</ iframe > </noscript> <!-- End Google Tag Manager (noscript) --> <div data-rocket-location-hash="112ee36c29103ac9eb5df407e50bb246" data-elementor-type="header" data-elementor-id="44677" class="elementor elementor-44677 elementor-5062 elementor-location-header" data-elementor-post-type="elementor_library"> <section class="elementor-section elementor-top-section elementor-element elementor-element-62d67729 elementor-section-height-min-height mwd-menu-home elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-items-middle elementor-invisible" data-id="62d67729" data-element_type="section" data-settings="{"sticky":"top","sticky_effects_offset":3,"animation":"fadeIn","sticky_effects_offset_tablet":3,"sticky_on":["desktop","tablet_extra","tablet","mobile"],"sticky_offset":0}"> <div data-rocket-location-hash="82f6c6a00e9a86a2eaa3cc6e8d136714" class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-31be865c" data-id="31be865c" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-552c980a elementor-widget elementor-widget-image" data-id="552c980a" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <a href="https://e-dialog.group/ch/"> <img width="236" height="59" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20236%2059'%3E%3C/svg%3E" class="attachment-full size-full wp-image-5066" alt="" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-logo.svg" /><noscript><img width="236" height="59" src="https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-logo.svg" class="attachment-full size-full wp-image-5066" alt="" /></noscript> </a> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-80a38b8" data-id="80a38b8" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-27c28c5f eael_advanced_menu_hamburger_disable_selected_menu_hide eael-advanced-menu--stretch eael-hamburger--tablet elementor-widget elementor-widget-eael-advanced-menu" data-id="27c28c5f" data-element_type="widget" id="advancedmenue" data-widget_type="eael-advanced-menu.default"> <div class="elementor-widget-container"> <style> @media screen and (max-width: 1024px) { .eael-hamburger--tablet { .eael-advanced-menu-horizontal, .eael-advanced-menu-vertical { display: none; } } .eael-hamburger--tablet { .eael-advanced-menu-container .eael-advanced-menu-toggle { display: block; } } } </style> <div data-hamburger-icon="<i aria-hidden="true" class="fas fa-bars"></i>" data-indicator-class="<i aria-hidden="true" class="fas fa-angle-down"></i>" data-dropdown-indicator-class="<i aria-hidden="true" class="fas fa-angle-down"></i>" class="eael-advanced-menu-container eael-advanced-menu-align-right eael-advanced-menu-dropdown-align-left" data-hamburger-breakpoints="{"mobile":"Mobile Portrait (> 767px)","tablet":"Tablet Portrait (> 1024px)","tablet_extra":"Tablet Landscape (> 1200px)","desktop":"Desktop (> 2400px)","none":"None"}" data-hamburger-device="tablet"> <ul id="menu-hauptmenu-schweiz" class="eael-advanced-menu eael-advanced-menu-dropdown-animate-to-top eael-advanced-menu-indicator eael-advanced-menu-horizontal"><li id="menu-item-36996" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-36996"><a href="#">Leistungen</a> <ul class="sub-menu"> <li id="menu-item-36997" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-36997"><a href="https://e-dialog.group/ch/bessere-kampagnen/">Digitale Werbung <br> & Kreation</a> <ul class="sub-menu"> <li id="menu-item-36998" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-36998"><a href="/ch/bessere-kampagnen/#holistic-cross-channel-campaigns">Holistic Cross-Channel-Campaigns</a></li> <li id="menu-item-36999" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-36999"><a href="/ch/bessere-kampagnen/#programmatic-display-video-everything">Programmatic Display, Video & Everything</a></li> <li id="menu-item-37000" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37000"><a href="/ch/bessere-kampagnen/#social-media-advertising">Social Media Advertising</a></li> <li id="menu-item-37001" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37001"><a href="/ch/bessere-kampagnen/#search-engine-advertising">Search Engine Advertising (SEA)</a></li> <li id="menu-item-37002" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37002"><a href="/ch/bessere-kampagnen/#creativity">Creativity</a></li> <li id="menu-item-37003" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37003"><a href="/ch/bessere-kampagnen/#marketing-automation">Marketing Automation</a></li> </ul> </li> <li id="menu-item-37004" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-37004"><a href="https://e-dialog.group/ch/daten-nutzen/">Analyse, Strategie <br> & Innovation</a> <ul class="sub-menu"> <li id="menu-item-51975" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-51975"><a href="https://e-dialog.group/ch/digital-business-consulting/">Digital Business Consulting</a></li> <li id="menu-item-37005" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37005"><a href="/ch/daten-nutzen/#digital-analytics">Digital Analytics</a></li> <li id="menu-item-37006" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37006"><a href="/ch/daten-nutzen/#consent-management">Consent Management</a></li> <li id="menu-item-37007" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37007"><a href="/ch/daten-nutzen/#datascience-ai-in-marketing-and-retail">Datascience & AI in Marketing and Retail</a></li> <li id="menu-item-37008" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37008"><a href="/ch/daten-nutzen/#attribution-mmm">Attribution & MMM</a></li> <li id="menu-item-37009" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37009"><a href="/ch/daten-nutzen/#ux-testing-personalisation">UX, Testing & Personalisation</a></li> </ul> </li> <li id="menu-item-37018" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37018"><a href="https://e-dialog.group/ch/technologien/">Technologie <br> & Lizenzen</a></li> </ul> </li> <li id="menu-item-60707" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-60707"><a href="#">REFERENZEN</a> <ul class="sub-menu"> <li id="menu-item-37013" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37013"><a href="https://e-dialog.group/ch/success-stories/">Success Stories</a></li> <li id="menu-item-60708" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-60708"><a href="https://e-dialog.group/ch/branchen/">Branchen</a></li> </ul> </li> <li id="menu-item-37015" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-37015"><a href="#">KNOW-HOW</a> <ul class="sub-menu"> <li id="menu-item-37012" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37012"><a href="https://e-dialog.group/ch/event-ubersicht/">Events</a></li> <li id="menu-item-55094" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-55094"><a href="https://e-dialog.group/ch/news/">News</a></li> <li id="menu-item-37011" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37011"><a href="https://e-dialog.group/ch/blog/">Blogartikel</a></li> <li id="menu-item-37014" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37014"><a href="https://e-dialog.group/ch/whitepaper-ubersicht/">Whitepaper</a></li> <li id="menu-item-60643" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-60643"><a href="https://e-dialog.group/ch/newsletter-anmeldung/">Newsletter-Anmeldung</a></li> </ul> </li> <li id="menu-item-37019" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-37019"><a href="#">Wir sind</a> <ul class="sub-menu"> <li id="menu-item-37021" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37021"><a href="https://e-dialog.group/ch/kontakt/">Kontakte und Standorte</a></li> <li id="menu-item-37020" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37020"><a href="https://e-dialog.group/ch/karriere/">Team & Karriere</a></li> <li id="menu-item-37023" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37023"><a href="https://e-dialog.group/ch/teaching-talking/">Teaching & Talking</a></li> <li id="menu-item-37022" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37022"><a href="https://e-dialog.group/ch/social-engagement/">Social Engagement</a></li> </ul> </li> </ul> <button class="eael-advanced-menu-toggle"> <i aria-hidden="true" class="fas fa-bars"></i> </button> </div> </div> </div> <div class="elementor-element elementor-element-0e794f6 elementor-widget elementor-widget-shortcode" data-id="0e794f6" data-element_type="widget" data-widget_type="shortcode.default"> <div class="elementor-widget-container"> <div class="elementor-shortcode"><div id="mwd-main-navigation"><div id="mobile-ui-btn-bar"><img width="37" height="29" class="burger" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2037%2029'%3E%3C/svg%3E" alt="menue" data-lazy-src="https://e-dialog.group/wp-content/themes/e-dialog/img/bars.svg"><noscript><img width="37" height="29" class="burger" src="https://e-dialog.group/wp-content/themes/e-dialog/img/bars.svg" alt="menue"></noscript><img width="37" height="37" class="close" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2037%2037'%3E%3C/svg%3E" alt="menue" data-lazy-src="https://e-dialog.group/wp-content/themes/e-dialog/img/close.svg"><noscript><img width="37" height="37" class="close" src="https://e-dialog.group/wp-content/themes/e-dialog/img/close.svg" alt="menue"></noscript></div><div id="mobile-ui-footer"><a href="https://e-dialog.group/ch/kontakt/" target="">Kontakt</a><div class="social-media"><a target="_blank" href="https://de-de.facebook.com/edialog.at/"><img width="37" height="37" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2037%2037'%3E%3C/svg%3E" alt="facebook" data-lazy-src="https://e-dialog.group/wp-content/themes/e-dialog/img/socialmedia/facebook.svg"><noscript><img width="37" height="37" src="https://e-dialog.group/wp-content/themes/e-dialog/img/socialmedia/facebook.svg" alt="facebook"></noscript></a><a target="_blank" href="https://twitter.com/e_dialog"><img width="37" height="37" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2037%2037'%3E%3C/svg%3E" alt="twitter" data-lazy-src="https://e-dialog.group/wp-content/themes/e-dialog/img/socialmedia/twitter.svg"><noscript><img width="37" height="37" src="https://e-dialog.group/wp-content/themes/e-dialog/img/socialmedia/twitter.svg" alt="twitter"></noscript></a><a target="_blank" href="https://www.instagram.com/e_dialog/"><img width="37" height="37" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2037%2037'%3E%3C/svg%3E" alt="instagram" data-lazy-src="https://e-dialog.group/wp-content/themes/e-dialog/img/socialmedia/instagram.svg"><noscript><img width="37" height="37" src="https://e-dialog.group/wp-content/themes/e-dialog/img/socialmedia/instagram.svg" alt="instagram"></noscript></a><a target="_blank" href="https://at.linkedin.com/company/e-dialog_2"><img