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url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style> <div data-rocket-location-hash="b4d58d7e7fd8b45b2c5dc879cde7eb3f" class="mwd-blogPost flex breadcrumb"> <div data-rocket-location-hash="0841f15ebf099eeaba6f2c7f735d0671" class="container"> <span class="parent"> <a href="https://e-dialog.group/ch/blog/" title="Blog">Blog</a> </span> <span class="arrow">></span> <span class="category">Search Engine Advertising (SEA)</span> <span class="arrow">></span> <span class="child">Frühjahrsputz in Search Ads 360 - Einmal alles neu in 2022?</span> </div> </div> <div data-bg="https://e-dialog.group/wp-content/uploads/2022/05/Blog-SA360-Fruhjahrsputz-1024x549.jpg" data-rocket-location-hash="8a72f3b6f8c7ee55ce8168d061ccf27e" class="mwd-blogPost flex header rocket-lazyload" style=""><div data-rocket-location-hash="ca23f7c07336b7cf8c7766d2ffffc9d9" class="container"><h1>Frühjahrsputz in Search Ads 360 - Einmal alles neu in 2022?</h1><p class="author">von Jerome Fleck</p></div></div><div data-rocket-location-hash="5ba37d1761429b8aa4a845fb1ec6d187" class="mwd-blogPost flex metabox space-top space-bottom"><div data-rocket-location-hash="04b24f2a01e05ca636ff58e62299aa1e" class="container"><div data-rocket-location-hash="1572ce06debb49357e5111f58a6037a3" class="col"><div class="metabox-holder"><div class="date">03. Mai 2022</div><div class="duration"> <span class="span-reading-time rt-reading-time"><span class="rt-label rt-prefix">Lesedauer:</span> <span class="rt-time"> 3</span> <span class="rt-label rt-postfix">Minuten</span></span></div></div><div class="excerpt-box"><h3>Management Summary</h3><p>Die Tools der Google Marketing Platform erhalten 2022 sowohl sichtbare als auch spürbare Veränderungen. Der visuelle SA360-Relaunch hat diesen Prozess bereits eingeleitet. Wie für Google Ads sind auch interessante Funktionen und Neuerungen im Kommen, viele Änderungen in Hinblick auf die Gebotsstrategien wurden bereits von Google an die Kunden kommuniziert, aber noch arbeitet hier Google viel im Hintergrund und bereitet die Änderungen in den Systemen vor. Vor allem das Thema "Value Based Bidding" wird im Jahr 2022 noch weiter an Bedeutung gewinnen.</p></div></div><div data-rocket-location-hash="4ba29acbbfca62c6f947577f2c748b2d" class="col"><div class="categorybox"><div class="categorybox-inner"><div class="categorybox-inner-title">Search Engine Advertising (SEA)</div><p><p>Als zertifizierter Google Ads Premier Partner helfen wir Ihnen das meiste aus Ihren Kampagnen im Such- und Display-Netzwerk, Google Shopping, in Apps und auf YouTube herauszuholen.</p> </p><a href="/ch/bessere-kampagnen/#search-shopping" class="btn btn--space-top">Mehr Erfahren</a></div><div id="wobble"></div></div></div></div></div><div data-rocket-location-hash="b49efa3be72975323cf1dd9c201b9509" class="mwd-blogPost flex content space-top space-bottom"><div data-rocket-location-hash="68e122c6b23b4519e49c5a2a57b5f054" class="container"> <div data-rocket-location-hash="5dc1860a2ab791d339dca24adbc56ec3" data-elementor-type="wp-post" data-elementor-id="40621" class="elementor elementor-40621 elementor-34711" data-elementor-post-type="post"> <section class="elementor-section elementor-top-section elementor-element elementor-element-1909e2f7 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1909e2f7" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4b5b20a8" data-id="4b5b20a8" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-1428fb5b elementor-widget elementor-widget-text-editor" data-id="1428fb5b" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Änderungen in Search Ads 360 werden 2022 auch die Arbeit mit Gebotsstrategien verändern. Welche Trends und Veränderungen Google bereits kommuniziert hat und was wir noch erwarten können – einen Zusammenfassung in diesem Blogbeitrag.</span></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-0c0dcc7 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="0c0dcc7" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dfa63d9" data-id="dfa63d9" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-377447c elementor-widget elementor-widget-heading" data-id="377447c" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Das ändert sich zusätzlich zum neuen Anstrich von SA360</h2> </div> </div> <div class="elementor-element elementor-element-1e637de elementor-widget elementor-widget-text-editor" data-id="1e637de" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Der </span><a href="https://e-dialog.group/at/blog/search-engine-advertising-sea/launch-of-the-new-search-ads-360-experience-groses-announcement/"><span style="font-weight: 400;">Relaunch des SA360 Interfaces</span></a><span style="font-weight: 400;"> war nur der Beginn einer Reihe von Neuerungen, die uns in 2022 innerhalb der GMP erwarten. Auch unter der Haube tut sich so einiges und uns erwarten, ähnlich zu Google Ads, Umstellungen was die Gebotsstrategien betrifft.