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#081e56;}.icon.icon-post {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-blog.svg");}.icon.icon-success-story {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-success-stories.svg");}.icon.icon-whitepaper {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-whitepaper.svg");}.icon.icon-job {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-jobs.svg");}.icon.icon-e-dialog-event {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style> <div data-rocket-location-hash="b4d58d7e7fd8b45b2c5dc879cde7eb3f" class="mwd-blogPost flex breadcrumb"> <div data-rocket-location-hash="0841f15ebf099eeaba6f2c7f735d0671" class="container"> <span class="parent"> <a href="https://e-dialog.group/de/blog/" title="Blog">Blog</a> </span> <span class="arrow">></span> <span class="category">Search Engine Advertising (SEA)</span> <span class="arrow">></span> <span class="child">10 Tipps für nachhaltige Google Ads Search Kampagnen</span> </div> </div> <div data-bg="https://e-dialog.group/wp-content/uploads/2022/04/Blog-Tipps-Search-Kampagnen-1024x549.jpg" data-rocket-location-hash="ea3858000b00e807f3caf5b43d62ad64" class="mwd-blogPost flex header rocket-lazyload" style=""><div data-rocket-location-hash="ca23f7c07336b7cf8c7766d2ffffc9d9" class="container"><h1>10 Tipps für nachhaltige Google Ads Search Kampagnen</h1><p class="author">von Philipp Naller</p></div></div><div data-rocket-location-hash="5ba37d1761429b8aa4a845fb1ec6d187" class="mwd-blogPost flex metabox space-top space-bottom"><div data-rocket-location-hash="04b24f2a01e05ca636ff58e62299aa1e" class="container"><div data-rocket-location-hash="1572ce06debb49357e5111f58a6037a3" class="col"><div class="metabox-holder"><div class="date">05. April 2022</div><div class="duration"> <span class="span-reading-time rt-reading-time"><span class="rt-label rt-prefix">Lesedauer:</span> <span class="rt-time"> 4</span> <span class="rt-label rt-postfix">Minuten</span></span></div></div><div class="excerpt-box"><h3>Management Summary</h3><p>Nach dem Aufsetzen einer Google Ads Search Kampagne eröffnen sich viele, unterschiedliche Möglichkeiten der Optimierung. Da man hier leicht den Überblick verlieren kann, erklären wir in einem kurzen Leitfaden, wie man jene neue Kampagne anpassen kann um die Performance langfristig zu verbessern.</p></div></div><div data-rocket-location-hash="4ba29acbbfca62c6f947577f2c748b2d" class="col"><div class="categorybox"><div class="categorybox-inner"><div class="categorybox-inner-title">Search Engine Advertising (SEA)</div><p><p>Als zertifizierter Google Ads Premier Partner helfen wir Ihnen das meiste aus Ihren Kampagnen im Such- und Display-Netzwerk, Google Shopping, in Apps und auf YouTube herauszuholen.</p> </p><a href="/de/bessere-kampagnen/#search-shopping" class="btn btn--space-top">Mehr Erfahren</a></div><div id="wobble"></div></div></div></div></div><div data-rocket-location-hash="b49efa3be72975323cf1dd9c201b9509" class="mwd-blogPost flex content space-top space-bottom"><div data-rocket-location-hash="68e122c6b23b4519e49c5a2a57b5f054" class="container"> <div data-rocket-location-hash="e346efe810d17628065b114534375485" data-elementor-type="wp-post" data-elementor-id="40624" class="elementor elementor-40624 elementor-33457" data-elementor-post-type="post"> <section class="elementor-section elementor-top-section elementor-element elementor-element-a60a584 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="a60a584" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-576e01c" data-id="576e01c" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-6f8590b elementor-widget elementor-widget-text-editor" data-id="6f8590b" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Sie haben vor Kurzem voller Euphorie Ihre erste Google Ads Search Kampagne erstellt, welche nun schon seit einigen Wochen läuft, aber die Performance lässt zu wünschen übrig?</span><span style="font-weight: 400;"><br /></span><span style="font-weight: 400;"><br /></span><span style="font-weight: 400;">Bei Google Ads gilt: Zeit ist Geld. Wer keine Übersicht über seine Kampagnen hat und nicht weiß, wie er diese optimieren kann, verliert jede Stunde wertvolles Werbebudget aufgrund mangelhafter Optimierung oder einer unübersichtlichen Kontostruktur.</span><span style="font-weight: 400;"><br /></span><span style="font-weight: 400;"><br /></span><span style="font-weight: 400;">Wir zeigen Ihnen mit <strong>10 einfachen Maßnahmen</strong>, wie Sie selbstständig Ihre Google Ads Search Kampagnen ein bisschen aufpeppen können.