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data-rocket-location-hash="3d643da528504e4be623eff3e109df56" class="page-content"> <article data-rocket-location-hash="5cf5203b4af8370a13978ddcbd510a10" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/programmatic-display-video-everything/google-consent-mode-v2-auswirkungen-auf-die-kampagnen-attribution-warum-utm-parameter-jetzt-entscheidend-sind/">Google Consent Mode V2: Auswirkungen auf die Kampagnen-Attribution & warum UTM-Parameter jetzt entscheidend sind</a></h2><a href="https://e-dialog.group/blog/programmatic-display-video-everything/google-consent-mode-v2-auswirkungen-auf-die-kampagnen-attribution-warum-utm-parameter-jetzt-entscheidend-sind/"><img fetchpriority="high" width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Attribution & UTM Parameter - Google Consent Mode V2" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2025/05/auto-tagging-1024x549.png 1024w, https://e-dialog.group/wp-content/uploads/2025/05/auto-tagging-300x161.png 300w, https://e-dialog.group/wp-content/uploads/2025/05/auto-tagging-768x412.png 768w, https://e-dialog.group/wp-content/uploads/2025/05/auto-tagging-1536x824.png 1536w, https://e-dialog.group/wp-content/uploads/2025/05/auto-tagging-2048x1098.png 2048w, https://e-dialog.group/wp-content/uploads/2025/05/auto-tagging-1175x630.png 1175w, https://e-dialog.group/wp-content/uploads/2025/05/auto-tagging-1171x628.png 1171w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2025/05/auto-tagging-1024x549.png" /><noscript><img fetchpriority="high" width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2025/05/auto-tagging-1024x549.png" class="attachment-large size-large wp-post-image" alt="Attribution & UTM Parameter - Google Consent Mode V2" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2025/05/auto-tagging-1024x549.png 1024w, https://e-dialog.group/wp-content/uploads/2025/05/auto-tagging-300x161.png 300w, https://e-dialog.group/wp-content/uploads/2025/05/auto-tagging-768x412.png 768w, https://e-dialog.group/wp-content/uploads/2025/05/auto-tagging-1536x824.png 1536w, https://e-dialog.group/wp-content/uploads/2025/05/auto-tagging-2048x1098.png 2048w, https://e-dialog.group/wp-content/uploads/2025/05/auto-tagging-1175x630.png 1175w, https://e-dialog.group/wp-content/uploads/2025/05/auto-tagging-1171x628.png 1171w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>In den letzten Monaten hat Google seine Systeme weiterentwickelt, um den Consent Mode besser zu unterstützen. Dies brachte einige Änderungen in der Traffic-Attribution mit sich – insbesondere bei der Kampagnenzuordnung von google / cpc (organic) sowie der Integration von Google Ads und programmatischen Kampagnen. Viele Partner stellten eine Zunahme des organischen Traffics fest, was direkt […]</p> </article> <article data-rocket-location-hash="7157cb4c2a6e938276d03c06f4c8ce21" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/programmatic-display-video-everything/das-ungenutzte-potential-von-ctv-netflix-disney-und-co-programmatisch-buchen/">Das ungenutzte Potential von CTV – Netflix, Disney+ und Co programmatisch buchen</a></h2><a href="https://e-dialog.group/blog/programmatic-display-video-everything/das-ungenutzte-potential-von-ctv-netflix-disney-und-co-programmatisch-buchen/"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Das Potential von CTV" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2025/03/ctv-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2025/03/ctv-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2025/03/ctv-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2025/03/ctv-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2025/03/ctv-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2025/03/ctv-1175x630.jpg 1175w, https://e-dialog.group/wp-content/uploads/2025/03/ctv-1171x628.jpg 1171w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2025/03/ctv-1024x549.jpg" /><noscript><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2025/03/ctv-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Das Potential von CTV" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2025/03/ctv-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2025/03/ctv-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2025/03/ctv-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2025/03/ctv-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2025/03/ctv-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2025/03/ctv-1175x630.jpg 1175w, https://e-dialog.group/wp-content/uploads/2025/03/ctv-1171x628.jpg 1171w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Für Werbetreibende ergeben sich durch die rasante Entwicklung von CTV neue Chancen, ihre Zielgruppen in einem fragmentierten, aber hochgradig fokussierten Umfeld zu erreichen. In diesem Artikel werfen wir einen detaillierten Blick auf die CTV-Landschaft und zeigen auf, welche Möglichkeiten es jetzt schon gibt. CTV boomt – doch die Mediaplanung in DACH hinkt hinterher Connected TV […]</p> </article> <article data-rocket-location-hash="e50342f00027f55ea371e81684adec40" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/programmatic-display-video-everything/was-koennen-ga4-predictive-audiences-und-wie-setze-ich-sie-in-meinen-dv360-kampagnen-ein/">Was können GA4 Predictive Audiences und wie setze ich sie in meinen DV360 Kampagnen ein?</a></h2><a href="https://e-dialog.group/blog/programmatic-display-video-everything/was-koennen-ga4-predictive-audiences-und-wie-setze-ich-sie-in-meinen-dv360-kampagnen-ein/"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Was können GA4 Predictive Audiences und wie setze ich sie in meinen DV360 Kampagnen ein?" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/11/blog-2023-02ff-35-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/11/blog-2023-02ff-35-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/11/blog-2023-02ff-35-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/11/blog-2023-02ff-35-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/11/blog-2023-02ff-35-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/11/blog-2023-02ff-35-1175x630.jpg 1175w, https://e-dialog.group/wp-content/uploads/2024/11/blog-2023-02ff-35-1171x628.jpg 1171w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/11/blog-2023-02ff-35-1024x549.jpg" /><noscript><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2024/11/blog-2023-02ff-35-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Was können GA4 Predictive Audiences und wie setze ich sie in meinen DV360 Kampagnen ein?" