Google Display & Video 360
Unlock the full potential of your advertising budgets and reach your target audiences precisely across all digital channels – with your Google Display & Video 360 license.
What can Google Display & Video 360 do?
DV360 is a powerful platform for programmatic advertising that enables you to manage and optimise your advertising efficiently across all channels. Unlike Google Ads, it gives you access to inventory from over 100 ad exchanges, allowing you to reach over 90% of the internet, including exclusive premium environments such as Connected TV (CTV).
Features of Google DV360
Cross-channel campaigns
Plan, book and optimise campaigns across display, video, audio, Connected TV (CTV) and digital out-of-home (DOOH) – all on one central platform.
Custom bidding scripts
Use smart bidding strategies to maximise conversions or ROAS, or develop your own bidding logic with real-time data.
Advanced targeting
Integrate first-party data from your CRM or Google Analytics 4, as well as high-quality third-party data, to target your audiences with exceptional precision.
Brand safety & fraud prevention
Use extensive filtering options, pre-bid blockers and Ads.txt integration to ensure your brand appears only in a safe environment.
Creative management
Use the integration with Google Web Designer and deploy dynamic, data-driven creatives that activate your target audience.
Detailed analysis & reporting
Gain transparent insights into your campaign performance with meaningful dashboards and comprehensive reports.
Try DV360 Risk-Free
Exclusively for new customers: Tool Check
Try out the power of DV360 with absolutely no risk or additional fees, and use data to determine whether purchasing your own license is worth it for you.
Try DV360 Risk-Free
Your Path to the Best Tech Decision
Are you wondering whether switching to your own DV360 license is really worth it for your marketing? Do you want to make the leap from traditional ad placements or pure Google Ads campaigns to a flexible DSP, but are hesitant about the financial risk? Or are you planning to build in-house expertise and want to validate the platform first? Our Test Drive provides you with the perfect proof of concept and crystal-clear facts. With absolutely no tech fees or contractual obligations, we’ll test the tool in a real-world pilot phase for your business.
The All-Inclusive Package in Detail: DV360 Test Drive
0% risk & no commitment
Throughout the entire pilot phase, you’re guaranteed not to incur any additional agency service or technology costs. Once your Test Drive ends, there are no follow-up costs such as license fees, and there is absolutely no contractual obligation. You’re completely free to decide how to proceed.
A robust setup starting at a budget of €4,000
This offer is exclusively for new customers who want to try programmatic advertising.
To establish a reliable data foundation and enable the DV360 algorithm to optimize your performance as much as possible, a media budget of at least €4,000 is required.
The duration is flexible: We recommend an optimized 3-month period for display or video setups, but for pure CTV or DOOH campaigns, we can also find shorter, customized solutions for you.
Just bring your existing promotional materials with you—or, if you prefer, let our creative team help you out.
5 Simple Steps to Real Results
1. Kick-Off: In a focused meeting, we’ll define your campaign briefing and measurable goals.
2. Quote: You’ll receive a quick, hassle-free quote.
3. Setup: Minimal effort on your part: Our team of experts handles the entire technical configuration and account setup.
4. Launch & Updates: Your campaign goes live. In addition to weekly email updates, you’ll have full transparency at all times via a live dashboard.
5. Final Report: You’ll receive a comprehensive, actionable final report with specific recommendations for your future digital strategy.
Why e-dialog is the right DV360 agency for you
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Certified expertise as an official Google Partner
As a certified reseller of the Google Marketing Platform, we not only have the most direct access to the latest technologies and insights, but also officially verified know-how. You benefit from a team whose expertise is regularly reviewed and confirmed by Google – a guarantee of campaigns delivered to the highest standard.
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Technical expertise that makes the difference
A platform like DV360 is only as strong as the technical setup behind it. Our team combines in-depth knowledge of the Google Marketing & Cloud Platform with hands-on experience implementing complex tracking concepts and data solutions. We ensure a clean technical foundation, from implementing Floodlights to connecting to your analytics and cloud infrastructure.
