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url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style> <div data-rocket-location-hash="b4d58d7e7fd8b45b2c5dc879cde7eb3f" class="mwd-blogPost flex breadcrumb"> <div data-rocket-location-hash="0841f15ebf099eeaba6f2c7f735d0671" class="container"> <span class="parent"> <a href="https://e-dialog.group/ch/blog/" title="Blog">Blog</a> </span> <span class="arrow">></span> <span class="category">Search Engine Advertising (SEA)</span> <span class="arrow">></span> <span class="child">Auktionsdaten in Google Ads - der Mitbewerber Vergleich</span> </div> </div> <div data-bg="https://e-dialog.group/wp-content/uploads/2022/11/auktionsdaten-in-google-ads-1024x549.png" data-rocket-location-hash="9b1b5e3e4a386fe87f984d1e5dd87de2" class="mwd-blogPost flex header rocket-lazyload" style=""><div data-rocket-location-hash="ca23f7c07336b7cf8c7766d2ffffc9d9" class="container"><h1>Auktionsdaten in Google Ads - der Mitbewerber Vergleich</h1><p class="author">von Christian Arold</p></div></div><div data-rocket-location-hash="5ba37d1761429b8aa4a845fb1ec6d187" class="mwd-blogPost flex metabox space-top space-bottom"><div data-rocket-location-hash="04b24f2a01e05ca636ff58e62299aa1e" class="container"><div data-rocket-location-hash="1572ce06debb49357e5111f58a6037a3" class="col"><div class="metabox-holder"><div class="date">25. November 2022</div><div class="duration"> <span class="span-reading-time rt-reading-time"><span class="rt-label rt-prefix">Lesedauer:</span> <span class="rt-time"> 4</span> <span class="rt-label rt-postfix">Minuten</span></span></div></div><div class="excerpt-box"><h3>Management Summary</h3><p>Der Google Ads Auktionsbericht ermöglicht die Analyse der eigenen Anzeigen im direkten Vergleich zum Mitbewerb. Aus den zur Verfügung gestellten KPIs erlangen wir tiefe Einblicke, um strategische Entscheidungen zu Keywords, Sichtbarkeit, Budget und Geboten zu treffen.</p></div></div><div data-rocket-location-hash="4ba29acbbfca62c6f947577f2c748b2d" class="col"><div class="categorybox"><div class="categorybox-inner"><div class="categorybox-inner-title">Search Engine Advertising (SEA)</div><p><p>Als zertifizierter Google Ads Premier Partner helfen wir Ihnen das meiste aus Ihren Kampagnen im Such- und Display-Netzwerk, Google Shopping, in Apps und auf YouTube herauszuholen.</p> </p><a href="/ch/bessere-kampagnen/#search-shopping" class="btn btn--space-top">Mehr Erfahren</a></div><div id="wobble"></div></div></div></div></div><div data-rocket-location-hash="b49efa3be72975323cf1dd9c201b9509" class="mwd-blogPost flex content space-top space-bottom"><div data-rocket-location-hash="68e122c6b23b4519e49c5a2a57b5f054" class="container"> <div data-rocket-location-hash="df5bccb2c142b45880c258e99258de1b" data-elementor-type="wp-post" data-elementor-id="45783" class="elementor elementor-45783 elementor-43689" data-elementor-post-type="post"> <section class="elementor-section elementor-top-section elementor-element elementor-element-944ad71 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="944ad71" data-element_type="section"> <div data-rocket-location-hash="7be7f7b3bdaf5cf3a88dc1de741ecbc4" class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-43aaa379" data-id="43aaa379" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-e73e256 elementor-widget elementor-widget-text-editor" data-id="e73e256" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Im vorangegangenen Blogartikel zum Thema sind wir dem <a href="https://e-dialog.group/at/blog/search-engine-advertising-sea/impression-share-vs-click-share-aussagekraft-und-interpretation-der-metriken/" target="_blank" rel="noopener">Impression Share</a> und dem Gesamtmarkt auf den Grund gegangen. In diesem weiterführenden Artikel werfen wir nun einen Blick auf die direkten Mitbewerber in Bezug auf die eingebuchten Keywords mit Hilfe von Google Ads oder auch Google Looker Studio (ehem. Data Studio)<span style="color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size );">.</span></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-fe879e6 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="fe879e6" data-element_type="section"> <div data-rocket-location-hash="622b83862fb0da48894e4bb84c0639b6" class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a6c7c89" data-id="a6c7c89" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-829abfb elementor-widget elementor-widget-heading" data-id="829abfb" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Auktionsdaten - ein Blick auf den Mitbewerb</h2> </div> </div> <div class="elementor-element elementor-element-0d70cc5 elementor-widget elementor-widget-text-editor" data-id="0d70cc5" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Auktionsdaten helfen dabei, die Schaltung der eigenen Anzeigen gegenüber dem Mitbewerb zu analysieren. Basierend darauf lassen sich strategische <b>Entscheidungen zu Keywords, Sichtbarkeit, Budget und Geboten</b> treffen. Erkennen wir beispielsweise, dass die Überschneidung mit wichtigen Mitbewerbern sehr niedrig ist, kann dies darauf hindeuten, dass diese kaum Google Ads Werbung schalten, ein anderes Keyword-Set verwenden oder andere Ziele verfolgen.