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elementor-element-populated"> <div class="elementor-element elementor-element-552c980a elementor-widget elementor-widget-image" data-id="552c980a" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.6.1 - 23-03-2022 */ .elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=".svg"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}</style> <a href="https://e-dialog.group/at/"> <img width="236" height="59" src="https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-logo.svg" class="attachment-full size-full" alt="" loading="lazy" /> </a> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-80a38b8" data-id="80a38b8" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div 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menu-item-object-custom menu-item-3560"><a href="/bessere-kampagnen/#marketing-automation">Marketing Automation</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-36964"><a href="https://e-dialog.group/at/daten-nutzen/">Daten <br> nutzen<span class="menu-item-arrow"></span></a> <ul class='sub-menu'> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3460"><a href="/daten-nutzen/#digital-analytics">Digital Analytics</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3462"><a href="/daten-nutzen/#consent-management">Consent Management</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3463"><a href="/daten-nutzen/#datascience-ai-in-marketing-and-retail">Datascience & AI in Marketing and Retail</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-5334"><a href="/daten-nutzen/#attribution-mmm">Attribution & MMM</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-32318"><a href="/daten-nutzen/#ux-testing-personalisation">UX, Testing & Personalisation</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-36965"><a href="https://e-dialog.group/at/euer-wissen/">Euer <br> Wissen<span class="menu-item-arrow"></span></a> <ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30948"><a href="https://e-dialog.group/at/event-ubersicht/">Events</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30943"><a href="https://e-dialog.group/at/whitepaper-ubersicht/">Whitepaper</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30944"><a href="https://e-dialog.group/at/success-stories/">Success Stories</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30945"><a href="https://e-dialog.group/at/blog/">Blogartikel</a></li> </ul> </li> </ul></div> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-1793"><a href="#">Wir können<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30949"><a href="https://e-dialog.group/at/branchen/">Branchen</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30951"><a href="https://e-dialog.group/at/technologien/">Technologien</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30950"><a href="https://e-dialog.group/at/kanaele/">Kanäle</a></li> </ul></div> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-3504"><a href="#">Wir sind<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19896"><a href="https://e-dialog.group/at/kontakt/">Kontakte und Standorte</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19897"><a href="https://e-dialog.group/at/karriere/">Team & Karriere</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19898"><a href="https://e-dialog.group/at/teaching-talking/">Teaching & Talking</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30953"><a href="https://e-dialog.group/at/social-engagement/">Social Engagement</a></li> </ul></div> </li> </ul></div><style>#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:before{content: url(https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-wirsind-menu.svg) !important;}#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:after{background-image: url("https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-kontaktbox-1.jpg");}</style></div> </div> </div> </div> </div> </div> </section> </div> <main id="content" class="site-main" role="main"> <div class="page-content"> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/online-marketing-know-how/digital-marketing-trends-2023/">Digital Marketing Trends 2023</a></h2><a href="https://e-dialog.group/at/blog/online-marketing-know-how/digital-marketing-trends-2023/"><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2022/12/blog-trends-2023_neu-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Digital Marketing Trends 2023" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/12/blog-trends-2023_neu-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/12/blog-trends-2023_neu-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/12/blog-trends-2023_neu-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/12/blog-trends-2023_neu-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/12/blog-trends-2023_neu-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Nach einem spannenden