</span></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-79e6dca elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="79e6dca" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-299aab9" data-id="299aab9" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-a6f72be elementor-widget elementor-widget-heading" data-id="a6f72be" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">1. Kontostrukturierung</h2> </div> </div> <div class="elementor-element elementor-element-70a995f elementor-widget elementor-widget-text-editor" data-id="70a995f" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Je mehr Kampagnen, Anzeigengruppen und Keywords Sie einpflegen, desto schneller verlieren Sie den Überblick. Hier sollten Sie Abhilfe schaffen, ganz nach dem Motto: “Keep it simple”.</span><span style="font-weight: 400;"><br /></span><span style="font-weight: 400;"><br /></span><span style="font-weight: 400;">Entfernen Sie überflüssige Keywords und Anzeigengruppen, die kaum Performance bringen, oder fassen Sie diese noch weiter zusammen. Durch eine ordentliche Kampagnenstrukturierung machen Sie sich das Leben erheblich leichter und sparen wertvolle Zeit.</span><span style="font-weight: 400;"><br /></span></p> </div> </div> <div class="elementor-element elementor-element-ebadd6b elementor-widget elementor-widget-image" data-id="ebadd6b" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img fetchpriority="high" decoding="async" width="800" height="368" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20368'%3E%3C/svg%3E" class="attachment-large size-large wp-image-33468" alt="Google Search Ads Kontostrukturierung" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/04/Screenshot-1.png 823w, https://e-dialog.group/wp-content/uploads/2022/04/Screenshot-1-300x138.png 300w, https://e-dialog.group/wp-content/uploads/2022/04/Screenshot-1-768x354.png 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/04/Screenshot-1.png" /><noscript><img fetchpriority="high" decoding="async" width="800" height="368" src="https://e-dialog.group/wp-content/uploads/2022/04/Screenshot-1.png" class="attachment-large size-large wp-image-33468" alt="Google Search Ads Kontostrukturierung" srcset="https://e-dialog.group/wp-content/uploads/2022/04/Screenshot-1.png 823w, https://e-dialog.group/wp-content/uploads/2022/04/Screenshot-1-300x138.png 300w, https://e-dialog.group/wp-content/uploads/2022/04/Screenshot-1-768x354.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-94f45e4 elementor-widget elementor-widget-text-editor" data-id="94f45e4" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Tipps für Ihre Kontostruktur, Quelle: Google Ads</span></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-6c01501 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="6c01501" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ec0509b" data-id="ec0509b" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-d90eb0b elementor-widget elementor-widget-heading" data-id="d90eb0b" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">2. Anzeigen-Erweiterungen überprüfen</h2> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-3450b4ff elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="3450b4ff" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-336cd833" data-id="336cd833" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-19a89929 elementor-widget elementor-widget-text-editor" data-id="19a89929" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Anzeigen-Erweiterungen sind ein wichtiger Bestandteil Ihrer Google Ads Search Kampagnen und machen Ihre Anzeige in den Suchergebnissen prominenter.</span><span style="font-weight: 400;"><br /></span><span style="font-weight: 400;"><br /></span><span style="font-weight: 400;">Doch auch hier ist es nach der Implementierung Ihrer Anzeigen-Erweiterungen nicht getan. Überprüfen Sie diese regelmäßig auf deren Performance. Entfernen Sie schlecht performende oder veraltete Erweiterungen und fügen Sie neue, aktuelle hinzu.</span></p> </div> </div> </div> </div> <div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-34379db" data-id="34379db" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-71a3a20c elementor-widget elementor-widget-image" data-id="71a3a20c" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="545" height="454" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20545%20454'%3E%3C/svg%3E" class="attachment-large size-large wp-image-33471" alt="Google Search Ads Anzeigen-Erweiterungen überprüfen" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/04/Screenshot-2.png 545w, https://e-dialog.group/wp-content/uploads/2022/04/Screenshot-2-300x250.png 300w" data-lazy-sizes="(max-width: 545px) 100vw, 545px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/04/Screenshot-2.png" /><noscript><img decoding="async" width="545" height="454" src="https://e-dialog.group/wp-content/uploads/2022/04/Screenshot-2.png" class="attachment-large size-large wp-image-33471" alt="Google Search Ads Anzeigen-Erweiterungen überprüfen" srcset="https://e-dialog.group/wp-content/uploads/2022/04/Screenshot-2.png 545w, https://e-dialog.group/wp-content/uploads/2022/04/Screenshot-2-300x250.png 