Google Tag Manager 360 Vs Google Tag Manager Free Version
Management Summary
Only GTM 360 offers these functions
Unlimited number of workspaces
With the help of workspaces, different users of the GTM can make changes independently of each other and publish them. This reduces the likelihood that unfinished changes will be accidentally published by another colleague.
Approval process
The approval process within GTM 360 is used so that, for example, a marketing user can send the changes made to an IT colleague for approval. This person can then accept and publish the changes or make adjustments if necessary.
Container zones
Using zones, several GTM containers can be integrated into a website. This allows more complex tracking requirements to be implemented (e.g.: different containers for different departments, etc.).
Service Level Agreement (SLA)
In addition, Google only offers appropriate support and a service in the 360 version of Google Tag Manager Level agreement.
The most important differences at a glance
| Feature | GTM 360 | GTM free |
|---|---|---|
| Number of work areas | unlimited | 3 |
| Approval process | exists | not present |
| Zones | present | not present |
| Service Level Agreement | present | not present |
What’s Next
The functions of Google Tag Manager 360 are constantly being expanded and made even more comprehensive. Our e-dialog web analysis experts test new features immediately after their release and provide information about innovations and changes in our blog.
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