e-dialog wins paid social mandate from CSS
The digital agency relies on a full-funnel strategy for the Swiss insurance company’s fall campaign.
e-dialog wins another client in Switzerland: the agency has won the tender for CSS Versicherung’s autumn campaign in the area of social media marketing. At the heart of the collaboration is a holistic paid social strategy that optimizes new customer acquisition and customer loyalty across the entire customer journey.
Holistic strategy for maximum impact
In its concept, the e-dialog team focused on a full-funnel approach that accompanies potential customers from the first visual contact to the conclusion of the contract. The combination of personalization, automation and an active test & learn culture was convincing.
“I am delighted that CSS has opted for our strategic approach and our strong operational team,” says Andrea Swift, CEO of e-dialog. “Together with our partner agencies Wirz and Webrepublic, we are ideally positioned to test and learn a great deal and thus create measurable success”.
Sebastian Schönbächler, Online Marketing Manager at CSS Insurance, adds: “e-dialog impressed us with its focus on data-driven campaigns. The approach of communicating complex offers in a simple and human way through personalization fits perfectly with our principles.”
With the mandate from CSS, e-dialog is further expanding its Swiss business. The agency’s most important Swiss clients for data-driven marketing include Mobiliar, Geberit, Worldline, Emil Frey and Migros Bank. In addition to its Zurich location, e-dialog has offices in Vienna, Berlin and Munich.
About the CSS Group
The CSS Group insures around 1.7 million people and is one of Switzerland’s leading health, accident and non-life insurers. With around 100 agencies and around 3,000 employees, CSS is close to its clients throughout Switzerland.
