Generative AI in Marketing: Text, Image, and Video with AI
Scale your content production! We support you from strategy to the implementation of your AI pilots.
What is Generative AI?
Generative AI (GenAI) refers to technologies such as Large Language Models (e.g., Gemini or GPT) that are capable of generating content based on simple prompts – from text and images to videos. In marketing, this opens up entirely new possibilities for automating content creation, addressing target groups more effectively, and scaling in a data-driven manner.
You can see what the result can look like in this AI-generated video.
Why e-dialog is the best choice for your AI strategy
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In-depth expertise
Our specialized team from the fields of Cloud & Data Science, Creation, and Campaigning combines a deep understanding of technology with strategic excellence.
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Smart Hyper-personalization
In combination with modern AI models such as Gemini / Vertex AI, we create a solid foundation for hyper-personalization and scaling.
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Scalable Solutions
We do not deliver isolated tool solutions; instead, we develop concepts that can be seamlessly integrated into your existing setup. As a Google Cloud Partner, we have access to the best resources and create a scalable business case for you.
Our Generative AI Services
Strategy & Consulting
In tailored workshops, we work together to identify the areas with the greatest potential for AI use in your company and develop a roadmap for implementation.
Content Creation
We support you in the AI-assisted creation of high-quality content – from Ad Creatives to individual product descriptions, images, and videos for your online shop.
AI-powered Advertising Materials
We use AI to create hundreds of variations of advertising materials in the shortest possible time. This allows you to increase the performance of your ads.
AI-based Personalization
By combining AI with your data infrastructure, we create personalized experiences along the entire customer journey.
Search Ads
We optimize your search campaigns using our proprietary SEA agent. You benefit from increased efficiency and performance.
Workshops
Discover the full potential of Generative AI with our individual workshops – from use case discovery and technical consulting to customized training sessions.
What Generative AI models are available?
Generative AI encompasses a variety of models specialized in different types of content. Here are some of the most common categories and examples:
Text Generation
Language models that write, think, and reason
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Text Generation
These models are trained to understand and generate human language. They can compose text, write code, answer complex questions, and draw logical conclusions.
Examples
Gemini (Large Language Model): An advanced multimodal AI model developed by Google, used for complex tasks such as text generation, code creation, and reasoning.
GPT (Generative Pre-trained Transformer): A family of language models developed by OpenAI, known for their ability to generate coherent and contextually relevant text.
Llama (Large Language Model Meta AI): A large language model developed by Meta, known for its efficiency and performance in various text generation tasks.
Image Generation
From text to visual masterpiece
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Image Generation
These AI models translate written descriptions into unique and detailed images. They have fundamentally changed the way art and visual content are created.
Examples
Imagen: A high-resolution text-to-image diffusion model from Google that can generate photorealistic images from text descriptions.
Midjourney: An independent research lab that developed an AI program that generates images from text descriptions and is known for its artistic quality.
DALL-E: An AI program from OpenAI that creates photorealistic images and art from text descriptions.
Video Generation
Moving images from text commands
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Video Generation
These emerging AI models can create entire video scenes from simple text instructions. They open up new possibilities for filmmakers, content creators, and anyone who wants to tell stories through moving images.
Examples
Veo: A video generation model from Google that can create high-quality, high-resolution videos from text descriptions and images.
Sora: A text-to-video model from OpenAI that generates realistic and imaginative scenes from text instructions.
Make-A-Video: A model developed by Meta that can create videos from text descriptions or even still images.
FAQ: Frequently asked questions about Generative AI in marketing
What is the biggest advantage of Generative AI for my company?
The biggest advantage lies in increased efficiency and scalability. You can create high-quality, personalized content and campaigns in a fraction of the time, allowing you to react faster to market changes. This frees up valuable resources and delivers measurable results.
Isn’t the use of AI expensive and complex?
Not necessarily. As a Google Cloud Partner, we can often draw on existing solutions and infrastructures. We start with a clearly defined use case to demonstrate added value quickly and cost-effectively. Our goal is a scalable business case for you.
How do we ensure that AI-generated content fits our brand?
This is a central point. We place great emphasis on precise prompt engineering and train the models with your specific data, style guides, and brand guidelines. This ensures that every output matches the “tone of voice” and represents your brand values.
What role does data protection (GDPR) play?
A decisive one. We work exclusively with data-protection-compliant solutions and place the highest priority on the security of your data. Using your own first-party data in a secure cloud environment, such as the Google Cloud Platform, is the basis for a clean and future-proof implementation.
Which marketing use cases can Generative AI cover?
Some examples of application areas for Generative AI in marketing include:
- Generation of target-group-specific product images with AI Image Generation
- Generation of product videos based on image material
- Assisted sales consulting for complex product lines
- Personalization of mailings
- Creation of product descriptions from product images and data sheets
- Site search with context-relevant summaries
- Chatbots with Integration to Inventory Management Systems