Jahr 2022 im Digital Marketing ist es an der Zeit, die neuen Marketing Trends für das kommende Jahr einzuläuten. Wie jedes Jahr gibt es viele Begriffe, die herumschwirren. Die Kunst ist es, nachhaltige Trends herauszufiltern, die sich auch als ganzheitliche Strategien implementieren lassen. Wir haben wieder einen Blick in die Glaskugel gewagt […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/holistic-cross-channel-campaigns/cdp-build-buy-oder-hybrid/">CDP – Build, Buy oder Hybrid</a></h2><a href="https://e-dialog.group/at/blog/holistic-cross-channel-campaigns/cdp-build-buy-oder-hybrid/"><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2022/11/blog-cdp-build-buy-hybrid-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Blog CDP build buy hybrid" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/11/blog-cdp-build-buy-hybrid-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/11/blog-cdp-build-buy-hybrid-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/11/blog-cdp-build-buy-hybrid-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/11/blog-cdp-build-buy-hybrid-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/11/blog-cdp-build-buy-hybrid-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Warum eine CDP im Unternehmen einführen Ohne eine Customer Data Platform (CDP) kommt heutzutage keine Marketingabteilung mehr aus. So oder so ähnlich haben Sie die Headline sicherlich schon einmal gelesen. In der Tat bietet eine CDP für viele Unternehmen eine einfache Möglichkeit, 1st Party Daten zusammenzuführen, auszuwerten und zu aktivieren. Nicht erst mit dem Wegfall […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/attribution-mmm/attribution-in-der-post-cookie-ara-regression-based-attribution/">Attribution in der Post-Cookie-Ära – Regression macht’s möglich.</a></h2><a href="https://e-dialog.group/at/blog/attribution-mmm/attribution-in-der-post-cookie-ara-regression-based-attribution/"><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2022/09/Blog-Regression-Attribution-1-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Regression Based Attribution in der Post Cookie Ära" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/09/Blog-Regression-Attribution-1-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/09/Blog-Regression-Attribution-1-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/09/Blog-Regression-Attribution-1-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/09/Blog-Regression-Attribution-1-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/09/Blog-Regression-Attribution-1-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Dieser Artikel gibt eine Einführung zu Möglichkeiten der Attribution von Werbeerfolg ohne Cookies. Anhand der Regression Based Attribution zeigen wir Vorteile und Einsatzmöglichkeiten auf. Wozu brauche ich eine Attribution? Eine korrekte Attribution kann aufzeigen, welcher Kanal, welche Kampagne und welche Werbeformen für welchen Erfolg sorgen, wie effizient Werbemaßnahmen sind und ob die Verteilung von Budgets […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/social-media-advertising/tiktok-ads-manager-guide-fur-einsteiger-teil-1/">TikTok Ads-Manager Guide für Einsteiger – Teil 1</a></h2><a href="https://e-dialog.group/at/blog/social-media-advertising/tiktok-ads-manager-guide-fur-einsteiger-teil-1/"><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2022/06/Blog-TikTok-Ads-Guide-1-1-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Blog TikTok Ads Guide" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/06/Blog-TikTok-Ads-Guide-1-1-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/06/Blog-TikTok-Ads-Guide-1-1-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/06/Blog-TikTok-Ads-Guide-1-1-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/06/Blog-TikTok-Ads-Guide-1-1-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/06/Blog-TikTok-Ads-Guide-1-1-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Warum ist TikTok als Werbeplattform für Werbetreibende relevant? Noch vor wenigen Jahren galt TikTok als der Underdog beim Social Media Advertising. Doch mit rund 2,1 Mio. monatlich aktiven UserInnen alleine in Österreich ist die Plattform mittlerweile kaum noch aus dem Advertising-Mix wegzudenken. Denn auf TikTok lässt sich nicht nur vergleichsweise günstig Reichweite generieren; durch die […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/digital-analytics/goodbye-floc-hello-topics/">Goodbye FLoC & Hello Topics!</a></h2><a href="https://e-dialog.group/at/blog/digital-analytics/goodbye-floc-hello-topics/"><img width="800" height="420" src="https://e-dialog.group/wp-content/uploads/2022/02/Blog-Google-Floc.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Blog-Google-Floc.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-Google-Floc-300x158.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-Google-Floc-768x404.