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/11/blog-2023-02ff-35-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/11/blog-2023-02ff-35-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/11/blog-2023-02ff-35-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/11/blog-2023-02ff-35-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/11/blog-2023-02ff-35-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/11/blog-2023-02ff-35-1175x630.jpg 1175w, https://e-dialog.group/wp-content/uploads/2024/11/blog-2023-02ff-35-1171x628.jpg 1171w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Holen Sie das Beste aus den GA4 Predictive Audiences raus und erlernen Sie, wie diese erstellt und bei Ihren Kampagnen verwendet werden können! Was sind Predictive Audiences? Eine Predictive Audience (auf Deutsch: Prognosezielgruppe) ist eine Zielgruppe mit mindestens einer Bedingung, die auf einem Predictive Metric (Prognosemesswert) basiert. Es kann beispielsweise eine Zielgruppe für Nutzer festgelegt […]</p> </article> <article data-rocket-location-hash="d88c549e428e808ca36f4dc2aca03329" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/online-marketing-know-how/kampagnentipps-fur-die-peak-season-2024-so-machen-sie-das-beste-geschaft-fur-die-feiertage/">Kampagnentipps für die Peak Season 2024 – so machen Sie das beste Geschäft für die Feiertage!</a></h2><a href="https://e-dialog.group/blog/online-marketing-know-how/kampagnentipps-fur-die-peak-season-2024-so-machen-sie-das-beste-geschaft-fur-die-feiertage/"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Kampagnentipps für die Festive Season 2024" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/10/kampagnentipps-2024-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/10/kampagnentipps-2024-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/10/kampagnentipps-2024-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/10/kampagnentipps-2024-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/10/kampagnentipps-2024-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/10/kampagnentipps-2024-1175x630.jpg 1175w, https://e-dialog.group/wp-content/uploads/2024/10/kampagnentipps-2024-1171x628.jpg 1171w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/10/kampagnentipps-2024-1024x549.jpg" /><noscript><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2024/10/kampagnentipps-2024-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Kampagnentipps für die Festive Season 2024" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/10/kampagnentipps-2024-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/10/kampagnentipps-2024-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/10/kampagnentipps-2024-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/10/kampagnentipps-2024-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/10/kampagnentipps-2024-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/10/kampagnentipps-2024-1175x630.jpg 1175w, https://e-dialog.group/wp-content/uploads/2024/10/kampagnentipps-2024-1171x628.jpg 1171w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>In diesem Artikel beleuchten wir zentrale Strategien und Tipps für eine erfolgreiche Peak-Season-Kampagne mit Fokus auf SEA (Search Engine Advertising), Paid Social und Programmatic Advertising. Peak Season 2024: Erfolgreiche Kampagnen mit SEA, Social Media und Programmatic Advertising vereinen Ready für die Peak Season 2024? Mit diesen Strategien und Tools kannst du sicherstellen, dass deine digitalen […]</p> </article> <article data-rocket-location-hash="cd0d5eeeaa3b9b65add93e3e7c1daab2" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/holistic-cross-channel-campaigns/wie-das-insourcing-von-adtech-losungen-ihr-unternehmen-starkt/">Wie das Insourcing von Adtech-Lösungen Ihr Unternehmen stärkt</a></h2><a href="https://e-dialog.group/blog/holistic-cross-channel-campaigns/wie-das-insourcing-von-adtech-losungen-ihr-unternehmen-starkt/"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Wie das Insourcing von Adtech-Lösungen Ihr Unternehmen stärkt" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/09/inhousing-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/09/inhousing-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/09/inhousing-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/09/inhousing-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/09/inhousing-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/09/inhousing-1175x630.jpg 1175w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/09/inhousing-1024x549.jpg" /><noscript><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2024/09/inhousing-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Wie das Insourcing von Adtech-Lösungen Ihr Unternehmen stärkt" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/09/inhousing-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/09/inhousing-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/09/inhousing-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/09/inhousing-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/09/inhousing-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/09/inhousing-1175x630.jpg 1175w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>In diesem Artikel erfahren Sie, welche Gründe für das Insourcing von Marketing-Tools sprechen, wie Sie die Entscheidung treffen und welche Vorteile sich für Ihr Unternehmen ergeben. Einleitung: Inhousing von AdTech-Lösungen Inhousing von Adtech-Technologien ist eine strategische Entscheidung, die Unternehmen zahlreiche Vorteile wie Data Ownership, höhere Kostentransparenz und langfristige Kosteneinsparungen bieten kann. Während Analysesoftware seit Jahren […]</p> </article> <article data-rocket-location-hash="9ee0089b4a3315b300bd43caf7ef9d04" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/programmatic-display-video-everything/supply-path-optimierung-mit-nachhaltigem-inventar-von-openx/">Supply Path Optimierung mit nachhaltigem Inventar von OpenX</a></h2><a href="https://e-dialog.group/blog/programmatic-display-video-everything/supply-path-optimierung-mit-nachhaltigem-inventar-von-openx/"><img width="800" height="452" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20452'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Supply Path Optimierung mit nachhaltigem Inventar von OpenX" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/07/blog-2023-02ff-28-1024x578.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/07/blog-2023-02ff-28-300x169.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/07/blog-2023-02ff-28-768x434.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/07/blog-2023-02ff-28-1536x867.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/07/blog-2023-02ff-28-2048x1156.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/07/blog-2023-02ff-28-1116x630.jpg 1116w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/07/blog-2023-02ff-28-1024x578.jpg" /><noscript><img width="800" height="452" src="https://e-dialog.group/wp-content/uploads/2024/07/blog-2023-02ff-28-1024x578.jpg" class="attachment-large size-large wp-post-image" alt="Supply Path Optimierung mit nachhaltigem Inventar von OpenX" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/07/blog-2023-02ff-28-1024x578.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/07/blog-2023-02ff-28-300x169.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/07/blog-2023-02ff-28-768x434.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/07/blog-2023-02ff-28-1536x867.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/07/blog-2023-02ff-28-2048x1156.