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#081e56;}.icon.icon-post {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-blog.svg");}.icon.icon-success-story {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-success-stories.svg");}.icon.icon-whitepaper {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-whitepaper.svg");}.icon.icon-job {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-jobs.svg");}.icon.icon-e-dialog-event {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style> <div data-rocket-location-hash="b4d58d7e7fd8b45b2c5dc879cde7eb3f" class="mwd-blogPost flex breadcrumb"> <div data-rocket-location-hash="0841f15ebf099eeaba6f2c7f735d0671" class="container"> <span class="parent"> <a href="https://e-dialog.group/de/blog/" title="Blog">Blog</a> </span> <span class="arrow">></span> <span class="category"></span> <span class="arrow">></span> <span class="child">Launch of the New Search Ads 360 Experience - großes Announcement</span> </div> </div> <div data-bg="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blog-SA360-news.png" data-rocket-location-hash="13211ddd34f578e7caeb9f92b9a7a1ef" class="mwd-blogPost flex header rocket-lazyload" style=""><div data-rocket-location-hash="ca23f7c07336b7cf8c7766d2ffffc9d9" class="container"><h1>Launch of the New Search Ads 360 Experience - großes Announcement</h1><p class="author">von Christian Arold</p></div></div><div data-rocket-location-hash="5ba37d1761429b8aa4a845fb1ec6d187" class="mwd-blogPost flex metabox space-top space-bottom"><div data-rocket-location-hash="04b24f2a01e05ca636ff58e62299aa1e" class="container"><div data-rocket-location-hash="1572ce06debb49357e5111f58a6037a3" class="col"><div class="metabox-holder"><div class="date">08. Februar 2022</div><div class="duration"> <span class="span-reading-time rt-reading-time"><span class="rt-label rt-prefix">Lesedauer:</span> <span class="rt-time"> 4</span> <span class="rt-label rt-postfix">Minuten</span></span></div></div><div class="excerpt-box"><h3>Management Summary</h3><p>Im Laufe der nächsten Wochen wird Search Ads 360 (SA360) einem kompletten Relaunch unterzogen. Neben einer Aktualisierung des Interfaces, um dem Look-and-feel der Search Engines näherzukommen, liegt der Fokus auf einer deutlichen Verbesserung & Ausweitung der unterstützten Funktionen, einem neuen Berichtseditor, sowie dem Performance Center.</p></div></div><div data-rocket-location-hash="4ba29acbbfca62c6f947577f2c748b2d" class="col"><div class="categorybox"><div class="categorybox-inner"><div class="categorybox-inner-title"></div><p></p></div><div id="wobble"></div></div></div></div></div><div data-rocket-location-hash="b49efa3be72975323cf1dd9c201b9509" class="mwd-blogPost flex content space-top space-bottom"><div data-rocket-location-hash="68e122c6b23b4519e49c5a2a57b5f054" class="container"> <div data-rocket-location-hash="ebbe009addb101b3dfb776b140af2583" data-elementor-type="wp-post" data-elementor-id="40641" class="elementor elementor-40641 elementor-28169" data-elementor-post-type="post"> <section class="elementor-section elementor-top-section elementor-element elementor-element-5b9a1eef elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5b9a1eef" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-59532bd3" data-id="59532bd3" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-320973ab elementor-widget elementor-widget-heading" data-id="320973ab" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Das Enterprise SEM Tool SA360</h2> </div> </div> <div class="elementor-element elementor-element-2927844e elementor-widget elementor-widget-text-editor" data-id="2927844e" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>SEM steht in diesem Zusammenhang für Search Engine Management und bietet eine Fülle an zusätzlichen Möglichkeiten. Die neue Search Ads 360 sticht vor allem durch diese drei wesentlichen Kernbereiche hervor:</p><ul><li>Ein neuer und zugleich aus anderen Engines altbekannter Look fürs Cross Engine Management</li><li>GMP Stack Integration und tieferer Engine Support mit verbesserten Features</li><li>Enterprise Einsatzzwecke für Agenturen und Werbetreibende</li></ul> </div> </div> <div class="elementor-element elementor-element-2dac217 elementor-widget elementor-widget-image" data-id="2dac217" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <figure class="wp-caption"> <img fetchpriority="high" decoding="async" width="478" height="386" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20478%20386'%3E%3C/svg%3E" class="attachment-large size-large wp-image-20543" alt="SA360 Relaunch 2022" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/das-neue-SA360.png 478w, https://e-dialog.group/wp-content/uploads/2022/02/das-neue-SA360-300x242.png 300w" data-lazy-sizes="(max-width: 478px) 100vw, 478px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/das-neue-SA360.png" /><noscript><img fetchpriority="high" decoding="async" width="478" height="386" src="https://e-dialog.group/wp-content/uploads/2022/02/das-neue-SA360.png" class="attachment-large size-large wp-image-20543" alt="SA360 Relaunch 