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Over 20 years of experience
Since 2003, we have been designing and delivering digital marketing strategies for leading companies across the DACH region. For you, this long-standing experience means: we know your industry benchmarks, understand the dynamics of different markets, and develop strategies that not only look good on paper but work in practice. We avoid typical pitfalls and use your budget efficiently from the outset.
Which CTV channels can be booked programmatically via DV360?
DV360 offers advertisers a wide range of options to plan, book and precisely manage Connected TV campaigns.
YouTube
YouTube is the world’s leading online video platform and reaches a vast audience on CTV devices. Advertisers benefit from the integration of Google Audiences, enabling precise targeting even on Connected TVs. In addition, campaigns can be managed efficiently thanks to cross-channel frequency capping and detailed measurement capabilities. YouTube CTV campaigns therefore offer high-quality inventory with broad reach at an attractive CPM.
Netflix
Since February 24, 2025, a new partnership with Netflix, the world’s leading streaming provider, has enabled advertising to be booked via DV360. This integration provides exclusive access to Netflix inventory in Germany, Italy, Spain, France and the United Kingdom within the EU.
Disney+
Since November 2023, Disney+ has offered an ad-supported subscription. This expanded offering gives users access to premium entertainment, including exclusive original series, blockbuster films and popular shows tailored to their individual streaming preferences. Ad inventory on Disney+ can be booked via DV360 in Germany, Switzerland, France, the United Kingdom, Spain, Italy and Denmark.
DAZN
DAZN is a global streaming service offering live and on-demand sports content, including exclusive broadcasts of Bundesliga and Champions League matches, boxing fights, documentaries and weekly shows. This provides an ideal way to target sports fans effectively. DAZN bookings are available both individually and as part of a package with other CTV providers via publishers such as Goldbach.
Joyn
Joyn is one of Germany’s leading streaming platforms, offering a comprehensive range of TV shows, films and exclusive content. As an integral part of Seven.One Media, a leading provider in digital television and advertising, Joyn is a key pillar in the ProSiebenSat.1 Group’s media portfolio. Advertising opportunities on Joyn are available across the entire DACH region.
Samsung TV Plus
Samsung TV Plus, launched in 2015, is a fast-growing global streaming service. The platform comes pre-installed on Samsung devices and offers over 200 channels ranging from news and sport to entertainment. Users value the free service, which also contains only half as much advertising per hour as traditional cable TV.
Zattoo
Zattoo, Europe’s largest internet TV provider, reaches 20 million registered users in Germany with over 100 channels. The OTT service offers live streaming, catch-up TV and on-demand video content on various CTV devices. Video ads (dynamic ad insertion) are served to both free and paying users.
Rakuten TV
Rakuten TV is one of Europe’s leading video-on-demand platforms, offering a broad range of content. This includes AVOD offerings such as Hollywood films, exclusive original productions and a variety of free streaming channels. In addition, there is a FAST service with over 250 channels from global networks and European broadcasters. The platform appeals to a discerning audience on CTV devices, with over 80% of viewers aged between 18 and 54 and a high video completion rate of around 95%.
FAQ: Frequently asked questions about DV360
What is the biggest advantage of DV360 compared to Google Ads?
The key advantage is the massive reach beyond the Google network. With DV360, you have access to inventory from over 100 ad exchanges, allowing you to reach over 90% of the internet. This gives you access to premium environments such as exclusive video platforms, digital out-of-home, or the growing Connected TV (CTV) offering, which cannot be booked via Google Ads.
What targeting options does DV360 offer?
DV360 goes far beyond the standard options. You can target not only based on demographics and interests, but also integrate first-party data from your CRM or Google Analytics, as well as high-quality third-party data. This enables extremely granular and precise audience targeting.
Is programmatic advertising not very expensive?
Programmatic advertising requires a well-thought-out strategy and an appropriate budget to unlock its full potential. However, the key advantage lies in efficiency: through precise targeting and data-driven optimisation, we minimise wasted spend and maximise your return on ad spend (ROAS). Every euro invested is used where it will have the greatest impact.
How do you ensure brand safety?
DV360 offers advanced and highly customisable brand safety features. We can precisely control the environments in which your ads are delivered and categorically exclude unwanted placements. This ensures your brand appears only where it belongs.