</span></p><p> </p><p><span style="font-weight: 400;">Aktuell erhalten bereits viele unserer Kunden einen Hinweis in SA360, dass sie sich auf bestehenden Änderungen bei den Gebotsstrategien einstellen müssen.</span></p><p> </p><p><span style="font-weight: 400;">Dies betrifft vor allem das Thema “Value-based-Bidding”, welches wir schon von Google Ads kennen und nun auch stärker in SA360 Einzug hält.</span></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-575c3a9 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="575c3a9" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-09a478d" data-id="09a478d" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-d52f661 elementor-widget elementor-widget-heading" data-id="d52f661" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Aus Conversion-Gebotsstrategien werden wertbezogene Formelspalten</h2> </div> </div> <div class="elementor-element elementor-element-25b9a23 elementor-widget elementor-widget-text-editor" data-id="25b9a23" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Die Conversion-Gebotsstrategien mit Formeln zur Gewichtung von einzelnen Conversions unter der Berücksichtigung von entsprechenden Soft-Conversions sind ab Juli 2022 nicht mehr möglich. Ab April 2022 wird bereits damit begonnen, diese automatisch auf wertbezogene Gebotsstrategien zu migrieren.</span></p><p> </p><p><span style="font-weight: 400;">Wer aktuell noch auf Formeln mit gewichteten Conversion-Gebotsstrategien setzt, sollte sich also zeitnah anschauen, welche zukünftigen Anpassungen bzw. Umstellungen Sinn machen. Denn wie bei allen Gebotsstrategien gilt, dass auch wertbezogene Gebote unter Umständen zu einer erneuten Lernphase oder zumindest Schwankungen in der Performance führen können.</span></p><p> </p><p><span style="font-weight: 400;">In Google Ads ist es ja schon länger möglich die Conversion-Werte zu erfassen und dies ist auch empfehlenswert. Wer dies noch nicht tut, sollte die Conversion-Werte auf jeden Fall über einen Zeitraum von mindestens vier Wochen tracken. Bei der Nutzung von automatischen Gebotseinstellungen, kurz ATB (Auction Time Bidding), übernimmt SA360 hier bereits vorab das Training und es kann nahezu nahtlos eine Umstellung durchgeführt werden.</span></p><p> </p><p><span style="font-weight: 400;">Es ist aber dennoch empfehlenswert auch hier die Leistung der neuen Gebotsstrategie zu beobachten und eine eventuelle Änderung von Budgets oder Zielen zu berücksichtigen.</span></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-42af4ab elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="42af4ab" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1aa5fec" data-id="1aa5fec" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-8059d7b elementor-widget elementor-widget-heading" data-id="8059d7b" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Optimierung der Zielvorhaben von Kampagnen in Search Ads 360</h2> </div> </div> <div class="elementor-element elementor-element-96fff41 elementor-widget elementor-widget-text-editor" data-id="96fff41" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Wenn Sie derzeit noch auf Conversion-Zielvorhaben in SA360 setzen, um Gebotsanpassungen zu optimieren, sind Sie bald gezwungen auf Gebotsstrategien umzustellen. </span></p><p> </p><p><span style="font-weight: 400;">Ab 1. Oktober ist es nicht mehr möglich, dass Gebotsanpassungen für Kampagnen in SA360 auf ein Conversion-Zielvorhaben hin optimiert werden.</span></p><p> </p><p><span style="font-weight: 400;">Im Zuge dessen werden wir Ihnen noch weitere Informationen im Rahmen unserer SA360 Serie zur Verfügung stellen.</span></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-370d6f4 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="370d6f4" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a13eb32" data-id="a13eb32" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-2bfd017 elementor-widget elementor-widget-heading" data-id="2bfd017" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Die neue Search Ads 360-Version</h2> </div> </div> <div class="elementor-element elementor-element-6adcb7c elementor-widget elementor-widget-text-editor" data-id="6adcb7c" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Durch einen Klick auf “Testen Sie die neue Search Ads 360-Version” gelangen Sie in das neue Search Ads 360 Interface.