width="37" height="37" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2037%2037'%3E%3C/svg%3E" alt="linkedin" data-lazy-src="https://e-dialog.group/wp-content/themes/e-dialog/img/socialmedia/linkedin.svg"><noscript><img width="37" height="37" src="https://e-dialog.group/wp-content/themes/e-dialog/img/socialmedia/linkedin.svg" alt="linkedin"></noscript></a></div></div><ul id="mwd-main-navigation-menu" class="mwd-main-navigation-menu"><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-36996"><a href="#">Leistungen<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-36997"><a href="https://e-dialog.group/ch/bessere-kampagnen/">Digitale Werbung <br> & Kreation<span class="menu-item-arrow"></span></a> <ul class='sub-menu'> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-36998"><a href="/ch/bessere-kampagnen/#holistic-cross-channel-campaigns">Holistic Cross-Channel-Campaigns</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-36999"><a href="/ch/bessere-kampagnen/#programmatic-display-video-everything">Programmatic Display, Video & Everything</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37000"><a href="/ch/bessere-kampagnen/#social-media-advertising">Social Media Advertising</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37001"><a href="/ch/bessere-kampagnen/#search-engine-advertising">Search Engine Advertising (SEA)</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37002"><a href="/ch/bessere-kampagnen/#creativity">Creativity</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37003"><a href="/ch/bessere-kampagnen/#marketing-automation">Marketing Automation</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-37004"><a href="https://e-dialog.group/ch/daten-nutzen/">Analyse, Strategie <br> & Innovation<span class="menu-item-arrow"></span></a> <ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-51975"><a href="https://e-dialog.group/ch/digital-business-consulting/">Digital Business Consulting</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37005"><a href="/ch/daten-nutzen/#digital-analytics">Digital Analytics</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37006"><a href="/ch/daten-nutzen/#consent-management">Consent Management</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37007"><a href="/ch/daten-nutzen/#datascience-ai-in-marketing-and-retail">Datascience & AI in Marketing and Retail</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37008"><a href="/ch/daten-nutzen/#attribution-mmm">Attribution & MMM</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37009"><a href="/ch/daten-nutzen/#ux-testing-personalisation">UX, Testing & Personalisation</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37018"><a href="https://e-dialog.group/ch/technologien/">Technologie <br> & Lizenzen</a></li> </ul></div> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-60707"><a href="#">REFERENZEN<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37013"><a href="https://e-dialog.group/ch/success-stories/">Success Stories</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-60708"><a href="https://e-dialog.group/ch/branchen/">Branchen</a></li> </ul></div> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-37015"><a href="#">KNOW-HOW<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37012"><a href="https://e-dialog.group/ch/event-ubersicht/">Events</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-55094"><a href="https://e-dialog.group/ch/news/">News</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37011"><a href="https://e-dialog.group/ch/blog/">Blogartikel</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37014"><a href="https://e-dialog.group/ch/whitepaper-ubersicht/">Whitepaper</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-60643"><a href="https://e-dialog.group/ch/newsletter-anmeldung/">Newsletter-Anmeldung</a></li> </ul></div> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-37019"><a href="#">Wir sind<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37021"><a href="https://e-dialog.group/ch/kontakt/">Kontakte und Standorte</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37020"><a href="https://e-dialog.group/ch/karriere/">Team & Karriere</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37023"><a href="https://e-dialog.group/ch/teaching-talking/">Teaching & Talking</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37022"><a href="https://e-dialog.group/ch/social-engagement/">Social Engagement</a></li> </ul></div> </li> </ul><div class="o-search"><a href="#" class="js-open-search"><i aria-hidden="true" class="fas fa-search"></i></a></div></div><style>#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:before{content: url(https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-wirsind-menu.svg) !important;}#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:after{background-image: url("https://e-dialog.group/wp-content/uploads/2023/08/e-dialog-kontaktbox-new1.jpg");}</style></div> </div> </div> </div> </div> </div> </section> </div> <style>.bg-color-post {background-color: #0d5699;}.bg-color-success-story {background-color: #081e56;}.bg-color-whitepaper {background-color: #3da4c6;}.bg-color-job {background-color: #02644a;}.bg-color-e-dialog-event {background-color: #61ae79;}.bg-color-pressrelease {background-color: #081e56;}.icon.icon-post {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-blog.svg");}.icon.icon-success-story {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-success-stories.svg");}.icon.icon-whitepaper {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-whitepaper.svg");}.icon.icon-job {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-jobs.svg");}.icon.icon-e-dialog-event {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style> <div data-rocket-location-hash="b4d58d7e7fd8b45b2c5dc879cde7eb3f" class="mwd-blogPost flex breadcrumb"> <div data-rocket-location-hash="0841f15ebf099eeaba6f2c7f735d0671" class="container"> <span class="parent"> <a href="https://e-dialog.group/ch/blog/" title="Blog">Blog</a> </span> <span class="arrow">></span> <span class="category">Search Engine Advertising (SEA)</span> <span class="arrow">></span> <span class="child">Google Discovery Ads - Wie sich das Format für Unternehmen lohnen kann</span> </div> </div> <div data-bg="https://e-dialog.group/wp-content/uploads/2022/12/discovery-ads-1024x549.jpg" data-rocket-location-hash="0b28176f37bb5a5119f9f480cbd82694" class="mwd-blogPost flex header rocket-lazyload" style=""><div data-rocket-location-hash="ca23f7c07336b7cf8c7766d2ffffc9d9" class="container"><h1>Google Discovery Ads - Wie sich das Format für Unternehmen lohnen kann</h1><p class="author">von Lenka Sipkova</p></div></div><div data-rocket-location-hash="5ba37d1761429b8aa4a845fb1ec6d187" class="mwd-blogPost flex metabox space-top space-bottom"><div data-rocket-location-hash="04b24f2a01e05ca636ff58e62299aa1e" class="container"><div data-rocket-location-hash="1572ce06debb49357e5111f58a6037a3" class="col"><div class="metabox-holder"><div class="date">05. Januar 2023</div><div class="duration"> <span class="span-reading-time rt-reading-time"><span class="rt-label rt-prefix">Lesedauer:</span> <span class="rt-time"> 3</span> <span class="rt-label rt-postfix">Minuten</span></span></div></div><div class="excerpt-box"><h3>Management Summary</h3><p>Obwohl das Werbeformat Discovery Ads schon länger zur Verfügung steht, gewinnt es in letzter Zeit immer mehr an Beliebtheit. Die automatisierten Gebotsstrategien in Kombination mit Texten und ansprechender visueller Darstellung ermöglichen es, eine große Anzahl an Personen mit unterschiedlichen Werbemitteln und Botschaften zu erreichen. </p></div></div><div data-rocket-location-hash="4ba29acbbfca62c6f947577f2c748b2d" class="col"><div class="categorybox"><div class="categorybox-inner"><div class="categorybox-inner-title">Search Engine Advertising (SEA)</div><p><p>Als zertifizierter Google Ads Premier Partner helfen wir Ihnen das meiste aus Ihren Kampagnen im Such- und Display-Netzwerk, Google Shopping, in Apps und auf YouTube herauszuholen.</p> </p><a href="/ch/bessere-kampagnen/#search-shopping" class="btn btn--space-top">Mehr Erfahren</a></div><div id="wobble"></div></div></div></div></div><div data-rocket-location-hash="b49efa3be72975323cf1dd9c201b9509" class="mwd-blogPost flex content space-top space-bottom"><div data-rocket-location-hash="68e122c6b23b4519e49c5a2a57b5f054" class="container"> <div data-rocket-location-hash="09c9dc2a64580f9b0d7c056f473c7cef" data-elementor-type="wp-post" data-elementor-id="45232" class="elementor elementor-45232 elementor-45229" data-elementor-post-type="post"> <section class="elementor-section elementor-top-section elementor-element elementor-element-5e93d609 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5e93d609" data-element_type="section"> <div data-rocket-location-hash="7be7f7b3bdaf5cf3a88dc1de741ecbc4" class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2039ba5c" data-id="2039ba5c" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-77be9650 elementor-widget elementor-widget-text-editor" data-id="77be9650" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Dieser Artikel bietet einen tieferen Einblick in Google Discovery Ads und gibt Empfehlungen zu Best Practices bei der Anwendung dieser Werbeform.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-3f59c4e elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="3f59c4e" data-element_type="section"> <div data-rocket-location-hash="622b83862fb0da48894e4bb84c0639b6" class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e4854cd" data-id="e4854cd" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-1046739 elementor-widget elementor-widget-heading" data-id="1046739" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Was sind Discovery Ads?</h2> </div> </div> <div class="elementor-element elementor-element-78ce031 elementor-widget elementor-widget-text-editor" data-id="78ce031" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Google Discovery Ads ermöglichen mit hinterlegten Text- & Bildvarianten automatisiert User-Zielgruppen auf Youtube, bei GMail und auch im Discovery Feed auszuspielen. Früher war dies nur im Google Discovery Feed möglich, jedoch können durch die Erweiterung auf Youtube und GMail auch für diesen Kampagnentyp größere Reichweiten erzielt werden.</p><p>Gemäß dem Namen zielen Discovery Ads darauf ab, User zu erreichen, die offen für neue Produkte & Services sind, diese “entdecken” wollen – um schlussendlich eine Conversion zu tätigen. Denn obwohl Discovery Ads prinzipiell eher dem Push-Marketing zuzuordnen sind, funktionieren sie ausschließlich mit Conversion-basierten Gebotsstrategien und verfolgen demnach eher Performance- als Branding-Ziele.