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/07/blog-2023-02ff-28-1116x630.jpg 1116w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>In diesem Blogartikel zeigen wir Ihnen, wie Sie mit Hilfe von OpenX, einer globalen AdExchange, Ihr Inventar nachhaltiger einkaufen können. In weiterer Folge zeigen wir Ihnen die Vorteile, Einkaufsmöglichkeiten sowie zur Verfügung stehende Werbeformate. Was macht die AdExchange OpenX und welche Vorteile entstehen dadurch? OpenX ist eine globale Omnichannel Ad Exchange und bietet Lösungen für […]</p> </article> <article data-rocket-location-hash="e7d6a43d9dd90aa5d0452ec192369c23" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/programmatic-display-video-everything/in-podcasts-werbung-schalten-jetzt-auch-programmatisch/">In Podcasts Werbung schalten – jetzt auch programmatisch</a></h2><a href="https://e-dialog.group/blog/programmatic-display-video-everything/in-podcasts-werbung-schalten-jetzt-auch-programmatisch/"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="In Podcasts Werbung schalten – jetzt auch programmatisch" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/06/pro-podcast-werbung-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/06/pro-podcast-werbung-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/06/pro-podcast-werbung-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/06/pro-podcast-werbung-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/06/pro-podcast-werbung-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/06/pro-podcast-werbung-1175x630.jpg 1175w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/06/pro-podcast-werbung-1024x549.jpg" /><noscript><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2024/06/pro-podcast-werbung-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="In Podcasts Werbung schalten – jetzt auch programmatisch" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/06/pro-podcast-werbung-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/06/pro-podcast-werbung-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/06/pro-podcast-werbung-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/06/pro-podcast-werbung-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/06/pro-podcast-werbung-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/06/pro-podcast-werbung-1175x630.jpg 1175w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Kann die Podcast-Werbung jetzt aus ihrer Nische ausbrechen? Wir fragen einen der erfolgreichsten deutschsprachigen Podcaster, Richard Hemmer. Programmatische Podcast-Werbung Seit Mai 2024 kann Podcast-Werbung im Netzwerk von Seven-One Audio programmatisch gebucht werden. Audio-Werbung kann nun also über Tools wie die Google Marketing Platform auch in einem kleinen, aber feinen Netzwerk von Premium-Podcasts im deutschsprachigen Raum […]</p> </article> <article data-rocket-location-hash="acc1368896907a000e3fcf41f0894d21" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/programmatic-display-video-everything/bigquery-exporter-in-cm360-dv360/">BigQuery Exporter in CM360 & DV360</a></h2><a href="https://e-dialog.group/blog/programmatic-display-video-everything/bigquery-exporter-in-cm360-dv360/"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="BigQuery Exporter in CM360 & DV360" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/05/bigquery-exporter-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/05/bigquery-exporter-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/05/bigquery-exporter-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/05/bigquery-exporter-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/05/bigquery-exporter-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/05/bigquery-exporter-1175x630.jpg 1175w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/05/bigquery-exporter-1024x549.jpg" /><noscript><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2024/05/bigquery-exporter-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="BigQuery Exporter in CM360 & DV360" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/05/bigquery-exporter-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/05/bigquery-exporter-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/05/bigquery-exporter-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/05/bigquery-exporter-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/05/bigquery-exporter-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/05/bigquery-exporter-1175x630.jpg 1175w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>In diesem Artikel erkunden wir diese leistungsstarke Kombination von BigQuery und Looker Studio und schauen uns dabei die technischen Voraussetzungen sowie die Vorteile an. Was ist BigQuery? BigQuery ist ein vollständig verwalteter, skalierbarer Datenbankdienst von Google Cloud, der entwickelt wurde, um große Datenmengen in Echtzeit zu analysieren. Mit seiner schnellen Abfrageleistung und seiner nahtlosen Integration […]</p> </article> <article data-rocket-location-hash="9d78b618e44edb8c0652834bd734a50a" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/creative/programmatic-audio-ads-geheimwaffe-fur-ihre-marketingstrategie/">Programmatic Audio Ads – “Geheimwaffe” für Ihre Marketingstrategie</a></h2><a href="https://e-dialog.group/blog/creative/programmatic-audio-ads-geheimwaffe-fur-ihre-marketingstrategie/"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/05/programmatic-audio-ads-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/05/programmatic-audio-ads-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/05/programmatic-audio-ads-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/05/programmatic-audio-ads-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/05/programmatic-audio-ads-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/05/programmatic-audio-ads-1175x630.jpg 1175w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/05/programmatic-audio-ads-1024x549.jpg" /><noscript><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2024/05/programmatic-audio-ads-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/05/programmatic-audio-ads-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/05/programmatic-audio-ads-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/05/programmatic-audio-ads-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/05/programmatic-audio-ads-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/05/programmatic-audio-ads-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/05/programmatic-audio-ads-1175x630.jpg 1175w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Erfahren Sie, wie Programmatic Audio Ads Ihr Marketing revolutionieren: gezielt, messbar, kreativ! Machen Sie Ihre Audio Ads zu mehr als nur Hintergrundrauschen Wer schon einmal Radio oder Spotify gehört hat, hat auch schon mal einen Audio Ad gehört. Vom nervigen Jingle bis hin zu imposanten Kurzgeschichten lösen diese Ads die unterschiedlichsten Reaktionen in uns aus […]</p> </article> <article data-rocket-location-hash="309ed868f571cdc5379b25d67f97810e" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/programmatic-display-video-everything/ready-for-sandbox-wichtige-anpassungen-in-dv360-und-campaign-manager-fur-ein-post-cookie-setup/">Ready for Sandbox: Wichtige Anpassungen in DV360 und Campaign Manager für ein Post-Cookie Setup.