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-24d7067 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="24d7067" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c1368ad" data-id="c1368ad" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-0cdc7a4 elementor-widget elementor-widget-heading" data-id="0cdc7a4" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Auktionsdaten Bericht in Google Ads aufrufen</h3> </div> </div> <div class="elementor-element elementor-element-aa7bd46 elementor-widget elementor-widget-text-editor" data-id="aa7bd46" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Die Auktionsdaten <b>(Auction Insights)</b> stehen in Google Ads grundsätzlich für Such- und Shopping-Kampagnen zur Verfügung. Am Beispiel der Suchkampagnen, lassen sich diese auf vier Ebenen betrachten. Zum einen auf Kontoebene über alle Suchkampagnen hinweg. Betrachtet man dies mehr im Detail, können <b>Kampagnen-, Anzeigengruppen- oder Keyword-Ebene</b> dafür herangezogen werden.</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7e9c413" data-id="7e9c413" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-d65719e elementor-widget elementor-widget-image" data-id="d65719e" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img fetchpriority="high" decoding="async" width="173" height="717" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20173%20717'%3E%3C/svg%3E" class="attachment-large size-large wp-image-43694" alt="Auction Insights" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/11/auction-insights.png" /><noscript><img fetchpriority="high" decoding="async" width="173" height="717" src="https://e-dialog.group/wp-content/uploads/2022/11/auction-insights.png" class="attachment-large size-large wp-image-43694" alt="Auction Insights" /></noscript> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-d44feca elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="d44feca" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7af1a70" data-id="7af1a70" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-50bde36 elementor-widget elementor-widget-text-editor" data-id="50bde36" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Zusätzlich ist es möglich, einzelne Keywords auszuwählen und dafür die Auktionsdaten abzurufen. Im folgenden Beispiel wurden zwei Keywords markiert.</p> </div> </div> <div class="elementor-element elementor-element-cc39eb4 elementor-widget elementor-widget-image" data-id="cc39eb4" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="536" height="116" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20536%20116'%3E%3C/svg%3E" class="attachment-large size-large wp-image-43700" alt="Auktionsdaten Keywords" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/11/auktionsdaten-keywords.png 536w, https://e-dialog.group/wp-content/uploads/2022/11/auktionsdaten-keywords-300x65.png 300w" data-lazy-sizes="(max-width: 536px) 100vw, 536px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/11/auktionsdaten-keywords.png" /><noscript><img decoding="async" width="536" height="116" src="https://e-dialog.group/wp-content/uploads/2022/11/auktionsdaten-keywords.png" class="attachment-large size-large wp-image-43700" alt="Auktionsdaten Keywords" srcset="https://e-dialog.group/wp-content/uploads/2022/11/auktionsdaten-keywords.png 536w, https://e-dialog.group/wp-content/uploads/2022/11/auktionsdaten-keywords-300x65.png 300w" sizes="(max-width: 536px) 100vw, 536px" /></noscript> </div> </div> <div class="elementor-element elementor-element-8209405 elementor-widget elementor-widget-image" data-id="8209405" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="147" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20147'%3E%3C/svg%3E" class="attachment-large size-large wp-image-43697" alt="Auktionsdaten Keywords Mitbewerb" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/11/auktionsdaten-keywords-2.png 1024w, https://e-dialog.group/wp-content/uploads/2022/11/auktionsdaten-keywords-2-300x55.png 300w, https://e-dialog.group/wp-content/uploads/2022/11/auktionsdaten-keywords-2-768x141.png 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/11/auktionsdaten-keywords-2.png" /><noscript><img loading="lazy" decoding="async" width="800" height="147" src="https://e-dialog.group/wp-content/uploads/2022/11/auktionsdaten-keywords-2.png" class="attachment-large size-large wp-image-43697" alt="Auktionsdaten Keywords Mitbewerb" srcset="https://e-dialog.group/wp-content/uploads/2022/11/auktionsdaten-keywords-2.png 1024w, https://e-dialog.group/wp-content/uploads/2022/11/auktionsdaten-keywords-2-300x55.png 300w, https://e-dialog.group/wp-content/uploads/2022/11/auktionsdaten-keywords-2-768x141.