Tobias Kellner promoted to Director at e-dialog
e-dialog focuses on AI and continues to expand the Cloud & Data Science division
Just under two years after joining the company, Tobias Kellner has been promoted to Director Cloud & Data Science at e-dialog. The 37-year-old Munich native leads a twelve-person team that develops tailored marketing solutions for companies based on AI and cloud technologies. Previously, Kellner headed Marketing Tech & Analytics at the car-sharing provider Share Now.
Cloud & Data Science is an area we are continuously expanding—because we are convinced that measurable success in digital marketing often requires tailored technical solutions. With his passion for data and technology, Tobias Kellner has taken his team—and therefore e-dialog—a major step forward, especially in the area of AI.
In recent months, Kellner’s team has launched several innovations based on cloud technologies, machine learning, and AI. One of these is the Budget Recommendation Engine BREE, which allocates media budgets based on existing campaign data and forecasts their success. This is complemented by projects in the field of generative AI, where, for example, product texts, images, and videos are generated for e-commerce platforms.
Time and again, we succeed in surprising clients with what is already possible with AI today. And when this technology is backed by my team’s combined data expertise and implementation capabilities, we can often deliver solutions in a short time that were previously simply unthinkable.
As a sales and implementation partner of the Google Cloud Platform, e-dialog delivers projects using technologies such as Vertex AI for search and recommendations on large web portals, Imagen 3 and Veo 2 for image and video generation, or Gemini for text generation and chatbots. In addition, Kellner’s team designs and implements solutions that break down data silos and enable data-driven decisions in marketing, such as Customer Data Platforms.
Photo credit: Katharina Schiffl