</a></h2><a href="https://e-dialog.group/blog/programmatic-display-video-everything/ready-for-sandbox-wichtige-anpassungen-in-dv360-und-campaign-manager-fur-ein-post-cookie-setup/"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Ready for Sandbox: Wichtige Anpassungen in DV360 und Campaign Manager für ein Post-Cookie Setup." decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/04/ready-for-privacy-sandbox2-1-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/04/ready-for-privacy-sandbox2-1-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/04/ready-for-privacy-sandbox2-1-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/04/ready-for-privacy-sandbox2-1-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/04/ready-for-privacy-sandbox2-1-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/04/ready-for-privacy-sandbox2-1-1175x630.jpg 1175w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/04/ready-for-privacy-sandbox2-1-1024x549.jpg" /><noscript><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2024/04/ready-for-privacy-sandbox2-1-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Ready for Sandbox: Wichtige Anpassungen in DV360 und Campaign Manager für ein Post-Cookie Setup." decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/04/ready-for-privacy-sandbox2-1-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/04/ready-for-privacy-sandbox2-1-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/04/ready-for-privacy-sandbox2-1-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/04/ready-for-privacy-sandbox2-1-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/04/ready-for-privacy-sandbox2-1-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/04/ready-for-privacy-sandbox2-1-1175x630.jpg 1175w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Erfahren Sie in diesem Artikel, welche essentiellen Anpassungen Sie vor dem bevorstehenden 3rd-Party Cookie-Aus in Display & Video 360 und Campaign Manager vornehmen müssen, damit Ihre Werbeeffizienz gesichert ist. Wir erörtern, welche Technologien in Zukunft Targeting, Retargeting, Attribution etc. ermöglichen und welche Änderungen Sie für einen erfolgreichen Umstieg schon jetzt umsetzen sollten. Privacy Sandbox: Wie […]</p> </article> <article data-rocket-location-hash="ec60332f2a104c169efb0c39f54dcdb9" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/programmatic-display-video-everything/ga4-verknupfung-mit-cm360-und-dv360-prozess-vorteile/">GA4 Verknüpfung mit CM360 und DV360 – Prozess & Vorteile</a></h2><a href="https://e-dialog.group/blog/programmatic-display-video-everything/ga4-verknupfung-mit-cm360-und-dv360-prozess-vorteile/"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="GA4 Verknüpfung mit CM und DV360" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/04/ga4-verknupfung-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/04/ga4-verknupfung-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/04/ga4-verknupfung-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/04/ga4-verknupfung-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/04/ga4-verknupfung-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/04/ga4-verknupfung-1175x630.jpg 1175w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/04/ga4-verknupfung-1024x549.jpg" /><noscript><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2024/04/ga4-verknupfung-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="GA4 Verknüpfung mit CM und DV360" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/04/ga4-verknupfung-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/04/ga4-verknupfung-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/04/ga4-verknupfung-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/04/ga4-verknupfung-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/04/ga4-verknupfung-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/04/ga4-verknupfung-1175x630.jpg 1175w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Wollen Sie mehr über die Vorteile und den Prozess der Verknüpfung der beiden Tools (CM360 – Campaign Manager 360 und DV360 – Display & Video 360) mit GA4 (Google Analytics 4) erfahren? Dann lesen Sie weiter! Verknüpfung von GA4 mit CM360 und DV360 Wenn Kampagnenmanagement mit CM360 (Campaign Manager 360) und DV360 (Display & Video […]</p> </article> <article data-rocket-location-hash="d79387e6509dd43e4a649b9ca572a743" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/programmatic-display-video-everything/targetingmoeglichkeiten-in-dv360-ein-umfassender-guide/">Die häufigsten Targetingmöglichkeiten in DV360 – Ein umfassender Guide</a></h2><a href="https://e-dialog.group/blog/programmatic-display-video-everything/targetingmoeglichkeiten-in-dv360-ein-umfassender-guide/"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Targeting DV360 - Guide" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/03/targeting-dv360-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/03/targeting-dv360-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/03/targeting-dv360-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/03/targeting-dv360-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/03/targeting-dv360-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/03/targeting-dv360-1175x630.jpg 1175w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/03/targeting-dv360-1024x549.jpg" /><noscript><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2024/03/targeting-dv360-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Targeting DV360 - Guide" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/03/targeting-dv360-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/03/targeting-dv360-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/03/targeting-dv360-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/03/targeting-dv360-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/03/targeting-dv360-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/03/targeting-dv360-1175x630.jpg 1175w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Interessieren Sie sich für die unterschiedlichen Targetings, wissen aber nicht, was alles möglich ist und wo Sie anfangen sollen? Dann lesen Sie weiter! Targetingmöglichkeiten in DV360 Die derzeit verfügbaren Targetingmöglichkeiten können in Inventory source-, Audience-, Content- und Technology-Targeting unterteilt werden. (Siehe auch die Google Support Ressourcen für weiterführende Informationen.) Inventory Source Targeting Mit diesem Targeting […]</p> </article> <article data-rocket-location-hash="0eb106db87a72b626b595773bc7e1e78" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/online-marketing-know-how/digital-marketing-trends-2024/">Digital Marketing Trends 2024</a></h2><a href="https://e-dialog.group/blog/online-marketing-know-how/digital-marketing-trends-2024/"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Digital Marketing Trends 