GastroHero achieves 14% more conversions with Enhanced Conversions
Intro
Incomplete conversion data due to stricter privacy regulations hindered the effective optimization of GastroHero's marketing campaigns. To increase data accuracy and enable informed decision-making, e-dialog advised the implementation of Enhanced Conversions in Search Ads 360. Through this measure, GastroHero was able to gain valuable insights into the actual impact of its campaigns, significantly increasing marketing performance.
Challenge
GastroHero is a provider of high-quality catering equipment. Due to stricter privacy regulations, the company struggled with incomplete conversion tracking, which made the effective optimization of marketing spend difficult. The company required a solution to improve data accuracy and gain better insight into the actual impact of its campaigns.
Enhanced Conversions have fundamentally changed our online marketing. The improved tracking accuracy has given us additional insights into our campaigns. This allowed us to make data-driven decisions that significantly improved our ROAS and also gave us the opportunity to scale our accounts.
Marco Pietroni
Head of Marketing, GastroHero
Measures
GastroHero implemented Enhanced Conversions in Search Ads 360 (SA360) to improve the accuracy of conversion measurement. The company focused on ensuring a proper setup, including the necessary privacy-friendly code changes. With this approach, GastroHero was able to improve the accuracy of its conversion tracking and make conversions visible that would otherwise have been lost.
Results
GastroHero’s use of Enhanced Conversions led to a 14% increase in measured conversions and a significant improvement in measurement accuracy and campaign performance. Furthermore, a 38% increase in recorded conversions was achieved, all while maintaining a 56% higher Return on Ad Spend (ROAS).
- % Increase in recorded conversions
- % Increase in recorded transactions
- % Increase in ROAS