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Topics soll Google’s Lösung für “Cookieless Tracking” (oder die “Post-Cookie-Welt”) sein und interessensbasiertes Advertising ermöglichen – und ersetzt FLoC.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/online-marketing-know-how/happy-new-data-digital-marketing-trends-2022/">Happy New Data – Digital Marketing Trends 2022</a></h2><a href="https://e-dialog.group/at/blog/online-marketing-know-how/happy-new-data-digital-marketing-trends-2022/"><img width="800" height="420" src="https://e-dialog.group/wp-content/uploads/2022/02/Blog-Trends-2022-1024x538.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Blog-Trends-2022-1024x538.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-Trends-2022-300x158.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-Trends-2022-768x403.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-Trends-2022.jpg 1200w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Ohne Daten kein Marketing – endgültig Viele Jahre gepredigt, 2022 ist es nun wirklich so weit. Wer im Digitalmarketing mitmischen möchte, muss die Daten auch entsprechend für Kampagnen und Insights nutzbar machen. Hierbei wird vor allem die CDP (Customer Data Platform) helfen, welche sich von einem weiteren Data-Driven Akronym zu einer Schlüsseltechnologie entwickelt hat. Es […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/consent-management/tracking-systeme-datenschutz/">Tracking-Systeme & Datenschutz</a></h2><a href="https://e-dialog.group/at/blog/consent-management/tracking-systeme-datenschutz/"><img width="800" height="534" src="https://e-dialog.group/wp-content/uploads/2022/02/tracking-systeme-datenschutz.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/tracking-systeme-datenschutz.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/tracking-systeme-datenschutz-300x200.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/tracking-systeme-datenschutz-768x512.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Datenschutzkonformes Tracking von Userdaten und eine zukunftssichere Marketing-Datenstrategie in einfachen Schritten und Entscheidungen erklärt.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/attribution-mmm/marketing-mix-modeling-vs-attribution-modeling-eine-beziehung-auf-umwegen/">Marketing Mix Modeling vs. Attribution Modeling – eine Beziehung auf Umwegen</a></h2><a href="https://e-dialog.group/at/blog/attribution-mmm/marketing-mix-modeling-vs-attribution-modeling-eine-beziehung-auf-umwegen/"><img width="800" height="419" src="https://e-dialog.group/wp-content/uploads/2022/02/Design-ohne-Titel-4.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Design-ohne-Titel-4.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Design-ohne-Titel-4-300x157.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Design-ohne-Titel-4-768x402.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Eine Traumvorstellung: Ihre Zielgruppe konvertiert bereits nach einmaligem Klick oder View einer Anzeige gleich zum Lead. In der Praxis zeigt sich jedoch, dass es hierfür schon mehrere Berührungspunkte über eine längere Zeitspanne braucht. Dank moderner Trackingmethoden können Marketer und Werbetreibende einen sehr detaillierten Einblick in die Welt der Customer Journeys erlangen. Dieser erlaubt die gezielte […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/online-marketing-know-how/happy-new-digital-marketing-trends-2021/">Happy New Digital Marketing Trends 2021</a></h2><a href="https://e-dialog.group/at/blog/online-marketing-know-how/happy-new-digital-marketing-trends-2021/"><img width="800" height="530" src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-marketing-trends-2021.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-marketing-trends-2021.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-marketing-trends-2021-300x199.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-marketing-trends-2021-768x509.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Wir werfen einen Blick in die Glaskugel und schauen, welche Marketing Trends das neue Jahr 2021 mit sich bringt!</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/online-marketing-know-how/google-ads-data-hub-adh-privacy-first-data-driven-advertising-on-steroids/">Google Ads Data Hub (ADH) – Privacy first, Data-driven Advertising on steroids</a></h2><a href="https://e-dialog.group/at/blog/online-marketing-know-how/google-ads-data-hub-adh-privacy-first-data-driven-advertising-on-steroids/"><img width="800" height="450" src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogbeitrag-Google-Ads-Data-Hub.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogbeitrag-Google-Ads-Data-Hub.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogbeitrag-Google-Ads-Data-Hub-300x169.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogbeitrag-Google-Ads-Data-Hub-768x432.