2024" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/12/trends2024-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/12/trends2024-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/12/trends2024-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/12/trends2024-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/12/trends2024-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2023/12/trends2024-1175x630.jpg 1175w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/12/trends2024-1024x549.jpg" /><noscript><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2023/12/trends2024-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Digital Marketing Trends 2024" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2023/12/trends2024-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/12/trends2024-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/12/trends2024-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/12/trends2024-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/12/trends2024-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2023/12/trends2024-1175x630.jpg 1175w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Das Digitalmarketing befindet sich in einem stetigen Wandel. Neue Technologien, veränderte Kundenbedürfnisse und gesellschaftliche Entwicklungen stellen Unternehmen vor neue Herausforderungen. Um auch in Zukunft erfolgreich zu sein, ist es wichtig, die aktuellen Trends im Blick zu haben und diese in die eigene Marketingstrategie zu integrieren. In diesem Blogartikel geben wir einen Überblick über die wichtigsten […]</p> </article> <article data-rocket-location-hash="34b3fee1a96ddd1a2859033b924eb07b" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/programmatic-display-video-everything/dv360-vs-google-ads-welches-tool-eignet-sich-fur-mein-unternehmen/">DV360 vs. Google Ads – Welches Tool eignet sich für mein Unternehmen?</a></h2><a href="https://e-dialog.group/blog/programmatic-display-video-everything/dv360-vs-google-ads-welches-tool-eignet-sich-fur-mein-unternehmen/"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="DV360 vs. Google Ads - Welches Tool eignet sich für mein Unternehmen?" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/11/blog-2023-02ff-6-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/11/blog-2023-02ff-6-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/11/blog-2023-02ff-6-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/11/blog-2023-02ff-6-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/11/blog-2023-02ff-6-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2023/11/blog-2023-02ff-6-1175x630.jpg 1175w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/11/blog-2023-02ff-6-1024x549.jpg" /><noscript><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2023/11/blog-2023-02ff-6-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="DV360 vs. Google Ads - Welches Tool eignet sich für mein Unternehmen?" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2023/11/blog-2023-02ff-6-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/11/blog-2023-02ff-6-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/11/blog-2023-02ff-6-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/11/blog-2023-02ff-6-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/11/blog-2023-02ff-6-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2023/11/blog-2023-02ff-6-1175x630.jpg 1175w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>DV360 ist ein Tool, dass im Digitalen Marketing eine Vielzahl an Optionen ermöglicht – und das Optionen die von Google Ads nicht angeboten werden. Was die Vorteile sind und ob sich die kostspieligere Variante für Sie lohnt erfahren Sie hier. Handling & Besonderheiten Google Ads ist ganz klar für jedermann gedacht und stellt unter den […]</p> </article> <article data-rocket-location-hash="60c02fdb8ab96fe2114b89a07696d0ff" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/programmatic-display-video-everything/attention-based-bidding-in-dv360-inklusive-beispiel-algorithmen/">Attention based Bidding in DV360 – inklusive Beispiel-Algorithmen</a></h2><a href="https://e-dialog.group/blog/programmatic-display-video-everything/attention-based-bidding-in-dv360-inklusive-beispiel-algorithmen/"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/11/attention-based-bidding-in-dv360-1024x549.png 1024w, https://e-dialog.group/wp-content/uploads/2023/11/attention-based-bidding-in-dv360-300x161.png 300w, https://e-dialog.group/wp-content/uploads/2023/11/attention-based-bidding-in-dv360-768x412.png 768w, https://e-dialog.group/wp-content/uploads/2023/11/attention-based-bidding-in-dv360-1536x824.png 1536w, https://e-dialog.group/wp-content/uploads/2023/11/attention-based-bidding-in-dv360-2048x1098.png 2048w, https://e-dialog.group/wp-content/uploads/2023/11/attention-based-bidding-in-dv360-1175x630.png 1175w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/11/attention-based-bidding-in-dv360-1024x549.png" /><noscript><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2023/11/attention-based-bidding-in-dv360-1024x549.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2023/11/attention-based-bidding-in-dv360-1024x549.png 1024w, https://e-dialog.group/wp-content/uploads/2023/11/attention-based-bidding-in-dv360-300x161.png 300w, https://e-dialog.group/wp-content/uploads/2023/11/attention-based-bidding-in-dv360-768x412.png 768w, https://e-dialog.group/wp-content/uploads/2023/11/attention-based-bidding-in-dv360-1536x824.png 1536w, https://e-dialog.group/wp-content/uploads/2023/11/attention-based-bidding-in-dv360-2048x1098.png 2048w, https://e-dialog.group/wp-content/uploads/2023/11/attention-based-bidding-in-dv360-1175x630.png 1175w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Custom Bidding ist den meisten DV360 Anwendern bestimmt schon länger ein Begriff. Zumeist im Zusammenhang mit der Steigerung von Conversions. Es gibt jedoch noch einen weiteren Use-Case, wie man Custom Bidding für Awareness Kampagnen im Upper Funnel optimal nutzen kann: Attention Based Bidding. Anhand der Beispiele Video und Display zeigen wir die Einsatzmöglichkeiten von Attention […]</p> </article> <article data-rocket-location-hash="ac6a50468c6c83e778fd70411805ea02" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/programmatic-display-video-everything/programmatic-audio-wie-sie-reichweite-und-awareness-erhoehen-koennen/">Programmatic Audio: Wie Sie Reichweite und Awareness erhöhen können</a></h2><a href="https://e-dialog.group/blog/programmatic-display-video-everything/programmatic-audio-wie-sie-reichweite-und-awareness-erhoehen-koennen/"><img width="800" height="475" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20475'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Programmatic Audio: Wie Sie Reichweite und Awareness erhöhen können" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/11/beitragsbild-programmatic-audio--1024x608.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/11/beitragsbild-programmatic-audio--300x178.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/11/beitragsbild-programmatic-audio--768x456.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/11/beitragsbild-programmatic-audio--1536x913.