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elementor-element-populated"> <div class="elementor-element elementor-element-552c980a elementor-widget elementor-widget-image" data-id="552c980a" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.13.2 - 11-05-2023 */ .elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=".svg"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}</style> <a href="https://e-dialog.group/at/"> <img width="236" height="59" src="https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-logo.svg" class="attachment-full size-full wp-image-5066" alt="" loading="lazy" /> </a> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-80a38b8" data-id="80a38b8" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div 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alt="menue"></div><div id="mobile-ui-footer"><a href="https://e-dialog.group/at/kontakt/" target="">Kontakt</a><div class="social-media"><a target="_blank" href="https://de-de.facebook.com/edialog.at/"><img src="https://e-dialog.group/wp-content/themes/e-dialog/img/socialmedia/facebook.svg" alt="facebook"></a><a target="_blank" href="https://twitter.com/e_dialog"><img src="https://e-dialog.group/wp-content/themes/e-dialog/img/socialmedia/twitter.svg" alt="twitter"></a><a target="_blank" href="https://www.instagram.com/e_dialog/"><img src="https://e-dialog.group/wp-content/themes/e-dialog/img/socialmedia/instagram.svg" alt="instagram"></a><a target="_blank" href="https://at.linkedin.com/company/e-dialog_2"><img src="https://e-dialog.group/wp-content/themes/e-dialog/img/socialmedia/linkedin.svg" alt="linkedin"></a></div></div><ul id="mwd-main-navigation-menu" class="mwd-main-navigation-menu"><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-1792"><a href="#">Ich will<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-36963"><a href="https://e-dialog.group/at/bessere-kampagnen/">Bessere <br> Kampagnen<span class="menu-item-arrow"></span></a> <ul class='sub-menu'> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3459"><a href="/bessere-kampagnen/#holistic-cross-channel-campaigns">Holistic Cross-Channel-Campaigns</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1794"><a href="/bessere-kampagnen/#programmatic-display-video-everything">Programmatic Display, Video & Everything</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3461"><a href="/bessere-kampagnen/#social-media-advertising">Social Media Advertising</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3558"><a href="/bessere-kampagnen/#search-engine-advertising">Search Engine Advertising (SEA)</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3559"><a href="/bessere-kampagnen/#creativity">Creativity</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3560"><a href="/bessere-kampagnen/#marketing-automation">Marketing Automation</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-36964"><a href="https://e-dialog.group/at/daten-nutzen/">Daten <br> nutzen<span class="menu-item-arrow"></span></a> <ul class='sub-menu'> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3460"><a href="/daten-nutzen/#digital-analytics">Digital Analytics</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3462"><a href="/daten-nutzen/#consent-management">Consent Management</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3463"><a href="/daten-nutzen/#datascience-ai-in-marketing-and-retail">Datascience & AI in Marketing and Retail</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-5334"><a href="/daten-nutzen/#attribution-mmm">Attribution & MMM</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-32318"><a href="/daten-nutzen/#ux-testing-personalisation">UX, Testing & Personalisation</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-36965"><a href="https://e-dialog.group/at/euer-wissen/">Euer <br> Wissen<span class="menu-item-arrow"></span></a> <ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30948"><a href="https://e-dialog.group/at/event-ubersicht/">Events</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30943"><a href="https://e-dialog.group/at/whitepaper-ubersicht/">Whitepaper</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30944"><a href="https://e-dialog.group/at/success-stories/">Success Stories</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30945"><a href="https://e-dialog.group/at/blog/">Blogartikel</a></li> </ul> </li> </ul></div> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-1793"><a href="#">Wir können<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30949"><a