PCon 2026: Brands, Platforms, and Innovators Share the Stage
Vienna’s conference on digital campaigns presents a practical program on September 17
On September 17, 2026, Wolke 19 in Vienna will become the gathering place for the digital marketing industry. The PCon 2026 program focuses on real-world campaign case studies from renowned brands and direct interaction with leading social media and advertising platforms. On two stages, industry professionals can expect practical insights into data-driven strategies, AI developments, and modern media planning.
Photo credit: Yvonne Fetz
Real-world campaigns from leading brands
The agenda focuses on concrete, real-world results rather than theoretical models. Brands such as Toyota Austria, Wiener Städtische, Switzerland Tourism, Škoda Austria, and the Swiss online retailer brack.ch will demonstrate how they are leveraging the latest technologies and strategies to drive profitability. The presentations cover a broad spectrum: from the automation of AI-driven asset production and efficient lead generation to innovative video content strategies, promptathons, and measurable performance in connected TV.
Major Platforms and Platform Trends in Dialogue
In addition to advertisers, the major social networks are shaping the program. Representatives from Meta, TikTok, YouTube, Pinterest, Reddit, and the European challenger W Social will share their perspectives on the evolution of digital advertising channels. In expert presentations and a joint panel discussion, topics such as conversational marketing, visual AI search, and the evolving social search experience will be examined. Marketing companies such as Google, Microsoft Ads, and Teads will demonstrate technological innovations and showcase customer case studies.
“At PCon, our audience will learn where the digital marketing industry stands today, what the current challenges are, and what solutions the market leaders have used to achieve their success. We want to break down the anonymity that often exists between platforms and decision-makers and foster a valuable exchange on equal footing,” explains Andrea Swift, CEO of e-dialog.
Two tracks for decision-makers and experts
The day’s program is divided into two tracks that address both strategic issues and in-depth insights for operational implementation. Between sessions, PCon provides dedicated time for networking and professional discussions. The day concludes with a gathering on the rooftop terrace of Wolke19, offering a view of all of Vienna. The full program is available at pcon.wien.
