel vehicles
- Diesel vehicles (new)
- Diesel vehicles (used)
- Compact class vehicles
- Compact class vehicles (new)
- Compact class vehicles (used)
- Hatchback vehicles
- Vehicles with hatchbacks (new)
- Vehicles with hatchbacks (used)
- Off-road vehicles
- Off-road vehicles (new)
- Off-road vehicles (used)
- Hybrid vehicles and alternative drives
- Hybrid vehicles and alternative drives (new)
- Hybrid vehicles and alternative drives (used)
- Small and micro cars
- Small and micro cars (new)
- Small and micro cars (used)
- pickup truck
- Small van (used)
- Small van (new)
- Station wagons (used)
- Station wagons (new)
- Light motorcycles
- Light motorcycles (used)
- Light motorcycles (new) station wagons
- Limousines
- Limousines (used)
- Limousines (new)
- Luxury vehicles
- Luxury vehicles (used)
- Luxury vehicles (new)
- Motorcycles
- Motorcycles (used)
- Motorcycles (new)
- Classic cars
- SUVs
- SUVs (used)
- SUVs (new)
- Sports car
- Sports car (used)
- Sports car (new)
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- Vans and minivans (used)
- Vans and minivans (new)Vans and minivans
- Convertibles
- Vehicles (other)
Financial service providers
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- Banking services
- Giro and checking services
- Savings accounts
- Financial planning
- Estate planning
- Retirement planning
- Credits and loans
- Car loan
- Mortgages
- Mortgage loan
- Mortgage financing
- Real Estate Loan
- Credit cards
- Personal Loan
- Student loans
- Business Loan
- Business and credit reporting agencies
- Tax advice
- Insurance
- Car insurance
- health insurance
- Life insurance
- Travel insurance
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- Homeowners insurance
- Investment services
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- Banking services
Gifts and occasions
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- Flowers
- Photo & Video Services
- Event photographers and photo studios
- Photo printing
- Gift baskets
- Wedding planning
- Party supplies and planning
- Event planning
- Party supplies
- Personalized gifts
- Holiday and seasonal items
- Halloween items and jewelry
- Valentine’s Day items and jewelry
- Christmas items and decorations
Business Services
- Office supplies
- Office furniture
- Payment processing and commerce services
- Printing and copying services for businesses
- Financial services for companies
- Payroll
- Business technology
- Network systems and services
- Host data and cloud storage
- Network and corporate security
- Network devices and virtualization
- Network management
- Enterprise software
- CRM solutions
- ERP solutions
- Helpdesk and customer support solutions
- Collaboration and conferencing tools
- Web Services
- Domain registration
- Web design and development
- Web hosting
- Network systems and services
- Planning corporate events
- Advertising and marketing
- SEO and SEM services
- Temporary employment agencies and recruitment agencies
Gifts and occasions
- Flowers
- Photo & Video Services
- Event photographers and photo studios
- Photo printing
- Gift baskets
- Wedding planning
- Party supplies and planning
- Event planning
- Party supplies
- Personalized gifts
- Holiday and seasonal items
- Halloween items and jewelry
- Valentine’s Day items and jewelry
- Christmas items and decorations
Business Services
- Office supplies
- Office furniture
- Payment processing and commerce services
- Printing and copying services for businesses
- Financial services for companies
- Payroll
- Business technology
- Network systems and services
- Host data and cloud storage
- Network and corporate security
- Network devices and virtualization
- Network management
- Enterprise software
- CRM solutions
- ERP solutions
- Helpdesk and customer support solutions
- Collaboration and conferencing tools
- Web Services
- Domain registration
- Web design and development
- Web hosting
- Network systems and services
- Planning corporate events
- Advertising and marketing
- SEO and SEM services
- Temporary employment agencies and recruitment agencies
Home and garden