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>In diesem Blogbeitrag erfahren Sie, wie Sie mit dem Ads Data Hub granularste Kampagnendaten datenschutzkonform analysieren und aktivieren können.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/consent-management/datenweitergabe-von-inhalten-dritter-wer-haftet/">Datenweitergabe von Inhalten Dritter – wer haftet?</a></h2><a href="https://e-dialog.group/at/blog/consent-management/datenweitergabe-von-inhalten-dritter-wer-haftet/"><img width="800" height="534" src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-blogbeitrag-datenweitergabe-dritter.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-blogbeitrag-datenweitergabe-dritter.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-blogbeitrag-datenweitergabe-dritter-300x200.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-blogbeitrag-datenweitergabe-dritter-768x512.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Wir alle benutzen Inhalte von Dritten. Von Google Fonts, Google Maps und YouTube Videos bis hin zu Social Media Plugins. Doch wie sieht das Ganze datenschutzrechtlich aus?</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/digital-analytics/5-schritte-zum-perfekten-data-studio-design/">5 Schritte zum perfekten Data Studio Design</a></h2><a href="https://e-dialog.group/at/blog/digital-analytics/5-schritte-zum-perfekten-data-studio-design/"><img width="800" height="530" src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blog-Datastudio.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blog-Datastudio.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blog-Datastudio-300x199.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blog-Datastudio-768x509.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>In diesem Blogartikel finden Sie wertvolle Tipps zur Datenvisualisierung und Erstellung von Reportings in Google Data Studio.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/online-marketing-know-how/itp-update-fur-marketer/">ITP – Update für Marketer</a></h2><a href="https://e-dialog.group/at/blog/online-marketing-know-how/itp-update-fur-marketer/"><img width="800" height="534" src="https://e-dialog.group/wp-content/uploads/2022/02/black-google-smartphone-on-box-1482061.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/black-google-smartphone-on-box-1482061.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/black-google-smartphone-on-box-1482061-300x200.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/black-google-smartphone-on-box-1482061-768x512.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Seit unserem letzten Blog Artikel zum Thema ITP hat sich viel getan. Höchste Zeit für ein Update zur Speicherung von Tracking Cookies!</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/online-marketing-know-how/new-year-new-data-digital-marketing-trends-2020/">New Year, New Data: Digital Marketing Trends 2020</a></h2><a href="https://e-dialog.group/at/blog/online-marketing-know-how/new-year-new-data-digital-marketing-trends-2020/"><img width="800" height="541" src="https://e-dialog.group/wp-content/uploads/2022/02/2020-01-14.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/2020-01-14.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/2020-01-14-300x203.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/2020-01-14-768x519.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Die gesamte Welt des digitalen Marketings entwickelt sich rasend schnell. Neue Technologien eröffnen neue Welten und ungeahnte Chancen. Damit diese nicht ungenutzt bleiben haben wir die fünf wichtigsten Online Marketing Trends für das neue Jahr zusammengefasst!</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/online-marketing-know-how/personalisierung-und-digitale-performance-wer-blickt-da-noch-durch/">Personalisierung und Digitale Performance – wer blickt da noch durch?</a></h2><a href="https://e-dialog.group/at/blog/online-marketing-know-how/personalisierung-und-digitale-performance-wer-blickt-da-noch-durch/"><img width="800" height="459" src="https://e-dialog.group/wp-content/uploads/2022/02/02-12-_2019_14-06-46.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/02-12-_2019_14-06-46.png 984w, https://e-dialog.group/wp-content/uploads/2022/02/02-12-_2019_14-06-46-300x172.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/02-12-_2019_14-06-46-768x440.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Wir erklären, was hinter dem Buzzword Personalisierung steckt und warum Sie diesen Trend nicht auslassen sollten. </p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/digital-analytics/die-neuen-data-studio-community-visualizations-ein-feature-mit-superpower/">Die neuen Data Studio “Community Visualizations”: Ein Feature mit Superpower</a></h2><a href="https://e-dialog.group/at/blog/digital-analytics/die-neuen-data-studio-community-visualizations-ein-feature-mit-superpower/"><img width="800" height="542" src="https://e-dialog.group/wp-content/uploads/2022/02/data-studio-community-viz-beispiel-1024x694.png" class="attachment-large size-large wp-post-image" alt="data-studio-community-viz-beispiel" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/data-studio-community-viz-beispiel-1024x694.