300w" sizes="(max-width: 545px) 100vw, 545px" /></noscript> </div> </div> <div class="elementor-element elementor-element-257e2319 elementor-widget elementor-widget-text-editor" data-id="257e2319" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Anzeigen-Erweiterungen überprüfen, <span style="font-weight: 400;">Quelle: Google Ads</span></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-9a9f877 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="9a9f877" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f369161" data-id="f369161" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-2097f49 elementor-widget elementor-widget-heading" data-id="2097f49" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">3. Suchbegriffe überprüfen</h2> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-ad0afb6 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="ad0afb6" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-47a25e6" data-id="47a25e6" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-18d5a3e elementor-widget elementor-widget-text-editor" data-id="18d5a3e" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Ein ganz wichtiger Punkt ist das Monitoring Ihrer Suchbegriffe. Überprüfen Sie ganz genau welches Ihrer Keywords welche Suchbegriffe generiert. Hier finden sich immer wieder relevante Suchbegriffe, die Sie Ihren Kampagnen als neue Keywords hinzufügen können. </span><span style="font-weight: 400;"><br /></span><span style="font-weight: 400;"><br /></span><span style="font-weight: 400;">Natürlich finden sich hier auch ab und an Suchbegriffe, welche thematisch vielleicht nur teilweise oder gar nicht zu Ihren Kampagnen passen. Diese sollten Sie besser ausschließen um unnötige Kosten zu vermeiden. </span></p> </div> </div> </div> </div> <div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-cd158b2" data-id="cd158b2" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-597a9d1 elementor-widget elementor-widget-image" data-id="597a9d1" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="605" height="527" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20605%20527'%3E%3C/svg%3E" class="attachment-large size-large wp-image-33474" alt="Google Search Ads Suchbegriffe überprüfen" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/04/Screenshot-3.png 605w, https://e-dialog.group/wp-content/uploads/2022/04/Screenshot-3-300x261.png 300w" data-lazy-sizes="(max-width: 605px) 100vw, 605px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/04/Screenshot-3.png" /><noscript><img loading="lazy" decoding="async" width="605" height="527" src="https://e-dialog.group/wp-content/uploads/2022/04/Screenshot-3.png" class="attachment-large size-large wp-image-33474" alt="Google Search Ads Suchbegriffe überprüfen" srcset="https://e-dialog.group/wp-content/uploads/2022/04/Screenshot-3.png 605w, https://e-dialog.group/wp-content/uploads/2022/04/Screenshot-3-300x261.png 300w" sizes="(max-width: 605px) 100vw, 605px" /></noscript> </div> </div> <div class="elementor-element elementor-element-ce204eb elementor-widget elementor-widget-text-editor" data-id="ce204eb" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Suchbegriffe überprüfen, <span style="font-weight: 400;">Quelle: Google Ads</span></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-9f0c82c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="9f0c82c" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-69ce35b" data-id="69ce35b" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-e563282 elementor-widget elementor-widget-heading" data-id="e563282" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">4. Negative Keywords</h2> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-de8e9f2 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="de8e9f2" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-92d9b1d" data-id="92d9b1d" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-37ccbef elementor-widget elementor-widget-text-editor" data-id="37ccbef" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Diese oben beschriebenen, ausgeschlossenen Suchbegriffe finden Sie als negative Keywords unter “Liste mit auszuschließenden Keywords” wieder. Hier empfiehlt es sich, diese in Listen zusammenzufassen um den Überblick nicht zu verlieren. In weiterer Folge sollten Sie auch diese erstellten Listen regelmäßig kontrollieren, um sicher zu stellen, dass das Ausschließen dieser Keywords auch weiterhin für Ihre Strategie sinnvoll ist.