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tableValues="1 1" /></feComponentTransfer><feComposite in2="SourceGraphic" operator="in" /></filter></defs></svg> <div data-elementor-type="header" data-elementor-id="5062" class="elementor elementor-5062 elementor-location-header"> <section class="elementor-section elementor-top-section elementor-element elementor-element-62d67729 elementor-section-height-min-height mwd-menu-home elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-items-middle elementor-invisible" data-id="62d67729" data-element_type="section" data-settings="{"sticky":"top","sticky_effects_offset":3,"animation":"fadeIn","sticky_on":["desktop","tablet_extra","tablet","mobile"],"sticky_offset":0}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-31be865c" data-id="31be865c" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-552c980a elementor-widget elementor-widget-image" data-id="552c980a" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.6.1 - 23-03-2022 */ .elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=".svg"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}</style> <a href="https://e-dialog.group/at/"> <img width="236" height="59" src="https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-logo.svg" class="attachment-full size-full" alt="" loading="lazy" /> </a> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-80a38b8" data-id="80a38b8" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div 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href="https://e-dialog.group/at/teaching-talking/">Teaching & Talking</a></li> <li id="menu-item-30953" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30953"><a href="https://e-dialog.group/at/social-engagement/">Social Engagement</a></li> </ul> </li> </ul></div> </div> </div> <div class="elementor-element elementor-element-0e794f6 elementor-widget elementor-widget-shortcode" data-id="0e794f6" data-element_type="widget" data-widget_type="shortcode.default"> <div class="elementor-widget-container"> <div class="elementor-shortcode"><div id="mwd-main-navigation"><div id="mobile-ui-btn-bar"><img class="burger" src="https://e-dialog.group/wp-content/themes/e-dialog/img/bars.svg" alt="menue"><img class="close" src="https://e-dialog.group/wp-content/themes/e-dialog/img/close.svg" alt="menue"></div><div id="mobile-ui-footer"><a href="https://e-dialog.group/at/kontakt/" target="">Kontakt</a><div class="social-media"><a target="_blank" 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class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-36963"><a href="https://e-dialog.group/at/bessere-kampagnen/">Bessere <br> Kampagnen<span class="menu-item-arrow"></span></a> <ul class='sub-menu'> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3459"><a href="/bessere-kampagnen/#holistic-cross-channel-campaigns">Holistic Cross-Channel-Campaigns</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1794"><a href="/bessere-kampagnen/#programmatic-display-video-everything">Programmatic Display, Video & Everything</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3461"><a href="/bessere-kampagnen/#social-media-advertising">Social Media Advertising</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3558"><a href="/bessere-kampagnen/#search-engine-advertising">Search Engine Advertising (SEA)</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3559"><a href="/bessere-kampagnen/#creativity">Creativity</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3560"><a href="/bessere-kampagnen/#marketing-automation">Marketing Automation</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page current-menu-item page_item page-item-504 current_page_item menu-item-has-children menu-item-36964"><a href="https://e-dialog.group/at/daten-nutzen/" aria-current="page">Daten <br> nutzen<span class="menu-item-arrow"></span></a> <ul class='sub-menu'> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3460"><a href="/daten-nutzen/#digital-analytics">Digital Analytics</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3462"><a href="/daten-nutzen/#consent-management">Consent Management</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3463"><a href="/daten-nutzen/#datascience-ai-in-marketing-and-retail">Datascience & AI in Marketing and Retail</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-5334"><a href="/daten-nutzen/#attribution-mmm">Attribution & MMM</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-32318"><a href="/daten-nutzen/#ux-testing-personalisation">UX, Testing & Personalisation</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-36965"><a href="https://e-dialog.group/at/euer-wissen/">Euer <br> Wissen<span class="menu-item-arrow"></span></a> <ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30948"><a href="https://e-dialog.group/at/event-ubersicht/">Events</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30943"><a href="https://e-dialog.group/at/whitepaper-ubersicht/">Whitepaper</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30944"><a href="https://e-dialog.group/at/success-stories/">Success Stories</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30945"><a href="https://e-dialog.group/at/blog/">Blogartikel</a></li> </ul> </li> </ul></div> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-1793"><a href="#">Wir können<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30949"><a