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data-rocket-location-hash="3d643da528504e4be623eff3e109df56" class="page-content"> <article data-rocket-location-hash="5cf5203b4af8370a13978ddcbd510a10" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/programmatic-display-video-everything/google-consent-mode-v2-auswirkungen-auf-die-kampagnen-attribution-warum-utm-parameter-jetzt-entscheidend-sind/">Google Consent Mode V2: Auswirkungen auf die Kampagnen-Attribution & warum UTM-Parameter jetzt entscheidend sind</a></h2><a href="https://e-dialog.group/blog/programmatic-display-video-everything/google-consent-mode-v2-auswirkungen-auf-die-kampagnen-attribution-warum-utm-parameter-jetzt-entscheidend-sind/"><img fetchpriority="high" width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Attribution & UTM Parameter - Google Consent Mode V2" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2025/05/auto-tagging-1024x549.png 1024w, https://e-dialog.group/wp-content/uploads/2025/05/auto-tagging-300x161.png 300w, https://e-dialog.group/wp-content/uploads/2025/05/auto-tagging-768x412.png 768w, https://e-dialog.group/wp-content/uploads/2025/05/auto-tagging-1536x824.png 1536w, https://e-dialog.group/wp-content/uploads/2025/05/auto-tagging-2048x1098.png 2048w, https://e-dialog.group/wp-content/uploads/2025/05/auto-tagging-1175x630.png 1175w, https://e-dialog.group/wp-content/uploads/2025/05/auto-tagging-1171x628.png 1171w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2025/05/auto-tagging-1024x549.png" /><noscript><img fetchpriority="high" width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2025/05/auto-tagging-1024x549.png" class="attachment-large size-large wp-post-image" alt="Attribution & UTM Parameter - Google Consent Mode V2" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2025/05/auto-tagging-1024x549.png 1024w, https://e-dialog.group/wp-content/uploads/2025/05/auto-tagging-300x161.png 300w, https://e-dialog.group/wp-content/uploads/2025/05/auto-tagging-768x412.png 768w, https://e-dialog.group/wp-content/uploads/2025/05/auto-tagging-1536x824.png 1536w, https://e-dialog.group/wp-content/uploads/2025/05/auto-tagging-2048x1098.png 2048w, https://e-dialog.group/wp-content/uploads/2025/05/auto-tagging-1175x630.png 1175w, https://e-dialog.group/wp-content/uploads/2025/05/auto-tagging-1171x628.png 1171w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>In den letzten Monaten hat Google seine Systeme weiterentwickelt, um den Consent Mode besser zu unterstützen. Dies brachte einige Änderungen in der Traffic-Attribution mit sich – insbesondere bei der Kampagnenzuordnung von google / cpc (organic) sowie der Integration von Google Ads und programmatischen Kampagnen. Viele Partner stellten eine Zunahme des organischen Traffics fest, was direkt […]</p> </article> <article data-rocket-location-hash="7157cb4c2a6e938276d03c06f4c8ce21" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/online-marketing-know-how/kampagnentipps-fur-die-peak-season-2024-so-machen-sie-das-beste-geschaft-fur-die-feiertage/">Kampagnentipps für die Peak Season 2024 – so machen Sie das beste Geschäft für die Feiertage!</a></h2><a href="https://e-dialog.group/blog/online-marketing-know-how/kampagnentipps-fur-die-peak-season-2024-so-machen-sie-das-beste-geschaft-fur-die-feiertage/"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Kampagnentipps für die Festive Season 2024" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/10/kampagnentipps-2024-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/10/kampagnentipps-2024-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/10/kampagnentipps-2024-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/10/kampagnentipps-2024-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/10/kampagnentipps-2024-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/10/kampagnentipps-2024-1175x630.jpg 1175w, https://e-dialog.group/wp-content/uploads/2024/10/kampagnentipps-2024-1171x628.jpg 1171w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/10/kampagnentipps-2024-1024x549.jpg" /><noscript><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2024/10/kampagnentipps-2024-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Kampagnentipps für die Festive Season 2024" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/10/kampagnentipps-2024-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/10/kampagnentipps-2024-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/10/kampagnentipps-2024-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/10/kampagnentipps-2024-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/10/kampagnentipps-2024-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/10/kampagnentipps-2024-1175x630.jpg 1175w, https://e-dialog.group/wp-content/uploads/2024/10/kampagnentipps-2024-1171x628.jpg 1171w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>In diesem Artikel beleuchten wir zentrale Strategien und Tipps für eine erfolgreiche Peak-Season-Kampagne mit Fokus auf SEA (Search Engine Advertising), Paid Social und Programmatic Advertising. Peak Season 2024: Erfolgreiche Kampagnen mit SEA, Social Media und Programmatic Advertising vereinen Ready für die Peak Season 2024? Mit diesen Strategien und Tools kannst du sicherstellen, dass deine digitalen […]</p> </article> <article data-rocket-location-hash="e50342f00027f55ea371e81684adec40" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/holistic-cross-channel-campaigns/wie-das-insourcing-von-adtech-losungen-ihr-unternehmen-starkt/">Wie das Insourcing von Adtech-Lösungen Ihr Unternehmen stärkt</a></h2><a href="https://e-dialog.group/blog/holistic-cross-channel-campaigns/wie-das-insourcing-von-adtech-losungen-ihr-unternehmen-starkt/"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Wie das Insourcing von Adtech-Lösungen Ihr Unternehmen stärkt" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/09/inhousing-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/09/inhousing-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/09/inhousing-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/09/inhousing-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/09/inhousing-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/09/inhousing-1175x630.jpg 1175w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/09/inhousing-1024x549.jpg" /><noscript><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2024/09/inhousing-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Wie das Insourcing von Adtech-Lösungen Ihr Unternehmen stärkt" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/09/inhousing-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/09/inhousing-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/09/inhousing-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/09/inhousing-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/09/inhousing-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/09/inhousing-1175x630.jpg 1175w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>In diesem Artikel erfahren Sie, welche Gründe für das Insourcing von Marketing-Tools sprechen, wie Sie die Entscheidung treffen und welche Vorteile sich für Ihr Unternehmen