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/data-studio-community-viz-beispiel-300x203.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/data-studio-community-viz-beispiel-768x520.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/data-studio-community-viz-beispiel.png 1027w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Die neuen Community Visualizations von Data Studio bieten noch mehr Möglichkeiten, Daten zu visualisieren und Reports zu gestalten. Hier erklären wir, wie sie funktionieren und verwendet werden.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/online-marketing-know-how/warum-online-marketing-das-sind-die-wichtigsten-vorteile-digitaler-werbung/">Warum Online Marketing? Das sind die wichtigsten Vorteile digitaler Werbung</a></h2><a href="https://e-dialog.group/at/blog/online-marketing-know-how/warum-online-marketing-das-sind-die-wichtigsten-vorteile-digitaler-werbung/"><img width="800" height="615" src="https://e-dialog.group/wp-content/uploads/2022/02/Warum-Online-Marketing.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Warum-Online-Marketing.png 800w, https://e-dialog.group/wp-content/uploads/2022/02/Warum-Online-Marketing-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Warum-Online-Marketing-768x590.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Online Marketing bietet viele Vorteile im Vergleich zu klassischen Offline Maßnahmen: von Messung bis Budgetoptimierung. Wir erklären die wesentlichen Benefits der digitalen Möglichkeiten.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/online-marketing-know-how/hands-on-mediaplankontrolle-mit-google-data-studio/">Hands-On: Mediaplankontrolle mit Google Data Studio</a></h2><a href="https://e-dialog.group/at/blog/online-marketing-know-how/hands-on-mediaplankontrolle-mit-google-data-studio/"><img width="758" height="420" src="https://e-dialog.group/wp-content/uploads/2022/02/Datastudio-Mediaplan-2017.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Datastudio-Mediaplan-2017.png 758w, https://e-dialog.group/wp-content/uploads/2022/02/Datastudio-Mediaplan-2017-300x166.png 300w" sizes="(max-width: 758px) 100vw, 758px" /></a><p>Wie man Google Datastudio effizient nutzen kann, um auf Basis der Live-Daten aus Google Analytics, AdWords, Facebook oder anderen Kanälen den Mediaplan im Auge zu behalten.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/online-marketing-know-how/phantom-5-0-das-neue-google-update-schlagt-zu/">Phantom 5.0 – Das neue Google Update schlägt zu</a></h2><a href="https://e-dialog.group/at/blog/online-marketing-know-how/phantom-5-0-das-neue-google-update-schlagt-zu/"><img width="800" height="616" src="https://e-dialog.group/wp-content/uploads/2022/02/Google-Phantom.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Google-Phantom.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Google-Phantom-300x231.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/Google-Phantom-768x591.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Seit Anfang Februar 2017 zeigen sich in den SEO-Rankings auffällige Veränderungen. Grund dafür ist wahrscheinlich ein neues Google Update. Lesen Sie mehr zu Phantom 5.0</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/online-marketing-know-how/dmexco-2016-fur-seos-alle-seo-relevanten-stande-im-uberblick/">DMEXCO 2016 für SEOs » Alle SEO relevanten Stände im Überblick</a></h2><a href="https://e-dialog.group/at/blog/online-marketing-know-how/dmexco-2016-fur-seos-alle-seo-relevanten-stande-im-uberblick/"><img width="620" height="400" src="https://e-dialog.group/wp-content/uploads/2022/02/DMEXCO-people.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/DMEXCO-people.jpg 620w, https://e-dialog.group/wp-content/uploads/2022/02/DMEXCO-people-300x194.jpg 300w" sizes="(max-width: 620px) 100vw, 620px" /></a><p>Dieser Beitrag fasst nochmals alle DMEXCO-Stände zusammen, die für einen SEO interessant gewesen wären.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/online-marketing-know-how/perfekte-seo-texte-schreiben-anleitung-tipps-beispiele/">Perfekte SEO Texte schreiben » Anleitung, Tipps & Beispiele</a></h2><a href="https://e-dialog.group/at/blog/online-marketing-know-how/perfekte-seo-texte-schreiben-anleitung-tipps-beispiele/"><img width="800" height="500" src="https://e-dialog.group/wp-content/uploads/2022/02/160831-SEO-Texte-schreiben.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/160831-SEO-Texte-schreiben.jpg 1000w, https://e-dialog.group/wp-content/uploads/2022/02/160831-SEO-Texte-schreiben-300x188.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/160831-SEO-Texte-schreiben-768x480.