href="https://e-dialog.group/at/branchen/">Branchen</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30951"><a href="https://e-dialog.group/at/technologien/">Technologien</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30950"><a href="https://e-dialog.group/at/kanaele/">Kanäle</a></li> </ul></div> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-3504"><a href="#">Wir sind<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19896"><a href="https://e-dialog.group/at/kontakt/">Kontakte und Standorte</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19897"><a href="https://e-dialog.group/at/karriere/">Team & Karriere</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19898"><a href="https://e-dialog.group/at/teaching-talking/">Teaching & Talking</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30953"><a href="https://e-dialog.group/at/social-engagement/">Social Engagement</a></li> </ul></div> </li> </ul></div><style>#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:before{content: url(https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-wirsind-menu.svg) !important;}#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:after{background-image: url("https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-kontaktbox-1.jpg");}</style></div> </div> </div> </div> </div> </div> </section> </div> <main id="content" class="site-main" role="main"> <div class="page-content"> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/success-story/media-efficiency-fur-globus-mit-personalisierung-1p-daten-und-customer-match/">Media efficiency für Globus mit Personalisierung, 1P-Daten und Customer Match</a></h2><a href="https://e-dialog.group/at/success-story/media-efficiency-fur-globus-mit-personalisierung-1p-daten-und-customer-match/"><img width="460" height="246" src="https://e-dialog.group/wp-content/uploads/2023/05/e-dialog-case-preview-globus-media-efficiency.jpg" class="attachment-large size-large wp-post-image" alt="e-dialog Success Story Globus Media efficiency" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2023/05/e-dialog-case-preview-globus-media-efficiency.jpg 460w, https://e-dialog.group/wp-content/uploads/2023/05/e-dialog-case-preview-globus-media-efficiency-300x160.jpg 300w" sizes="(max-width: 460px) 100vw, 460px" /></a><p>Premium-Kaufhaus Globus verbessert mit Personalisierung, 1P-Daten und Customer Match die Medieneffizienz.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/success-story/wie-galeria-mit-gmp-und-gcp-das-ultimative-einkaufserlebnis-geschaffen-hat/">Wie GALERIA mit GMP und GCP das ultimative Einkaufs­erlebnis geschaffen hat</a></h2><a href="https://e-dialog.group/at/success-story/wie-galeria-mit-gmp-und-gcp-das-ultimative-einkaufserlebnis-geschaffen-hat/"><img width="460" height="246" src="https://e-dialog.group/wp-content/uploads/2023/02/e-dialog-case-preview-galeria-reco.jpg" class="attachment-large size-large wp-post-image" alt="e-dialog Case Preview Galeria Reco" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2023/02/e-dialog-case-preview-galeria-reco.jpg 460w, https://e-dialog.group/wp-content/uploads/2023/02/e-dialog-case-preview-galeria-reco-300x160.jpg 300w" sizes="(max-width: 460px) 100vw, 460px" /></a><p>GALERIA verbesserte mit der Empfehlungs- und Such-KI von Google die User Experience, Conversion Rate und Bestellwerte seiner Online-Kaufhäuser.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/search-engine-advertising-sea/google-ads-asset-bibliothek-fur-bilder-und-videos/">Google Ads Asset-Bibliothek für Bilder und Videos</a></h2><a href="https://e-dialog.group/at/blog/search-engine-advertising-sea/google-ads-asset-bibliothek-fur-bilder-und-videos/"><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2022/11/google-ads-asset-bibliothek-1024x549.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/11/google-ads-asset-bibliothek-1024x549.png 1024w, https://e-dialog.group/wp-content/uploads/2022/11/google-ads-asset-bibliothek-300x161.png 300w, https://e-dialog.group/wp-content/uploads/2022/11/google-ads-asset-bibliothek-768x412.png 768w, https://e-dialog.group/wp-content/uploads/2022/11/google-ads-asset-bibliothek-1536x824.png 1536w, https://e-dialog.group/wp-content/uploads/2022/11/google-ads-asset-bibliothek-2048x1098.png 2048w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Haben wir uns nicht schon immer einen zentralen Ort für alle unsere verwendeten Werbemittel in Google Ads gewünscht? Früher haben wir für jede Display-Kampagne die verschiedenen Werbemittel einzeln im Interface oder via Bulk Upload z.B. über den Google Ads