</span></p> </div> </div> </div> </div> <div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-869c064" data-id="869c064" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-0276c36 elementor-widget elementor-widget-image" data-id="0276c36" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="361" height="373" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20361%20373'%3E%3C/svg%3E" class="attachment-large size-large wp-image-33477" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/04/Screenshot-4.png 361w, https://e-dialog.group/wp-content/uploads/2022/04/Screenshot-4-290x300.png 290w" data-lazy-sizes="(max-width: 361px) 100vw, 361px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/04/Screenshot-4.png" /><noscript><img loading="lazy" decoding="async" width="361" height="373" src="https://e-dialog.group/wp-content/uploads/2022/04/Screenshot-4.png" class="attachment-large size-large wp-image-33477" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/04/Screenshot-4.png 361w, https://e-dialog.group/wp-content/uploads/2022/04/Screenshot-4-290x300.png 290w" sizes="(max-width: 361px) 100vw, 361px" /></noscript> </div> </div> <div class="elementor-element elementor-element-d35e32a elementor-widget elementor-widget-text-editor" data-id="d35e32a" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Negative Keywords, Quelle: Google Ads</span></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-742da7b7 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="742da7b7" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-482c1244" data-id="482c1244" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-2a3b597b elementor-widget elementor-widget-heading" data-id="2a3b597b" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">5. Zielgruppensegmente auf Beobachtungsebene</h2> </div> </div> <div class="elementor-element elementor-element-6688e463 elementor-widget elementor-widget-text-editor" data-id="6688e463" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Jede gute Google Ads Search-Kampagne hat auch relevante Zielgruppensegmente, zumindest auf Beobachtungsebene, hinterlegt. Egal ob Sie Geschäftsführer oder Buchliebhaber erreichen wollen – hinterlegen Sie relevante Zielgruppensegmente auf Beobachtungsebene, um zu sehen, wie unterschiedliche Zielgruppen mit Ihrem Unternehmen interagieren.</span><span style="font-weight: 400;"><br /></span><span style="font-weight: 400;"><br /></span><span style="font-weight: 400;">Hier können viele relevante Daten gesammelt werden und Sie können Ihre Kampagnen entsprechend der Daten adaptieren.</span></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-7eedd8f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7eedd8f" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8464f59" data-id="8464f59" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-103841d elementor-widget elementor-widget-heading" data-id="103841d" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">6. Nutzen Sie die Empfehlung-Spalte</h2> </div> </div> <div class="elementor-element elementor-element-d4357e8 elementor-widget elementor-widget-text-editor" data-id="d4357e8" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">In der Empfehlungs-Spalte in Ihrem Konto offeriert Ihnen Google Ads aktuelle und nützliche Optimierungen für Ihr Konto. Nehmen Sie sich Zeit und lesen Sie sich diese in Ruhe durch. Oft hat der Google-Algorithmus Ideen, an die Sie vielleicht noch gar nicht gedacht haben.</span></p> </div> </div> <div class="elementor-element elementor-element-c3d4ba0 elementor-widget elementor-widget-image" data-id="c3d4ba0" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="757" height="182" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20757%20182'%3E%3C/svg%3E" class="attachment-large size-large wp-image-33480" alt="Google Search Ads Empfehlungs-Spalte" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/04/Screenshot-5.png 757w, https://e-dialog.group/wp-content/uploads/2022/04/Screenshot-5-300x72.png 300w" data-lazy-sizes="(max-width: 757px) 100vw, 757px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/04/Screenshot-5.png" /><noscript><img loading="lazy" decoding="async" width="757" height="182" src="https://e-dialog.group/wp-content/uploads/2022/04/Screenshot-5.png" class="attachment-large size-large wp-image-33480" alt="Google Search Ads Empfehlungs-Spalte" srcset="https://e-dialog.group/wp-content/uploads/2022/04/Screenshot-5.png 757w, https://e-dialog.group/wp-content/uploads/2022/04/Screenshot-5-300x72.png 300w" sizes="(max-width: 757px) 100vw, 757px" /></noscript> </div> </div> <div class="elementor-element elementor-element-a6943dc elementor-widget elementor-widget-text-editor" data-id="a6943dc" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Empfehlungs-Spalte im Google Ads Konto, Quelle: Google Ads</span></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-526b460 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="526b460" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-708c321" data-id="708c321" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-43cc34c elementor-widget elementor-widget-heading" data-id="43cc34c" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">7. Nutzen Sie automatisch anwendbare Empfehlungen</h2> </div> </div> <div class="elementor-element elementor-element-fe12dd9 elementor-widget elementor-widget-text-editor" data-id="fe12dd9" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Mit automatisch anwendbaren Empfehlungen können Sie sich eine Menge Zeit sparen. Hier bestimmen Sie, welche Empfehlungen Google automatisch umsetzen darf. Schauen Sie sich die vorgeschlagenen Optionen in Ruhe an und wählen Sie die für Sie relevanten aus. Die von Google angewendeten Empfehlungen können Sie natürlich jederzeit im Änderungsverlauf überwachen oder auch wieder abwählen.