- Alarm systems and security systems
- Services for home and garden
- Home and garden
- Alarm systems and security systems
- Services for home and garden
- architecture
- Construction and renovation
- flooring
- Installation of doors and windows
- Electrics
- Real estate appraisal
- Interior fittings and furnishings
- Exterminator
- Plumbing
- Landscaping
- Painting work
- Cleaning for private households
- Locksmith work
- Laying carpets
- canopy
- Furnishings
- Storage and shelving for private households
- Home office
- nursery
- kitchen and dining room
- bedroom
- Living room
- household appliances
- Dishwashers
- Stoves and ovens
- Small appliances
- Juicers and blenders
- Coffee and espresso machines
- mixer
- Refrigerators
- microwave ovens
- Vacuum cleaner
- Washing machines and dryers
- DIY
- floor coverings
- Colors
- Plumbing supplies
- Kitchen and bathroom cabinets
- Kitchen and vanity tops
- Tools
- Interior decoration
- Curtains, curtains, blinds and shutters
- Fireplaces
- Lamps and lights
- Rugs and carpets
- Outdoor products
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- Garden and outdoor furniture
- Grilling
- Pools and baths
- mowing machine
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property
- Commercial real estate
- Commercial properties (for sale)
- Commercial properties (for rent)
- Relocations
- Residential real estate
- Purchase objects
- Houses (for sale)
- Apartments (for sale)
- Rental properties
- Houses (for rent)
- Apartments (for rent)
- Purchase objects
Beauty care products and services
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- Bath and body care products
- Tanning and sun protection products
- Facial care products
- Hair care products
- Cosmetic items
- Perfumes and fragrances
- Wellness and beauty treatments
Travel
- Car rental
- Bus and train travel
- Air travel
- Hotels and accommodations
- Holiday apartments and houses
- Cruises
- Travel by destination
- Travel to the Middle East and Africa
- Travel to Lebanon
- Traveling to the United Arab Emirates
- Travel to Abu Dhabi
- Travel to Dubai
- Travel to Doha
- Travel to Jeddah
- Travel to Israel
- Travel to Jordan
- Travel to Kenya
- Travel to Kuwait
- Travel to Morocco
- Travel to Riyadh
- Travel to South Africa
- Travel to Johannesburg
- Travel to Cape Town
- Travel to Tehran
- Travel to Egypt
- Traveling to the Asia-Pacific region
- Travel to the Philippines
- Travel to Australia
- Travel to Brisbane
- Travel to Melbourne
- Travel to Perth
- Travel to Sydney
- Travel to China
- Travel to Chengdu
- Travel to Guangzhou
- Travel to Beijing
- Travel to Shanghai
- Travel to Hong Kong
- Travel to India
- Travel to Ahmedabad
- Traveling to Bangalore
- Travel to Chennai
- Travel to Delhi
- Travel to Goa
- Traveling to Hyderabad
- Travel to Jaipur
- Travel to Calcutta
- Travel to Kochi
- Travel to Mumbai
- Travel to Pune
- Travel to Indonesia
- Travel to Bali
- Travel to Bandung
- Traveling to Jakarta
- Travel to Japan
- Travel to Fukuoka
- Travel to Kyoto-Osaka-Kobe
- Travel to Nagoya
- Travel to Okinawa
- Travel to Sapporo
- Travel to Tokyo
- Travel to Malaysia
- Travel to Kuala Lumpur
- Travel to Penang
- Travel to Nepal
- Travel to New Zealand
- Travel to Seoul
- Travel to Singapore
- Travel to Sri Lanka
- Travel to Taipei
- Travel to Thailand
- Travel to Bangkok
- Travel to Chiang Mai
- Travel to Phuket
- Travel to Vietnam
- Travel to Hanoi
- Travel to Ho Chi Minh City
- Travel to Europe
- Travel to Switzerland
- Travel to Geneva
- Travel to Zurich
- Travel to Turkey
- Travel to Ankara
- Travel to Antalya
- Travel to Istanbul
- Travel to Izmir
- Travel to Amsterdam
- Travel to Brussels
- Travel to Germany
- Travel to Berlin
- Travel to Düsseldorf
- Travel to Frankfurt
- Travel to Hamburg
- Travel to Cologne
- Travel to Munich
- Travel to Stuttgart
- Travel to Denmark
- Travel to Copenhagen
- Travel to France
- Travel to Bordeaux
- Travel to Lyon
- Travel to Marseilles
- Travel to Nice
- Travel to Paris
- Travel to Toulouse
- Travel to Greece
- Travel to Great Britain
- Travel to Birmingham
- Travel to Edinburgh