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/11/beitragsbild-programmatic-audio--1060x630.jpg 1060w, https://e-dialog.group/wp-content/uploads/2023/11/beitragsbild-programmatic-audio-.jpg 1986w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/11/beitragsbild-programmatic-audio--1024x608.jpg" /><noscript><img width="800" height="475" src="https://e-dialog.group/wp-content/uploads/2023/11/beitragsbild-programmatic-audio--1024x608.jpg" class="attachment-large size-large wp-post-image" alt="Programmatic Audio: Wie Sie Reichweite und Awareness erhöhen können" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2023/11/beitragsbild-programmatic-audio--1024x608.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/11/beitragsbild-programmatic-audio--300x178.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/11/beitragsbild-programmatic-audio--768x456.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/11/beitragsbild-programmatic-audio--1536x913.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/11/beitragsbild-programmatic-audio--1060x630.jpg 1060w, https://e-dialog.group/wp-content/uploads/2023/11/beitragsbild-programmatic-audio-.jpg 1986w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Programmatic Audio entwickelt sich laufend weiter und bietet zusätzliche Reichweite zu Display- und Video-Kampagnen. Warum ist Audio so ein spannender Kanal und welche Buchungsmöglichkeiten gibt es über DV360 – das zeigen wir Ihnen gleich! Welche Vorteile bietet Programmatic Audio? Laut dem Radiotest 2022 hören 65% der Österreicher*innen Radio über das Internet. In Deutschland konsumiert die […]</p> </article> <article data-rocket-location-hash="18a73528de6c71e010b87b163b20bc63" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/online-marketing-know-how/kampagnentipps-fur-die-peak-season-2023-so-funktioniert-das-feiertagsgeschaft/">Kampagnentipps für die Peak Season 2023 – so funktioniert das Feiertagsgeschäft!</a></h2><a href="https://e-dialog.group/blog/online-marketing-know-how/kampagnentipps-fur-die-peak-season-2023-so-funktioniert-das-feiertagsgeschaft/"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Kampagnen Tipps 2023 für Vorweihnachtszeit & Weihnachten" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/11/kampagnentipps-2023-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/11/kampagnentipps-2023-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/11/kampagnentipps-2023-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/11/kampagnentipps-2023-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/11/kampagnentipps-2023-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2023/11/kampagnentipps-2023-1175x630.jpg 1175w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/11/kampagnentipps-2023-1024x549.jpg" /><noscript><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2023/11/kampagnentipps-2023-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Kampagnen Tipps 2023 für Vorweihnachtszeit & Weihnachten" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2023/11/kampagnentipps-2023-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/11/kampagnentipps-2023-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/11/kampagnentipps-2023-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/11/kampagnentipps-2023-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/11/kampagnentipps-2023-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2023/11/kampagnentipps-2023-1175x630.jpg 1175w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Kampagnentipps fürs Feiertagsgeschäft Zu der Peak Season zählt klassisch die Vorweihnachtszeit mit den Monaten November und Dezember. Doch sollte man das gesamte Q4 nicht außer Acht lassen und schon zu Beginn gewisse Hebel setzen, um bestmöglich über diese Monate zu kommen und einen Einbruch in der Performance zu umgehen. Denn digitale Kanäle spielen eine große […]</p> </article> <article data-rocket-location-hash="b869c6ca6e37a196438780f5c7428de2" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/programmatic-display-video-everything/youtube-ad-sequence-campaigns/">Youtube Ad Sequence Campaigns</a></h2><a href="https://e-dialog.group/blog/programmatic-display-video-everything/youtube-ad-sequence-campaigns/"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/10/blog-2023-02ff-7-1024x549.png 1024w, https://e-dialog.group/wp-content/uploads/2023/10/blog-2023-02ff-7-300x161.png 300w, https://e-dialog.group/wp-content/uploads/2023/10/blog-2023-02ff-7-768x412.png 768w, https://e-dialog.group/wp-content/uploads/2023/10/blog-2023-02ff-7-1536x824.png 1536w, https://e-dialog.group/wp-content/uploads/2023/10/blog-2023-02ff-7-2048x1098.png 2048w, https://e-dialog.group/wp-content/uploads/2023/10/blog-2023-02ff-7-1175x630.png 1175w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/10/blog-2023-02ff-7-1024x549.png" /><noscript><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2023/10/blog-2023-02ff-7-1024x549.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2023/10/blog-2023-02ff-7-1024x549.png 1024w, https://e-dialog.group/wp-content/uploads/2023/10/blog-2023-02ff-7-300x161.png 300w, https://e-dialog.group/wp-content/uploads/2023/10/blog-2023-02ff-7-768x412.png 768w, https://e-dialog.group/wp-content/uploads/2023/10/blog-2023-02ff-7-1536x824.png 1536w, https://e-dialog.group/wp-content/uploads/2023/10/blog-2023-02ff-7-2048x1098.png 2048w, https://e-dialog.group/wp-content/uploads/2023/10/blog-2023-02ff-7-1175x630.png 1175w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Interessieren Sie sich für Storytelling und wollen Sie bei Ihren Youtube Kampagnen mehr rausholen? Möchten Sie Youtube als Performance-Kanal kennenlernen? Dann lesen Sie weiter! Viele Werbetreibende nutzen Youtube im Upper Funnel, weil sie davon ausgehen, dass Youtube eine reine Awareness-Maßnahme ist. Wenige wissen aber, dass sich die Plattform ständig weiterentwickelt und auch auf Performance ausgerichtete […]</p> </article> <article data-rocket-location-hash="d0349682ae87bde95466b84fd7d19ad8" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/programmatic-display-video-everything/warum-brauche-ich-uberhaupt-campaign-manager-7-grunde-die-uberzeugen/">Warum brauche ich überhaupt Campaign Manager? 