</span></p> </div> </div> <div class="elementor-element elementor-element-005a1d7 elementor-widget elementor-widget-image" data-id="005a1d7" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="192" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20192'%3E%3C/svg%3E" class="attachment-large size-large wp-image-33483" alt="Google Search Ads automatisch anwendbare Empfehlungen" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/04/Screenshot-6.png 810w, https://e-dialog.group/wp-content/uploads/2022/04/Screenshot-6-300x72.png 300w, https://e-dialog.group/wp-content/uploads/2022/04/Screenshot-6-768x184.png 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/04/Screenshot-6.png" /><noscript><img loading="lazy" decoding="async" width="800" height="192" src="https://e-dialog.group/wp-content/uploads/2022/04/Screenshot-6.png" class="attachment-large size-large wp-image-33483" alt="Google Search Ads automatisch anwendbare Empfehlungen" srcset="https://e-dialog.group/wp-content/uploads/2022/04/Screenshot-6.png 810w, https://e-dialog.group/wp-content/uploads/2022/04/Screenshot-6-300x72.png 300w, https://e-dialog.group/wp-content/uploads/2022/04/Screenshot-6-768x184.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-7066651 elementor-widget elementor-widget-text-editor" data-id="7066651" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Nutzen automatisch anwendbarer Empfehlungen, Quelle: Google Ads</span></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-9d8e6b5 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="9d8e6b5" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-00acf42" data-id="00acf42" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-9fca760 elementor-widget elementor-widget-heading" data-id="9fca760" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">8. Anzeigentexte überprüfen</h2> </div> </div> <div class="elementor-element elementor-element-3fd4594 elementor-widget elementor-widget-text-editor" data-id="3fd4594" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Ein wichtiger Punkt ist die Überprüfung Ihrer Anzeigentexte auf deren Aktualität. Haben Sie in der Vergangenheit Aktionen oder Preise im Anzeigentitel oder den Anzeigentexten hinterlegt, sollten Sie diese natürlich auch entfernen, wenn die besagte Aktion oder der Preis nicht mehr aktuell ist. Vergisst man dies, kann das beim User für viel Verwirrung sorgen und hinterlässt vielleicht sogar einen unprofessionellen Eindruck.</span></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-6f34319 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="6f34319" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-324348d" data-id="324348d" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-cb8d532 elementor-widget elementor-widget-heading" data-id="cb8d532" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">9. Anzeigeneffektivität Ihrer Responsiven Suchanzeigen</h2> </div> </div> <div class="elementor-element elementor-element-38f0038 elementor-widget elementor-widget-text-editor" data-id="38f0038" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Google zeigt Ihnen bei Ihren Responsiven Suchanzeigen in der Spalte “Anzeigeneffektivität” die Relevanz der Anzeige für den User an. Ist diese nur “durchschnittlich” oder sogar “schlecht” kann dies negative Auswirkungen auf die Performance Ihrer Search Kampagnen haben.</span><span style="font-weight: 400;"><br /></span><span style="font-weight: 400;"><br /></span><span style="font-weight: 400;">Aber keine Sorge. Google gibt Ihnen auch hier in den meisten Fällen Vorschläge, wie Sie die Anzeigen verbessern können.</span></p> </div> </div> <div class="elementor-element elementor-element-98860ed elementor-widget elementor-widget-image" data-id="98860ed" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="156" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20156'%3E%3C/svg%3E" class="attachment-large size-large wp-image-33486" alt="Google Search Ads Anzeigeneffektivität Ihrer Responsiver Suchanzeigen" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/04/Screenshot-7.png 810w, https://e-dialog.group/wp-content/uploads/2022/04/Screenshot-7-300x59.png 300w, https://e-dialog.group/wp-content/uploads/2022/04/Screenshot-7-768x150.png 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/04/Screenshot-7.png" /><noscript><img loading="lazy" decoding="async" width="800" height="156" src="https://e-dialog.group/wp-content/uploads/2022/04/Screenshot-7.png" class="attachment-large size-large wp-image-33486" alt="Google Search Ads Anzeigeneffektivität Ihrer Responsiver Suchanzeigen" srcset="https://e-dialog.group/wp-content/uploads/2022/04/Screenshot-7.png 810w, https://e-dialog.group/wp-content/uploads/2022/04/Screenshot-7-300x59.png 300w, https://e-dialog.group/wp-content/uploads/2022/04/Screenshot-7-768x150.