ergeben. Einleitung: Inhousing von AdTech-Lösungen Inhousing von Adtech-Technologien ist eine strategische Entscheidung, die Unternehmen zahlreiche Vorteile wie Data Ownership, höhere Kostentransparenz und langfristige Kosteneinsparungen bieten kann. Während Analysesoftware seit Jahren […]</p> </article> <article data-rocket-location-hash="d88c549e428e808ca36f4dc2aca03329" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/search-engine-advertising-sea/google-ads-8-tipps-zur-optimierung-ihrer-performance-max-kampagne/">Google Ads: 8 Tipps zur Optimierung Ihrer Performance Max Kampagne</a></h2><a href="https://e-dialog.group/blog/search-engine-advertising-sea/google-ads-8-tipps-zur-optimierung-ihrer-performance-max-kampagne/"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Google Ads: 8 Tipps zur Optimierung Ihrer Performance Max Kampagne" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/09/optimierung-pmax-kampagnen-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/09/optimierung-pmax-kampagnen-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/09/optimierung-pmax-kampagnen-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/09/optimierung-pmax-kampagnen-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/09/optimierung-pmax-kampagnen-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/09/optimierung-pmax-kampagnen-1175x630.jpg 1175w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/09/optimierung-pmax-kampagnen-1024x549.jpg" /><noscript><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2024/09/optimierung-pmax-kampagnen-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Google Ads: 8 Tipps zur Optimierung Ihrer Performance Max Kampagne" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/09/optimierung-pmax-kampagnen-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/09/optimierung-pmax-kampagnen-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/09/optimierung-pmax-kampagnen-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/09/optimierung-pmax-kampagnen-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/09/optimierung-pmax-kampagnen-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/09/optimierung-pmax-kampagnen-1175x630.jpg 1175w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Performance Max Kampagnen haben die Art und Weise, wie Unternehmen digitales Marketing betreiben, revolutioniert. Durch den Einsatz von Googles KI optimieren diese Kampagnen die Anzeigenplatzierung und das Bieten über verschiedene Kanäle hinweg, einschließlich Suche, Display, YouTube, Gmail und Discover. Ziel dieser Kampagnen ist es, bestimmte Marketingziele zu erreichen, z. B. die Generierung von Leads, die […]</p> </article> <article data-rocket-location-hash="cd0d5eeeaa3b9b65add93e3e7c1daab2" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/search-engine-advertising-sea/mythos-oder-wahrheit-bringt-mir-sa360-wirklich-eine-bessere-performance/">Mythos oder Wahrheit? Bringt mir SA360 wirklich eine bessere Performance?</a></h2><a href="https://e-dialog.group/blog/search-engine-advertising-sea/mythos-oder-wahrheit-bringt-mir-sa360-wirklich-eine-bessere-performance/"><img width="800" height="496" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20496'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Mythos oder Wahrheit? Bringt mir SA360 wirklich eine bessere Performance?" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/09/blog-2023-02ff-31-1024x635.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/09/blog-2023-02ff-31-300x186.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/09/blog-2023-02ff-31-768x476.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/09/blog-2023-02ff-31-1536x953.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/09/blog-2023-02ff-31-1015x630.jpg 1015w, https://e-dialog.group/wp-content/uploads/2024/09/blog-2023-02ff-31.jpg 1902w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/09/blog-2023-02ff-31-1024x635.jpg" /><noscript><img width="800" height="496" src="https://e-dialog.group/wp-content/uploads/2024/09/blog-2023-02ff-31-1024x635.jpg" class="attachment-large size-large wp-post-image" alt="Mythos oder Wahrheit? Bringt mir SA360 wirklich eine bessere Performance?" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/09/blog-2023-02ff-31-1024x635.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/09/blog-2023-02ff-31-300x186.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/09/blog-2023-02ff-31-768x476.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/09/blog-2023-02ff-31-1536x953.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/09/blog-2023-02ff-31-1015x630.jpg 1015w, https://e-dialog.group/wp-content/uploads/2024/09/blog-2023-02ff-31.jpg 1902w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>SA360 bringt eine mit Google Ads vergleichbare Oberfläche mit sich und eine Eingewöhnung in das Tool ist dahingehend sehr intuitiv möglich. In diesem Beitrag geben wir Ihnen einige Hinweise, wofür das Tool explizit verwendet werden kann und ob es überhaupt für jeden geeignet ist. Was ist Search Ads 360 eigentlich? Search Ads 360 oder auch […]</p> </article> <article data-rocket-location-hash="9ee0089b4a3315b300bd43caf7ef9d04" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/search-engine-advertising-sea/google-ads-neues-interface-2024/">Google Ads – neues Interface 2024</a></h2><a href="https://e-dialog.group/blog/search-engine-advertising-sea/google-ads-neues-interface-2024/"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Google Ads Interface Update 2024" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/07/google-ads-interface-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/07/google-ads-interface-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/07/google-ads-interface-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/07/google-ads-interface-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/07/google-ads-interface-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/07/google-ads-interface-1175x630.jpg 1175w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/07/google-ads-interface-1024x549.jpg" /><noscript><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2024/07/google-ads-interface-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Google Ads Interface Update 2024" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/07/google-ads-interface-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/07/google-ads-interface-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/07/google-ads-interface-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/07/google-ads-interface-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/07/google-ads-interface-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/07/google-ads-interface-1175x630.jpg 1175w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Im Jahr 2023 hat Google ein neues Interface für Google Ads vorgestellt, das im Jahr 2024 vollständig implementiert sein wird. Laut Google ist der endgültige Umstellungstermin in allen Ländern der 30. August 2024. Nutzer haben dann keine Möglichkeit mehr, zum alten Design zurückzukehren. Die neuen Änderungen an der Google Ads-Benutzeroberfläche