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-a698476 elementor-widget elementor-widget-text-editor" data-id="a698476" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size );">Je nach Detailgrad (Konto, Kampagne, Anzeigengruppe, Keyword) unterscheiden sich die angezeigten Daten natürlich aufgrund des Umfangs und natürlich auch weil das Setup der Mitbewerber in den seltensten Fällen 1:1 mit dem eigenen Setup übereinstimmt. </span>Die<b> Anzahl und Namen der aufgeführten Mitbewerber ist abhängig vom gewählten Betrachtungszeitraum</b>, <b>der Branche sowie dem individuellen Kampagnensetup</b> und kann vom Werbetreibenden selbst nicht beeinflusst werden. Im Google Ads Interface sehen wir dafür die aggregierten Daten. Wie diese z.B. auch anschaulich auf Tagesbasis reportet werden können, erfahren Sie später.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-f37dbf3 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="f37dbf3" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-207d300" data-id="207d300" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-7e38086 elementor-widget elementor-widget-heading" data-id="7e38086" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Auktionsdatenbericht - alle KPIs im Detail erklärt</h2> </div> </div> <div class="elementor-element elementor-element-37c3983 elementor-widget elementor-widget-text-editor" data-id="37c3983" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Der Auktionsdatenbericht erklärt – was verbirgt sich hinter den sechs Spalten, die uns Google an dieser Stelle maximal zur Verfügung stellt?</p> </div> </div> <div class="elementor-element elementor-element-649255c elementor-widget elementor-widget-heading" data-id="649255c" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Anteil an möglichen Impressionen (Impression Share)</h3> </div> </div> <div class="elementor-element elementor-element-e117091 elementor-widget elementor-widget-text-editor" data-id="e117091" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Die Metrik gibt Auskunft über das Verhältnis der tatsächlichen Impressionen gegenüber den möglichen Impressionen. Sie hilft bei der Ersteinschätzung, ob die Keywords relevant, die Gebote und das Budget hoch genug sind. Im obigen Beispiel hat Mitbewerber A einen Impression Share von ca. 60%, Mitbewerber B weniger als 10%.</p> </div> </div> <div class="elementor-element elementor-element-4aa8bc8 elementor-widget elementor-widget-heading" data-id="4aa8bc8" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Überschneidungsrate (Overlap rate)</h3> </div> </div> <div class="elementor-element elementor-element-699b46f elementor-widget elementor-widget-text-editor" data-id="699b46f" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> Die Überschneidungsrate besagt, wie oft unsere Anzeigen und die des jeweiligen Mitbewerbers nach erfolgreichem Auktionsverfahren geschaltet wurden. Bei Mitbewerber A waren dies ebenfalls ca. 60%, bei B nur 7-8%. </div> </div> <div class="elementor-element elementor-element-e699ae3 elementor-widget elementor-widget-heading" data-id="e699ae3" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Rate der Position oberhalb (Position above rate)</h3> </div> </div> <div class="elementor-element elementor-element-bcdfbd9 elementor-widget elementor-widget-text-editor" data-id="bcdfbd9" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Die Spalte ‘Rate der Position oberhalb’ zeigt, wie oft die Anzeigen der Mitbewerber vor unseren eigenen Anzeigen ausgeliefert wurden. Die Voraussetzung ist natürlich, dass alle auch an der Auktion teilgenommen haben. Gerade Mitbewerber A wird zu rund zwei Drittel vor unseren Anzeigen ausgeliefert. Mitbewerber B schafft es, bei 25% der gemeinsamen Impressionen vor uns platziert zu sein.