Meta Product Feeds: An Automated Solution for Haberkorn Job Ads
In brief:
By utilizing product feeds and Dynamic Product Ads, Haberkorn automated the promotion of job advertisements and boosted job applications.
Challenge
With 6 locations across Austria and over 30 open positions in Q1, Haberkorn sought an efficient and effective way to promote current job openings.
With e-dialog, I feel confident that our Meta Ads are in the best hands. The world of the Ads Manager is complex and constantly changing – which is why I particularly appreciate having competent support here. This allows us to get the most out of our HR campaigns without getting lost in the details.
Measures
All job advertisements are collected in a feed that can be easily and continuously updated. This feed is connected to Dynamic Product Ads on Meta, which automatically generates ads for the latest jobs.
Results
Our solution automatically keeps job ads up-to-date. This reduces effort while simultaneously increasing performance: The campaign achieved an excellent unique CTR of 9.4% and, due to the steady stream of applications, reduced the cost per landing page view by 83%.
- % Unique CTR
- % Cost per Landing Page View
- % Social Ads Complexity