</p><p>Anders als bei Display- oder Youtube-Kampagnen stehen nicht alle Targeting-Möglichkeiten zur Verfügung, sondern die Ausrichtung funktioniert ausschließlich auf Zielgruppen. Damit hat man folgende Targeting-Optionen:</p><ul><li>Demographie</li><li>Remarketing auf Websitebesucher oder Youtube Nutzer</li><li>Kaufverhalten und Interessen der Nutzer</li><li>Aktives Suchverhalten – aufgeteilt auf Lebensereignisse, Kaufbereite Zielgruppen und benutzerdefinierte Zielgruppen mit gemeinsamer Absicht</li></ul><p> </p><p>Es empfiehlt sich hier mit Custom Intent bzw. Remarketing Audiences zu starten, will man mit möglichst wenig Streuverlusten und einer erwartungsgemäß höheren Performance starten.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-e204485 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e204485" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1d13949" data-id="1d13949" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-8f6f5ae elementor-widget elementor-widget-heading" data-id="8f6f5ae" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Wie sehen Discovery Ads aus?</h2> </div> </div> <div class="elementor-element elementor-element-50ebff89 elementor-widget elementor-widget-image" data-id="50ebff89" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" title="" alt="Discovery-Anzeige auf YouTube, Discover und Gmail. Quelle: Google" data-lazy-src="https://lh3.googleusercontent.com/Or1H_Kmk2xfx4Jj_TxzQ9rGIjT8rMt_TYGXtE9ldR63ORnBIJ75iyqYfcfJQ8cI0xKbA=w895" /><noscript><img decoding="async" src="https://lh3.googleusercontent.com/Or1H_Kmk2xfx4Jj_TxzQ9rGIjT8rMt_TYGXtE9ldR63ORnBIJ75iyqYfcfJQ8cI0xKbA=w895" title="" alt="Discovery-Anzeige auf YouTube, Discover und Gmail. Quelle: Google" loading="lazy" /></noscript> </div> </div> <div class="elementor-element elementor-element-2c228773 elementor-widget elementor-widget-text-editor" data-id="2c228773" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Discovery-Anzeige auf YouTube, Discover und Gmail. Quelle: Google</p> </div> </div> <div class="elementor-element elementor-element-16fd190 elementor-widget elementor-widget-text-editor" data-id="16fd190" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Wie hier ersichtlich ist, zielen Google Discovery Anzeigen auf Nutzer, die mit hoher Wahrscheinlichkeit noch in einer frühen Phase nach Produkten suchen. Egal ob auf der Youtube Startseite, im Video direkt, auf der Google Mail-Startseite, im Google Mail Feed oder im Discovery Feed – alle diese Produkte bieten eine hohe Reichweite. </p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-abdd837 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="abdd837" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a586144" data-id="a586144" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-544be4b elementor-widget elementor-widget-heading" data-id="544be4b" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Best Practices</h2> </div> </div> <div class="elementor-element elementor-element-caec7a7 elementor-widget elementor-widget-text-editor" data-id="caec7a7" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Um das Maximum aus Discovery-Kampagnen herauszuholen, haben sich die folgenden Best Practises bewährt.</p> </div> </div> <div class="elementor-element elementor-element-3b2819c elementor-widget elementor-widget-heading" data-id="3b2819c" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">1. Definieren Sie das ideale Budget für Ihre Ziele</h3> </div> </div> <div class="elementor-element elementor-element-34da10f elementor-widget elementor-widget-text-editor" data-id="34da10f" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Google empfiehlt ein Tagesbudget, das mindestens dem 10-fachen Ihres CPA-Ziels entspricht.</p><p>Dies ist essentiell, um der Kampagne eine Lernphase zu geben, in der Daten gesammelt werden.</p> </div> </div> <div class="elementor-element elementor-element-bdf1039 elementor-widget elementor-widget-heading" data-id="bdf1039" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">2. Wählen Sie die gewünschte Gebotsstrategie</h3> </div> </div> <div class="elementor-element elementor-element-c9044cd elementor-widget elementor-widget-text-editor" data-id="c9044cd" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Discovery-Anzeigen verwenden automatisierte Gebote, um die Conversionraten durch die Gebotsstrategien “Target CPA” oder “Maximise Conversion” zu maximieren. CPA-Zielgebote konzentrieren sich auf das Erreichen eines durchschnittlichen CPA-Ziels. Wenn Ihr Ziel darin besteht, im Rahmen Ihres Budgets so viele Conversions wie möglich zu erzielen – unabhängig von einem tCPA-Ziel – ist Maximize Conversions genau das Richtige für Sie.</p> </div> </div> <div class="elementor-element elementor-element-72f84c7 elementor-widget elementor-widget-heading" data-id="72f84c7" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">3. Verwenden Sie auffällige Bilder</h3> </div> </div> <div class="elementor-element elementor-element-779a351 elementor-widget elementor-widget-text-editor" data-id="779a351" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Der Einsatz von hochwertigen und auffälligen Bildern ist der Schlüssel zu einer erfolgreichen Kampagne, da dadurch die Aufmerksamkeit für das Werbemittel erhöht wird. Auf den Bildern ist nur ein minimaler Textanteil erlaubt. Empfohlen wird, Bilder ohne Text zu verwenden.</p> </div> </div> <div class="elementor-element elementor-element-74ba82e elementor-widget elementor-widget-heading" data-id="74ba82e" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">4. Verwenden Sie die richtigen Botschaften für den richtigen User</h3> </div> </div> <div class="elementor-element elementor-element-82979be elementor-widget elementor-widget-text-editor" data-id="82979be" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Mit diesem Kampagnentyp kann eine Vielzahl an Zielgruppen von In-Market Audiences, Affinity Audiences bis hin zu benutzerdefinierten Zielgruppen angesprochen werden. Stellen Sie sicher, dass Ihre Kampagnenstrategie so strukturiert ist, dass die Nutzer je nach Markenbekanntheit und Funnelstufe die richtige Message bekommen. Dazu ist es wichtig, dass alle Überschriften und Beschreibungen mit der richtigen Botschaft befüllt werden. Hier empfiehlt es sich, Vorteile, Funktionen, Angebote und allgemeine Markenbotschaften zu erwähnen.</p> </div> </div> <div class="elementor-element elementor-element-cbe8ec5 elementor-widget elementor-widget-heading" data-id="cbe8ec5" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">5. Optimieren Sie nicht zu früh</h3> </div> </div> <div class="elementor-element elementor-element-2220c96 elementor-widget elementor-widget-text-editor" data-id="2220c96" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Lassen Sie die Kampagne ohne große Änderungen Daten sammeln, es sei denn, etwas ist eindeutig nicht korrekt. Automatisierte Gebotsstrategien brauchen Zeit, um innerhalb der von Ihnen gesetzten Grenzen zu optimieren, also warten Sie ein paar Wochen ab und optimieren Sie erst danach.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-15c3a23 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="15c3a23" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-071d23a" data-id="071d23a" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-2145a66 elementor-widget elementor-widget-heading" data-id="2145a66" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Fazit</h2> </div> </div> <div class="elementor-element elementor-element-28ed621 elementor-widget elementor-widget-text-editor" data-id="28ed621" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Zusammenfassend kann gesagt werden, dass Discovery-Kampagnen durch Machine Learning eine sehr gute Möglichkeit bieten, User zum richtigen Zeitpunkt mit einer visuell ansprechenden relevanten Botschaft zu erreichen. Mit den oben genannten bewährten Verfahren sollte Ihnen das gelingen.</p> </div> </div> <div class="elementor-element elementor-element-67b0084 elementor-widget elementor-widget-text-editor" data-id="67b0084" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Wenn Sie diesen Kampagnentyp noch nicht nutzen, wird es höchste Zeit, dass Sie Discovery Ads ausprobieren!</p> </div> </div> <div class="elementor-element elementor-element-a7162d5 elementor-widget elementor-widget-text-editor" data-id="a7162d5" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h3>Haben wir Ihr Interesse geweckt? Wir unterstützen Sie gerne falls Sie Fragen haben oder selber mit Discovery Ads starten wollen: <a href="mailto:kontakt@e-dialog.group">kontakt@e-dialog.group</a></h3> </div> </div> </div> </div> </div> </section> </div> </div></div><div data-rocket-location-hash="ddfa30e7b85577acd84410f15654357f" class="mwd-blogPost flex call-to-action space-top space-bottom"><div data-rocket-location-hash="f9357140ee36883ea6064de5d7279a99" class="container"><div data-rocket-location-hash="b0ba8a09814c8228efb38942e632ca71" class="call-to-action-inner"><span class="lead">Kampagne anfragen</span><div class="call-to-action-inner-title">Bereit für Ihr neues Projekt?</div><p>Wir freuen uns auf Ihre Anfrage und beraten Sie gerne unverbindlich! Füllen Sie dazu einfach das Kontaktformular aus oder rufen uns direkt an.</p><a href="https://e-dialog.group/ch/kontaktformular/" class="btn" title="Jetzt kontaktieren">Jetzt kontaktieren</a></div></div><div data-rocket-location-hash="03910ff8661ec99940484bdcacc47ffb" id="wobbleCTA"></div></div> <div data-rocket-location-hash="432af2bac3067702fc14620b17bfd000" class="mwd-blogPost flex more-topics space-top space-bottom"> <div data-rocket-location-hash="e02d4abb341ba01ddcf628736c86d19a" class="container"> <h3 class="more-topics-headline">Weitere Themen</h3> <div data-rocket-location-hash="42cd2c730aabf27b255fca5895c1d6b0" class="c-post-types c-post-types--slider"> <div class="c-post-types__container swiper-container" data-interval="0"> <div class="swiper-wrapper"> <article class="c-post-types__entry post-61662 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/ch/blog/holistic-cross-channel-campaigns-ch/wie-das-insourcing-von-adtech-losungen-ihr-unternehmen-starkt/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="412" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20412'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="Wie das Insourcing von Adtech-Lösungen Ihr Unternehmen stärkt" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/09/inhousing-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/09/inhousing-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/09/inhousing-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/09/inhousing-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/09/inhousing-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/09/inhousing-1175x630.jpg 1175w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/09/inhousing-768x412.jpg" /><noscript><img width="768" height="412" src="https://e-dialog.group/wp-content/uploads/2024/09/inhousing-768x412.