Google Ads: More Success for Your Search Campaigns
We turn your Google Ads into the engine for sustainable growth. As your partner, we combine strategic excellence with a passion for data and technology.
Why get started with e-dialog as your Google Ads agency?
Google Ads is an extremely powerful tool—but only if you master it. The platform’s complexity and constant change require deep expertise and a proactive approach. That is exactly where we come in: we translate your goals into a clear strategy and ensure your budget delivers maximum return.
Three reasons to partner with us
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01
Certified excellence & premium partnership
As a certified Google Premier Partner, we are among the top 3% of agencies in the DACH region. Your advantage: we have a direct line to Google and gain access to exclusive beta versions.
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02
Data-driven strategy for maximum ROI
We think beyond search engine marketing. That is why we seamlessly integrate your Google Ads into a comprehensive digital strategy that can also include social media and programmatic advertising.
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03
Technology & knowledge advantage
Thanks to our partner status, we leverage the full power of the Google Marketing Platform—from Search Ads 360 to Looker Studio—to manage and analyse your campaigns intelligently.
Our Google Ads services in detail
We offer the full range of Google Ads services, always with a clear focus on your individual business goals. Whether you want to generate leads, increase revenue, or strengthen your brand—we will find the right lever.
Search Ads
We place precise text ads at exactly the moment users are actively searching for your products or solutions—capturing high-intent demand in a targeted way.
Google Shopping Ads
We showcase your products prominently and attractively directly in search results, increasing your sales.
Google Display Network (GDN)
Ideal for increasing your reach and brand awareness. With visual storytelling across millions of websites and apps, we make your brand known.
YouTube Ads
With emotional, high-reach video ads on the world’s largest video platform, we communicate your message.
Performance Max (PMax)
These AI-powered campaigns use machine learning to automatically serve your ads where the likelihood of conversion is highest.
Demand Gen
With creative, engaging formats, we generate qualified leads in the mid-funnel phase—before active search even begins.
Google Merchant Center & feed optimisation
We ensure a clean product data feed as the foundation for successful Shopping, PMax, and Demand Gen campaigns.
Conversion setup & tracking concepts
We ensure conversions are captured and valued correctly—e.g., with Enhanced Conversions and data layer integrations.
Smart Bidding & value-based bidding
We get the most out of Google’s bidding strategies—with custom-developed approaches, e.g., for value-based bidding.
FAQ: Frequently asked questions about Google Ads
How much does a Google Ads agency cost?
Transparency is important to us. Costs depend on the scope of support and your goals. We do not see your budget as an expense, but as an investment in measurable success.
Why do I need an agency for Google Ads at all?
Managing Google Ads professionally is a full-time job. As an agency, we not only save you time, but also bring the necessary expertise, access to technology, and strategic experience to use your budget more efficiently. We help you avoid costly mistakes and unlock the platform’s full potential, so you can focus on your core business.
How do you measure the success of Google Ads?
For us, success means that you achieve your goals. Together, we define clear key performance indicators (KPIs)—from conversion rate to cost per acquisition. With meaningful dashboards, for example in Looker Studio, we make your campaign performance transparent and easy to understand at all times.
What is the difference between SEA and Google Ads?
SEA stands for “Search Engine Advertising”. It is the umbrella term for paid ads in search engines such as Google, Bing, or DuckDuckGo. Google Ads is Google’s advertising platform and therefore the largest and most important channel within SEA.