href="https://e-dialog.group/at/branchen/">Branchen</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30951"><a href="https://e-dialog.group/at/technologien/">Technologien</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30950"><a href="https://e-dialog.group/at/kanaele/">Kanäle</a></li> </ul></div> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-3504"><a href="#">Wir sind<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19896"><a href="https://e-dialog.group/at/kontakt/">Kontakte und Standorte</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19897"><a href="https://e-dialog.group/at/karriere/">Team & Karriere</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19898"><a href="https://e-dialog.group/at/teaching-talking/">Teaching & Talking</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30953"><a href="https://e-dialog.group/at/social-engagement/">Social Engagement</a></li> </ul></div> </li> </ul></div><style>#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:before{content: url(https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-wirsind-menu.svg) !important;}#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:after{background-image: url("https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-kontaktbox-1.jpg");}</style></div> </div> </div> </div> </div> </div> </section> </div> <main id="content" class="site-main post-504 page type-page status-publish has-post-thumbnail hentry" role="main"> <div class="page-content"> <div data-elementor-type="wp-page" data-elementor-id="504" class="elementor elementor-504"> <section class="elementor-section elementor-top-section elementor-element elementor-element-32d71415 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="32d71415" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-background-overlay"></div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-78335cb9" data-id="78335cb9" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-4fe7eaac elementor-widget elementor-widget-spacer" data-id="4fe7eaac" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.6.1 - 23-03-2022 */ .e-container.e-container--row .elementor-spacer-inner{width:var(--spacer-size)}.e-container.e-container--column .elementor-spacer-inner,.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}</style> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-7e6c5d7f mwd-animation__helper elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7e6c5d7f" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-747af8d4" data-id="747af8d4" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-3ac4915b elementor-widget elementor-widget-spacer" data-id="3ac4915b" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-16b8a7e elementor-widget elementor-widget-heading" data-id="16b8a7e" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.6.1 - 23-03-2022 */ .elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}</style><h1 class="elementor-heading-title elementor-size-default">Daten <br> nutzen</h1> </div> </div> <div class="elementor-element elementor-element-4ca20822 elementor-widget elementor-widget-text-editor" data-id="4ca20822" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.6.1 - 23-03-2022 */ .elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}</style> <p>Profitieren Sie von den Insights aus Ihren Marketing-Daten. Mit datengebriebenen Methoden Daten erfassen, analysieren, rechtskonformem verknüpfen und anhand der Ergebnisse Marketingaktivitäten optimieren.</p> </div> </div> <div class="elementor-element elementor-element-5ea876c elementor-widget elementor-widget-spacer" data-id="5ea876c" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2d80fcb4" data-id="2d80fcb4" data-element_type="column"> <div class="elementor-widget-wrap"> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-3c81554d elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="3c81554d" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1af23555" data-id="1af23555" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-2af95697 elementor-widget elementor-widget-spacer" data-id="2af95697" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-5625bf91 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5625bf91" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-766a6f01" data-id="766a6f01" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-286482e9 mwd-font-outline-blue elementor-widget elementor-widget-heading" data-id="286482e9" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default"><a href="https://e-dialog.group/at/bessere-kampagnen/">Unsere Services</a></h2> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-bb1b171 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="bb1b171" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-72f3abdf" data-id="72f3abdf" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-346220bd mwd-akkordeon elementor-widget elementor-widget-eael-adv-accordion" data-id="346220bd" data-element_type="widget" data-widget_type="eael-adv-accordion.default"> <div class="elementor-widget-container"> <div class="eael-adv-accordion" id="eael-adv-accordion-346220bd" data-accordion-id="346220bd" data-accordion-type="accordion" data-toogle-speed="300"> <div class="eael-accordion-list"> <div id="digital-analytics" class="elementor-tab-title eael-accordion-header" tabindex="8781" data-tab="1" role="tab" aria-controls="elementor-tab-content-8781"><h3 class="eael-accordion-tab-title">Digital Analytics</h3><span class="fa-toggle fa-toggle-svg eaa-svg"><svg xmlns="http://www.w3.org/2000/svg" width="28" height="15" viewBox="0 0 28 15" fill="none"><line x1="27.4876" y1="0.706998" x2="13.707" y2="14.0124" stroke="#081E56" 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Custom Fonts CSS */@font-face { font-family: 'Lato Light'; font-style: normal; font-weight: normal; font-display: auto; src: url('https://e-dialog.group/wp-content/uploads/2021/11/lato-v20-latin-300.eot'); src: url('https://e-dialog.group/wp-content/uploads/2021/11/lato-v20-latin-300.eot?