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="Wie das Insourcing von Adtech-Lösungen Ihr Unternehmen stärkt" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/09/inhousing-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/09/inhousing-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/09/inhousing-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/09/inhousing-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/09/inhousing-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/09/inhousing-1175x630.jpg 1175w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Digital Business Consulting </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/ch/blog/holistic-cross-channel-campaigns-ch/wie-das-insourcing-von-adtech-losungen-ihr-unternehmen-starkt/"> Wie das Insourcing von Adtech-Lösungen Ihr Unternehmen stärkt </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/ch/blog/holistic-cross-channel-campaigns-ch/wie-das-insourcing-von-adtech-losungen-ihr-unternehmen-starkt/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-61222 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/google-ads-8-tipps-zur-optimierung-ihrer-performance-max-kampagne/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="412" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20412'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="Google Ads: 8 Tipps zur Optimierung Ihrer Performance Max Kampagne" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/09/optimierung-pmax-kampagnen-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/09/optimierung-pmax-kampagnen-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/09/optimierung-pmax-kampagnen-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/09/optimierung-pmax-kampagnen-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/09/optimierung-pmax-kampagnen-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/09/optimierung-pmax-kampagnen-1175x630.jpg 1175w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/09/optimierung-pmax-kampagnen-768x412.jpg" /><noscript><img width="768" height="412" src="https://e-dialog.group/wp-content/uploads/2024/09/optimierung-pmax-kampagnen-768x412.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="Google Ads: 8 Tipps zur Optimierung Ihrer Performance Max Kampagne" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/09/optimierung-pmax-kampagnen-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/09/optimierung-pmax-kampagnen-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/09/optimierung-pmax-kampagnen-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/09/optimierung-pmax-kampagnen-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/09/optimierung-pmax-kampagnen-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/09/optimierung-pmax-kampagnen-1175x630.jpg 1175w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Search Engine Advertising (SEA) </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/google-ads-8-tipps-zur-optimierung-ihrer-performance-max-kampagne/"> Google Ads: 8 Tipps zur Optimierung Ihrer Performance Max Kampagne </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/google-ads-8-tipps-zur-optimierung-ihrer-performance-max-kampagne/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-60580 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/google-ads-neues-interface-2024/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="412" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20412'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="Google Ads Interface Update 2024" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/07/google-ads-interface-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/07/google-ads-interface-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/07/google-ads-interface-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/07/google-ads-interface-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/07/google-ads-interface-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/07/google-ads-interface-1175x630.jpg 1175w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/07/google-ads-interface-768x412.jpg" /><noscript><img width="768" height="412" src="https://e-dialog.group/wp-content/uploads/2024/07/google-ads-interface-768x412.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="Google Ads Interface Update 2024" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/07/google-ads-interface-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/07/google-ads-interface-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/07/google-ads-interface-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/07/google-ads-interface-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/07/google-ads-interface-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/07/google-ads-interface-1175x630.jpg 1175w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Search Engine Advertising (SEA) </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/google-ads-neues-interface-2024/"> Google Ads – neues Interface 2024 </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/google-ads-neues-interface-2024/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-58124 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/innovatives-upgrade-fur-sa360-in-2024-integriertes-remarketing-von-social-ads/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="514" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20514'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="Innovatives Upgrade für SA360 in 2024: Integriertes Remarketing von Social Ads" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/04/blog-2023-02ff-27-768x514.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/04/blog-2023-02ff-27-300x201.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/04/blog-2023-02ff-27-1024x685.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/04/blog-2023-02ff-27-1536x1027.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/04/blog-2023-02ff-27-942x630.jpg 942w, https://e-dialog.group/wp-content/uploads/2024/04/blog-2023-02ff-27.jpg 1764w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/04/blog-2023-02ff-27-768x514.jpg" /><noscript><img width="768" height="514" src="https://e-dialog.group/wp-content/uploads/2024/04/blog-2023-02ff-27-768x514.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="Innovatives Upgrade für SA360 in 2024: Integriertes Remarketing von Social Ads" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/04/blog-2023-02ff-27-768x514.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/04/blog-2023-02ff-27-300x201.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/04/blog-2023-02ff-27-1024x685.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/04/blog-2023-02ff-27-1536x1027.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/04/blog-2023-02ff-27-942x630.jpg 942w, https://e-dialog.group/wp-content/uploads/2024/04/blog-2023-02ff-27.jpg 1764w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Search Engine Advertising (SEA) </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/innovatives-upgrade-fur-sa360-in-2024-integriertes-remarketing-von-social-ads/"> Innovatives Upgrade für SA360 in 2024: Integriertes Remarketing von Social Ads </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/innovatives-upgrade-fur-sa360-in-2024-integriertes-remarketing-von-social-ads/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-58145 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/vier-werkzeuge-maximale-wirkung-ihr-leitfaden-fur-google-ads-anzeigenanpassungen/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="412" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20412'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="Google Ads Anzeigenanpassungen" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/04/anzeigenanpassungen-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/04/anzeigenanpassungen-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/04/anzeigenanpassungen-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/04/anzeigenanpassungen-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/04/anzeigenanpassungen-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/04/anzeigenanpassungen-1175x630.jpg 1175w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/04/anzeigenanpassungen-768x412.jpg" /><noscript><img width="768" height="412" src="https://e-dialog.group/wp-content/uploads/2024/04/anzeigenanpassungen-768x412.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="Google Ads Anzeigenanpassungen" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/04/anzeigenanpassungen-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/04/anzeigenanpassungen-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/04/anzeigenanpassungen-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/04/anzeigenanpassungen-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/04/anzeigenanpassungen-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/04/anzeigenanpassungen-1175x630.jpg 1175w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Search Engine Advertising (SEA) </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/vier-werkzeuge-maximale-wirkung-ihr-leitfaden-fur-google-ads-anzeigenanpassungen/"> Vier Werkzeuge, maximale Wirkung: Ihr Leitfaden für Google Ads Anzeigenanpassungen </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/vier-werkzeuge-maximale-wirkung-ihr-leitfaden-fur-google-ads-anzeigenanpassungen/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-56893 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/optimierung-von-kampagnen-mit-geringem-conversion-volumen-durch-softgoals/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="412" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20412'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="Kampagnen mit geringen Conversions mit Softgoals optimieren" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/03/softgoals-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/03/softgoals-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/03/softgoals-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/03/softgoals-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/03/softgoals-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/03/softgoals-1175x630.jpg 1175w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/03/softgoals-768x412.jpg" /><noscript><img width="768" height="412" src="https://e-dialog.group/wp-content/uploads/2024/03/softgoals-768x412.