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>“Make great Content!” – sind wohl die bekanntesten 3 Wörter von Matt Cutts. Doch wie erstellt man gute SEO-Texte? Wir haben für Sie eine Checkliste mit 11 Punkten erstellt.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/online-marketing-know-how/wie-man-mit-long-tail-seo-retargeting-listen-aufbaut/">Wie man mit Long-Tail SEO Retargeting Listen aufbaut</a></h2><a href="https://e-dialog.group/at/blog/online-marketing-know-how/wie-man-mit-long-tail-seo-retargeting-listen-aufbaut/"><img width="800" height="616" src="https://e-dialog.group/wp-content/uploads/2022/02/160927-Longtail-Retargeting_blog.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/160927-Longtail-Retargeting_blog.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/160927-Longtail-Retargeting_blog-300x231.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/160927-Longtail-Retargeting_blog-768x591.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>SEO und Programmatic Marketing werden meist als zwei komplett isolierte Maßnahmen gesehen. Dabei können sie sich wunderbar ergänzen. Wir zeigen, wie sie optimal kombiniert werden.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/online-marketing-know-how/seo-bounce-rate-verweildauer-optimieren-fur-bessere-rankings/">SEO Bounce Rate & Verweildauer optimieren für bessere Rankings</a></h2><a href="https://e-dialog.group/at/blog/online-marketing-know-how/seo-bounce-rate-verweildauer-optimieren-fur-bessere-rankings/"><img width="800" height="500" src="https://e-dialog.group/wp-content/uploads/2022/02/SEO-Bounce-Rate.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/SEO-Bounce-Rate.jpg 1000w, https://e-dialog.group/wp-content/uploads/2022/02/SEO-Bounce-Rate-300x188.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/SEO-Bounce-Rate-768x480.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Wie genau diese Daten von Google gewertet werden, ist natürlich Betriebsgeheimnis. Allerdings gibt es einige Hinweise, dass Google die Bounce Rate und die Verweildauer durchaus als Rankingfaktor wertet. Der stärkste Hinweis darauf war ein kurzes Feature innerhalb der englischen Google Ergebnissen, mit dem man kurz besuchte Webseiten komplett aus den eigenen Suchergebnissen ausschließen konnte. Ein Bounce […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/online-marketing-know-how/accelerated-mobile-pages-amp-so-rendert-man-mobile-websites-heute/">Accelerated Mobile Pages (AMP) » So rendert man mobile Websites heute</a></h2><a href="https://e-dialog.group/at/blog/online-marketing-know-how/accelerated-mobile-pages-amp-so-rendert-man-mobile-websites-heute/"><img width="800" height="386" src="https://e-dialog.group/wp-content/uploads/2022/02/Beitragsbild-AMP-1024x494.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Beitragsbild-AMP-1024x494.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Beitragsbild-AMP-300x145.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Beitragsbild-AMP-768x371.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/Beitragsbild-AMP.png 1129w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Es gibt wohl nichts Nervigeres, als überladene Websites, die ewig laden! Den Entwicklern schien das ebenfalls gehörig auf die Nerven zu gehen, weshalb sie das AMP Projekt ins Leben gerufen haben.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/online-marketing-know-how/warum-seo-und-content-marketing-zusammen-gehoren/">Warum SEO und Content Marketing zusammen gehören</a></h2><a href="https://e-dialog.group/at/blog/online-marketing-know-how/warum-seo-und-content-marketing-zusammen-gehoren/"><img width="753" height="1024" src="https://e-dialog.group/wp-content/uploads/2022/02/SEO-Content-Marketing-Version-21.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/SEO-Content-Marketing-Version-21.png 753w, https://e-dialog.group/wp-content/uploads/2022/02/SEO-Content-Marketing-Version-21-221x300.png 221w" sizes="(max-width: 753px) 100vw, 753px" /></a><p>Was ist eigentlich Content Marketing und gehört das mit SEO zusammen? Wir zeigen Ihnen, wie Sie durch die Kombination von Content Marketing und SEO Top-Platzierungen in den Suchmaschinen erhalten.</p> </article> </div> <nav class="pagination" role="navigation"> <div class="nav-previous"><a href="https://e-dialog.group/at/blog/category/online-marketing-know-how/seite/2/" ><span class="meta-nav">←</span> older</a></div> <div class="nav-next"></div> </nav> </main> <div data-elementor-type="footer" data-elementor-id="1986" class="elementor elementor-1986 elementor-location-footer"> <section class="elementor-section elementor-top-section elementor-element elementor-element-80bdb4f mwd-footer elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="80bdb4f" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21603a7" 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