</p> </div> </div> <div class="elementor-element elementor-element-181eb7c elementor-widget elementor-widget-heading" data-id="181eb7c" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Rate für obere Position (Top of page rate)</h3> </div> </div> <div class="elementor-element elementor-element-67ea040 elementor-widget elementor-widget-text-editor" data-id="67ea040" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Dieser Messwert gibt Aufschluss darüber, wie oft die eigenen Anzeigen, oder die des Mitbewerbers über den organischen Beiträgen ausgeliefert wurden. Nachdem im Beispiel in den Auktionen vermutlich nur wenige Mitbewerber teilgenommen haben, wurden alle Anzeigen fast ausschließlich oberhalb der organischen Ergebnisse ausgeliefert.</p> </div> </div> <div class="elementor-element elementor-element-fa40a90 elementor-widget elementor-widget-heading" data-id="fa40a90" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Rate für oberste Position (Abs. top of page rate)</h3> </div> </div> <div class="elementor-element elementor-element-5917e81 elementor-widget elementor-widget-text-editor" data-id="5917e81" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> Ähnlich der vorherigen Metrik besagt dieser Wert, wie oft die Anzeigen an allererste Stelle auf der Suchergebnisseite ausgeliefert wurden. Die Anzeigen von Mitbewerber A wurden in gut zwei Drittel der Fälle an allererster Position ausgespielt und waren demzufolge äußerst präsent. </div> </div> <div class="elementor-element elementor-element-0a5bf5c elementor-widget elementor-widget-heading" data-id="0a5bf5c" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default"> Anteil an möglichen Impressionen gegenüber Mitbewerbern (Outranking share)</h3> </div> </div> <div class="elementor-element elementor-element-9890c8e elementor-widget elementor-widget-text-editor" data-id="9890c8e" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Aus meiner Sicht einer der interessantesten Auktionsdaten Werte, die uns Google zur Verfügung stellt. Der Anteil an möglichen Impressionen gegenüber Mitbewerbern besagt, in wie vielen Fällen unsere Anzeigen vor dem Mitbewerb ausgespielt wurden oder die Mitbewerber gar nicht sichtbar waren. Im Vergleich zu Mitbewerber B waren unsere eigenen Anzeigen zu 70% über oder ohne den Mitbewerber ausgespielt worden.</p> </div> </div> <div class="elementor-element elementor-element-8b1c74c elementor-widget elementor-widget-text-editor" data-id="8b1c74c" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Das vorangegangene Beispiel zeigte, wie anhand aggregierter Daten, die Auktionsdaten im Google Ads Interface aufgerufen und interpretiert werden können. Aber sind die Auktionsdaten bspw. jeden Wochentag, jede Woche, jeden Monat identisch oder gibt es immer wieder neue Mitbewerber oder Mitbewerber, die nur sehr punktuell Kampagnen fahren? Diese Fragen sind mit Hilfe von Google Ads nur sehr schwer zu beantworten und erfordern viel manuelle Arbeit.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-c6bf687 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c6bf687" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-90589f4" data-id="90589f4" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-a61bab6 elementor-widget elementor-widget-heading" data-id="a61bab6" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">PRO TIPP: Auktionsdaten mit Hilfe von Looker Studio visualisieren</h2> </div> </div> <div class="elementor-element elementor-element-f19d6f9 elementor-widget elementor-widget-text-editor" data-id="f19d6f9" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>An dieser Stelle kann Google Looker Studio (ehem. Datastudio) helfen, die Daten anschaulich aufzubereiten. Das nachfolgende Beispiel zeigt auf Tagesbasis eine Entwicklung für die letzten Monate, wo gut zu erkennen ist, wie die Sichtbarkeit an einzelnen Tagen sehr unterschiedlich sein kann.</p> </div> </div> <div class="elementor-element elementor-element-2f36c68 elementor-widget elementor-widget-image" data-id="2f36c68" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="428" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20428'%3E%3C/svg%3E" class="attachment-large size-large wp-image-43703" alt="Auktionsdaten Datastudio" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/11/auktionsdaten-datastudio-1024x548.png 1024w, https://e-dialog.group/wp-content/uploads/2022/11/auktionsdaten-datastudio-300x161.png 300w, https://e-dialog.group/wp-content/uploads/2022/11/auktionsdaten-datastudio-768x411.png 768w, https://e-dialog.group/wp-content/uploads/2022/11/auktionsdaten-datastudio.png 1119w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/11/auktionsdaten-datastudio-1024x548.png" /><noscript><img loading="lazy" decoding="async" width="800" height="428" src="https://e-dialog.group/wp-content/uploads/2022/11/auktionsdaten-datastudio-1024x548.png" class="attachment-large size-large wp-image-43703" alt="Auktionsdaten Datastudio" srcset="https://e-dialog.group/wp-content/uploads/2022/11/auktionsdaten-datastudio-1024x548.png 