#iefix') format('embedded-opentype'), url('https://e-dialog.group/wp-content/uploads/2021/11/lato-v20-latin-300.woff2') format('woff2'), url('https://e-dialog.group/wp-content/uploads/2021/11/lato-v20-latin-300.woff') format('woff'), url('https://e-dialog.group/wp-content/uploads/2021/11/Lato-Light.ttf') format('truetype'), url('https://e-dialog.group/wp-content/uploads/2021/11/lato-v20-latin-300.svg#LatoLight') format('svg'); } /* End Custom Fonts CSS */ /* Start Custom Fonts CSS */@font-face { font-family: 'Lato Bold'; font-style: normal; font-weight: normal; font-display: auto; src: url('https://e-dialog.group/wp-content/uploads/2021/11/lato-v20-latin-700.eot'); src: 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url('https://e-dialog.group/wp-content/uploads/2021/11/lato-v20-latin-regular-1.woff') format('woff'), url('https://e-dialog.group/wp-content/uploads/2021/11/lato-v20-latin-regular.ttf') format('truetype'), url('https://e-dialog.group/wp-content/uploads/2021/11/lato-v20-latin-regular-1.svg#LatoRegular') format('svg'); } /* End Custom Fonts CSS */ /* Start Custom Fonts CSS */@font-face { font-family: 'Lato Black'; font-style: normal; font-weight: normal; font-display: auto; src: url('https://e-dialog.group/wp-content/uploads/2021/11/lato-v20-latin-900.eot'); src: url('https://e-dialog.group/wp-content/uploads/2021/11/lato-v20-latin-900.eot?#iefix') format('embedded-opentype'), url('https://e-dialog.group/wp-content/uploads/2021/11/lato-v20-latin-900.woff2') format('woff2'), url('https://e-dialog.group/wp-content/uploads/2021/11/lato-v20-latin-900.woff') format('woff'), url('https://e-dialog.group/wp-content/uploads/2021/11/Lato-Black.ttf') format('truetype'), url('https://e-dialog.group/wp-content/uploads/2021/11/lato-v20-latin-900.svg#LatoBlack') format('svg'); } /* End Custom Fonts CSS */</style> <div data-elementor-type="page" data-elementor-id="29563" class="elementor elementor-29563"> <section class="elementor-section elementor-top-section elementor-element elementor-element-66310b6 elementor-section-height-min-height mwd-animation-akkordeon__container elementor-section-boxed elementor-section-height-default elementor-section-items-middle" data-id="66310b6" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2726461" data-id="2726461" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-d8fc073 elementor-widget elementor-widget-text-editor" data-id="d8fc073" 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href="https://e-dialog.group/at/blog/digital-analytics/audience-trigger-in-ga4-personalisieren-und-optimieren-sie-ihr-conversion-tracking/" > MEHR LESEN </a> </div> </div> </article> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-61a62f1 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="61a62f1" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5c0258a" data-id="5c0258a" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-130ed05 elementor-widget elementor-widget-spacer" data-id="130ed05" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-18228ba2 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="18228ba2" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-505ba22e" data-id="505ba22e" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-25504b91 elementor-widget elementor-widget-heading" data-id="25504b91" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default">Technology partner</h4> </div> </div> <section class="elementor-section elementor-inner-section elementor-element elementor-element-35d3a78d elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="35d3a78d" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-19b550b7" data-id="19b550b7" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-5dd8f495 elementor-widget elementor-widget-image" data-id="5dd8f495" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="238" height="85" src="https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-google-sales-partner.png" class="attachment-large size-large" alt="" loading="lazy" /> </div> </div> </div> </div> <div class="elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-6e8a383" data-id="6e8a383" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-4f3bd65f elementor-widget elementor-widget-image" data-id="4f3bd65f" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="232" height="85" src="https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-google-partner.png" class="attachment-large size-large" alt="" loading="lazy" /> </div> </div> </div> </div> <div class="elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-2c014c58" data-id="2c014c58" data-element_type="column"> <div class="elementor-widget-wrap"> </div> </div> <div class="elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-2cc719bc" data-id="2cc719bc" data-element_type="column"> <div class="elementor-widget-wrap"> </div> </div> <div