</span></p> </div> </div> <div class="elementor-element elementor-element-51cdf7b4 elementor-widget elementor-widget-image" data-id="51cdf7b4" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img fetchpriority="high" decoding="async" width="800" height="67" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%2067'%3E%3C/svg%3E" class="attachment-large size-large wp-image-34716" alt="SA360 Header - neue Version" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/05/Header_SA360-1024x86.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/05/Header_SA360-300x25.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/05/Header_SA360-768x65.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/05/Header_SA360.jpg 1214w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/05/Header_SA360-1024x86.jpg" /><noscript><img fetchpriority="high" decoding="async" width="800" height="67" src="https://e-dialog.group/wp-content/uploads/2022/05/Header_SA360-1024x86.jpg" class="attachment-large size-large wp-image-34716" alt="SA360 Header - neue Version" srcset="https://e-dialog.group/wp-content/uploads/2022/05/Header_SA360-1024x86.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/05/Header_SA360-300x25.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/05/Header_SA360-768x65.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/05/Header_SA360.jpg 1214w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-89c6aca elementor-widget elementor-widget-text-editor" data-id="89c6aca" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Falls Sie diesen Punkt noch vermissen, wird sich das in den kommenden Wochen ändern, da Google das neue Interface nach und nach für mehr Kunden freischaltet.</span></p> </div> </div> <div class="elementor-element elementor-element-9f0c3ec elementor-widget elementor-widget-heading" data-id="9f0c3ec" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Verfügbare Funktionen</h3> </div> </div> <section class="elementor-section elementor-inner-section elementor-element elementor-element-548b8ab elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="548b8ab" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-90bf15f" data-id="90bf15f" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-46b5b55 elementor-widget elementor-widget-text-editor" data-id="46b5b55" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Unter dem Punkt “Verfügbare Funktionen” wird direkt ersichtlich, welche Funktionen bereits umgesetzt wurden bzw. an welchen gerade noch gearbeitet wird. Hier ist auch zu erkennen, welche Funktion in welcher Version des Interfaces möglich ist.</span></p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7722e96" data-id="7722e96" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-03bbcf7 elementor-widget elementor-widget-image" data-id="03bbcf7" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="271" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20271'%3E%3C/svg%3E" class="attachment-large size-large wp-image-34728" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/05/Header_SA360_Information_Hub-1024x347.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/05/Header_SA360_Information_Hub-300x102.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/05/Header_SA360_Information_Hub-768x260.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/05/Header_SA360_Information_Hub.jpg 1215w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/05/Header_SA360_Information_Hub-1024x347.jpg" /><noscript><img decoding="async" width="800" height="271" src="https://e-dialog.group/wp-content/uploads/2022/05/Header_SA360_Information_Hub-1024x347.jpg" class="attachment-large size-large wp-image-34728" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/05/Header_SA360_Information_Hub-1024x347.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/05/Header_SA360_Information_Hub-300x102.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/05/Header_SA360_Information_Hub-768x260.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/05/Header_SA360_Information_Hub.jpg 1215w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> </div> </div> </div> </section> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-7f2ece10 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7f2ece10" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1531523f" data-id="1531523f" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-3cf1d7e4 elementor-widget elementor-widget-text-editor" data-id="3cf1d7e4" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Im Folgenden zeigen wir nur einen kleinen Ausschnitt der aktuellen Funktionen. Die Liste ist natürlich deutlich länger und beinhaltet einige interessante Funktionen, die für bestimmte Workflows durchaus Sinn machen.