betreffen mehrere Bereiche, die das […]</p> </article> <article data-rocket-location-hash="e7d6a43d9dd90aa5d0452ec192369c23" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/search-engine-advertising-sea/vier-werkzeuge-maximale-wirkung-ihr-leitfaden-fur-google-ads-anzeigenanpassungen/">Vier Werkzeuge, maximale Wirkung: Ihr Leitfaden für Google Ads Anzeigenanpassungen</a></h2><a href="https://e-dialog.group/blog/search-engine-advertising-sea/vier-werkzeuge-maximale-wirkung-ihr-leitfaden-fur-google-ads-anzeigenanpassungen/"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Google Ads Anzeigenanpassungen" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/04/anzeigenanpassungen-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/04/anzeigenanpassungen-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/04/anzeigenanpassungen-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/04/anzeigenanpassungen-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/04/anzeigenanpassungen-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/04/anzeigenanpassungen-1175x630.jpg 1175w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/04/anzeigenanpassungen-1024x549.jpg" /><noscript><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2024/04/anzeigenanpassungen-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Google Ads Anzeigenanpassungen" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/04/anzeigenanpassungen-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/04/anzeigenanpassungen-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/04/anzeigenanpassungen-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/04/anzeigenanpassungen-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/04/anzeigenanpassungen-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/04/anzeigenanpassungen-1175x630.jpg 1175w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>In diesem Blogartikel stellen wir vier Anzeigenanpassungen in Google Ads vor, die Werbetreibenden ein effektives Werkzeug bieten, um Responsive Suchanzeigen effektiver und relevanter zu gestalten. Google Ads Anzeigenanpassungen für Responsive Suchanzeigen Die Anpassungsmöglichkeiten in Google Ads umfassen Keyword-Platzhalter, Countdowns, benutzerdefinierte Anzeigenanpassungen und Standortplatzhalter. Jede dieser Funktionen bietet spezifische Vorteile, die es Werbetreibenden ermöglichen, ihre Anzeigen […]</p> </article> <article data-rocket-location-hash="acc1368896907a000e3fcf41f0894d21" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/search-engine-advertising-sea/innovatives-upgrade-fur-sa360-in-2024-integriertes-remarketing-von-social-ads/">Innovatives Upgrade für SA360 in 2024: Integriertes Remarketing von Social Ads</a></h2><a href="https://e-dialog.group/blog/search-engine-advertising-sea/innovatives-upgrade-fur-sa360-in-2024-integriertes-remarketing-von-social-ads/"><img width="800" height="535" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20535'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Innovatives Upgrade für SA360 in 2024: Integriertes Remarketing von Social Ads" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/04/blog-2023-02ff-27-1024x685.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/04/blog-2023-02ff-27-300x201.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/04/blog-2023-02ff-27-768x514.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/04/blog-2023-02ff-27-1536x1027.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/04/blog-2023-02ff-27-942x630.jpg 942w, https://e-dialog.group/wp-content/uploads/2024/04/blog-2023-02ff-27.jpg 1764w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/04/blog-2023-02ff-27-1024x685.jpg" /><noscript><img width="800" height="535" src="https://e-dialog.group/wp-content/uploads/2024/04/blog-2023-02ff-27-1024x685.jpg" class="attachment-large size-large wp-post-image" alt="Innovatives Upgrade für SA360 in 2024: Integriertes Remarketing von Social Ads" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/04/blog-2023-02ff-27-1024x685.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/04/blog-2023-02ff-27-300x201.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/04/blog-2023-02ff-27-768x514.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/04/blog-2023-02ff-27-1536x1027.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/04/blog-2023-02ff-27-942x630.jpg 942w, https://e-dialog.group/wp-content/uploads/2024/04/blog-2023-02ff-27.jpg 1764w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Optimieren Sie Ihre Werbekampagnen über verschiedene Kanäle hinweg! In diesem Artikel erfahren Sie, wie die Integration von Floodlight-Tracking und Data-Driven-Attributionsmodellen in SA360 Ihnen hilft, Conversions über Social-Media-, Such- und Display-Kampagnen zu verfolgen und zu optimieren Kanalübergreifende Performance zusammenführen Die Messung von Suche, Display, Video und Paid Social in verschiedenen Systemen ist eine Herausforderung. Dies führt […]</p> </article> <article data-rocket-location-hash="9d78b618e44edb8c0652834bd734a50a" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/search-engine-advertising-sea/die-post-cookie-checkliste-fur-google-ads-anpassungen-fur-eine-neue-ara/">Die Post-Cookie-Checkliste für Google Ads: Anpassungen für eine neue Ära</a></h2><a href="https://e-dialog.group/blog/search-engine-advertising-sea/die-post-cookie-checkliste-fur-google-ads-anpassungen-fur-eine-neue-ara/"><img width="800" height="498" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20498'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Die Post-Cookie-Checkliste für Google Ads: Anpassungen für eine neue Ära" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/03/blog-2023-02ff-24-1024x637.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/03/blog-2023-02ff-24-300x187.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/03/blog-2023-02ff-24-768x477.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/03/blog-2023-02ff-24-1536x955.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/03/blog-2023-02ff-24-1013x630.jpg 1013w, https://e-dialog.group/wp-content/uploads/2024/03/blog-2023-02ff-24.jpg 1898w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/03/blog-2023-02ff-24-1024x637.jpg" /><noscript><img width="800" height="498" src="https://e-dialog.group/wp-content/uploads/2024/03/blog-2023-02ff-24-1024x637.jpg" class="attachment-large size-large wp-post-image" alt="Die Post-Cookie-Checkliste für Google Ads: Anpassungen für eine neue Ära" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/03/blog-2023-02ff-24-1024x637.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/03/blog-2023-02ff-24-300x187.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/03/blog-2023-02ff-24-768x477.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/03/blog-2023-02ff-24-1536x955.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/03/blog-2023-02ff-24-1013x630.jpg 1013w, https://e-dialog.group/wp-content/uploads/2024/03/blog-2023-02ff-24.jpg 1898w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Die Abschaffung von Third-Party-Cookies hat einen bedeutenden Einfluss auf das digitale Marketing, insbesondere auf Werbeplattformen wie Google Ads. In dieser neuen Ära müssen Werbetreibende ihre Strategien überdenken und anpassen, um weiterhin effektiv zu werben und Zielgruppen zu erreichen. Unsere umfassende Checkliste hilft Ihnen dabei! 