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="Kampagnen mit geringen Conversions mit Softgoals optimieren" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/03/softgoals-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/03/softgoals-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/03/softgoals-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/03/softgoals-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/03/softgoals-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/03/softgoals-1175x630.jpg 1175w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Search Engine Advertising (SEA) </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/optimierung-von-kampagnen-mit-geringem-conversion-volumen-durch-softgoals/"> Optimierung von Kampagnen mit geringem Conversion-Volumen durch Softgoals </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/optimierung-von-kampagnen-mit-geringem-conversion-volumen-durch-softgoals/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-52431 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/google-ads-discovery-wird-zu-demand-gen-das-andert-sich-jetzt/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="412" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20412'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="Google Ads: Discovery wird zu Demand Gen - Das ändert sich jetzt" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/10/demand-gen-kampagnen-google-ads-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/10/demand-gen-kampagnen-google-ads-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/10/demand-gen-kampagnen-google-ads-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/10/demand-gen-kampagnen-google-ads-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/10/demand-gen-kampagnen-google-ads-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2023/10/demand-gen-kampagnen-google-ads-1175x630.jpg 1175w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/10/demand-gen-kampagnen-google-ads-768x412.jpg" /><noscript><img width="768" height="412" src="https://e-dialog.group/wp-content/uploads/2023/10/demand-gen-kampagnen-google-ads-768x412.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="Google Ads: Discovery wird zu Demand Gen - Das ändert sich jetzt" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2023/10/demand-gen-kampagnen-google-ads-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/10/demand-gen-kampagnen-google-ads-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/10/demand-gen-kampagnen-google-ads-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/10/demand-gen-kampagnen-google-ads-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/10/demand-gen-kampagnen-google-ads-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2023/10/demand-gen-kampagnen-google-ads-1175x630.jpg 1175w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Search Engine Advertising (SEA) </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/google-ads-discovery-wird-zu-demand-gen-das-andert-sich-jetzt/"> Google Ads: Discovery wird zu Demand Gen – Das ändert sich jetzt </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/google-ads-discovery-wird-zu-demand-gen-das-andert-sich-jetzt/"> MEHR LESEN </a> </div> </div> </article> </div> </div> <div class="c-post-types__swiper-controls"> <div class="c-post-types__swiper-control c-post-types__swiper-control--prev"></div> <div class="c-post-types__swiper-control c-post-types__swiper-control--next"></div> </div> </div> </div> </div> <div data-rocket-location-hash="b78a1ac284e46207bbebbb33997acdbc" data-elementor-type="footer" data-elementor-id="44673" class="elementor elementor-44673 elementor-1986 elementor-location-footer" data-elementor-post-type="elementor_library"> <section class="elementor-section elementor-top-section elementor-element elementor-element-80bdb4f mwd-footer elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="80bdb4f" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21603a7" data-id="21603a7" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-c62feec elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c62feec" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f292302" data-id="f292302" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-606cc4a elementor-widget elementor-widget-theme-site-logo elementor-widget-image" data-id="606cc4a" data-element_type="widget" data-widget_type="theme-site-logo.default"> <div class="elementor-widget-container"> <a href="https://e-dialog.group/ch/"> <img width="236" height="59" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20236%2059'%3E%3C/svg%3E" class="attachment-full size-full wp-image-1784" alt="" data-lazy-src="https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-logo.svg" /><noscript><img width="236" height="59" src="https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-logo.svg" class="attachment-full size-full wp-image-1784" alt="" /></noscript> </a> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-16518b0" data-id="16518b0" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-80d75de elementor-widget elementor-widget-heading" data-id="80d75de" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">TRUTH IN NUMBERS</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-inner-section elementor-element elementor-element-7e5650a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7e5650a" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-3dd98dd" data-id="3dd98dd" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-66ddefe elementor-widget elementor-widget-heading" data-id="66ddefe" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Zürich</p> </div> </div> <div class="elementor-element elementor-element-56ced21 elementor-widget elementor-widget-heading" data-id="56ced21" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Ernst-Nobs-Platz 1 <br> 8004 Zürich </p> </div> </div> <div class="elementor-element elementor-element-eeb7efb elementor-widget elementor-widget-heading" data-id="eeb7efb" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+41763363888">+41 76 3363 888</a></p> </div> </div> <div class="elementor-element elementor-element-b978e36 elementor-widget elementor-widget-heading" data-id="b978e36" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="mailto:kontakt@e-dialog.ch">kontakt@e-dialog.ch</a></p> </div> </div> </div> </div> <div class="elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-b9ed94d" data-id="b9ed94d" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-5258832 elementor-widget elementor-widget-heading" data-id="5258832" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Berlin</p> </div> </div> <div class="elementor-element elementor-element-5e72bf6 elementor-widget elementor-widget-heading" data-id="5e72bf6" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Jägerstraße 27 <br> 10117 Berlin</p> </div> </div> <div class="elementor-element elementor-element-7ffc04e elementor-widget elementor-widget-heading" data-id="7ffc04e" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+4917618141586">+49 176 1814 1586</a></p> </div> </div> <div class="elementor-element elementor-element-ae27dd1 elementor-widget elementor-widget-heading" data-id="ae27dd1" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="mailto:kontakt@e-dialog.de">kontakt@e-dialog.de</a></p> </div> </div> </div> </div> <div class="elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-1e27788" data-id="1e27788" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-9a784b5 elementor-widget elementor-widget-heading" data-id="9a784b5" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Düsseldorf</p> </div> </div> <div class="elementor-element elementor-element-84826c0 elementor-widget elementor-widget-heading" data-id="84826c0" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Fürstenwall 172 <br> 40217 Düsseldorf</p> </div> </div> <div class="elementor-element elementor-element-3c0bd24 elementor-widget elementor-widget-heading" data-id="3c0bd24" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+4917618141586">+49 176 1814 1586</a></p> </div> </div> <div class="elementor-element elementor-element-a3cabc3 elementor-widget elementor-widget-heading" data-id="a3cabc3" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="mailto:kontakt@e-dialog.de">kontakt@e-dialog.de</a></p> </div> </div> </div> </div> <div class="elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-9197fc5" data-id="9197fc5" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-cd788c1 elementor-widget elementor-widget-heading" data-id="cd788c1" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Hamburg</p> </div> </div> <div class="elementor-element elementor-element-5919438 elementor-widget elementor-widget-heading" data-id="5919438" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Hohe Bleichen 8 <br> 20354 Hamburg</p> </div> </div> <div class="elementor-element elementor-element-127d7f0 elementor-widget elementor-widget-heading" data-id="127d7f0" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+4917618141586">+49 176 1814 1586</a></p> </div> </div> <div class="elementor-element elementor-element-adc393c elementor-widget elementor-widget-heading" data-id="adc393c" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="mailto:kontakt@e-dialog.de">kontakt@e-dialog.de</a></p> </div> </div> </div> </div> <div class="elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-c15a520" data-id="c15a520" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-eb37fd2 elementor-widget elementor-widget-heading" data-id="eb37fd2" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">WIEN</p> </div> </div> <div class="elementor-element elementor-element-1c07966 elementor-widget elementor-widget-heading" data-id="1c07966" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Opernring 1 <br> 1010 Wien</p> </div> </div> <div class="elementor-element elementor-element-526bcb4 elementor-widget elementor-widget-heading" data-id="526bcb4" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+4313090909">+43 1 309 09 09</a></p> </div> </div> <div class="elementor-element elementor-element-8918758 elementor-widget elementor-widget-heading" data-id="8918758" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="mailto:kontakt@e-dialog.at">kontakt@e-dialog.at</a></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-inner-section elementor-element elementor-element-ee5e663 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="ee5e663" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d8d05e0" data-id="d8d05e0" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-066b5ca elementor-widget elementor-widget-heading" data-id="066b5ca" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Newsletter</p> </div> </div> <div class="elementor-element elementor-element-3ddd69c elementor-widget elementor-widget-text-editor" data-id="3ddd69c" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Holen Sie sich unsere Online Marketing-Insights und Trends direkt in Ihr Postfach!