Marketing X 2026 in Vienna
On October 13 and 14, 2026, Vienna will host MARKETING X for the third time. At a time when the marketing landscape is constantly changing, this conference offers an indispensable forum for the exchange of knowledge and professional development.
Our Director of Marketing, Markus Widmer, will take the Main Stage at MARKETING X to address one of today’s most pressing questions: How do brands respond to economic pressure? Rising costs and declining purchasing power call for smart decisions, but hasty adjustments to price or quality carry risks. Markus will join other experts from retail and industry to discuss how we can strike the right balance so as not to jeopardize customer loyalty and brand value. It promises to be an engaging exchange among peers, offering valuable and honest insights for your own brand management.
Panel Discussion: Marketing in Economically Challenging Times: How Much Can Brands Afford to Adjust Prices and Quality?
Rising costs, declining purchasing power, and increasing competitive pressure are currently forcing companies to make difficult decisions. Budgets must be optimized and processes made more efficient. But how far can brands go without permanently jeopardizing the trust and loyalty of their target audience? In this panel discussion, experts from marketing, retail, industry, and brand strategy will discuss practical approaches. They’ll candidly explore how companies can maintain the right balance between price, quality, and their core promise—even during economically challenging times.
Markus Widmer was born in Switzerland, spent time in Vienna, and is an avid internet user. Since the turn of the millennium, he has worked continuously in digital newsrooms, agencies, and departments. He has been Marketing Director at e-dialog since early 2024.
Photo credit: Elisabeth Kessler/MOMENTUM Vienna