1. Überprüfung der Datenstrategie Die Basis für erfolgreiches Targeting und personalisierte […]</p> </article> <article data-rocket-location-hash="309ed868f571cdc5379b25d67f97810e" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/search-engine-advertising-sea/google-ads-revolution-direkte-erstellung-von-google-analytics-4-zielgruppen-in-google-ads/">Google Ads Revolution: Direkte Erstellung von Google Analytics 4 Zielgruppen in Google Ads</a></h2><a href="https://e-dialog.group/blog/search-engine-advertising-sea/google-ads-revolution-direkte-erstellung-von-google-analytics-4-zielgruppen-in-google-ads/"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="GA4 Zielgruppenerstellung Google Ads" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/03/ga4-zielgruppen-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/03/ga4-zielgruppen-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/03/ga4-zielgruppen-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/03/ga4-zielgruppen-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/03/ga4-zielgruppen-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/03/ga4-zielgruppen-1175x630.jpg 1175w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/03/ga4-zielgruppen-1024x549.jpg" /><noscript><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2024/03/ga4-zielgruppen-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="GA4 Zielgruppenerstellung Google Ads" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/03/ga4-zielgruppen-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/03/ga4-zielgruppen-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/03/ga4-zielgruppen-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/03/ga4-zielgruppen-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/03/ga4-zielgruppen-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/03/ga4-zielgruppen-1175x630.jpg 1175w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Dieser Artikel bietet einen Überblick über die neue Möglichkeit Google Analytics 4 Zielgruppen schnell und unkompliziert in Google Ads zu erstellen und zeigt dir, wie das im Detail aussieht. Vereinfachung des Workflows bei der Zielgruppenerstellung in Google Ads Bisher war der Prozess zur Erstellung von Zielgruppen in Google Ads, die auf Analytics-Daten basieren, umständlich und […]</p> </article> <article data-rocket-location-hash="ec60332f2a104c169efb0c39f54dcdb9" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/search-engine-advertising-sea/optimierung-von-kampagnen-mit-geringem-conversion-volumen-durch-softgoals/">Optimierung von Kampagnen mit geringem Conversion-Volumen durch Softgoals</a></h2><a href="https://e-dialog.group/blog/search-engine-advertising-sea/optimierung-von-kampagnen-mit-geringem-conversion-volumen-durch-softgoals/"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Kampagnen mit geringen Conversions mit Softgoals optimieren" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/03/softgoals-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/03/softgoals-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/03/softgoals-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/03/softgoals-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/03/softgoals-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/03/softgoals-1175x630.jpg 1175w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/03/softgoals-1024x549.jpg" /><noscript><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2024/03/softgoals-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Kampagnen mit geringen Conversions mit Softgoals optimieren" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/03/softgoals-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/03/softgoals-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/03/softgoals-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/03/softgoals-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/03/softgoals-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/03/softgoals-1175x630.jpg 1175w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Dieser Beitrag stellt einen innovativen Ansatz vor, um SEA-Kampagnen (Search Engine Advertising) mit niedrigem Conversion-Volumen zu optimieren: Softgoals. Herausforderung in der Kampagnen-Optimierung: Wenig & nicht konstante Hard-Conversions Jedes Unternehmen wünscht sich SEA-Kampagnen, die absatz- oder umsatzorientiert optimiert sind. Um die Effizienz von Kampagnen kontinuierlich zu erhalten oder sogar zu steigern, ist jedoch eine gewisse Anzahl […]</p> </article> <article data-rocket-location-hash="d79387e6509dd43e4a649b9ca572a743" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/search-engine-advertising-sea/die-macht-der-daten-reportings-im-google-merchant-center/">Die Macht der Daten: Reportings im Google Merchant Center</a></h2><a href="https://e-dialog.group/blog/search-engine-advertising-sea/die-macht-der-daten-reportings-im-google-merchant-center/"><img width="800" height="534" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20534'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Die Macht der Daten: Reportings im Google Merchant Center" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-21-1024x684.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-21-300x200.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-21-768x513.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-21-1536x1026.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-21-943x630.jpg 943w, https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-21.jpg 1767w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-21-1024x684.jpg" /><noscript><img width="800" height="534" src="https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-21-1024x684.jpg" class="attachment-large size-large wp-post-image" alt="Die Macht der Daten: Reportings im Google Merchant Center" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-21-1024x684.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-21-300x200.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-21-768x513.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-21-1536x1026.