Vertex AI: Google AI for your marketing
With Google Cloud’s AI solutions, you can take your marketing to the next level. As your partner, we make the potential of Vertex AI work for you.
How AI becomes your competitive advantage
Vertex AI is an integrated platform for machine learning and AI in Google Cloud. It brings together cutting-edge AI models such as Gemini and Imagen, as well as a wide range of services like AutoML, LLM services and notebooks, under one roof to simplify the entire AI lifecycle.
What is possible with Vertex AI for your marketing
We develop tailored AI solutions that support your goals. Vertex AI can be used across many business areas to optimise processes and create added value. Here are a few examples of how we leverage the potential of Vertex AI for our customers:
Webshop search
Turn your product search into a real revenue driver. With Vertex AI Search, your customers find what they are looking for thanks to semantic understanding and personalised results.
Product content
Scale your content production with generative AI. Automatically create product descriptions, images and videos that truly resonate with your target audience.
Product recommendations
We use AI to analyse user behaviour and automatically deliver personalised product recommendations or content suggestions.
Chatbots
Create intelligent chatbots that answer customer enquiries in real time, explain complex topics and revolutionise customer service.
Predictive analytics
Identify which leads have the highest likelihood of closing. AI models help you focus your sales and marketing activities on the most promising contacts.
Fraud detection
AI models analyse transaction data in real time to detect suspicious patterns and prevent fraudulent activity.
Sales forecasting
Create accurate revenue forecasts by analysing historical data, market trends and other factors with machine learning.
Your advantage through our partnership
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In-depth expertise
We are one of the leading agencies for data-driven marketing and a certified Google Cloud Partner. Our experienced team of data scientists and digital specialists advises you as an equal.
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Proven solutions
We have already successfully designed and implemented AI applications for companies across Europe. We use this experience to deliver quickly measurable results for you and to substantiate the business case for AI in your company.
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Google Partner
Our close partnership with Google gives you a decisive advantage. You benefit from our direct access to the latest technologies, beta features and top-tier support to get the maximum out of Google Cloud for your marketing.
FAQ: Frequently asked questions about AI in marketing
Isn’t Vertex AI just another complex Google technology?
Vertex AI is a powerful platform, but its complexity does not have to put you off. As your partner, our job is to translate that complexity into an understandable strategy and a working solution that delivers clear value for your business. We do not focus on the tool, but on your goal.
How can I justify the ROI of an AI project to internal stakeholders?
That is exactly our speciality. Every project starts with a clear business case and the definition of measurable KPIs. With our passion for data and clean tracking, we ensure that success is transparent and traceable. We provide the figures you need for your case.
Do I need a large IT department for implementation?
No, not necessarily. We offer flexible collaboration models. We can deliver projects for you as a full-service partner or work with your team in a “hand-in-hand approach”. Our goal is always enablement as well—knowledge transfer—so that your team can support the developed solutions independently in the long term.
How does Vertex AI differ from other AI platforms?
Although platforms such as Amazon SageMaker, Azure ML Studio or the OpenAI API offer similar functions, Vertex AI has several decisive advantages. It is embedded directly in the Google ecosystem, enabling seamless integration with tools such as Google Analytics, BigQuery and other Google Cloud services. This makes working with your data significantly easier. You also benefit from Google’s unique expertise in search and data processing built into the platform—such as with Vertex AI Search.
Here you can see the differences at a glance:
| Platform | Key advantage | Typical use case | Special feature |
|---|---|---|---|
| Vertex AI (Google) | Seamless integration into the Google ecosystem and expertise in data & search. | E-commerce, personalised recommendations, automated content creation. | Combines Google’s leading search technology. |
| Amazon SageMaker (AWS) | Extensive, modular toolset, ideal for developers and data scientists. | Specialised models for different industries. | Very flexible, but can be complex. |
| Azure ML Studio (Microsoft) | Strong integration with Microsoft products (e.g. Office 365, Power BI). | Business intelligence and predictive analytics solutions. | Familiar interface for Microsoft users. |
| OpenAI API | Direct access to state-of-the-art language models such as GPT-4. | Creation of generative texts and chatbots. | Focus is primarily on large language models. |
Aren’t you too focused on Google products?
Our deep expertise in the Google ecosystem is our greatest strength and your advantage. As a certified Google Marketing and Cloud Platform Partner, we know the tools down to the last detail. However, our advice is always honest and results-driven: we only recommend what promises the greatest success for your goals.