Editor hochgeladen. Wollten wir diese in einer späteren Kampagne oder mit anderem Targeting wieder verwenden, so […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/digital-analytics/hosten-eines-google-server-side-gtm-containers-auf-einem-vps/">Hosten eines Google Server Side GTM Containers auf einem VPS</a></h2><a href="https://e-dialog.group/at/blog/digital-analytics/hosten-eines-google-server-side-gtm-containers-auf-einem-vps/"><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2022/04/Blog-Serverside-Tagging-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Blog Hosten eines Google Server Side GTM Containers auf einem VPS" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/04/Blog-Serverside-Tagging-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/04/Blog-Serverside-Tagging-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/04/Blog-Serverside-Tagging-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/04/Blog-Serverside-Tagging-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/04/Blog-Serverside-Tagging-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Server Side Tagging Introduction Was ist Server Side Tagging? Bei Server Side Tagging (bzw. Tracking) werden Daten über einen eigenen Server umgeleitet, anstatt direkt vom Benutzer an die verarbeitenden Server (z.B. Google Analytics) gesendet zu werden. Warum ist es wichtig, wer braucht es? Bisher sind die Trackingdaten direkt vom Browser des Webbesuchers an diverse andere […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/success-story/falkensteiner-profitiert-von-1st-party-data-durch-den-aufbau-einer-cdp-mit-der-gmp/">Falkensteiner profitiert von 1st Party Data durch den Aufbau einer CDP mit der GMP</a></h2><a href="https://e-dialog.group/at/success-story/falkensteiner-profitiert-von-1st-party-data-durch-den-aufbau-einer-cdp-mit-der-gmp/"><img width="460" height="246" src="https://e-dialog.group/wp-content/uploads/2022/03/Success-Story-Falkensteiner-CDP-Vorschaubild.jpg" class="attachment-large size-large wp-post-image" alt="Success Story Falkensteiner CDP" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/03/Success-Story-Falkensteiner-CDP-Vorschaubild.jpg 460w, https://e-dialog.group/wp-content/uploads/2022/03/Success-Story-Falkensteiner-CDP-Vorschaubild-300x160.jpg 300w" sizes="(max-width: 460px) 100vw, 460px" /></a><p>Falkensteiner erhält durch die Aktivierung von 1st-Party Daten ein einheitliches Bild seiner User und nutzt diese Insights für Segmentierung und Personalisierung. Mit einer umfassenden Customer Data Platform erzielt Falkensteiner bessere Ergebnisse und ist gleichzeitig für Privacy-First gerüstet.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/search-engine-advertising-sea/launch-of-the-new-search-ads-360-experience-groses-announcement/">Launch of the New Search Ads 360 Experience – großes Announcement</a></h2><a href="https://e-dialog.group/at/blog/search-engine-advertising-sea/launch-of-the-new-search-ads-360-experience-groses-announcement/"><img width="800" height="420" src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blog-SA360-news.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blog-SA360-news.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blog-SA360-news-300x158.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blog-SA360-news-768x404.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Google’s Search Ads 360 wird einem kompletten Relaunch unterzogen: Besseres Interface, Look&Feel und neue Funktionen – wir haben die Details!</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/campaign-manager-360-die-wichtigsten-funktionen-als-ubersicht/">Campaign Manager 360 – Die wichtigsten Funktionen als Übersicht</a></h2><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/campaign-manager-360-die-wichtigsten-funktionen-als-ubersicht/"><img width="800" height="420" src="https://e-dialog.group/wp-content/uploads/2022/02/Blog-Campaign-Manager-Funktionen.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Blog-Campaign-Manager-Funktionen.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-Campaign-Manager-Funktionen-300x158.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-Campaign-Manager-Funktionen-768x404.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Campaign Manager 360 (CM360) dient als Ad Server der Google Marketing Platform zur Anzeigenverwaltung für Advertiser und Agenturen, vereinfacht die Kampagnen- und Werbemittelerstellung inklusive deren Verwaltung und bietet auch Funktionen für die Erstellung von Conversion-Tracking-Konzepten (mittels sogenannter Floodlights) sowie dazugehörigen Audience-Listen. </p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/youtube-audio-ads/">YouTube Audio Ads</a></h2><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/youtube-audio-ads/"><img width="800" height="419" src="https://e-dialog.group/wp-content/uploads/2022/02/YouTube-Audio-Ads.