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-21-943x630.jpg 943w, https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-21.jpg 1767w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Reportings im Google Merchant Center sind ein hilfreiches Tool der Werbeanzeigenanalyse. Richtig eingesetzt, können sie helfen das vollste Potential aus Ihren Kampagnen zu schöpfen. Google Merchant Center Das Google Merchant Center ist ein essentielles Werkzeug für Online-Händler, um ihre Produkte auf Google zu präsentieren. Während die Produktverwaltung zweifellos wichtig ist, verbirgt sich hinter den Kulissen […]</p> </article> <article data-rocket-location-hash="0eb106db87a72b626b595773bc7e1e78" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/search-engine-advertising-sea/maximale-wirkung-mit-google-ads-ihr-kurzer-praxisorientierter-audit-ratgeber/">Maximale Wirkung mit Google Ads: Ihr kurzer, praxisorientierter Audit-Ratgeber</a></h2><a href="https://e-dialog.group/blog/search-engine-advertising-sea/maximale-wirkung-mit-google-ads-ihr-kurzer-praxisorientierter-audit-ratgeber/"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Maximale Wirkung mit Google Ads: Ihr kurzer, praxisorientierter Audit-Ratgeber" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-16-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-16-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-16-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-16-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-16-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-16-1175x630.jpg 1175w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-16-1024x549.jpg" /><noscript><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-16-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Maximale Wirkung mit Google Ads: Ihr kurzer, praxisorientierter Audit-Ratgeber" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-16-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-16-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-16-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-16-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-16-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-16-1175x630.jpg 1175w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>In diesem umfassenden Leitfaden erfahren Sie, wie Sie ein effektives Google Ads Audit durchführen, um Ihre Kampagnenleistung zu optimieren und das Beste aus Ihrem Werbebudget zu machen. Schritt 1: Ziele klar definieren Bevor das Konto genauer unter die Lupe genommen wird, ist eines ganz wichtig: Beginnen Sie damit, präzise Ziele für Ihre Kampagnen festzulegen. Möchten […]</p> </article> <article data-rocket-location-hash="34b3fee1a96ddd1a2859033b924eb07b" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/search-engine-advertising-sea/3-sa360-updates-die-sie-fuer-2024-berucksichtigen-sollten/">3 SA360 Updates, die Sie für 2024 berücksichtigen sollten</a></h2><a href="https://e-dialog.group/blog/search-engine-advertising-sea/3-sa360-updates-die-sie-fuer-2024-berucksichtigen-sollten/"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="3 SA360 Updates, die Sie für 2024 berücksichtigen sollten" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-15-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-15-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-15-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-15-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-15-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-15-1175x630.jpg 1175w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-15-1024x549.jpg" /><noscript><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-15-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="3 SA360 Updates, die Sie für 2024 berücksichtigen sollten" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-15-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-15-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-15-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-15-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-15-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-15-1175x630.jpg 1175w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Sowohl “New SA360” als auch GA4 bringen viel Veränderung mit sich. Welche Auswirkungen diese Umstellungen haben, zeigen wir Ihnen in diesem Beitrag. Das alte SA360 Interface verschwindet The end is near – so oder so ähnlich verhält es sich mit dem Shutdown des alten SA360 Interfaces. Nachdem diverse Hinweise im Konto schon länger darauf hindeuten, […]</p> </article> <article data-rocket-location-hash="60c02fdb8ab96fe2114b89a07696d0ff" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/search-engine-advertising-sea/ppc-camp-rosenheim-das-grose-klassentreffen-der-sea-szene/">PPC Camp Rosenheim | Das große Klassentreffen der SEA-Szene</a></h2><a href="https://e-dialog.group/blog/search-engine-advertising-sea/ppc-camp-rosenheim-das-grose-klassentreffen-der-sea-szene/"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="PPC Camp Rosenheim | Das große Klassentreffen der SEA-Szene" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-14-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-14-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-14-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-14-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-14-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-14-1175x630.jpg 1175w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-14-1024x549.jpg" /><noscript><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-14-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="PPC Camp Rosenheim | Das große Klassentreffen der SEA-Szene" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-14-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-14-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-14-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-14-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-14-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-14-1175x630.jpg 1175w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Ein zweites PPC Event in Deutschland? Ergänzung oder Konkurrenz zum SEA Camp in Jena? In diesem Artikel könnt ihr die Antwort finden! Vorträge PPC Camp Welcome, Quelle: e-dialog Die Themen der verschiedenen Vorträge drehten sich vorwiegend um PMax und AI. Hier hat sich mal wieder gezeigt, welchen Stellenwert PMax im Kampagnensetup einnimmt und inwiefern AI […]</p> </article> <article data-rocket-location-hash="ac6a50468c6c83e778fd70411805ea02" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/online-marketing-know-how/digital-marketing-trends-2024/">Digital Marketing Trends 2024</a></h2><a href="https://e-dialog.group/blog/online-marketing-know-how/digital-marketing-trends-2024/"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Digital Marketing Trends 2024" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/12/trends2024-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/12/trends2024-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/12/trends2024-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/12/trends2024-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/12/trends2024-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2023/12/trends2024-1175x630.jpg 1175w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/12/trends2024-1024x549.jpg" /><noscript><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2023/12/trends2024-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Digital Marketing Trends 2024" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2023/12/trends2024-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/12/trends2024-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/12/trends2024-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/12/trends2024-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/12/trends2024-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2023/12/trends2024-1175x630.jpg 1175w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Das