</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-486fb2b" data-id="486fb2b" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-a706b13 elementor-widget elementor-widget-button" data-id="a706b13" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a class="elementor-button elementor-button-link elementor-size-sm" href="https://e-dialog.group/ch/newsletter-anmeldung/"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Jetzt anmelden</span> </span> </a> </div> </div> </div> </div> </div> </div> </section> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-71b6e2d elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="71b6e2d" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-d85d165" data-id="d85d165" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-296e467 elementor-widget elementor-widget-heading" data-id="296e467" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">© e-dialog 2022</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-0dbce87" data-id="0dbce87" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-1f6dd54 elementor-nav-menu__text-align-center elementor-nav-menu--dropdown-tablet elementor-widget elementor-widget-nav-menu" data-id="1f6dd54" data-element_type="widget" data-settings="{"layout":"horizontal","submenu_icon":{"value":"<i class=\"fas fa-caret-down\"><\/i>","library":"fa-solid"}}" data-widget_type="nav-menu.default"> <div class="elementor-widget-container"> <nav aria-label="Menu" class="elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-horizontal e--pointer-none"> <ul id="menu-1-1f6dd54" class="elementor-nav-menu"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37055"><a href="https://e-dialog.group/ch/impressum/" class="elementor-item">Impressum</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37054"><a href="https://e-dialog.group/ch/datenschutz/" class="elementor-item">Datenschutzerklärung</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-54494"><a href="https://e-dialog.group/ch/hinweisgeberschutz/" class="elementor-item">Hinweisgeberschutz</a></li> </ul> </nav> <nav class="elementor-nav-menu--dropdown elementor-nav-menu__container" aria-hidden="true"> <ul id="menu-2-1f6dd54" class="elementor-nav-menu"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37055"><a href="https://e-dialog.group/ch/impressum/" class="elementor-item" tabindex="-1">Impressum</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37054"><a href="https://e-dialog.group/ch/datenschutz/" class="elementor-item" tabindex="-1">Datenschutzerklärung</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-54494"><a href="https://e-dialog.group/ch/hinweisgeberschutz/" class="elementor-item" tabindex="-1">Hinweisgeberschutz</a></li> </ul> </nav> </div> </div> </div> </div> <div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-8fdeee2" data-id="8fdeee2" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-e9a5ace elementor-shape-circle e-grid-align-right e-grid-align-tablet-center e-grid-align-mobile-center elementor-grid-0 elementor-widget elementor-widget-social-icons" data-id="e9a5ace" data-element_type="widget" data-widget_type="social-icons.default"> <div class="elementor-widget-container"> <div class="elementor-social-icons-wrapper elementor-grid"> <span class="elementor-grid-item"> <a class="elementor-icon elementor-social-icon elementor-social-icon- elementor-repeater-item-1f3f5b4" href="https://www.linkedin.com/company/e-dialog-gmbh/" target="_blank"> <span class="elementor-screen-only"></span> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="none"><path d="M3.66304 15.176V4.93645H0.258485V15.176H3.66304ZM1.9612 3.53757C3.14843 3.53757 3.88743 2.75129 3.88743 1.76871C3.86531 0.763966 3.14848 -0.000488281 1.98373 -0.000488281C0.81917 -0.000488281 0.0576172 0.763981 0.0576172 1.76871C0.0576172 2.75134 0.796428 3.53757 1.93898 3.53757H1.9611H1.9612ZM5.54746 15.176H8.95201V9.45773C8.95201 9.1517 8.97413 8.84598 9.06404 8.62721C9.31016 8.01577 9.87035 7.38248 10.8108 7.38248C12.0428 7.38248 12.5357 8.32148 12.5357 9.69799V15.1759H15.94V9.30466C15.94 6.15947 14.2604 4.69605 12.0204 4.69605C10.1838 4.69605 9.37736 5.72232 8.92936 6.4213H8.95209V4.93623H5.54753C5.59221 5.89706 5.54753 15.1758 5.54753 15.1758L5.54746 15.176Z" fill="#06163F"></path></svg> </a> </span> <span class="elementor-grid-item"> <a class="elementor-icon elementor-social-icon elementor-social-icon-instagram elementor-repeater-item-17ff5bd" href="https://www.instagram.com/e_dialog/" target="_blank"> <span class="elementor-screen-only">Instagram</span> <i class="fab fa-instagram"></i> </a> </span> <span class="elementor-grid-item"> <a class="elementor-icon elementor-social-icon elementor-social-icon- elementor-repeater-item-fee14b8" href="https://www.facebook.com/edialog.group" target="_blank"> <span class="elementor-screen-only"></span> <svg xmlns="http://www.w3.org/2000/svg" width="8" height="18" viewBox="0 0 8 18" fill="none"><path d="M2.04221 18V9.55388H0V6.51287H2.04221V3.91545C2.04221 1.87438 3.24856 0 6.02823 0C7.15368 0 7.98589 0.11799 7.98589 0.11799L7.92032 2.95778C7.92032 2.95778 7.07159 2.94874 6.14543 2.94874C5.14303 2.94874 4.98244 3.45391 4.98244 4.29237V6.51287H8L7.8687 9.55388H4.98244V18H2.04221Z" fill="#06163F"></path></svg> </a> </span> <span class="elementor-grid-item"> <a class="elementor-icon elementor-social-icon elementor-social-icon-youtube elementor-repeater-item-b9b97d5" href="https://www.youtube.com/@edialogTube" target="_blank"> <span class="elementor-screen-only">Youtube</span> <i class="fab fa-youtube"></i> </a> </span> </div> </div> </div> </div> </div> </div> </section> </div> <div data-rocket-location-hash="b22d5fa4d75310cecc12b083011d1ce6" class="c-search-overlay"> <div class="gcse-searchbox-only" data-resultsUrl="/ch/searchresults"></div> </div> <script type='text/javascript'> const lazyloadRunObserver = () => { const lazyloadBackgrounds = document.querySelectorAll( `.e-con.e-parent:not(.e-lazyloaded)` ); const lazyloadBackgroundObserver = new IntersectionObserver( ( entries ) => { entries.forEach( ( entry ) => { if ( entry.isIntersecting ) { let lazyloadBackground = entry.target; if( lazyloadBackground ) { lazyloadBackground.classList.add( 'e-lazyloaded' ); } lazyloadBackgroundObserver.unobserve( entry.target ); } }); }, { rootMargin: '200px 0px 200px 0px' } ); lazyloadBackgrounds.forEach( ( lazyloadBackground ) => { lazyloadBackgroundObserver.observe( lazyloadBackground ); } ); }; const events = [ 'DOMContentLoaded', 'elementor/lazyload/observe', ]; events.forEach( ( event ) => { document.addEventListener( event, lazyloadRunObserver ); } ); </script> <script id="eael-general-js-extra"> var localize = {"ajaxurl":"https:\/\/e-dialog.group\/wp-admin\/admin-ajax.php","nonce":"9503b266fc","i18n":{"added":"Added ","compare":"Compare","loading":"Loading..."},"eael_translate_text":{"required_text":"is a required field","invalid_text":"Invalid","billing_text":"Billing","shipping_text":"Shipping","fg_mfp_counter_text":"of"},"page_permalink":"https:\/\/e-dialog.group\/ch\/blog\/search-engine-advertising-sea-ch\/google-discovery-ads-wie-sich-das-format-fur-unternehmen-lohnen-kann\/","cart_redirectition":"","cart_page_url":"","el_breakpoints":{"mobile":{"label":"Mobile Portrait","value":767,"default_value":767,"direction":"max","is_enabled":true},"mobile_extra":{"label":"Mobile Landscape","value":880,"default_value":880,"direction":"max","is_enabled":false},"tablet":{"label":"Tablet Portrait","value":1024,"default_value":1024,"direction":"max","is_enabled":true},"tablet_extra":{"label":"Tablet Landscape","value":1200,"default_value":1200,"direction":"max","is_enabled":true},"laptop":{"label":"Laptop","value":1366,"default_value":1366,"direction":"max","is_enabled":false},"widescreen":{"label":"Widescreen","value":2400,"default_value":2400,"direction":"min","is_enabled":false}},"ParticleThemesData":{"default":"{\"particles\":{\"number\":{\"value\":160,\"density\":{\"enable\":true,\"value_area\":800}},\"color\":{\"value\":\"#ffffff\"},\"shape\":{\"type\":\"circle\",\"stroke\":{\"width\":0,\"color\":\"#000000\"},\"polygon\":{\"nb_sides\":5},\"image\":{\"src\":\"img\/github.svg\",\"width\":100,\"height\":100}},\"opacity\":{\"value\":0.5,\"random\":false,\"anim\":{\"enable\":false,\"speed\":1,\"opacity_min\":0.1,\"sync\":false}},\"size\":{\"value\":3,\"random\":true,\"anim\":{\"enable\":false,\"speed\":40,\"size_min\":0.1,\"sync\":false}},\"line_linked\":{\"enable\":true,\"distance\":150,\"color\":\"#ffffff\",\"opacity\":0.4,\"width\":1},\"move\":{\"enable\":true,\"speed\":6,\"direction\":\"none\",\"random\":false,\"straight\":false,\"out_mode\":\"out\",\"bounce\":false,\"attract\":{\"enable\":false,\"rotateX\":600,\"rotateY\":1200}}},\"interactivity\":{\"detect_on\":\"canvas\",\"events\":{\"onhover\":{\"enable\":true,\"mode\":\"repulse\"},\"onclick\":{\"enable\":true,\"mode\":\"push\"},\"resize\":true},\"modes\":{\"grab\":{\"distance\":400,\"line_linked\":{\"opacity\":1}},\"bubble\":{\"distance\":400,\"size\":40,\"duration\":2,\"opacity\":8,\"speed\":3},\"repulse\":{\"distance\":200,\"duration\":0.4},\"push\":{\"particles_nb\":4},\"remove\":{\"particles_nb\":2}}},\"retina_detect\":true}","nasa":"{\"particles\":{\"number\":{\"value\":250,\"density\":{\"enable\":true,\"value_area\":800}},\"color\":{\"value\":\"#ffffff\"},\"shape\":{\"type\":\"circle\",\"stroke\":{\"width\":0,\"color\":\"#000000\"},\"polygon\":{\"nb_sides\":5},\"image\":{\"src\":\"img\/github.svg\",\"width\":100,\"height\":100}},\"opacity\":{\"value\":1,\"random\":true,\"anim\":{\"enable\":true,\"speed\":1,\"opacity_min\":0,\"sync\":false}},\"size\":{\"value\":3,\"random\":true,\"anim\":{\"enable\":false,\"speed\":4,\"size_min\":0.3,\"sync\":false}},\"line_linked\":{\"enable\":false,\"distance\":150,\"color\":\"#ffffff\",\"opacity\":0.4,\"width\":1},\"move\":{\"enable\":true,\"speed\":1,\"direction\":\"none\",\"random\":true,\"straight\":false,\"out_mode\":\"out\",\"bounce\":false,\"attract\":{\"enable\":false,\"rotateX\":600,\"rotateY\":600}}},\"interactivity\":{\"detect_on\":\"canvas\",\"events\":{\"onhover\":{\"enable\":true,\"mode\":\"bubble\"},\"onclick\":{\"enable\":true,\"mode\":\"repulse\"},\"resize\":true},\"modes\":{\"grab\":{\"distance\":400,\"line_linked\":{\"opacity\":1}},\"bubble\":{\"distance\":250,\"size\":0,\"duration\":2,\"opacity\":0,\"speed\":3},\"repulse\":{\"distance\":400,\"duration\":0.4},\"push\":{\"particles_nb\":4},\"remove\":{\"particles_nb\":2}}},\"retina_detect\":true}","bubble":"{\"particles\":{\"number\