2022" srcset="https://e-dialog.group/wp-content/uploads/2022/02/das-neue-SA360.png 478w, https://e-dialog.group/wp-content/uploads/2022/02/das-neue-SA360-300x242.png 300w" sizes="(max-width: 478px) 100vw, 478px" /></noscript> <figcaption class="widget-image-caption wp-caption-text">Quelle: e-dialog</figcaption> </figure> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-1ce4ad10 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1ce4ad10" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-37e6bf82" data-id="37e6bf82" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-439c3b2f elementor-widget elementor-widget-text-editor" data-id="439c3b2f" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Auf die einzelnen Bereiche und die jeweiligen Neuerungen im Zusammenhang gehen wir gleich genauer ein, doch zuvor noch ein Blick in die Historie von SA360.</p> </div> </div> <div class="elementor-element elementor-element-7f6a05f8 elementor-widget elementor-widget-heading" data-id="7f6a05f8" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Search Ads 360</h3> </div> </div> <div class="elementor-element elementor-element-3a12fb58 elementor-widget elementor-widget-text-editor" data-id="3a12fb58" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Vor fast 15 Jahren wurde DoubleClick von Google aufgekauft und seither als eigener Tech Stack geführt. Mit der Umbenennung und Verschmelzung der DoubleClick Suite und der Google Analytics Suite zur Google Marketing Platform hat sich für DoubleClick Search außer der Umbenennung zu Search Ads 360 nur wenig geändert. Während sich die Engine Accounts bei Google- und Microsoft Ads ständig weiterentwickelten, neue automatische Kampagnentypen einführten, so war bei SA360 weitestgehend Stillstand bzw. wurden nur einzelne Features nachgezogen.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-3b50144 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="3b50144" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4184a12f" data-id="4184a12f" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-2dccd7b4 elementor-widget elementor-widget-text-editor" data-id="2dccd7b4" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Damit soll jetzt Schluss sein und eine völlig neue Experience entstehen:</p> </div> </div> <div class="elementor-element elementor-element-3cde7449 elementor-widget elementor-widget-heading" data-id="3cde7449" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Ähnliches Look & Feel fürs Cross Engine Management mit SA360</h2> </div> </div> <div class="elementor-element elementor-element-3c871b0c elementor-widget elementor-widget-text-editor" data-id="3c871b0c" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Das Interface und die Ladezeit von SA360 sind nicht mehr zeitgemäß, aber das wird in Zukunft viel schöner & schneller funktionieren. Sind das Google Ads oder Microsoft Ads Interface bereits bekannt, wird der Wechsel zur SEM Platform SA360 deutlich einfacher ermöglicht. Das heißt man sieht schon – es hat eine Ähnlichkeit, die bereits bekannt ist. Es werden bekannte Features wie z.B. die Übersicht und Empfehlungen übernommen, die über verschiedene Engine Accounts funktionieren, um engine-übergreifende Insights bereitzustellen. Kurz gesagt – skalierter, cleaner, schneller und deutlich mehr Funktionen.</p> </div> </div> <div class="elementor-element elementor-element-26d975c8 elementor-widget elementor-widget-image" data-id="26d975c8" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <figure class="wp-caption"> <img decoding="async" width="800" height="383" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20383'%3E%3C/svg%3E" class="attachment-large size-large wp-image-28180" alt="" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/E02706036_Google_Ads_APM_Laptop_Mocks_and_360_One-Sheeters_Jan22_SLIDE_V3-1.gif" /><noscript><img decoding="async" width="800" height="383" src="https://e-dialog.group/wp-content/uploads/2022/02/E02706036_Google_Ads_APM_Laptop_Mocks_and_360_One-Sheeters_Jan22_SLIDE_V3-1.gif" class="attachment-large size-large wp-image-28180" alt="" /></noscript> <figcaption class="widget-image-caption wp-caption-text">Die neue Nutzeroberfläche von Search Ads 360, Quelle: Google</figcaption> </figure> </div> </div> <div class="elementor-element elementor-element-4faf08fd elementor-widget elementor-widget-text-editor" data-id="4faf08fd" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Verschiedene Engine Accounts (z.B. Google Ads, Microsoft Ads, etc. aber auch Social Engines) in einer Plattform zusammenführen und möglichst viele Kampagnendaten zu erfassen, zu managen und für data-driven Attributionsmodelle aufzubereiten ist einer der Vorteile von Search Ads 360. Blicken wir zu Google Ads, so gibt es Kampagnentypen wie Google Display oder Performance Max, die mit der neuen Experience ebenfalls unterstützt werden sollen.<br /><br />All dies erleichtert das übergreifende Kampagnen Management aus einem Tool heraus und so können auch wesentlich mehr Tasks aus dem daily business einfacher erledigt werden.