Digitalmarketing befindet sich in einem stetigen Wandel. Neue Technologien, veränderte Kundenbedürfnisse und gesellschaftliche Entwicklungen stellen Unternehmen vor neue Herausforderungen. Um auch in Zukunft erfolgreich zu sein, ist es wichtig, die aktuellen Trends im Blick zu haben und diese in die eigene Marketingstrategie zu integrieren. In diesem Blogartikel geben wir einen Überblick über die wichtigsten […]</p> </article> <article data-rocket-location-hash="18a73528de6c71e010b87b163b20bc63" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/search-engine-advertising-sea/maximieren-sie-ihren-erfolg-im-e-commerce-mit-supplementar-feeds-im-google-merchant-center/">Maximieren Sie Ihren Erfolg im E-Commerce mit Supplementär Feeds im Google Merchant Center</a></h2><a href="https://e-dialog.group/blog/search-engine-advertising-sea/maximieren-sie-ihren-erfolg-im-e-commerce-mit-supplementar-feeds-im-google-merchant-center/"><img width="800" height="501" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20501'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Maximieren Sie Ihren Erfolg im E-Commerce mit Supplementär Feeds im Google Merchant Center" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/11/supplementar-feeds-im-google-merchant-center-1-1024x641.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/11/supplementar-feeds-im-google-merchant-center-1-300x188.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/11/supplementar-feeds-im-google-merchant-center-1-768x481.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/11/supplementar-feeds-im-google-merchant-center-1-1536x962.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/11/supplementar-feeds-im-google-merchant-center-1-1006x630.jpg 1006w, https://e-dialog.group/wp-content/uploads/2023/11/supplementar-feeds-im-google-merchant-center-1.jpg 1884w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/11/supplementar-feeds-im-google-merchant-center-1-1024x641.jpg" /><noscript><img width="800" height="501" src="https://e-dialog.group/wp-content/uploads/2023/11/supplementar-feeds-im-google-merchant-center-1-1024x641.jpg" class="attachment-large size-large wp-post-image" alt="Maximieren Sie Ihren Erfolg im E-Commerce mit Supplementär Feeds im Google Merchant Center" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2023/11/supplementar-feeds-im-google-merchant-center-1-1024x641.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/11/supplementar-feeds-im-google-merchant-center-1-300x188.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/11/supplementar-feeds-im-google-merchant-center-1-768x481.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/11/supplementar-feeds-im-google-merchant-center-1-1536x962.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/11/supplementar-feeds-im-google-merchant-center-1-1006x630.jpg 1006w, https://e-dialog.group/wp-content/uploads/2023/11/supplementar-feeds-im-google-merchant-center-1.jpg 1884w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Wir zeigen wie Supplementär Feeds im Google Merchant Center genutzt werden können, um Ihre Produkte bestmöglich darzustellen und langfristigen Erfolg mit Ihren Kampagnen zu sichern. Supplementär Feeds im Google Merchant Center In der heutigen digitalen Welt ist der E-Commerce zu einem der wichtigsten Vertriebskanäle geworden. Um Ihre Produkte mit Google Shopping Anzeigen optimal zu präsentieren, […]</p> </article> <article data-rocket-location-hash="b869c6ca6e37a196438780f5c7428de2" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/search-engine-advertising-sea/unsere-tipps-fur-paid-search-kampagnen-performance-im-feiertagsgeschaft-2023/">Unsere Tipps für Paid Search Kampagnen Performance im Feiertagsgeschäft 2023</a></h2><a href="https://e-dialog.group/blog/search-engine-advertising-sea/unsere-tipps-fur-paid-search-kampagnen-performance-im-feiertagsgeschaft-2023/"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Unsere Tipps für Paid Search Kampagnen Performance im Feiertagsgeschäft 2023" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/11/tipps-paid-search-kampagnen-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/11/tipps-paid-search-kampagnen-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/11/tipps-paid-search-kampagnen-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/11/tipps-paid-search-kampagnen-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/11/tipps-paid-search-kampagnen-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2023/11/tipps-paid-search-kampagnen-1175x630.jpg 1175w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/11/tipps-paid-search-kampagnen-1024x549.jpg" /><noscript><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2023/11/tipps-paid-search-kampagnen-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Unsere Tipps für Paid Search Kampagnen Performance im Feiertagsgeschäft 2023" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2023/11/tipps-paid-search-kampagnen-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/11/tipps-paid-search-kampagnen-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/11/tipps-paid-search-kampagnen-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/11/tipps-paid-search-kampagnen-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/11/tipps-paid-search-kampagnen-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2023/11/tipps-paid-search-kampagnen-1175x630.jpg 1175w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Mit diesen 6 Tipps können Advertiser ihre Paid Search Kampagnen für die bevorstehende Peak Season optimieren und so die Umsätze steigern. Feiertags-Kampagnentipps für Paid Search Paid Search ist eine effektive Möglichkeit, potenzielle Kunden zu erreichen, die bereits nach Produkten oder Dienstleistungen wie Ihren suchen. Durch die Schaltung von Anzeigen in den Suchmaschinen Google und Bing […]</p> </article> <article data-rocket-location-hash="d0349682ae87bde95466b84fd7d19ad8" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/search-engine-advertising-sea/google-ads-discovery-wird-zu-demand-gen-das-andert-sich-jetzt/">Google Ads: Discovery wird zu Demand Gen – Das ändert sich jetzt</a></h2><a href="https://e-dialog.group/blog/search-engine-advertising-sea/google-ads-discovery-wird-zu-demand-gen-das-andert-sich-jetzt/"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Google Ads: Discovery wird zu Demand Gen - Das ändert sich jetzt" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/10/demand-gen-kampagnen-google-ads-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/10/demand-gen-kampagnen-google-ads-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/10/demand-gen-kampagnen-google-ads-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/10/demand-gen-kampagnen-google-ads-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/10/demand-gen-kampagnen-google-ads-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2023/10/demand-gen-kampagnen-google-ads-1175x630.jpg 1175w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/10/demand-gen-kampagnen-google-ads-1024x549.jpg" /><noscript><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2023/10/demand-gen-kampagnen-google-ads-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Google