":{\"value\":15,\"density\":{\"enable\":true,\"value_area\":800}},\"color\":{\"value\":\"#1b1e34\"},\"shape\":{\"type\":\"polygon\",\"stroke\":{\"width\":0,\"color\":\"#000\"},\"polygon\":{\"nb_sides\":6},\"image\":{\"src\":\"img\/github.svg\",\"width\":100,\"height\":100}},\"opacity\":{\"value\":0.3,\"random\":true,\"anim\":{\"enable\":false,\"speed\":1,\"opacity_min\":0.1,\"sync\":false}},\"size\":{\"value\":50,\"random\":false,\"anim\":{\"enable\":true,\"speed\":10,\"size_min\":40,\"sync\":false}},\"line_linked\":{\"enable\":false,\"distance\":200,\"color\":\"#ffffff\",\"opacity\":1,\"width\":2},\"move\":{\"enable\":true,\"speed\":8,\"direction\":\"none\",\"random\":false,\"straight\":false,\"out_mode\":\"out\",\"bounce\":false,\"attract\":{\"enable\":false,\"rotateX\":600,\"rotateY\":1200}}},\"interactivity\":{\"detect_on\":\"canvas\",\"events\":{\"onhover\":{\"enable\":false,\"mode\":\"grab\"},\"onclick\":{\"enable\":false,\"mode\":\"push\"},\"resize\":true},\"modes\":{\"grab\":{\"distance\":400,\"line_linked\":{\"opacity\":1}},\"bubble\":{\"distance\":400,\"size\":40,\"duration\":2,\"opacity\":8,\"speed\":3},\"repulse\":{\"distance\":200,\"duration\":0.4},\"push\":{\"particles_nb\":4},\"remove\":{\"particles_nb\":2}}},\"retina_detect\":true}","snow":"{\"particles\":{\"number\":{\"value\":450,\"density\":{\"enable\":true,\"value_area\":800}},\"color\":{\"value\":\"#fff\"},\"shape\":{\"type\":\"circle\",\"stroke\":{\"width\":0,\"color\":\"#000000\"},\"polygon\":{\"nb_sides\":5},\"image\":{\"src\":\"img\/github.svg\",\"width\":100,\"height\":100}},\"opacity\":{\"value\":0.5,\"random\":true,\"anim\":{\"enable\":false,\"speed\":1,\"opacity_min\":0.1,\"sync\":false}},\"size\":{\"value\":5,\"random\":true,\"anim\":{\"enable\":false,\"speed\":40,\"size_min\":0.1,\"sync\":false}},\"line_linked\":{\"enable\":false,\"distance\":500,\"color\":\"#ffffff\",\"opacity\":0.4,\"width\":2},\"move\":{\"enable\":true,\"speed\":6,\"direction\":\"bottom\",\"random\":false,\"straight\":false,\"out_mode\":\"out\",\"bounce\":false,\"attract\":{\"enable\":false,\"rotateX\":600,\"rotateY\":1200}}},\"interactivity\":{\"detect_on\":\"canvas\",\"events\":{\"onhover\":{\"enable\":true,\"mode\":\"bubble\"},\"onclick\":{\"enable\":true,\"mode\":\"repulse\"},\"resize\":true},\"modes\":{\"grab\":{\"distance\":400,\"line_linked\":{\"opacity\":0.5}},\"bubble\":{\"distance\":400,\"size\":4,\"duration\":0.3,\"opacity\":1,\"speed\":3},\"repulse\":{\"distance\":200,\"duration\":0.4},\"push\":{\"particles_nb\":4},\"remove\":{\"particles_nb\":2}}},\"retina_detect\":true}","nyan_cat":"{\"particles\":{\"number\":{\"value\":150,\"density\":{\"enable\":false,\"value_area\":800}},\"color\":{\"value\":\"#ffffff\"},\"shape\":{\"type\":\"star\",\"stroke\":{\"width\":0,\"color\":\"#000000\"},\"polygon\":{\"nb_sides\":5},\"image\":{\"src\":\"http:\/\/wiki.lexisnexis.com\/academic\/images\/f\/fb\/Itunes_podcast_icon_300.jpg\",\"width\":100,\"height\":100}},\"opacity\":{\"value\":0.5,\"random\":false,\"anim\":{\"enable\":false,\"speed\":1,\"opacity_min\":0.1,\"sync\":false}},\"size\":{\"value\":4,\"random\":true,\"anim\":{\"enable\":false,\"speed\":40,\"size_min\":0.1,\"sync\":false}},\"line_linked\":{\"enable\":false,\"distance\":150,\"color\":\"#ffffff\",\"opacity\":0.4,\"width\":1},\"move\":{\"enable\":true,\"speed\":14,\"direction\":\"left\",\"random\":false,\"straight\":true,\"out_mode\":\"out\",\"bounce\":false,\"attract\":{\"enable\":false,\"rotateX\":600,\"rotateY\":1200}}},\"interactivity\":{\"detect_on\":\"canvas\",\"events\":{\"onhover\":{\"enable\":false,\"mode\":\"grab\"},\"onclick\":{\"enable\":true,\"mode\":\"repulse\"},\"resize\":true},\"modes\":{\"grab\":{\"distance\":200,\"line_linked\":{\"opacity\":1}},\"bubble\":{\"distance\":400,\"size\":40,\"duration\":2,\"opacity\":8,\"speed\":3},\"repulse\":{\"distance\":200,\"duration\":0.4},\"push\":{\"particles_nb\":4},\"remove\":{\"particles_nb\":2}}},\"retina_detect\":true}"},"eael_login_nonce":"82456ca418","eael_register_nonce":"7735b47290","eael_lostpassword_nonce":"062e99d56e","eael_resetpassword_nonce":"0eb0bcea4c"}; </script> <script src="https://e-dialog.group/wp-content/plugins/essential-addons-for-elementor-lite/assets/front-end/js/view/general.min.js?ver=6.0.6" id="eael-general-js" data-rocket-defer defer></script> <script data-minify="1" src="https://e-dialog.group/wp-content/cache/min/1/wp-content/uploads/essential-addons-elementor/eael-44677.js?ver=1722328862" id="eael-44677-js" data-rocket-defer defer></script> <script id="site_tracking-js-extra"> var php_data = {"ac_settings":{"tracking_actid":224703263,"site_tracking_default":1},"user_email":""}; </script> <script data-minify="1" src="https://e-dialog.group/wp-content/cache/min/1/wp-content/plugins/activecampaign-subscription-forms/site_tracking.js?ver=1722328784" id="site_tracking-js" data-rocket-defer defer></script> <script id="rocket-browser-checker-js-after"> "use strict";var _createClass=function(){function defineProperties(target,props){for(var i=0;i<props.length;i++){var descriptor=props[i];descriptor.enumerable=descriptor.enumerable||!1,descriptor.configurable=!0,"value"in descriptor&&(descriptor.writable=!0),Object.defineProperty(target,descriptor.key,descriptor)}}return function(Constructor,protoProps,staticProps){return protoProps&&defineProperties(Constructor.prototype,protoProps),staticProps&&defineProperties(Constructor,staticProps),Constructor}}();function _classCallCheck(instance,Constructor){if(!(instance instanceof Constructor))throw new TypeError("Cannot call a class as a function")}var RocketBrowserCompatibilityChecker=function(){function RocketBrowserCompatibilityChecker(options){_classCallCheck(this,RocketBrowserCompatibilityChecker),this.passiveSupported=!1,this._checkPassiveOption(this),this.options=!!this.passiveSupported&&options}return _createClass(RocketBrowserCompatibilityChecker,[{key:"_checkPassiveOption",value:function(self){try{var options={get passive(){return!(self.passiveSupported=!0)}};window.addEventListener("test",null,options),window.removeEventListener("test",null,options)}catch(err){self.passiveSupported=!1}}},{key:"initRequestIdleCallback",value:function(){!1 in window&&(window.requestIdleCallback=function(cb){var start=Date.now();return setTimeout(function(){cb({didTimeout:!1,timeRemaining:function(){return Math.max(0,50-(Date.now()-start))}})},1)}),!1 in window&&(window.cancelIdleCallback=function(id){return clearTimeout(id)})}},{key:"isDataSaverModeOn",value:function(){return"connection"in navigator&&!0===navigator.connection.saveData}},{key:"supportsLinkPrefetch",value:function(){var elem=document.createElement("link");return elem.relList&&elem.relList.supports&&elem.relList.supports("prefetch")&&window.IntersectionObserver&&"isIntersecting"in IntersectionObserverEntry.prototype}},{key:"isSlowConnection",value:function(){return"connection"in navigator&&"effectiveType"in navigator.connection&&("2g"===navigator.connection.effectiveType||"slow-2g"===navigator.connection.effectiveType)}}]),RocketBrowserCompatibilityChecker}(); </script> <script id="rocket-preload-links-js-extra"> var RocketPreloadLinksConfig = {"excludeUris":"\/(?:.+\/)?feed(?:\/(?:.+\/?)?)?$|\/(?:.+\/)?embed\/|\/(index.php\/)?(.*)wp-json(\/.*|$)|\/refer\/|\/go\/|\/recommend\/|\/recommends\/","usesTrailingSlash":"1","imageExt":"jpg|jpeg|gif|png|tiff|bmp|webp|avif|pdf|doc|docx|xls|xlsx|php","fileExt":"jpg|jpeg|gif|png|tiff|bmp|webp|avif|pdf|doc|docx|xls|xlsx|php|html|htm","siteUrl":"https:\/\/e-dialog.group\/ch\/","onHoverDelay":"100","rateThrottle":"3"}; </script> <script id="rocket-preload-links-js-after"> (function() { "use strict";var r="function"==typeof Symbol&&"symbol"==typeof Symbol.iterator?function(e){return typeof e}:function(e){return e&&"function"==typeof Symbol&&e.constructor===Symbol&&e!==Symbol.prototype?"symbol":typeof e},e=function(){function i(e,t){for(var n=0;n<t.length;n++){var i=t[n];i.enumerable=i.enumerable||!1,i.configurable=!0,"value"in i&&(i.writable=!0),Object.defineProperty(e,i.key,i)}}return function(e,t,n){return t&&i(e.prototype,t),n&&i(e,n),e}}();function i(e,t){if(!(e instanceof t))throw new TypeError("Cannot call a class as a function")}var t=function(){function n(e,t){i(this,n),this.browser=e,this.config=t,this.options=this.browser.options,this.prefetched=new Set,this.eventTime=null,this.threshold=1111,this.numOnHover=0}return e(n,[{key:"init",value:function(){!this.browser.supportsLinkPrefetch()||this.browser.isDataSaverModeOn()||this.browser.isSlowConnection()||(this.regex={excludeUris:RegExp(this.config.excludeUris,"i"),images:RegExp(".("+this.config.imageExt+")$","i"),fileExt:RegExp(".("+this.config.fileExt+")$","i")},this._initListeners(this))}},{key:"_initListeners",value:function(e){-1<this.config.onHoverDelay&&document.addEventListener("mouseover",e.listener.bind(e),e.listenerOptions),document.addEventListener("mousedown",e.listener.bind(e),e.listenerOptions),document.addEventListener("touchstart",e.listener.bind(e),e.listenerOptions)}},{key:"listener",value:function(e){var t=e.target.closest("a"),n=this._prepareUrl(t);if(null!==n)switch(e.type){case"mousedown":case"touchstart":this._addPrefetchLink(n);break;case"mouseover":this._earlyPrefetch(t,n,"mouseout")}}},{key:"_earlyPrefetch",value:function(t,e,n){var i=this,r=setTimeout(function(){if(r=null,0===i.numOnHover)setTimeout(function(){return i.numOnHover=0},1e3);else if(i.numOnHover>i.config.rateThrottle)return;i.numOnHover++,i._addPrefetchLink(e)},this.config.onHoverDelay);t.addEventListener(n,function e(){t.removeEventListener(n,e,{passive:!0}),null!==r&&(clearTimeout(r),r=null)},{passive:!0})}},{key:"_addPrefetchLink",value:function(i){return this.prefetched.add(i.href),new Promise(function(e,t){var n=document.createElement("link");n.rel="prefetch",n.href=i.href,n.onload=e,n.onerror=t,document.head.appendChild(n)}).catch(function(){})}},{key:"_prepareUrl",value:function(e){if(null===e||"object"!==(void 0===e?"undefined":r(e))||!1 in e||-1===["http:","https:"].indexOf(e.protocol))return null;var t=e.href.substring(0,this.config.siteUrl.length),n=this._getPathname(e.href,t),i={original:e.href,protocol:e.protocol,origin:t,pathname:n,href:t+n};return this._isLinkOk(i)?i:null}},{key:"_getPathname",value:function(e,t){var n=t?e.substring(this.config.siteUrl.length):e;return n.startsWith("/")||(n="/"+n),this._shouldAddTrailingSlash(n)?n+"/":n}},{key:"_shouldAddTrailingSlash",value:function(e){return this.config.usesTrailingSlash&&!e.endsWith("/")&&!this.regex.fileExt.test(e)}},{key:"_isLinkOk",value:function(e){return null!==e&&"object"===(void 0===e?"undefined":r(e))&&(!this.prefetched.has(e.href)&&e.origin===this.config.siteUrl&&-1===e.href.indexOf("?")