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-4aaacdd elementor-widget elementor-widget-text-editor" data-id="4aaacdd" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Anzeigeneffektivität Responsiver Suchanzeigen, Quelle: Google Ads</span></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-4312a99 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4312a99" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c33692c" data-id="c33692c" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-f6e3c4e elementor-widget elementor-widget-heading" data-id="f6e3c4e" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">10. Der Werbezeitplaner</h2> </div> </div> <div class="elementor-element elementor-element-ce9c75f elementor-widget elementor-widget-text-editor" data-id="ce9c75f" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Sind Ihre Google Ads Search Kampagnen für den User zu jeder Tages- und Nachtzeit relevant? Oft vergisst man, dass die eigenen Anzeigen rund um die Uhr ausgespielt werden können. Dies ist aber nicht immer sinnvoll. Führen Sie zum Beispiel ein Taxiunternehmen welches nicht in der Nacht fährt, verbrauchen Sie nachts Unmengen an Budget. Des Weiteren besteht die Gefahr, dass potenzielle Kunden verärgert sind, wenn das auf Google gefundene Taxiunternehmen nicht erreichbar ist.</span><span style="font-weight: 400;"><br /></span><span style="font-weight: 400;"><br /></span><span style="font-weight: 400;">In solchen Fällen sollten Sie den Werbezeitplaner nutzen. Hier können Sie ganz bequem einstellen, wann Ihre Search Kampagnen laufen sollen und wann nicht.</span><span style="font-weight: 400;"><br /></span><span style="font-weight: 400;"><br /></span><span style="font-weight: 400;">Dies gilt übrigens für viele Ihrer Erweiterungen. So können Sie beispielsweise die Anruferweiterung nur ausspielen, wenn jemand das Telefonat auch entgegennehmen kann.</span><span style="font-weight: 400;"><br /></span></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-2a9351c4 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="2a9351c4" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3849afb6" data-id="3849afb6" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-ab088ac elementor-widget elementor-widget-text-editor" data-id="ab088ac" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Natürlich ist jedes Google Ads Konto individuell und es gibt noch viele weitere Möglichkeiten Ihre Kampagnen zu optimieren. Doch mit diesen 10 Tipps gehen Sie schon einen großen Schritt in die richtige Richtung.</span><span style="font-weight: 400;"><br /></span></p> </div> </div> <div class="elementor-element elementor-element-1053153a elementor-widget elementor-widget-heading" data-id="1053153a" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Noch Fragen? Wir helfen gerne: <a href="mailto:kontakt@e-dialog.group"> kontakt@e-dialog.group</a></h3> </div> </div> </div> </div> </div> </section> </div> </div></div><div data-rocket-location-hash="ddfa30e7b85577acd84410f15654357f" class="mwd-blogPost flex call-to-action space-top space-bottom"><div data-rocket-location-hash="f9357140ee36883ea6064de5d7279a99" class="container"><div data-rocket-location-hash="b0ba8a09814c8228efb38942e632ca71" class="call-to-action-inner"><span class="lead">Kampagne anfragen</span><div class="call-to-action-inner-title">Bereit für Ihr neues Projekt?</div><p>Wir freuen uns auf Ihre Anfrage und beraten Sie gerne unverbindlich! Füllen Sie dazu einfach das Kontaktformular aus oder rufen uns direkt an.</p><a href="https://e-dialog.group/de/kontaktformular/" class="btn" title="Jetzt kontaktieren">Jetzt kontaktieren</a></div></div><div data-rocket-location-hash="03910ff8661ec99940484bdcacc47ffb" id="wobbleCTA"></div></div> <div data-rocket-location-hash="432af2bac3067702fc14620b17bfd000" class="mwd-blogPost flex more-topics space-top space-bottom"> <div data-rocket-location-hash="e02d4abb341ba01ddcf628736c86d19a" class="container"> <h3 class="more-topics-headline">Weitere Themen</h3> <div data-rocket-location-hash="42cd2c730aabf27b255fca5895c1d6b0" class="c-post-types c-post-types--slider"> <div class="c-post-types__container swiper-container" data-interval="0"> <div class="swiper-wrapper"> <article class="c-post-types__entry post-61661 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" 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data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/07/google-ads-interface-768x412.jpg" /><noscript><img width="768" height="412" src="https://e-dialog.group/wp-content/uploads/2024/07/google-ads-interface-768x412.