Google Analytics 360: Enterprise Web Analytics
With the enterprise solution Google Analytics 360, you transform your data into relevant insights. As a certified sales partner, we help you activate the full potential of your data.
Data Becomes Decisions
You are faced with the task of building or restructuring your company’s digital marketing setup. You need reliable figures to implement your projects and deliver fast, measurable results. Google Analytics 360 is the enterprise solution that makes this possible.
Why e-dialog is your ideal partner for Enterprise Analytics
For us, working with data is more than just a job – it’s our mission. As your certified Google Sales Partner, we not only provide the Google Analytics 360 license but also work with you to create the foundation for reliable analyses and data-driven growth. W
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Reliability and Data Sovereignty
We ensure that you receive a clean, complete data foundation. Through the professional implementation of Google Analytics 360, you have full control and can rely on the figures. This way, we create a “single source of truth” for your company.
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Data Activation that Boosts Your ROI
Collecting is only the first step. We help you activate your valuable first-party data to increase your ROI. Through seamless integration with the Google Marketing Platform (GMP, e.g., Google Ads, Search Ads 360, Display & Video 360) and direct connection to the Google Cloud via BigQuery, you turn insights into personalized campaigns, optimize your customer journey, and demonstrably boost your performance.
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Partnership at Eye Level
We are more than just a reseller. As your strategic partner with over 20 years of experience in digital marketing, we share our knowledge with you and your team. Whether it’s consulting, technical setup, or targeted training – we support you so that you and your team are empowered to work data-driven and make informed decisions. We speak your language – whether marketing, analytics, or tech.
Our Services for Google Analytics 360
Licensing & Setup
As an official Google sales partner, we advise you on the appropriate license model and handle the technical implementation.
BigQuery Integration
We connect your GA360 account with BigQuery so you can perform complex queries on raw data and enrich your data with other sources (e.g., CRM).
Strategy & Visualization
We develop a holistic data strategy with you and create meaningful dashboards (e.g., in Looker Studio) that clearly present your KPIs.
Activation & Personalization
We use your GA360 data to segment target audiences and deliver personalized user experiences across various channels.
Training & Workshops
We get your team fit! With individual GA360 training, we empower your employees to work data-driven.
GA360 vs. GA4: The Advantages of the Enterprise Solution
The free standard version Google Analytics 4 is sufficient for many use cases. However, if you hit its limits, Google Analytics 360 offers significant advantages that elevate your web analytics to the next level. The benefits of Google Analytics 360 (GA360) over the free version of Google Analytics (GA4) primarily lie in scalability, data quality and integration depth, and support.
Here are the most important differences and advantages of GA360 at a glance:
1. No Sampling (Unsampled Data)
- GA4: For large data volumes (e.g., complex reports or long periods), samples are drawn → inaccurate reports.
- GA360: Access to complete data, i.e., Unsampled Data, even for extensive analyses → more precise basis for decision-making.
2. Higher Data Limits
- GA4: Limitations on the number of events, properties, audiences, and custom dimensions.
- GA360: Significantly higher limits (e.g., 125 custom dimensions instead of 50) → more flexibility in data collection and segmentation.
3. Longer Data Retention
- GA4: Limitations on the number of events, properties, audiences, and custom dimensions.
- GA360: Significantly higher limits (e.g., 125 custom dimensions instead of 50) → more flexibility in data collection and segmentation.
4. Enhanced BigQuery Integration
- GA4: BigQuery export possible, but with limits (e.g., query frequency, export size).
- GA360: Prioritized and faster BigQuery exports, including SLAs → perfect for in-depth data analyses & data science projects.
5. SLA & Support from Google
- GA4: No official SLA (Service Level Agreement), support via community or Help Center.
- GA360: Guaranteed SLA, technical support from Google & certified partners → higher operational reliability in an enterprise environment.
6. Enhanced Google Marketing Platform (GMP) Integration
- GA4: Limited integration with other Google Marketing Platform tools
- GA360: Full integration into the Google Marketing Platform: audience synchronization, campaign control, personalization, cross-channel attribution
7. Custom Funnels & Attribution Models
- GA4: Funnel analyses available, but limited.
- GA360: Advanced funnel and attribution reports, freely definable → more detailed conversion tracking & better decision-making basis.
8. Service & Enablement by Certified Partners
With GA360, you gain access to certified implementation partners (like e-dialog) who…
- Provide License & Setup
- Conduct Training
- Develop Dashboards & Data Strategies
- Provide Technical Troubleshooting
FAQ: Frequently Asked Questions about Google Analytics 360
What is the main difference between the free GA4 version and GA360?
Google Analytics 360 is the advanced enterprise version of Google Analytics (previous version names include GA4 or Universal Analytics). It offers significantly higher limits for data collection and processing, no sampling (unsampled data), longer data retention, and extended integrations into other Google products such as the Google Marketing Platform and BigQuery. In addition, there is a guaranteed Service Level Agreement (SLA) from Google and access to us as a certified partner.
For whom is the Google Analytics 360 license worthwhile?
Upgrading to Google Analytics 360 is worthwhile if you are reaching the limits of the standard version. This is the case, for example, if you have over 10 million events per month, rely on unadulterated raw data for strategic decisions, or want to seamlessly connect your data with other enterprise tools. Companies with the highest demands for data sovereignty and quality are also well-suited for Google Analytics 360.
How does the implementation process work?
As an official Google sales partner, we handle the entire process. This begins with licensing and advising on the appropriate model. Subsequently, our experts ensure professional technical setup and seamless BigQuery integration. We develop a holistic data strategy with you and empower your team to optimally utilize the data.
What does Google Analytics 360 cost?
The GA360 pricing model is flexible and based on monthly event volume. It starts with a fixed amount for a certain volume and is then calculated progressively. As a sales partner, we will create an individual and transparent offer tailored precisely to your needs.
Does e-dialog also support the implementation of Server-Side Tracking?
Yes, absolutely. Server-Side Tracking is a central component of a modern and data protection-compliant tracking strategy. Our Analytics and Cloud team designs and implements robust setups to maximize data quality for our clients.