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/YouTube-Audio-Ads.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/YouTube-Audio-Ads-300x157.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/YouTube-Audio-Ads-768x402.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Music on demand wird immer beliebter und der Marktanteil von Streaming Diensten nimmt zu. Darauf reagiert nun YouTube und stellt ein neues Werbeformat in der Beta-Version zur Verfügung.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/die-neue-google-dmp-in-display-video-360-audience-management/">Die neue Google DMP in Display & Video 360: Audience Management</a></h2><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/die-neue-google-dmp-in-display-video-360-audience-management/"><img width="800" height="615" src="https://e-dialog.group/wp-content/uploads/2022/02/201808-DMP-DV360.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/201808-DMP-DV360.png 800w, https://e-dialog.group/wp-content/uploads/2022/02/201808-DMP-DV360-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/201808-DMP-DV360-768x590.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Mit der neuen Google Marketing Platform gibt es viele neue Möglichkeiten für das digitale Marketing. Noch nie gab es so viele neue Funktionen und Features. Sehen wir uns die Neuerungen im Detail an!</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/google-ads-vs-google-display-video-360/">Google Ads vs Google Display & Video 360</a></h2><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/google-ads-vs-google-display-video-360/"><img width="800" height="615" src="https://e-dialog.group/wp-content/uploads/2022/02/201807-Ads-vs-Display360.png" class="attachment-large size-large wp-post-image" alt="Ads vs Display360" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/201807-Ads-vs-Display360.png 800w, https://e-dialog.group/wp-content/uploads/2022/02/201807-Ads-vs-Display360-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/201807-Ads-vs-Display360-768x590.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>GDN als auch der DBM bieten programmatische Einkaufsmöglichkeiten von Display Bannern, Video Ads und Native Ads. Doch wo liegt der Unterschied? Im Artikel zeigen wir die Unterschiede der Systeme.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/digital-analytics/recap-das-war-die-google-analytics-konferenz-2016-in-wien/">Recap » Das war die Google Analytics Konferenz 2016 in Wien</a></h2><a href="https://e-dialog.group/at/blog/digital-analytics/recap-das-war-die-google-analytics-konferenz-2016-in-wien/"><img width="800" height="534" src="https://e-dialog.group/wp-content/uploads/2022/02/MH1_0029.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/MH1_0029.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/MH1_0029-300x200.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/MH1_0029-768x513.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Vom 22.-24. Februar 2016 fand zum 5. Mal die Google Analytics User Conference in Wien statt: Geballtes Wissen über Google Analytics und alles was dazu gehört: für Einsteiger, Fortgeschrittene und Profis.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/digital-analytics/was-ist-eine-dmp-data-management-platform/">Was ist eine DMP (Data Management Platform)?</a></h2><a href="https://e-dialog.group/at/blog/digital-analytics/was-ist-eine-dmp-data-management-platform/"><img width="800" height="432" src="https://e-dialog.group/wp-content/uploads/2022/02/DMP.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/DMP.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/DMP-300x162.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/DMP-768x415.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Immer mehr rücken DMPs – Data Management Platforms – in die Aufmerksamkeit von Unternehmen. Dieser Artikel erklärt, was das ist, was es kann und ob man eine braucht.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/holistic-cross-channel-campaigns/full-customer-journey-analyse-mit-analytics-und-doubleclick/">Full Customer Journey Analyse mit Analytics und DoubleClick</a></h2><a href="https://e-dialog.group/at/blog/holistic-cross-channel-campaigns/full-customer-journey-analyse-mit-analytics-und-doubleclick/"><img width="302" height="287" src="https://e-dialog.group/wp-content/uploads/2022/02/kanalpfad_01.