Playbook Programmatic Campaigns with Google Display & Video 360
Download Whitepaper for FreeReceive new whitepapers and updates on digital marketing topics with our newsletter
Subscribe to NewsletterProgrammatic Advertising is here to stay and has now made its way into almost every media mix. However, simply having a DSP license does not automatically mean you are doing Programmatic effectively, which is why there can be significant differences in campaign delivery quality.
We’ve seen it all! e-dialog draws on many years of experience in what is arguably the most exciting area of data-driven advertising. We have compiled our insights from countless campaigns, optimizations, and reporting with Google Display & Video 360 into a whitepaper designed to serve as a starting guide and reference for Programmatic Advertising and campaigns with Google Display & Video 360.
The whitepaper includes:
- What is Programmatic Marketing, Programmatic Advertising, and Programmatic Buying
- Google Ads or Google DV360 – who, when, what? – Detailed matrix covering inventory, creatives, bidding & targeting, data & audiences, analysis and reporting, special features, costs & budget
- Audience Management
- The most important KPIs for Programmatic Marketing
- Online Targeting Compendium for Real Time Bidding
- Targeting Guide for high-performing programmatic campaigns
- Bidding Strategies and why Automated Budget Allocation should not be missing from your campaign checklist
- Reporting Options
Playbook Programmatic Campaigns with Google Display & Video 360 – download now!
Please fill out the form below to access the free whitepaper download. This document is continuously updated. By downloading and providing your email address, you will receive all updates free of charge and automatically.