Ads: Discovery wird zu Demand Gen - Das ändert sich jetzt" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2023/10/demand-gen-kampagnen-google-ads-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/10/demand-gen-kampagnen-google-ads-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/10/demand-gen-kampagnen-google-ads-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/10/demand-gen-kampagnen-google-ads-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/10/demand-gen-kampagnen-google-ads-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2023/10/demand-gen-kampagnen-google-ads-1175x630.jpg 1175w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Dieser Artikel bietet einen Überblick über die wichtigsten Veränderungen in Bezug auf die Umstellung von Google Ads Discovery-Kampagnen auf Demand Gen Kampagnen und was diese in weiterer Folge für Werbetreibende bedeuten. Was sind Discovery Kampagnen? Im Unterschied zu standardmäßigen Suchanzeigen, welche ausgelöst werden, wenn ein Benutzer eine bestimmte Suchanfrage stellt, werden Discovery-Anzeigen basierend auf den […]</p> </article> <article data-rocket-location-hash="50525430bef35f41dfa496a0047ed9c7" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/search-engine-advertising-sea/mit-chatgpt-google-ads-kampagnen-optimieren/">Wie ChatGPT dir helfen kann, deine Google Ads Kampagne zu optimieren</a></h2><a href="https://e-dialog.group/blog/search-engine-advertising-sea/mit-chatgpt-google-ads-kampagnen-optimieren/"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/07/chatgpt-google-ads-strategie-1024x549.png 1024w, https://e-dialog.group/wp-content/uploads/2023/07/chatgpt-google-ads-strategie-300x161.png 300w, https://e-dialog.group/wp-content/uploads/2023/07/chatgpt-google-ads-strategie-768x412.png 768w, https://e-dialog.group/wp-content/uploads/2023/07/chatgpt-google-ads-strategie-1536x824.png 1536w, https://e-dialog.group/wp-content/uploads/2023/07/chatgpt-google-ads-strategie-2048x1098.png 2048w, https://e-dialog.group/wp-content/uploads/2023/07/chatgpt-google-ads-strategie-1175x630.png 1175w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/07/chatgpt-google-ads-strategie-1024x549.png" /><noscript><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2023/07/chatgpt-google-ads-strategie-1024x549.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2023/07/chatgpt-google-ads-strategie-1024x549.png 1024w, https://e-dialog.group/wp-content/uploads/2023/07/chatgpt-google-ads-strategie-300x161.png 300w, https://e-dialog.group/wp-content/uploads/2023/07/chatgpt-google-ads-strategie-768x412.png 768w, https://e-dialog.group/wp-content/uploads/2023/07/chatgpt-google-ads-strategie-1536x824.png 1536w, https://e-dialog.group/wp-content/uploads/2023/07/chatgpt-google-ads-strategie-2048x1098.png 2048w, https://e-dialog.group/wp-content/uploads/2023/07/chatgpt-google-ads-strategie-1175x630.png 1175w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Die richtige Anwendung von ChatGPT – diese 7 Punkte solltest du grundlegend beachten Um die Fähigkeiten von ChatGPT optimal zu nutzen, ist der richtige Umgang mit der AI erforderlich. Folgende 7 Punkte gibt es zu beachten, für einen erfolgreichen Diskurs mit der Künstlichen Intelligenz des Unternehmens OpenAI. 1. Klare Anweisungen Eines ist ganz klar: Richtige […]</p> </article> <article data-rocket-location-hash="956d596a582b8393c1491948696737b4" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/search-engine-advertising-sea/wie-bing-chatgpt-verwendet-um-das-sucherlebnis-zu-verbessern/">Wie Bing ChatGPT verwendet, um das Sucherlebnis zu verbessern</a></h2><a href="https://e-dialog.group/blog/search-engine-advertising-sea/wie-bing-chatgpt-verwendet-um-das-sucherlebnis-zu-verbessern/"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Blog How Bing is Using ChatGPT to Improve the Search Results" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/02/blog-chatgpt-and-bing-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/02/blog-chatgpt-and-bing-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/02/blog-chatgpt-and-bing-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/02/blog-chatgpt-and-bing-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/02/blog-chatgpt-and-bing-2048x1098.jpg 2048w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/02/blog-chatgpt-and-bing-1024x549.jpg" /><noscript><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2023/02/blog-chatgpt-and-bing-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Blog How Bing is Using ChatGPT to Improve the Search Results" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2023/02/blog-chatgpt-and-bing-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/02/blog-chatgpt-and-bing-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/02/blog-chatgpt-and-bing-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/02/blog-chatgpt-and-bing-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/02/blog-chatgpt-and-bing-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Dieser Artikel erklärt, wie KI eine bessere Benutzererfahrung in Suchanzeigen bieten kann und wie die größten Suchplattformen damit arbeiten. ChatGPT und das Versprechen personalisierter Suchergebnisse Seit seiner Veröffentlichung im November 2022 hat ChatGPT viel Aufmerksamkeit auf sich gezogen, und viele spekulieren, dass es den Suchmaschinenmarkt verändern könnte. Die kürzlich erfolgte Einführung von Bing, das auf […]</p> </article> <article data-rocket-location-hash="18f206664a13309a2f1c995eced4bc32" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/search-engine-advertising-sea/quick-tipp-wie-5-minuten-arbeit-in-google-ads-mehrere-hundert-euro-sparen-kann/">Quick-Tipp: Wie 5 Minuten Arbeit in Google Ads mehrere hundert Euro sparen kann</a></h2><a href="https://e-dialog.group/blog/search-engine-advertising-sea/quick-tipp-wie-5-minuten-arbeit-in-google-ads-mehrere-hundert-euro-sparen-kann/"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Blog SEA Quicktip" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/04/blog-sea-quicktip-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/04/blog-sea-quicktip-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/04/blog-sea-quicktip-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/04/blog-sea-quicktip-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/04/blog-sea-quicktip-2048x1098.jpg 2048w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/04/blog-sea-quicktip-1024x549.jpg" /><noscript><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2023/04/blog-sea-quicktip-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Blog SEA Quicktip" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2023/04/blog-sea-quicktip-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/04/blog-sea-quicktip-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/04/blog-sea-quicktip-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/04/blog-sea-quicktip-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/04/blog-sea-quicktip-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Oft stoßen wir bei der Übernahme