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/kanalpfad_01.jpg 302w, https://e-dialog.group/wp-content/uploads/2022/02/kanalpfad_01-300x285.jpg 300w" sizes="(max-width: 302px) 100vw, 302px" /></a><p>Im Analytics Kampagnen Report fehlen die Ad-Views. Andere Tools bieten Customer Journey Analysen nur innerhalb der Paid Kanäle. Die Kombination von DC mit Google Analytics bietet eine 360 Analyse, wie hier ausführlich gezeigt wird.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/warum-programmatic-marketing-nur-funktioniert-wenn-mans-versteht/">Warum Programmatic Marketing nur funktioniert, wenn man’s versteht</a></h2><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/warum-programmatic-marketing-nur-funktioniert-wenn-mans-versteht/"><img width="452" height="488" src="https://e-dialog.group/wp-content/uploads/2022/02/Warum-Programmatic-Marketing-nur-funktioniert-wenn-mans-versteht.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Warum-Programmatic-Marketing-nur-funktioniert-wenn-mans-versteht.jpg 452w, https://e-dialog.group/wp-content/uploads/2022/02/Warum-Programmatic-Marketing-nur-funktioniert-wenn-mans-versteht-278x300.jpg 278w" sizes="(max-width: 452px) 100vw, 452px" /></a><p>Weg von Zielgruppen-Targeting, hin zur Ansprache von Individuen. Mit dem nötigen Know-How und der richtigen Konzeption, Kontrolle und Optimierung, schlägt Programmatic Marketing jede klassisch geplante Kampagne.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/wozu-ein-eigener-adserver-fur-advertiser/">Wozu ein eigener Adserver für Advertiser</a></h2><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/wozu-ein-eigener-adserver-fur-advertiser/"><img width="165" height="118" src="https://e-dialog.group/wp-content/uploads/2022/02/newyork_8029992599_165.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" /></a><p>Dieser Beitrag erklärt ausführlich, warum man als Advertiser (also Werbetreibender) unbedingt einen eigenen Adserver nutzen sollte.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/digital-analytics/programmatic-advertising-vs-programmatic-buying/">Programmatic Advertising vs. Programmatic Buying</a></h2><a href="https://e-dialog.group/at/blog/digital-analytics/programmatic-advertising-vs-programmatic-buying/"><img width="150" height="150" src="https://e-dialog.group/wp-content/uploads/2022/02/large_8664382546_0.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" /></a><p>Programmatic Marketing, Programmatic Advertising, Programmatic Buying – all das schwirrt überall durchs Web und Experten reden, tagen und bloggen fast nur mehr über diesen aufkommenden Hype im Online Marketing.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/search-engine-advertising-sea/welcher-search-kunde-sind-sie-eigentlich/">Welcher Search Kunde sind Sie eigentlich?</a></h2><a href="https://e-dialog.group/at/blog/search-engine-advertising-sea/welcher-search-kunde-sind-sie-eigentlich/"><img width="520" height="400" src="https://e-dialog.group/wp-content/uploads/2022/02/17-08-_2018_10-28-41.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/17-08-_2018_10-28-41.jpg 520w, https://e-dialog.group/wp-content/uploads/2022/02/17-08-_2018_10-28-41-300x231.jpg 300w" sizes="(max-width: 520px) 100vw, 520px" /></a><p>Angeregt durch einige Gespräche frage ich mich, für wen ich hier überhaupt schreibe. Eine kleine Topologie:</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/das-doubleclick-universum-was-ist-was/">Das DoubleClick Universum » Was ist was?</a></h2><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/das-doubleclick-universum-was-ist-was/"><img width="552" height="212" src="https://e-dialog.group/wp-content/uploads/2022/02/Das-DC-Universum.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Das-DC-Universum.jpg 552w, https://e-dialog.group/wp-content/uploads/2022/02/Das-DC-Universum-300x115.jpg 300w" sizes="(max-width: 552px) 100vw, 552px" /></a><p>DoubleClick ist ein Unternehmen von Google, das viele Produkte im Bereich Display Advertising zur Verfügung stellt. Alle Services darzustellen ist eine eigene Herausforderung. Lassen Sie es uns versuchen:</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/was-ist-eigentlich-programmatic-marketing-und-programmatic-buying/">Was ist eigentlich Programmatic Marketing und Programmatic Buying?