- Travel to Glasgow
- Travel to London
- Travel to Manchester
- Travel to Helsinki
- Travel to Ireland
- Travel to Dublin
- Travel to Iceland
- Travel to Italy
- Travel to Bologna
- Travel to Milan
- Travel to Naples
- Travel to Rome
- Travel to Sicily
- Travel to Venice
- Travel to Kyiv
- Travel to Croatia
- Travel to Malta
- Travel to Moscow
- Travel to Oslo
- Travel to Poland
- Travel to Krakow
- Travel to Warsaw
- Travel to Portugal
- Travel to Faro
- Travel to Lisbon
- Travel to Porto
- Travel to Prague
- Travel to Romania
- Travel to Saint Petersburg
- Travel to Sweden
- Travel to Stockholm
- Travel to Sofia
- Travel to Spain
- Travel to the Balearic Islands
- Travel to the Canary Islands
- Travel to Alicante
- Travel to Barcelona
- Travel to Bilbao
- Travel to Cordoba
- Travel to Granada
- Travel to Malaga
- Travel to Seville
- Travel to Valencia
- Travel to Hungary
- Travel to Budapest
- Travel to Vienna
- Travel to Switzerland
- Travel to Latin America
- Travel to the Caribbean
- Travel to Bogota
- Travel to Brazil
- Travel to Buenos Aires
- Travel to Costa Rica
- Travel to Guatemala
- Travel to Lima
- Travel to Mexico
- Travel to Acapulco
- Trips to Cancun and Playa del Carmen
- Travel to Guadalajara
- Travel to Los Cabos
- Travel to Mexico City
- Travel to Monterrey
- Travel to Vallarta
- Travel to Panama
- Travel to Santiago
- Travel to North America
- Travel to the USA
- Traveling to the Buffalo-Rochester area
- Traveling to the Norfolk-Virginia Beach area
- Traveling to the Raleigh-Durham area
- Travel to Alaska
- Traveling to Albuquerque
- Travel to Atlanta
- Travel to Austin
- Travel to Baltimore
- Travel to Birmingham, Alabama
- Travel to Boston
- Travel to Charleston, South Carolina
- Travel to Charlotte
- Travel to Chicago
- Travel to Cincinnati
- Travel to Cleveland
- Travel to Columbus
- Travel to Dallas-Fort Worth
- Travel to Denver
- Travel to Detroit
- Travel to Florida
- Travel to Canada
- Travel to Calgary
- Travel to Montreal
- Travel to Ottawa
- Travel to Toronto
- Travel to Vancouver
- Travel to the USA
- Travel to the Middle East and Africa
software
- Antivirus and security software
- Audio. and music software
- Design software
- Photo software
- Drawing and animation software
- Tax and accounting software
- Business and productivity software
- Video software
Sports and fitness
- Fitness products and services
- Fitness classes and personal fitness trainers
- Gyms and sports clubs
- Sports equipment
- Outdoor equipment for sports and leisure
- fishing equipment
- Camping and hiking equipment
- Sporting goods
- Golf equipment
- Winter sports equipment and accessories
Job market
- Temporary and seasonal work
- Accounting and financial activities
- Office and administrative activities
- Executive and management activities
- IT and technical jobs
- Career Counseling Services
- Resumes and portfolios
- teaching activities
- Internships
- Positions in the field of health and medicine
- Retail jobs
- Legal positions
- Public service positions
- Sales and marketing positions
telecommunications
- Internet provider
- Cable and satellite providers
- Mobile operator
Consumer electronics
- Audio
- Speakers
- Musician and DJ equipment
- Stereo systems
- camcorder
- TV sets
- Home theater systems
- Cameras
- Digital SLR cameras
- Camera lenses
- Mobile phones
- Game consoles
- Nintendo game consoles
- Sony PlayStation
- Xbox
Life events
Buying a house or apartment
- Upcoming house or apartment purchase
- Recently bought a house or apartment
University degree
- Graduation is imminent
- Recently acquired university degree
Wedding
- Wedding is coming up
- Recently married
Job change
- Recently started a new job
- Starting a new job soon
New pet
- Get a cat soon
- Get a dog soon
- Recently acquired a cat
- Recently acquired a dog
Renovation of the house or apartment
- House or apartment recently renovated
- Renovating your house or apartment soon
retirement
- Recently retired
- Retiring soon
Relocation
- Moving is imminent
- Recently moved
Starting a business
- Start a business soon
- Recently started a company