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-606ad780 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="606ad780" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-66dd2ff8" data-id="66dd2ff8" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-26938abf elementor-widget elementor-widget-heading" data-id="26938abf" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Nahtlose GMP Stack Integration</h2> </div> </div> <div class="elementor-element elementor-element-2a9e57e2 elementor-widget elementor-widget-text-editor" data-id="2a9e57e2" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Der zweite große Punkt – die GMP Stack Integration – ist ein weiterer Pluspunkt der SA360 Strategie & Vision. Wir sehen immer wieder, dass sich die gesamte Google Marketing Platform immer weiter entwickelt, zuletzt mit Google Analytics bzw. Google Analytics 4. Dies soll auch weiterhin reibungslos mit SA360 zusammenspielen. Ein wichtiger Schritt von Google ist die Investition in die Verzahnung der Entitäten auf dieser Plattform, um die Synergien optimal zu nutzen und so soll die Technologie hinter Google Ads näher mit SA360 verzahnt werden. Lange Entwicklungszyklen zweier getrennter Tech Stacks sollen verschwinden, sodass im besten Fall neue Features nahtlos unterstützt werden.<br /><br />Das bedeutet z.B. dass man aus SA360 für Kampagnentypen wie Performance Max oder Google Display Kampagnen das ganze Management und Reporting umsetzen kann. Auch Microsoft DSA oder Yahoo! Dynamic Ads for Search werden in Zukunft unterstützt. Zur Optimierung des Workflows zählt auch das Audience Management via SA360. Ankündigungen, die teils schon Jahre zurückliegen werden endlich Realität.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-d2f214f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="d2f214f" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-55b962c9" data-id="55b962c9" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-c5503e elementor-widget elementor-widget-heading" data-id="c5503e" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Enterprise Tools für Agenturen und Werbetreibende</h2> </div> </div> <div class="elementor-element elementor-element-36a816d4 elementor-widget elementor-widget-text-editor" data-id="36a816d4" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Und der letzte Punkt ist besonders spannend für Agenturen, aber auch Werbetreibende selbst. Spezifische Features werden on top angeboten, mit Hilfe derer skaliert und über mehrere Advertiser und Engine Accounts hinweg bspw. Labels erstellt werden können. Dieses einfachere Kampagnenmanagement war an der einen oder andere Stelle nicht oder nur mit größerem Aufwand möglich.</p> </div> </div> <div class="elementor-element elementor-element-6fd7f59e elementor-widget elementor-widget-image" data-id="6fd7f59e" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <figure class="wp-caption"> <img decoding="async" width="800" height="383" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20383'%3E%3C/svg%3E" class="attachment-large size-large wp-image-28183" alt="" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/E02706036_Google_Ads_APM_360_Laptop_Mocks_and_One-Sheeters_RULES_EDITOR__YZsSVtq-1.gif" /><noscript><img loading="lazy" decoding="async" width="800" height="383" src="https://e-dialog.group/wp-content/uploads/2022/02/E02706036_Google_Ads_APM_360_Laptop_Mocks_and_One-Sheeters_RULES_EDITOR__YZsSVtq-1.gif" class="attachment-large size-large wp-image-28183" alt="" /></noscript> <figcaption class="widget-image-caption wp-caption-text">Automatisierter Regelgenerator im neuen Search Ads 360, Quelle: Google</figcaption> </figure> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-675ec9a4 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="675ec9a4" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6697f928" data-id="6697f928" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-549d95cb elementor-widget elementor-widget-heading" data-id="549d95cb" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">>> Advertiser übergreifendes Reporting</h3> </div> </div> <div class="elementor-element elementor-element-64737d67 elementor-widget elementor-widget-text-editor" data-id="64737d67" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Unternehmen, die Engine Accounts für die jeweiligen Märkte verwenden, die auf Advertiser gesplittet sind (z.B. 1 Account für Deutschland, 1 Account für Österreich, 1 Account für die Schweiz, etc.), können in Zukunft z.B. übergreifende Reportings für bestimmte Kampagnen machen.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-59f399cf elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="59f399cf" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-56b5a3a1" data-id="56b5a3a1" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-19b3dc63 elementor-widget elementor-widget-heading" data-id="19b3dc63" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">>> Search Ads 360 Reports</h3> </div> </div> <div class="elementor-element elementor-element-3257d4f2 elementor-widget elementor-widget-text-editor" data-id="3257d4f2" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Executive Reports, die zuletzt eher ein Schattendasein hatten, werden durch einen Report Editor abgelöst – ähnlich wie dieser bereits aus Google Ads mit vordefinierten, sowie benutzerdefinierten Berichten bekannt ist.