Increased Awareness with Optimized Video Ads for SPORT 2000 rent

Challenge

Winter is peak season and the toughest time to capture skiers’ attention. On Meta’s feed, SPORT 2000 competes with millions of other advertisers in the rental business. The problem with the last campaign: The video ads didn’t grab the target audience’s attention quickly enough. Valuable attention was lost.

A creative analysis of the 24/25 season has shown that there is still significant room for improvement, particularly in the first step—capturing users’ attention in social media campaigns. The video ads used so far did not engage the target audience quickly enough.

Measures

For the 25/26 season, insights from data analysis were used to create optimized video assets. The ads in the new campaign start with a strong visual hook and highlight the core message. The videos meet the needs of the target audience and have been tailored to the platform: Instagram Reels-style videos featuring a mix of AI-generated assets and authentic POV videos.

Comparison: 2024/2025 Video Ad Campaign vs. Optimized 2025/2026 Video Ad Campaign

Results

The optimized creatives show a significant improvement in the defined goals during the awareness phase. The metrics from the 25/26 awareness campaign on Meta demonstrate just how much more efficiently the revised video ads performed: The hook rate (at least 3 seconds of video view) and the ThruPlay rate increased significantly, while the cost per action for both metrics was significantly reduced.