class="elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-78e8b918" data-id="78e8b918" data-element_type="column"> <div class="elementor-widget-wrap"> </div> </div> <div class="elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-3e321f30" data-id="3e321f30" data-element_type="column"> <div class="elementor-widget-wrap"> </div> </div> </div> </section> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-4adf77c9 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4adf77c9" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-27a523d7" data-id="27a523d7" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-58c628d4 elementor-widget elementor-widget-spacer" data-id="58c628d4" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-1331130c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1331130c" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-33e39e9d" data-id="33e39e9d" data-element_type="column" data-settings="{"background_background":"classic"}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-46633b0a elementor-widget elementor-widget-spacer" data-id="46633b0a" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-cbed4b4 elementor-widget elementor-widget-heading" data-id="cbed4b4" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default">Digital Analytics</h4> </div> </div> <div class="elementor-element elementor-element-7d6237c0 elementor-widget elementor-widget-heading" data-id="7d6237c0" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h5 class="elementor-heading-title elementor-size-default">jetzt Kampagne starten</h5> </div> </div> <div class="elementor-element elementor-element-59d086cb elementor-widget elementor-widget-spacer" data-id="59d086cb" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1c885f2b" data-id="1c885f2b" data-element_type="column" data-settings="{"background_background":"classic"}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-11e48ea7 elementor-align-right elementor-mobile-align-left elementor-tablet-align-left elementor-widget elementor-widget-button" data-id="11e48ea7" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a href="/kontaktformular/" class="elementor-button-link 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.elementor-post__title a{font-size:15px;line-height:21px;}}</style> <div data-elementor-type="page" data-elementor-id="29566" class="elementor elementor-29566"> <section class="elementor-section elementor-top-section elementor-element elementor-element-66310b6 elementor-section-height-min-height mwd-animation-akkordeon__container elementor-section-boxed elementor-section-height-default elementor-section-items-middle" data-id="66310b6" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2726461" data-id="2726461" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-d8fc073 elementor-widget elementor-widget-text-editor" data-id="d8fc073" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Von der Pflicht zur Kür – wir bieten Ihnen wohlüberlegte Consent-Management-Lösungen für alle Bereiche und Branchen an.</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-45fed57" data-id="45fed57" data-element_type="column"> <div class="elementor-widget-wrap"> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-41085897 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="41085897" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6302db79" data-id="6302db79" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-eb8a8b3 elementor-widget elementor-widget-spacer" data-id="eb8a8b3" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-3dda5bb7 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="3dda5bb7" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1272b01b" data-id="1272b01b" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-602f16a9 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="602f16a9" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-15f2c94b" data-id="15f2c94b" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-73e5c4a3 elementor-widget elementor-widget-heading" data-id="73e5c4a3" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default">Consent Management Strategien<br></h4> </div> </div> <div class="elementor-element elementor-element-ce648d1 elementor-widget elementor-widget-text-editor" data-id="ce648d1" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Mit gezielten Maßnahmen Revenue Streams sichern und Vertrauen schaffen – wir zeigen wie!</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-296d4d8d" data-id="296d4d8d" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-7befd4d9 elementor-widget elementor-widget-heading" data-id="7befd4d9" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default">Auswahl der richtigen Consent Management Platform (CMP)</h4> </div> </div> <div class="elementor-element elementor-element-61ae09d7 elementor-widget elementor-widget-text-editor" data-id="61ae09d7" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Wir finden die für Sie passende Lösung – mit Fokus auf Multi-Domain & Multi-Company Setups.