1024w, https://e-dialog.group/wp-content/uploads/2022/11/auktionsdaten-datastudio-300x161.png 300w, https://e-dialog.group/wp-content/uploads/2022/11/auktionsdaten-datastudio-768x411.png 768w, https://e-dialog.group/wp-content/uploads/2022/11/auktionsdaten-datastudio.png 1119w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-7031a1cb elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7031a1cb" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-20ce84ba" data-id="20ce84ba" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-13213317 elementor-widget elementor-widget-heading" data-id="13213317" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Fazit:</h2> </div> </div> <div class="elementor-element elementor-element-374add5b elementor-widget elementor-widget-text-editor" data-id="374add5b" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> Sind neue Mitbewerber am Markt oder üben diese einen höheren Werbedruck aus, so kann dies durchaus Auswirkungen auf die eigenen KPIs (CPCs, Budgets, CPAs, Conv.-Rate, etc.) haben. Daher sollten Auktionsdaten bei der Analyse und Bewertung niemals außer Acht gelassen werden. Sie möchten mehr über Auktionsdaten erfahren? </div> </div> <div class="elementor-element elementor-element-1d3e3d1 elementor-widget elementor-widget-heading" data-id="1d3e3d1" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Kontaktieren Sie uns jetzt - <a href="mailto:kontakt@e-dialog.group">kontakt@e-dialog.group</a></h3> </div> </div> </div> </div> </div> </section> </div> </div></div><div data-rocket-location-hash="ddfa30e7b85577acd84410f15654357f" class="mwd-blogPost flex call-to-action space-top space-bottom"><div data-rocket-location-hash="f9357140ee36883ea6064de5d7279a99" class="container"><div data-rocket-location-hash="b0ba8a09814c8228efb38942e632ca71" class="call-to-action-inner"><span class="lead">Kampagne anfragen</span><div class="call-to-action-inner-title">Bereit für Ihr neues Projekt?</div><p>Wir freuen uns auf Ihre Anfrage und beraten Sie gerne unverbindlich! Füllen Sie dazu einfach das Kontaktformular aus oder rufen uns direkt an.</p><a href="https://e-dialog.group/ch/kontaktformular/" class="btn" title="Jetzt kontaktieren">Jetzt kontaktieren</a></div></div><div data-rocket-location-hash="03910ff8661ec99940484bdcacc47ffb" id="wobbleCTA"></div></div> <div data-rocket-location-hash="432af2bac3067702fc14620b17bfd000" class="mwd-blogPost flex more-topics space-top space-bottom"> <div data-rocket-location-hash="e02d4abb341ba01ddcf628736c86d19a" class="container"> <h3 class="more-topics-headline">Weitere Themen</h3> <div data-rocket-location-hash="42cd2c730aabf27b255fca5895c1d6b0" class="c-post-types c-post-types--slider"> <div class="c-post-types__container swiper-container" data-interval="0"> <div class="swiper-wrapper"> <article class="c-post-types__entry post-61662 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" 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data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/10/demand-gen-kampagnen-google-ads-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/10/demand-gen-kampagnen-google-ads-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/10/demand-gen-kampagnen-google-ads-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/10/demand-gen-kampagnen-google-ads-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/10/demand-gen-kampagnen-google-ads-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2023/10/demand-gen-kampagnen-google-ads-1175x630.jpg 1175w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/10/demand-gen-kampagnen-google-ads-768x412.jpg" /><noscript><img width="768" height="412" src="https://e-dialog.group/wp-content/uploads/2023/10/demand-gen-kampagnen-google-ads-768x412.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="Google Ads: Discovery wird zu Demand Gen - Das ändert sich jetzt" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2023/10/demand-gen-kampagnen-google-ads-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/10/demand-gen-kampagnen-google-ads-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/10/demand-gen-kampagnen-google-ads-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/10/demand-gen-kampagnen-google-ads-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/10/demand-gen-kampagnen-google-ads-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2023/10/demand-gen-kampagnen-google-ads-1175x630.jpg 1175w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Search Engine Advertising (SEA) </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a 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