Google Analytics Training: Become a GA4 Expert
With our tailored in-house training for Google Analytics 4, you can transform complex data into clear, actionable insights.
Build data literacy in-house
Only those who master their web analytics tools can exploit the full potential of their data. With an in-house Google Analytics training from e-dialog, you invest directly in your team’s knowledge – the foundation for deeper insights and better decisions.
Your path to becoming an analytics professional
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Tailored learning content
We adapt every Google Analytics course exactly to the knowledge level of your employees and your specific business goals.
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Practical training from experts
Theory is good, but applicable knowledge is better. Our trainers are experienced consultants who work with Google Analytics 4 every day. They teach field-tested methods and share their knowledge in a collaborative way so that your team can immediately apply what they have learned in their daily work.
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Sustainable competence building
Our goal is to empower your team to make data-driven decisions independently. Through targeted upskilling in the areas of web analytics, marketing, or business intelligence, you strengthen your internal expertise and become more independent of external partners.
Tailored course content for every level
Whether your team wants to learn the basics of GA4, deepen existing knowledge, or master complex analysis techniques – we have the right GA4 training.
GA4 training for beginners
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GA4 training for beginners
Are you just starting out in the world of web analytics and Google Analytics 4 is still a mystery to you? Then this course is your ideal introduction to understanding the basic concepts and navigating the GA4 interface with confidence.
What you will learn in the GA4 training for beginners:
Understanding the interface and the most important reports
Basics of a data-driven mindset
Creating and using events, conversions, and audiences
Using UTM parameters for clean campaign measurement
Advanced Google Analytics training
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Advanced Google Analytics training
Do you already know the basics of Google Analytics 4 and want to dive deeper into the subject to answer complex questions? In this training, we go one step further and show you how to perform tailored analyses and use your data even more efficiently.
What you will learn in the advanced Google Analytics training:
Creating custom reports in the “Explore” section
In-depth audience analysis and segmentation
Working with custom dimensions and metrics
Understanding and correctly applying attribution models
Web analytics workshop for experts
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Web analytics workshop for experts
Are you already a web analytics professional and want to take your knowledge to the next level? Our workshop is ideal for fully exploiting technical possibilities, implementing custom setups, and making data optimally usable for your business.
What you will learn in the web analytics workshop for experts:
Complex analyses and funnel visualizations
Identifying and interpreting data anomalies
Integrating GA4 with other tools like Google Ads or BigQuery
Mastering privacy features and Consent Mode in GA4
Our other training offers
FAQ: Frequently Asked Questions
Who is a Google Analytics training suitable for?
Our in-house courses are aimed at all teams working with website or app data: marketing departments, e-commerce managers, business intelligence analysts, market researchers, and of course web analytics teams.
Does the Google Analytics course take place online or on-site?
Both are possible. We are flexible and adapt to your wishes – whether as a face-to-face workshop at your company or as interactive online training.
How long does a GA4 training session last?
We adapt the duration to your needs. The spectrum ranges from a compact half-day workshop to multi-day, intensive training programs.
How much does individual Google Analytics training cost?
Since every training session is unique, we will provide you with an individual offer. It takes into account the duration, the depth of the content, and the group size. Simply contact us for a non-binding estimate.
Why should I train my team with e-dialog?
Because we live analytics. You benefit from the concentrated practical experience of one of the leading digital agencies in the DACH region. We don’t just impart theoretical knowledge, but show you how to use data in your daily business for measurable success.