</a></h2><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/was-ist-eigentlich-programmatic-marketing-und-programmatic-buying/"><img width="220" height="179" src="https://e-dialog.group/wp-content/uploads/2022/02/programmatic_marketing_apes.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" /></a><p>Mit der Zunahme an Realtime Bidding (RTB) und anderen Werbeformen kommen immer wieder die Schlagwort Programmatic Marketing und Programmatic Buying ins Spiel. Doch was ist das eigentlich?</p> </article> </div> </main> <div data-elementor-type="footer" data-elementor-id="1986" class="elementor elementor-1986 elementor-location-footer"> <section class="elementor-section elementor-top-section elementor-element elementor-element-80bdb4f mwd-footer elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="80bdb4f" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21603a7" data-id="21603a7" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-c62feec elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c62feec" 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class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-80d75de elementor-widget elementor-widget-heading" data-id="80d75de" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.13.2 - 11-05-2023 */ .elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}</style><p class="elementor-heading-title elementor-size-default">EMPOWERING DATA-DRIVEN MARKETING </p> </div> </div> <div class="elementor-element elementor-element-a884487 elementor-widget elementor-widget-heading" data-id="a884487" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">by people for people </p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-inner-section elementor-element elementor-element-7e5650a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7e5650a" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-c15a520" data-id="c15a520" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-eb37fd2 elementor-widget elementor-widget-heading" data-id="eb37fd2" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">WIEN</p> </div> </div> <div class="elementor-element elementor-element-1c07966 elementor-widget elementor-widget-heading" data-id="1c07966" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Opernring 1 <br> 1010 Wien</p> </div> </div> <div class="elementor-element elementor-element-526bcb4 elementor-widget elementor-widget-heading" data-id="526bcb4" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+4313090909">+43 1 309 09 09</a></p> </div> </div> <div class="elementor-element elementor-element-8918758 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data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Jägerstraße 27 <br> 10117 Berlin</p> </div> </div> <div class="elementor-element elementor-element-7ffc04e elementor-widget elementor-widget-heading" data-id="7ffc04e" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+4917618141586">+49 176 1814 1586</a></p> </div> </div> <div class="elementor-element elementor-element-ae27dd1 elementor-widget elementor-widget-heading" data-id="ae27dd1" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="mailto:kontakt@e-dialog.de">kontakt@e-dialog.de</a></p> </div> </div> </div> </div> <div class="elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-f717707" data-id="f717707" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-a1ba35e elementor-widget elementor-widget-heading" data-id="a1ba35e" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Düsseldorf</p> </div> </div> <div class="elementor-element elementor-element-8c9477b elementor-widget elementor-widget-heading" data-id="8c9477b" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Fürstenwall 172 <br> 40217 Düsseldorf</p> </div> </div> <div class="elementor-element elementor-element-8171015 elementor-widget elementor-widget-heading" data-id="8171015" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> 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elementor-size-default">Zürich</p> </div> </div> <div class="elementor-element elementor-element-56ced21 elementor-widget elementor-widget-heading" data-id="56ced21" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Talacker 41 <br> 8001 Zürich </p> </div> </div> <div class="elementor-element elementor-element-eeb7efb elementor-widget elementor-widget-heading" data-id="eeb7efb" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+41764044746">+41 76 404 47 46</a></p> </div> </div> <div class="elementor-element elementor-element-b978e36 elementor-widget elementor-widget-heading" data-id="b978e36" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title 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