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-38c30cfb elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="38c30cfb" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4876066c" data-id="4876066c" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-2004a4ee elementor-widget elementor-widget-heading" data-id="2004a4ee" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">>> Performance Center</h3> </div> </div> <div class="elementor-element elementor-element-3d7aedac elementor-widget elementor-widget-text-editor" data-id="3d7aedac" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Das Budget Management erhält ein weiteres Upgrade und wird mit dem Google Ads Performance Planer zum neuen Performance Center verbunden. Dieses mächtige Tool ermöglicht im daily business noch bessere Prognosen und Entscheidungen, sowie ein einfacheres Handling der Budgetgruppen und Budgetpläne.</p> </div> </div> <div class="elementor-element elementor-element-11656b4c elementor-widget elementor-widget-image" data-id="11656b4c" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <figure class="wp-caption"> <img decoding="async" width="800" height="383" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20383'%3E%3C/svg%3E" class="attachment-large size-large wp-image-28186" alt="" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/E02706036_Google_Ads_APM_360_Laptop_Mocks_and_One-Sheeters_PERFORMANCE_P_XZZjwxS-1.gif" /><noscript><img loading="lazy" decoding="async" width="800" height="383" src="https://e-dialog.group/wp-content/uploads/2022/02/E02706036_Google_Ads_APM_360_Laptop_Mocks_and_One-Sheeters_PERFORMANCE_P_XZZjwxS-1.gif" class="attachment-large size-large wp-image-28186" alt="" /></noscript> <figcaption class="widget-image-caption wp-caption-text">Performance Center im neuen Search Ads 360, Quelle: Google</figcaption> </figure> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-4287bc4a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4287bc4a" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-46faecd0" data-id="46faecd0" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-4d7ef530 elementor-widget elementor-widget-heading" data-id="4d7ef530" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Wie bekomme ich das neue Search Ads 360?</h2> </div> </div> <div class="elementor-element elementor-element-8143a66 elementor-widget elementor-widget-heading" data-id="8143a66" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">In Q1 2022 soll die New Experience in alle Accounts schrittweise ausgerollt werden. 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alt="Google Ads: Discovery wird zu Demand Gen - Das ändert sich jetzt" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2023/10/demand-gen-kampagnen-google-ads-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/10/demand-gen-kampagnen-google-ads-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/10/demand-gen-kampagnen-google-ads-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/10/demand-gen-kampagnen-google-ads-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/10/demand-gen-kampagnen-google-ads-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2023/10/demand-gen-kampagnen-google-ads-1175x630.jpg 1175w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Search Engine Advertising (SEA) </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/google-ads-discovery-wird-zu-demand-gen-das-andert-sich-jetzt/"> Google Ads: Discovery wird zu Demand Gen – Das ändert sich jetzt </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/google-ads-discovery-wird-zu-demand-gen-das-andert-sich-jetzt/"> MEHR LESEN </a> </div> </div> </article> </div> </div> <div class="c-post-types__swiper-controls"> <div class="c-post-types__swiper-control c-post-types__swiper-control--prev"></div> <div class="c-post-types__swiper-control c-post-types__swiper-control--next"></div> </div> </div> </div> </div> <div data-elementor-type="footer" data-elementor-id="44672" class="elementor elementor-44672 elementor-1986 elementor-location-footer" data-elementor-post-type="elementor_library"> <section class="elementor-section elementor-top-section elementor-element elementor-element-80bdb4f mwd-footer elementor-section-boxed 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elementor-widget-heading" data-id="5258832" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Berlin</p> </div> </div> <div class="elementor-element elementor-element-5e72bf6 elementor-widget elementor-widget-heading" data-id="5e72bf6" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Jägerstraße 27 <br> 10117 Berlin</p> </div> </div> <div class="elementor-element elementor-element-7ffc04e elementor-widget elementor-widget-heading" data-id="7ffc04e" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+4917618141586">+49 176 1814 1586</a></p> </div> </div> <div class="elementor-element elementor-element-ae27dd1 elementor-widget 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