E-commerce: Our approaches to your challenges
Take your webshop’s performance to the next level. We support you in overcoming the typical hurdles in e-commerce—with data-based strategies and state-of-the-art technology.
Mastering the challenges in e-commerce
In e-commerce marketing, ultimately only one thing matters: measurable success. However, the path to it is often complex—from opaque advertising impact to optimal customer targeting. We help you bring clarity to your data and achieve your goals systematically.
Your advantage with e-dialog
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Holistic Expertise
We combine analytics, campaigning, creative and technology into a powerful strategy.
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Strong tech and data expertise
Our Cloud & Data Science department develops tailored solutions for your specific challenges.
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Proven success
We are performance marketing experts. Our focus is on delivering demonstrable results for you.
Attribution and advertising impact: Understand what really works
If you invest in many channels at the same time, it is often unclear which one delivers the greatest success. Without clean tracking and a well-thought-out analysis of the customer journey, there is a risk that budget will be spent on ineffective measures.
Return on Ad Spend (ROAS): Maximise your profit
Rising advertising costs with stagnant returns are one of the biggest concerns in e-commerce. To increase ROAS sustainably, you need more than standard campaigns. You need a strategy that keeps the entire purchase process of your customers in view.
Data-driven campaign strategy
Based on your goals, we develop a full-funnel strategy that guides potential customers from initial awareness through to purchase completion.
Customer Lifetime Value (CLV): Build sustainable customer relationships
Acquiring new customers is expensive. That makes it all the more important to retain existing customers and maximise their value over time. But how do you identify the most valuable customer segments and address them correctly?
Predictive LTV model
Using machine learning, we forecast the future value of your customers and enable targeted outreach.
Predictive churn model
We identify customers at risk of churn before they are lost and develop strategies to retain them.
Value-based bidding based on CLV
We manage your campaigns to specifically reach users who promise the highest long-term value.
Personalisation: Offer a unique shopping experience
Customers today expect personalised search results and relevant product recommendations. A generic online shop without an individual user experience quickly loses appeal and revenue potential.
Our solution approaches:
Product data: Optimise your content with AI
Missing product images, videos or incomplete descriptions slow down your sales. However, manually creating and enriching product data for thousands of items is extremely time-consuming and costly.