7 Gründe die überzeugen</a></h2><a href="https://e-dialog.group/blog/programmatic-display-video-everything/warum-brauche-ich-uberhaupt-campaign-manager-7-grunde-die-uberzeugen/"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="7 Gründe für Campaign Manager" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/10/blog-2023-02ff-8-1024x549.png 1024w, https://e-dialog.group/wp-content/uploads/2023/10/blog-2023-02ff-8-300x161.png 300w, https://e-dialog.group/wp-content/uploads/2023/10/blog-2023-02ff-8-768x412.png 768w, https://e-dialog.group/wp-content/uploads/2023/10/blog-2023-02ff-8-1536x824.png 1536w, https://e-dialog.group/wp-content/uploads/2023/10/blog-2023-02ff-8-2048x1098.png 2048w, https://e-dialog.group/wp-content/uploads/2023/10/blog-2023-02ff-8-1175x630.png 1175w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/10/blog-2023-02ff-8-1024x549.png" /><noscript><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2023/10/blog-2023-02ff-8-1024x549.png" class="attachment-large size-large wp-post-image" alt="7 Gründe für Campaign Manager" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2023/10/blog-2023-02ff-8-1024x549.png 1024w, https://e-dialog.group/wp-content/uploads/2023/10/blog-2023-02ff-8-300x161.png 300w, https://e-dialog.group/wp-content/uploads/2023/10/blog-2023-02ff-8-768x412.png 768w, https://e-dialog.group/wp-content/uploads/2023/10/blog-2023-02ff-8-1536x824.png 1536w, https://e-dialog.group/wp-content/uploads/2023/10/blog-2023-02ff-8-2048x1098.png 2048w, https://e-dialog.group/wp-content/uploads/2023/10/blog-2023-02ff-8-1175x630.png 1175w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>In diesem Blogbeitrag geht es um die Hervorhebung der Vorteile von der Kombination CM360 + DV360 gegenüber der alleinigen Verwendung von DV360 für die Kampagnensteuerung. Was ist Campaign Manager? CM360 dient zur zentralen Anzeigenverwaltung und -messung von digitalen Kampagnen. Das Tool kann eigenständig oder in Kombination mit DV360 verwendet werden. Die grundlegenden Funktionalitäten können hier […]</p> </article> <article data-rocket-location-hash="50525430bef35f41dfa496a0047ed9c7" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/programmatic-display-video-everything/unsere-highlights-der-dmexco-2023-ai-retail-media-dooh-ingame-audio-und-vieles-mehr/">Unsere Highlights der DMEXCO 2023: AI, Retail Media, DOOH, InGame Audio und vieles mehr</a></h2><a href="https://e-dialog.group/blog/programmatic-display-video-everything/unsere-highlights-der-dmexco-2023-ai-retail-media-dooh-ingame-audio-und-vieles-mehr/"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Rückblick DMEXCO 2023 - Highlights Programmatic Advertising" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/10/dmexco23-pro-team-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/10/dmexco23-pro-team-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/10/dmexco23-pro-team-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/10/dmexco23-pro-team-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/10/dmexco23-pro-team-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2023/10/dmexco23-pro-team-1175x630.jpg 1175w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/10/dmexco23-pro-team-1024x549.jpg" /><noscript><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2023/10/dmexco23-pro-team-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Rückblick DMEXCO 2023 - Highlights Programmatic Advertising" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2023/10/dmexco23-pro-team-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/10/dmexco23-pro-team-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/10/dmexco23-pro-team-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/10/dmexco23-pro-team-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/10/dmexco23-pro-team-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2023/10/dmexco23-pro-team-1175x630.jpg 1175w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Bei der diesjährigen DMEXCO drehte sich alles um künstliche Intelligenz (AI), Innovation und Kreativität. Wir waren auch dieses Jahr live mit dabei und haben für Euch die wichtigsten Highlights zusammengefasst. AI ist die Zukunft Artificial Intelligence (AI) bzw. Gen AI ist derzeit ein heißes Thema, welches die gesamte Marketingbranche verändert und selbstverständlich auf allen Stages […]</p> </article> <article data-rocket-location-hash="956d596a582b8393c1491948696737b4" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/programmatic-display-video-everything/programmatic-deals-in-dv360-alles-was-sie-dazu-wissen-muessen/">Programmatic Deals in DV360 – alles was Sie dazu wissen müssen!</a></h2><a href="https://e-dialog.group/blog/programmatic-display-video-everything/programmatic-deals-in-dv360-alles-was-sie-dazu-wissen-muessen/"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Programmatische Deals in DV360" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/09/blog-pro-deals-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/09/blog-pro-deals-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/09/blog-pro-deals-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/09/blog-pro-deals-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/09/blog-pro-deals-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2023/09/blog-pro-deals-1175x630.jpg 1175w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/09/blog-pro-deals-1024x549.jpg" /><noscript><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2023/09/blog-pro-deals-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Programmatische Deals in DV360" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2023/09/blog-pro-deals-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/09/blog-pro-deals-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/09/blog-pro-deals-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/09/blog-pro-deals-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/09/blog-pro-deals-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2023/09/blog-pro-deals-1175x630.jpg 1175w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Was gibt es überhaupt für Deal-Arten? Wie komme ich zu einem Deal? Wie setze ich diesen in meiner Kampagne auf? Wie gehe ich vor wenn mein Deal nicht ausliefert? Diesen Fragen werden wir uns in den folgenden Zeilen widmen. Programmatic Deals in DV360 Ein programmatischer Deal ist eine automatisierte Kaufmethode, die Publishern ermöglicht, Premium-Inventar an […]</p> </article> <article data-rocket-location-hash="18f206664a13309a2f1c995eced4bc32" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/programmatic-display-video-everything/youtube-extensions-in-dv360/">YouTube-Extensions in DV360: Steigerung der Ad Performance und Verbesserung der Userexperience</a></h2><a href="https://e-dialog.group/blog/programmatic-display-video-everything/youtube-extensions-in-dv360/"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/07/youtube-extensions-in-dv360-1024x549.png 1024w, https://e-dialog.group/wp-content/uploads/2023/07/youtube-extensions-in-dv360-300x161.png 300w, https://e-dialog.group/wp-content/uploads/2023/07/youtube-extensions-in-dv360-768x412.png 768w, https://e-dialog.group/wp-content/uploads/2023/07/youtube-extensions-in-dv360-1536x824.png 1536w, https://e-dialog.group/wp-content/uploads/2023/07/youtube-extensions-in-dv360-2048x1098.png 2048w, https://e-dialog.group/wp-content/uploads/2023/07/youtube-extensions-in-dv360-1175x630.png 1175w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/07/youtube-extensions-in-dv360-1024x549.png" /><noscript><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2023/07/youtube-extensions-in-dv360-1024x549.