oder Audits von Google Ads Konten auf einige hausgemachte Probleme, die für Google eine Hürde in der Aussteuerung sind. In den meisten Fällen ist Google so fortgeschritten, dass diese Bremsen direkt im Konto unter dem Empfehlungstab als Hilfe zur Optimierung angeboten werden. In diesem Fall geht es jetzt allerdings […]</p> </article> <article data-rocket-location-hash="a2796d4671e60f308d715f3a7d75b445" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/search-engine-advertising-sea/english-version-how-bing-is-using-chatgpt-to-improve-the-search-experience/">English Version: How Bing is Using ChatGPT to Improve the Search Experience</a></h2><a href="https://e-dialog.group/blog/search-engine-advertising-sea/english-version-how-bing-is-using-chatgpt-to-improve-the-search-experience/"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Blog How Bing is Using ChatGPT to Improve the Search Results" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/02/blog-chatgpt-and-bing-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/02/blog-chatgpt-and-bing-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/02/blog-chatgpt-and-bing-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/02/blog-chatgpt-and-bing-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/02/blog-chatgpt-and-bing-2048x1098.jpg 2048w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/02/blog-chatgpt-and-bing-1024x549.jpg" /><noscript><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2023/02/blog-chatgpt-and-bing-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Blog How Bing is Using ChatGPT to Improve the Search Results" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2023/02/blog-chatgpt-and-bing-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/02/blog-chatgpt-and-bing-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/02/blog-chatgpt-and-bing-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/02/blog-chatgpt-and-bing-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/02/blog-chatgpt-and-bing-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>This article gives an introduction how AI can provide better user experience in Search and how the biggest search platforms work with it. ChatGPT and the Promise of Personalized Search Results Since its release in November 2022, ChatGPT has garnered a lot of attention, with many speculating that it could disrupt the search engine market. […]</p> </article> <article data-rocket-location-hash="e7ac4655f75b8b7498c7f3a437998a95" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/search-engine-advertising-sea/5-schritte-fur-erfolgreiche-paid-search-kampagnen-in-2023/">5 Schritte für erfolgreiche Paid Search Kampagnen in 2023</a></h2><a href="https://e-dialog.group/blog/search-engine-advertising-sea/5-schritte-fur-erfolgreiche-paid-search-kampagnen-in-2023/"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Blog 5 Schritte für erfolgreiche Paid Search Kampagnen" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/02/blog-5-schritte-paid-search-1-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/02/blog-5-schritte-paid-search-1-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/02/blog-5-schritte-paid-search-1-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/02/blog-5-schritte-paid-search-1-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/02/blog-5-schritte-paid-search-1-2048x1098.jpg 2048w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/02/blog-5-schritte-paid-search-1-1024x549.jpg" /><noscript><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2023/02/blog-5-schritte-paid-search-1-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Blog 5 Schritte für erfolgreiche Paid Search Kampagnen" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2023/02/blog-5-schritte-paid-search-1-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/02/blog-5-schritte-paid-search-1-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/02/blog-5-schritte-paid-search-1-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/02/blog-5-schritte-paid-search-1-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/02/blog-5-schritte-paid-search-1-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Nachdem wir 2022 mit vielen Änderungen hinter uns gelassen haben, wollen wir nun einen Ausblick auf 2023 geben. Was erwartet uns im neuen Jahr und worauf sollten wir uns noch stärker konzentrieren, um erfolgreiche Paid Search Kampagnen zu erstellen. 1. Fokussiere dich stärker auf deine Zielgruppe Bei Google Ads Anzeigen kommt es oftmals auf die […]</p> </article> <article data-rocket-location-hash="36205a315ae0cf098da75a119cd65519" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/search-engine-advertising-sea/chatgpt-zum-generieren-von-textanzeigen-und-keywords-verwenden/">ChatGPT zum Generieren von Textanzeigen und Keywords verwenden</a></h2><a href="https://e-dialog.group/blog/search-engine-advertising-sea/chatgpt-zum-generieren-von-textanzeigen-und-keywords-verwenden/"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/01/chat-gpt-1-1024x549.png 1024w, https://e-dialog.group/wp-content/uploads/2023/01/chat-gpt-1-300x161.png 300w, https://e-dialog.group/wp-content/uploads/2023/01/chat-gpt-1-768x412.png 768w, https://e-dialog.group/wp-content/uploads/2023/01/chat-gpt-1-1536x824.png 1536w, https://e-dialog.group/wp-content/uploads/2023/01/chat-gpt-1-2048x1098.png 2048w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/01/chat-gpt-1-1024x549.png" /><noscript><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2023/01/chat-gpt-1-1024x549.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2023/01/chat-gpt-1-1024x549.png 1024w, https://e-dialog.group/wp-content/uploads/2023/01/chat-gpt-1-300x161.png 300w, https://e-dialog.group/wp-content/uploads/2023/01/chat-gpt-1-768x412.png 768w, https://e-dialog.group/wp-content/uploads/2023/01/chat-gpt-1-1536x824.png 1536w, https://e-dialog.group/wp-content/uploads/2023/01/chat-gpt-1-2048x1098.png 2048w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Was ist OpenAI OpenAI ist ein Forschungslabor, das sich der Entwicklung fortschrittlicher künstlicher Intelligenz auf ethische Weise verschrieben hat. Sie zielen darauf ab, KI zu schaffen, die sich positiv auf die Menschheit als Ganzes auswirken kann, und sie haben bereits bedeutende Fortschritte im Bereich des digitalen Marketings gemacht. Viele große Unternehmen, darunter Google, Facebook und […]</p> </article> </div> <nav class="pagination"> <div class="nav-previous"></div> <div class="nav-next"><a href="https://e-dialog.group/blog/category/search-engine-advertising-sea/seite/2/" >Next <span class="meta-nav">→</span></a></div> </nav> </main> <div data-elementor-type="footer" data-elementor-id="1986" class="elementor elementor-1986 elementor-location-footer" data-elementor-post-type="elementor_library"> <section class="elementor-section elementor-top-section elementor-element elementor-element-80bdb4f mwd-footer elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="80bdb4f" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21603a7" data-id="21603a7" data-element_type="column"> 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