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="Google Ads Interface Update 2024" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/07/google-ads-interface-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/07/google-ads-interface-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/07/google-ads-interface-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/07/google-ads-interface-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/07/google-ads-interface-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/07/google-ads-interface-1175x630.jpg 1175w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Search Engine Advertising (SEA) </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/google-ads-neues-interface-2024/"> Google Ads – neues Interface 2024 </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/google-ads-neues-interface-2024/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-58123 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/innovatives-upgrade-fur-sa360-in-2024-integriertes-remarketing-von-social-ads/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="514" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20514'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="Innovatives Upgrade für SA360 in 2024: Integriertes Remarketing von Social Ads" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/04/blog-2023-02ff-27-768x514.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/04/blog-2023-02ff-27-300x201.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/04/blog-2023-02ff-27-1024x685.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/04/blog-2023-02ff-27-1536x1027.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/04/blog-2023-02ff-27-942x630.jpg 942w, https://e-dialog.group/wp-content/uploads/2024/04/blog-2023-02ff-27.jpg 1764w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/04/blog-2023-02ff-27-768x514.jpg" /><noscript><img width="768" height="514" src="https://e-dialog.group/wp-content/uploads/2024/04/blog-2023-02ff-27-768x514.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="Innovatives Upgrade für SA360 in 2024: Integriertes Remarketing von Social Ads" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/04/blog-2023-02ff-27-768x514.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/04/blog-2023-02ff-27-300x201.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/04/blog-2023-02ff-27-1024x685.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/04/blog-2023-02ff-27-1536x1027.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/04/blog-2023-02ff-27-942x630.jpg 942w, https://e-dialog.group/wp-content/uploads/2024/04/blog-2023-02ff-27.jpg 1764w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Search Engine Advertising (SEA) </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a 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data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/10/demand-gen-kampagnen-google-ads-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/10/demand-gen-kampagnen-google-ads-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/10/demand-gen-kampagnen-google-ads-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/10/demand-gen-kampagnen-google-ads-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/10/demand-gen-kampagnen-google-ads-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2023/10/demand-gen-kampagnen-google-ads-1175x630.jpg 1175w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/10/demand-gen-kampagnen-google-ads-768x412.jpg" /><noscript><img width="768" height="412" src="https://e-dialog.group/wp-content/uploads/2023/10/demand-gen-kampagnen-google-ads-768x412.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="Google Ads: Discovery wird zu Demand Gen - Das ändert sich jetzt" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2023/10/demand-gen-kampagnen-google-ads-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/10/demand-gen-kampagnen-google-ads-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/10/demand-gen-kampagnen-google-ads-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/10/demand-gen-kampagnen-google-ads-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/10/demand-gen-kampagnen-google-ads-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2023/10/demand-gen-kampagnen-google-ads-1175x630.jpg 1175w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Search Engine Advertising (SEA) </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a 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