</span></p> </div> </div> <div class="elementor-element elementor-element-5d925164 elementor-widget elementor-widget-image" data-id="5d925164" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="623" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20623'%3E%3C/svg%3E" class="attachment-large size-large wp-image-34725" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/05/Header_SA360_Verfugbare_Funktionen.jpg 1007w, https://e-dialog.group/wp-content/uploads/2022/05/Header_SA360_Verfugbare_Funktionen-300x234.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/05/Header_SA360_Verfugbare_Funktionen-768x598.jpg 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/05/Header_SA360_Verfugbare_Funktionen.jpg" /><noscript><img loading="lazy" decoding="async" width="800" height="623" src="https://e-dialog.group/wp-content/uploads/2022/05/Header_SA360_Verfugbare_Funktionen.jpg" class="attachment-large size-large wp-image-34725" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/05/Header_SA360_Verfugbare_Funktionen.jpg 1007w, https://e-dialog.group/wp-content/uploads/2022/05/Header_SA360_Verfugbare_Funktionen-300x234.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/05/Header_SA360_Verfugbare_Funktionen-768x598.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-5d7da23a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5d7da23a" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3808f02e" data-id="3808f02e" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-3c583c01 elementor-widget elementor-widget-heading" data-id="3c583c01" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Wie geht es weiter? </h2> </div> </div> <div class="elementor-element elementor-element-10b96aeb elementor-widget elementor-widget-text-editor" data-id="10b96aeb" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Im Laufe des Jahres kommen sicherlich noch einige interessante Funktionen und Neuerungen auf uns zu. Aber – wie bereits erwähnt – tut sich auch bei den Gebotsstrategien aktuell so einiges und der Trend geht auch bei Search Ads 360 immer stärker Richtung wertbasierte Conversions.</span></p> </div> </div> <div class="elementor-element elementor-element-40797e3 elementor-widget elementor-widget-text-editor" data-id="40797e3" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">In regelmäßigen Abständen werden wir in unserem Blog auf die weiteren Updates in SA360 eingehen. Haben Sie noch Fragen oder wollen mehr über Gebotsstrategien und Google Search Ads 360 erfahren? </span></p> </div> </div> <div class="elementor-element elementor-element-4714d6d elementor-widget elementor-widget-heading" data-id="4714d6d" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Wir unterstützen Sie gerne: <a href="mailto:kontakt@e-dialog.group">kontakt@e-dialog.group</a></span></h3> </div> </div> </div> </div> </div> </section> </div> </div></div><div data-rocket-location-hash="ddfa30e7b85577acd84410f15654357f" class="mwd-blogPost flex call-to-action space-top space-bottom"><div data-rocket-location-hash="f9357140ee36883ea6064de5d7279a99" class="container"><div data-rocket-location-hash="b0ba8a09814c8228efb38942e632ca71" class="call-to-action-inner"><span class="lead">Kampagne anfragen</span><div class="call-to-action-inner-title">Bereit für Ihr neues Projekt?</div><p>Wir freuen uns auf Ihre Anfrage und beraten Sie gerne unverbindlich! 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alt="Google Ads: Discovery wird zu Demand Gen - Das ändert sich jetzt" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2023/10/demand-gen-kampagnen-google-ads-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/10/demand-gen-kampagnen-google-ads-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/10/demand-gen-kampagnen-google-ads-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/10/demand-gen-kampagnen-google-ads-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/10/demand-gen-kampagnen-google-ads-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2023/10/demand-gen-kampagnen-google-ads-1175x630.jpg 1175w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Search Engine Advertising (SEA) </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a 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