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2023/07/youtube-extensions-in-dv360-1024x549.png 1024w, https://e-dialog.group/wp-content/uploads/2023/07/youtube-extensions-in-dv360-300x161.png 300w, https://e-dialog.group/wp-content/uploads/2023/07/youtube-extensions-in-dv360-768x412.png 768w, https://e-dialog.group/wp-content/uploads/2023/07/youtube-extensions-in-dv360-1536x824.png 1536w, https://e-dialog.group/wp-content/uploads/2023/07/youtube-extensions-in-dv360-2048x1098.png 2048w, https://e-dialog.group/wp-content/uploads/2023/07/youtube-extensions-in-dv360-1175x630.png 1175w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Die Digitalisierung hat die Art und Weise, wie wir Inhalte konsumieren, drastisch verändert. YouTube, als eine der führenden Plattformen für Videoinhalte, bietet Werbetreibenden zahlreiche Möglichkeiten, ihre Zielgruppe zu erreichen. Eine besonders effektive Methode, um gezielte Werbekampagnen durchzuführen, sind YouTube-Extensions in DV360. In diesem Artikel werden wir die verschiedenen Arten von YouTube-Extensions sowie deren Vorteile und […]</p> </article> <article data-rocket-location-hash="a2796d4671e60f308d715f3a7d75b445" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/programmatic-display-video-everything/format-gallery-in-display-video-360/">Format Gallery in Display & Video 360</a></h2><a href="https://e-dialog.group/blog/programmatic-display-video-everything/format-gallery-in-display-video-360/"><img width="800" height="506" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20506'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Format Gallery" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Format-Gallery.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Format-Gallery-300x190.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Format-Gallery-768x486.png 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Format-Gallery.png" /><noscript><img width="800" height="506" src="https://e-dialog.group/wp-content/uploads/2022/02/Format-Gallery.png" class="attachment-large size-large wp-post-image" alt="Format Gallery" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Format-Gallery.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Format-Gallery-300x190.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Format-Gallery-768x486.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>In diesem Artikel erklären wir, wie Werbemittel in der Format Gallery von DV360 einfach erstellt und zielgerichtet ausgespielt werden können.</p> </article> <article data-rocket-location-hash="e7ac4655f75b8b7498c7f3a437998a95" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/programmatic-display-video-everything/brand-controls-ersetzen-verification-rebranding-in-campaign-manager-360/">Brand Controls ersetzen Verification – Rebranding in Campaign Manager 360</a></h2><a href="https://e-dialog.group/blog/programmatic-display-video-everything/brand-controls-ersetzen-verification-rebranding-in-campaign-manager-360/"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Blog Qualitative Kampagneninsights" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/11/blog-qualitative-kampagneninsights-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/11/blog-qualitative-kampagneninsights-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/11/blog-qualitative-kampagneninsights-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/11/blog-qualitative-kampagneninsights-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/11/blog-qualitative-kampagneninsights-2048x1098.jpg 2048w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/11/blog-qualitative-kampagneninsights-1024x549.jpg" /><noscript><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2022/11/blog-qualitative-kampagneninsights-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Blog Qualitative Kampagneninsights" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/11/blog-qualitative-kampagneninsights-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/11/blog-qualitative-kampagneninsights-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/11/blog-qualitative-kampagneninsights-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/11/blog-qualitative-kampagneninsights-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/11/blog-qualitative-kampagneninsights-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Für qualitative Kampagnen Insights – sowohl bei programmatischen als auch klassisch gebuchten Kampagnen – war bisher der Bereich “Verification” im CM360 die beste Anlaufstelle. Hier sieht man übersichtlich und in gewünschter Granularität (von Partner bis Placement Level) ob es z.B. Probleme hinsichtlich Brand Safety oder Geo-Targeting gibt. Eine Einführung zu Verification Reports gibt dieser Blogartikel. […]</p> </article> <article data-rocket-location-hash="36205a315ae0cf098da75a119cd65519" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/programmatic-display-video-everything/floodlights-ihr-fundament-fur-kampagnen/">Floodlights – ihr Fundament für Kampagnen</a></h2><a href="https://e-dialog.group/blog/programmatic-display-video-everything/floodlights-ihr-fundament-fur-kampagnen/"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Blog floodlights" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/05/blog-floodlights-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/05/blog-floodlights-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/05/blog-floodlights-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/05/blog-floodlights-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/05/blog-floodlights-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2023/05/blog-floodlights-1175x630.jpg 1175w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/05/blog-floodlights-1024x549.jpg" /><noscript><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2023/05/blog-floodlights-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Blog floodlights" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2023/05/blog-floodlights-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/05/blog-floodlights-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/05/blog-floodlights-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/05/blog-floodlights-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/05/blog-floodlights-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2023/05/blog-floodlights-1175x630.jpg 1175w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>In diesem Artikel erklären wir, was Floodlights können, wie sie erstellt und kategorisiert werden und geben einen Einblick in die Tiefe an Funktionalitäten, die Floodlights bieten. Floodlights – das Kampagnen-Power-Tool Floodlights werden in Campaign Manager unter Trafficking erstellt. Sie werden für jeden Advertiser aufgesetzt – es gibt aber auch die Möglichkeit ein Floodlight zwischen Advertisern […]</p> </article> </div> <nav class="pagination"> <div class="nav-previous"></div> <div class="nav-next"><a href="https://e-dialog.group/blog/category/programmatic-display-video-everything/seite/2/" >Next <span class="meta-nav">→</span></a></div> </nav> </main> <div data-elementor-type="footer" data-elementor-id="1986" class="elementor elementor-1986 elementor-location-footer" data-elementor-post-type="elementor_library"> <section class="elementor-section elementor-top-section elementor-element elementor-element-80bdb4f mwd-footer elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="80bdb4f" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element 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