e-dialog wins Marionnaud’s European digital account
The digital agency is handling the beauty retailer’s online campaigns in eight markets.
Pitch success for e-dialog: e-dialog has won an international pitch for Marionnaud’s digital media account. The data-driven marketing agency will now be responsible for all of the luxury retail chain’s online campaigns in Europe.
Photo: e-dialog takes over the online campaigns for the beauty retailer Marionnaud; photo credit: Jennifer Fetz
Responsibility for eight markets
Marionnaud is one of Europe’s largest retailers of beauty products and luxury fragrances, operating over 700 stores and online shops in eight countries. The digital agency e-dialog took over media planning and campaign management for France, Austria, Switzerland, Italy, the Czech Republic, Romania, Slovakia, and Hungary back in April.
Independent agency
“With Marionnaud, e-dialog has gained a very significant international client,” explains Andrea Swift, CEO of e-dialog. “This also demonstrates that, as an independent agency with a well-thought-out strategy and a strong team, we can successfully compete on the international stage. I would like to thank the Marionnaud team for their confidence in our vision.”
Full-funnel campaigns
Going forward, the Media & Campaigns department at e-dialog will orchestrate the entire digital journey for Marionnaud across countries and channels. “In a highly competitive market environment, simple campaign management is not enough. We are therefore establishing a cross-channel strategy for Marionnaud that goes far beyond traditional performance marketing. By combining revenue-optimized performance measures, brand awareness, and retail media approaches, we are driving profitable sales while simultaneously strengthening brand values, ensuring sustainable success across all eight markets,” comments Iris Handlsberger, Director of Media Consulting & Campaign Strategy.
“e-dialog impressed us with its clear strategy, deep expertise, and outstanding data capabilities. We are confident that the combination of our long-established brand and an innovative partner will quickly bear fruit,” said Morad Akcha, IT Director at the Marionnaud Group.
From the DACH region to Europe
With the Marionnaud account, e-dialog is further expanding its reach beyond the DACH region. In recent years, the digital agency has already successfully implemented comprehensive campaigns in other European markets for clients such as Geberit, Worldline, and Sport 2000.