&&-1===e.href.indexOf("#")&&!this.regex.excludeUris.test(e.href)&&!this.regex.images.test(e.href))}}],[{key:"run",value:function(){"undefined"!=typeof RocketPreloadLinksConfig&&new n(new RocketBrowserCompatibilityChecker({capture:!0,passive:!0}),RocketPreloadLinksConfig).init()}}]),n}();t.run(); }()); </script> <script src="https://e-dialog.group/wp-content/themes/e-dialog/js/p5.min.js" id="p5js-js" data-rocket-defer defer></script> <script data-minify="1" src="https://e-dialog.group/wp-content/cache/min/1/wp-content/themes/e-dialog/js/sketch.js?ver=1722328784" id="p5sketchjs-js" data-rocket-defer defer></script> <script src="https://e-dialog.group/wp-content/themes/e-dialog/js/swiper.bundle.min.js?ver=8.3.1" id="swiper-js-js" data-rocket-defer defer></script> <script src="https://e-dialog.group/wp-content/themes/e-dialog/js/bodyScrollLock.min.js?ver=1.0.1" id="bodyscrolllock-js-js" data-rocket-defer defer></script> <script type="module" src="https://e-dialog.group/wp-content/themes/e-dialog/js/ScrollLock.js?ver=1.0.1" data-rocket-defer defer></script><script type="module" src="https://e-dialog.group/wp-content/themes/e-dialog/js/Modal.js?ver=1.0.1" data-rocket-defer defer></script><script id="edialog-js-extra"> var customJsVarsFormPro = {"ajax_url":"https:\/\/e-dialog.group\/wp-admin\/admin-ajax.php","run_delete_file":"b9cb919941","run_application_form":"e65da5ef3d","file_to_big":"The chosen file is to big.","field_name":"qbewhv662","field_value":"713319"}; var php_array = {"ajax_url":"https:\/\/e-dialog.group\/wp-admin\/admin-ajax.php"}; </script> <script type="module" src="https://e-dialog.group/wp-content/themes/e-dialog/js/script.js?ver=2b2cbbe40da65b3c601b50fabdab8c277add9c6c" data-rocket-defer defer></script><script src="https://e-dialog.group/wp-content/themes/hello-elementor/assets/js/hello-frontend.min.js?ver=3.1.1" id="hello-theme-frontend-js" data-rocket-defer defer></script> <script src="https://e-dialog.group/wp-content/plugins/elementor-pro/assets/lib/sticky/jquery.sticky.min.js?ver=3.24.2" id="e-sticky-js" data-rocket-defer defer></script> <script src="https://e-dialog.group/wp-content/plugins/elementor-pro/assets/lib/smartmenus/jquery.smartmenus.min.js?ver=1.2.1" id="smartmenus-js" data-rocket-defer defer></script> <script src="https://e-dialog.group/wp-content/plugins/elementor-pro/assets/js/webpack-pro.runtime.min.js?ver=3.24.2" id="elementor-pro-webpack-runtime-js" data-rocket-defer defer></script> <script src="https://e-dialog.group/wp-content/plugins/elementor/assets/js/webpack.runtime.min.js?ver=3.24.4" id="elementor-webpack-runtime-js" data-rocket-defer defer></script> <script src="https://e-dialog.group/wp-content/plugins/elementor/assets/js/frontend-modules.min.js?ver=3.24.4" id="elementor-frontend-modules-js" data-rocket-defer defer></script> <script src="https://e-dialog.group/wp-includes/js/dist/hooks.min.js?ver=2810c76e705dd1a53b18" id="wp-hooks-js"></script> <script src="https://e-dialog.group/wp-includes/js/dist/i18n.min.js?ver=5e580eb46a90c2b997e6" id="wp-i18n-js"></script> <script id="wp-i18n-js-after"> wp.i18n.setLocaleData( { 'text direction\u0004ltr': [ 'ltr' ] } ); </script> <script id="elementor-pro-frontend-js-before"> var ElementorProFrontendConfig = {"ajaxurl":"https:\/\/e-dialog.group\/wp-admin\/admin-ajax.php","nonce":"38efdf84c5","urls":{"assets":"https:\/\/e-dialog.group\/wp-content\/plugins\/elementor-pro\/assets\/","rest":"https:\/\/e-dialog.group\/ch\/wp-json\/"},"settings":{"lazy_load_background_images":true},"shareButtonsNetworks":{"facebook":{"title":"Facebook","has_counter":true},"twitter":{"title":"Twitter"},"linkedin":{"title":"LinkedIn","has_counter":true},"pinterest":{"title":"Pinterest","has_counter":true},"reddit":{"title":"Reddit","has_counter":true},"vk":{"title":"VK","has_counter":true},"odnoklassniki":{"title":"OK","has_counter":true},"tumblr":{"title":"Tumblr"},"digg":{"title":"Digg"},"skype":{"title":"Skype"},"stumbleupon":{"title":"StumbleUpon","has_counter":true},"mix":{"title":"Mix"},"telegram":{"title":"Telegram"},"pocket":{"title":"Pocket","has_counter":true},"xing":{"title":"XING","has_counter":true},"whatsapp":{"title":"WhatsApp"},"email":{"title":"Email"},"print":{"title":"Print"},"x-twitter":{"title":"X"},"threads":{"title":"Threads"}},"facebook_sdk":{"lang":"ch","app_id":""},"lottie":{"defaultAnimationUrl":"https:\/\/e-dialog.group\/wp-content\/plugins\/elementor-pro\/modules\/lottie\/assets\/animations\/default.json"}}; </script> <script src="https://e-dialog.group/wp-content/plugins/elementor-pro/assets/js/frontend.min.js?ver=3.24.2" id="elementor-pro-frontend-js" data-rocket-defer defer></script> <script src="https://e-dialog.group/wp-includes/js/jquery/ui/core.min.js?ver=1.13.3" id="jquery-ui-core-js" data-rocket-defer defer></script> <script id="elementor-frontend-js-before"> var elementorFrontendConfig = {"environmentMode":{"edit":false,"wpPreview":false,"isScriptDebug":false},"i18n":{"shareOnFacebook":"Share on Facebook","shareOnTwitter":"Share on Twitter","pinIt":"Pin it","download":"Download","downloadImage":"Download image","fullscreen":"Fullscreen","zoom":"Zoom","share":"Share","playVideo":"Play Video","previous":"Previous","next":"Next","close":"Close","a11yCarouselWrapperAriaLabel":"Carousel | Horizontal scrolling: Arrow Left & Right","a11yCarouselPrevSlideMessage":"Previous slide","a11yCarouselNextSlideMessage":"Next slide","a11yCarouselFirstSlideMessage":"This is the first slide","a11yCarouselLastSlideMessage":"This is the last slide","a11yCarouselPaginationBulletMessage":"Go to slide"},"is_rtl":false,"breakpoints":{"xs":0,"sm":480,"md":768,"lg":1025,"xl":1440,"xxl":1600},"responsive":{"breakpoints":{"mobile":{"label":"Mobile Portrait","value":767,"default_value":767,"direction":"max","is_enabled":true},"mobile_extra":{"label":"Mobile Landscape","value":880,"default_value":880,"direction":"max","is_enabled":false},"tablet":{"label":"Tablet Portrait","value":1024,"default_value":1024,"direction":"max","is_enabled":true},"tablet_extra":{"label":"Tablet Landscape","value":1200,"default_value":1200,"direction":"max","is_enabled":true},"laptop":{"label":"Laptop","value":1366,"default_value":1366,"direction":"max","is_enabled":false},"widescreen":{"label":"Widescreen","value":2400,"default_value":2400,"direction":"min","is_enabled":false}}},"version":"3.24.4","is_static":false,"experimentalFeatures":{"additional_custom_breakpoints":true,"container_grid":true,"e_swiper_latest":true,"e_nested_atomic_repeaters":true,"e_onboarding":true,"theme_builder_v2":true,"hello-theme-header-footer":true,"home_screen":true,"landing-pages":true,"link-in-bio":true,"floating-buttons":true,"display-conditions":true,"form-submissions":true},"urls":{"assets":"https:\/\/e-dialog.group\/wp-content\/plugins\/elementor\/assets\/","ajaxurl":"https:\/\/e-dialog.group\/wp-admin\/admin-ajax.php"},"nonces":{"floatingButtonsClickTracking":"3d808dccd0"},"swiperClass":"swiper","settings":{"page":[],"editorPreferences":[]},"kit":{"stretched_section_container":"body","active_breakpoints":["viewport_mobile","viewport_tablet","viewport_tablet_extra"],"global_image_lightbox":"yes","lightbox_enable_counter":"yes","lightbox_enable_fullscreen":"yes","lightbox_enable_zoom":"yes","lightbox_enable_share":"yes","lightbox_title_src":"title","lightbox_description_src":"description","hello_header_logo_type":"logo","hello_header_menu_layout":"horizontal","hello_footer_logo_type":"logo"},"post":{"id":45232,"title":"Google%20Discovery%20Ads%20-%20Wie%20sich%20das%20Format%20f%C3%BCr%20Unternehmen%20lohnen%20kann%20-%20e-dialog","excerpt":"","featuredImage":"https:\/\/e-dialog.group\/wp-content\/uploads\/2022\/12\/discovery-ads-1024x549.jpg"}}; </script> <script src="https://e-dialog.group/wp-content/plugins/elementor/assets/js/frontend.min.js?ver=3.24.4" id="elementor-frontend-js" data-rocket-defer defer></script> <script src="https://e-dialog.group/wp-content/plugins/elementor-pro/assets/js/elements-handlers.min.js?ver=3.24.2" id="pro-elements-handlers-js" data-rocket-defer defer></script> <script>window.lazyLoadOptions=[{elements_selector:"img[data-lazy-src],.rocket-lazyload",data_src:"lazy-src",data_srcset:"lazy-srcset",data_sizes:"lazy-sizes",class_loading:"lazyloading",class_loaded:"lazyloaded",threshold:300,callback_loaded:function(element){if(element.tagName==="IFRAME"&&element.dataset.rocketLazyload=="fitvidscompatible"){if(element.classList.contains("lazyloaded")){if(typeof window.jQuery!="undefined"){if(jQuery.fn.fitVids){jQuery(element).parent().fitVids()}}}}}},{elements_selector:".rocket-lazyload",data_src:"lazy-src",data_srcset:"lazy-srcset",data_sizes:"lazy-sizes",class_loading:"lazyloading",class_loaded:"lazyloaded",threshold:300,}];window.addEventListener('LazyLoad::Initialized',function(e){var lazyLoadInstance=e.detail.instance;if(window.MutationObserver){var observer=new MutationObserver(function(mutations){var image_count=0;var iframe_count=0;var rocketlazy_count=0;mutations.forEach(function(mutation){for(var i=0;i<mutation.addedNodes.length;i++){if(typeof mutation.addedNodes[i].getElementsByTagName!=='function'){continue} if(typeof mutation.addedNodes[i].getElementsByClassName!=='function'){continue} images=mutation.addedNodes[i].getElementsByTagName('img');is_image=mutation.addedNodes[i].tagName=="IMG";iframes=mutation.addedNodes[i].getElementsByTagName('iframe');is_iframe=mutation.addedNodes[i].tagName=="IFRAME";rocket_lazy=mutation.addedNodes[i].getElementsByClassName('rocket-lazyload');image_count+=images.length;iframe_count+=iframes.length;rocketlazy_count+=rocket_lazy.length;if(is_image){image_count+=1} if(is_iframe){iframe_count+=1}}});if(image_count>0||iframe_count>0||rocketlazy_count>0){lazyLoadInstance.update()}});var b=document.getElementsByTagName("body")[0];var config={childList:!0,subtree:!0};observer.observe(b,config)}},!1)</script><script data-no-minify="1" async src="https://e-dialog.group/wp-content/plugins/wp-rocket/assets/js/lazyload/17.8.3/lazyload.min.js"></script> <script>var rocket_beacon_data = {"ajax_url":"https:\/\/e-dialog.group\/wp-admin\/admin-ajax.php","nonce":"a50a7214d3","url":"https:\/\/e-dialog.group\/ch\/blog\/search-engine-advertising-sea-ch\/google-discovery-ads-wie-sich-das-format-fur-unternehmen-lohnen-kann","is_mobile":false,"width_threshold":1600,"height_threshold":700,"delay":500,"debug":null,"status":{"atf":true,"lrc":true},"elements":"img, video, picture, p, main, div, li, svg, section, header, span","lrc_threshold":1800}</script><script data-name="wpr-wpr-beacon" src='https://e-dialog.group/wp-content/plugins/wp-rocket/assets/js/wpr-beacon.min.js' async></script></body> </html> <!-- This website is like a Rocket, isn't it? Performance optimized by WP Rocket. Learn more: https://wp-rocket.me -->