More awareness with optimized video ads
In brief
By adapting the video creatives, significantly more attention was generated for the SPORT 2000 brand.
Comparison before / after
Challenge
A creative analysis of the 24/25 season has shown that there is still great potential for optimization, especially in the first step – getting the attention of users in social campaigns.
Measures
For the 25/26 season, the learnings from the data analysis were used to create video assets that have stronger hooks and are better adapted to the social channel.
Results
The optimized creatives show a clear improvement in the defined goals in the awareness phase: The hook rate (at least 3 seconds of video view) and the thru-play rate were significantly increased.
- % Hook rate
- % Cost per 3sec View
- % ThruPlay rate
- % Cost per ThruPlay