</p> </div> </div> </div> </div> </div> </section> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-1fbc032a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1fbc032a" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5697fc29" data-id="5697fc29" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-6a1a8720 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="6a1a8720" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-19324d36" data-id="19324d36" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-afaefe1 elementor-widget elementor-widget-heading" data-id="afaefe1" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default">Einsatz von Consent Management Platforms (CMPs)</h4> </div> </div> <div class="elementor-element elementor-element-2e1eaf88 elementor-widget elementor-widget-text-editor" data-id="2e1eaf88" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Wir unterstützen bei Konzeption, Lizenzierung und Implementierung der optimalen CMP.</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5d694ea" data-id="5d694ea" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-79d58158 elementor-widget elementor-widget-heading" data-id="79d58158" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default">Non-Consent Tracking und Opt-in Optimierung</h4> </div> </div> <div class="elementor-element elementor-element-bf747f4 elementor-widget elementor-widget-text-editor" data-id="bf747f4" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Optimieren Sie Einwilligungsraten und eliminieren „blinde Flecken“ des Online Marketings.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-inner-section elementor-element elementor-element-0a24215 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="0a24215" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-96dc7ee" data-id="96dc7ee" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-bd83fc4 elementor-widget elementor-widget-heading" data-id="bd83fc4" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default">Audits bestehender Lösungen </h4> </div> </div> <div class="elementor-element elementor-element-72e590b elementor-widget elementor-widget-text-editor" data-id="72e590b" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Gerne überprüfen wir Ihr bestehendes Setup und beraten Sie hinsichtlich Optimierungsmöglichkeiten.</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b5f784f" data-id="b5f784f" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-85f558a elementor-widget elementor-widget-heading" data-id="85f558a" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default">Legal Unterstützung für Analytics Einsatz</h4> </div> </div> <div class="elementor-element elementor-element-4275ef4 elementor-widget elementor-widget-text-editor" data-id="4275ef4" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Wir unterstützen Legal- und Marketing-Teams bei der Evaluierung, Begründung und Dokumentation.</p> </div> </div> </div> </div> </div> </section> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-499de602 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="499de602" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-68a0d91f" data-id="68a0d91f" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-528a64d5 elementor-widget elementor-widget-spacer" data-id="528a64d5" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-1b7b90dc elementor-posts__hover-none mwd-case-boxes elementor-grid-tablet-1 elementor-grid-3 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-posts--show-avatar elementor-card-shadow-yes elementor-widget elementor-widget-posts" data-id="1b7b90dc" data-element_type="widget" data-settings="{"cards_row_gap":{"unit":"px","size":42,"sizes":[]},"cards_columns_tablet":"1","cards_columns":"3","cards_columns_mobile":"1","cards_row_gap_tablet_extra":{"unit":"px","size":"","sizes":[]},"cards_row_gap_tablet":{"unit":"px","size":"","sizes":[]},"cards_row_gap_mobile":{"unit":"px","size":"","sizes":[]}}" data-widget_type="posts.cards"> <div class="elementor-widget-container"> <div class="elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid"> <article class="elementor-post elementor-grid-item post-43642 post type-post status-publish format-standard has-post-thumbnail hentry category-digital-analytics category-consent-management"> <div class="elementor-post__card"> <a class="elementor-post__thumbnail__link" href="https://e-dialog.group/at/blog/digital-analytics/bessere-conversion-performance-dank-advanced-matching/" ><div class="elementor-post__thumbnail"><img width="768" height="412" src="https://e-dialog.group/wp-content/uploads/2022/11/blog-advanced-matching-1-768x412.jpg" class="attachment-medium_large size-medium_large" alt="Blog Advanced Matching" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/11/blog-advanced-matching-1-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/11/blog-advanced-matching-1-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/11/blog-advanced-matching-1-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/11/blog-advanced-matching-1-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/11/blog-advanced-matching-1-2048x1098.jpg 2048w" sizes="(max-width: 768px) 100vw, 768px" /></div></a> <div class="elementor-post__badge">Digital Analytics</div> <div class="elementor-post__avatar"> <img alt='Lukas Wojcik' src='https://secure.gravatar.com/avatar/7e3cdad43b5538dcd50d569eac428ae3?s=128&d=blank&r=g' srcset='https://secure.gravatar.com/avatar/7e3cdad43b5538dcd50d569eac428ae3?s=256&d=blank&r=g 2x' class='avatar avatar-128 photo' height='128' width='128' loading='lazy' decoding='async'/> </div> <div class="elementor-post__text"> <h3 class="elementor-post__title"> <a href="https://e-dialog.group/at/blog/digital-analytics/bessere-conversion-performance-dank-advanced-matching/" > Bessere Conversion-Performance dank Advanced Matching </a> </h3> <a