The EU AI Act in Marketing
From Uncontrolled AI Growth to a Clear Strategy
The EU AI Act in Marketing: From Uncontrolled AI Growth to a Clear Strategy
In many marketing teams, AI is growing faster than the rules governing it. Each department chooses its own tools, employees use personal accounts, and AI agents are increasingly working independently. Starting in August 2026, the transparency requirements of the EU AI Act will also take effect.
In this Digital Snack, we’ll show you how to turn uncontrolled AI growth into a clear strategy and what the EU AI Act specifically means for your AI agents in marketing: When must a chatbot identify itself as AI, when does an AI-generated image become a deepfake, and which texts require a label?
A concise practical guide for anyone using AI in marketing who now needs clear guidelines.
Digital Snacks – Registration
The EU AI Act in Marketing: From Uncontrolled AI Growth to a Clear Strategy
October 29, 2026 | 1:00 p.m. – 1:45 p.m.
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01
From Haphazard Growth to Strategy
You’ll learn what the EU AI Act requires of your marketing team and what rules you really need for AI tools.
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02
Label or no label?
We’ll use typical examples to show you when you need to label AI-generated images, AI-generated text, and chatbots.
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03
Takeaway:
You’ll get a simple checklist to review every AI agent before deploying it.
Digital Snacks: the webinar series on digital marketing & data-driven marketing
Our data-driven marketing experts give you exclusive insights into their work in every episode. We serve up insider updates and insights on current topics – directly from the people shaping our digital future. Short, concise, and free for you.