class="elementor-post__read-more" href="https://e-dialog.group/at/blog/digital-analytics/bessere-conversion-performance-dank-advanced-matching/" > MEHR LESEN </a> </div> </div> </article> <article class="elementor-post elementor-grid-item post-41855 post type-post status-publish format-standard has-post-thumbnail hentry category-consent-management category-news"> <div class="elementor-post__card"> <a class="elementor-post__thumbnail__link" href="https://e-dialog.group/at/blog/consent-management/google-fonts-datenschutz-geht-das/" ><div class="elementor-post__thumbnail"><img width="768" height="412" src="https://e-dialog.group/wp-content/uploads/2022/09/Blog-Google-Fonts-Privacy-3-768x412.jpg" class="attachment-medium_large size-medium_large" alt="Blog Google Fonts Privacy" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/09/Blog-Google-Fonts-Privacy-3-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/09/Blog-Google-Fonts-Privacy-3-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/09/Blog-Google-Fonts-Privacy-3-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/09/Blog-Google-Fonts-Privacy-3-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/09/Blog-Google-Fonts-Privacy-3-2048x1098.jpg 2048w" sizes="(max-width: 768px) 100vw, 768px" /></div></a> <div class="elementor-post__badge">Consent Management</div> <div class="elementor-post__avatar"> <img alt='Christina Sofokleous Mosing' src='https://secure.gravatar.com/avatar/70bbb38fbecf2816a9f4e02b218c9b28?s=128&d=blank&r=g' srcset='https://secure.gravatar.com/avatar/70bbb38fbecf2816a9f4e02b218c9b28?s=256&d=blank&r=g 2x' class='avatar avatar-128 photo' height='128' width='128' loading='lazy' decoding='async'/> </div> <div class="elementor-post__text"> <h3 class="elementor-post__title"> <a href="https://e-dialog.group/at/blog/consent-management/google-fonts-datenschutz-geht-das/" > Google Fonts & Datenschutz – geht das? </a> </h3> <a class="elementor-post__read-more" href="https://e-dialog.group/at/blog/consent-management/google-fonts-datenschutz-geht-das/" > MEHR LESEN </a> </div> </div> </article> <article class="elementor-post elementor-grid-item post-28134 post type-post status-publish format-standard has-post-thumbnail hentry category-digital-analytics category-consent-management category-news tag-test edialog-thema-dsgvo edialog-thema-server-side-tracking edialog-tools-google-analytics"> <div class="elementor-post__card"> <a class="elementor-post__thumbnail__link" href="https://e-dialog.group/at/blog/digital-analytics/google-analytics-datenschutzkonform-nutzen/" ><div class="elementor-post__thumbnail"><img width="768" height="404" src="https://e-dialog.group/wp-content/uploads/2022/02/Blog-GA-DSGVO-768x404.png" class="attachment-medium_large size-medium_large" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Blog-GA-DSGVO-768x404.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-GA-DSGVO-300x158.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-GA-DSGVO.png 1024w" sizes="(max-width: 768px) 100vw, 768px" /></div></a> <div class="elementor-post__badge">Digital Analytics</div> <div class="elementor-post__avatar"> <img alt='Carmen Contreras-Salazar' src='https://secure.gravatar.com/avatar/53a3b0d26752b93d23ab3e3b765bd385?s=128&d=blank&r=g' srcset='https://secure.gravatar.com/avatar/53a3b0d26752b93d23ab3e3b765bd385?s=256&d=blank&r=g 2x' class='avatar avatar-128 photo' height='128' width='128' loading='lazy' decoding='async'/> </div> <div class="elementor-post__text"> <h3 class="elementor-post__title"> <a href="https://e-dialog.group/at/blog/digital-analytics/google-analytics-datenschutzkonform-nutzen/" > Google Analytics datenschutzkonform nutzen </a> </h3> <a class="elementor-post__read-more" href="https://e-dialog.group/at/blog/digital-analytics/google-analytics-datenschutzkonform-nutzen/" > MEHR LESEN </a> </div> </div> </article> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-61a62f1 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="61a62f1" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5c0258a" data-id="5c0258a" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-130ed05 elementor-widget elementor-widget-spacer" data-id="130ed05" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-18228ba2 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="18228ba2" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-505ba22e" data-id="505ba22e" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-25504b91 elementor-widget elementor-widget-heading" data-id="25504b91" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default">Technology partner</h4> </div> </div> <section class="elementor-section elementor-inner-section elementor-element elementor-element-35d3a78d elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="35d3a78d" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-2c014c58" data-id="2c014c58" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-5b93215f elementor-widget elementor-widget-image" data-id="5b93215f" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="167" src="https://e-dialog.group/wp-content/uploads/2022/03/Usercentrics-Logo-1024x214.png" class="attachment-large size-large" alt="consent" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/03/Usercentrics-Logo-1024x214.png 1024w, https://e-dialog.group/wp-content/uploads/2022/03/Usercentrics-Logo-300x63.png 300w, https://e-dialog.group/wp-content/uploads/2022/03/Usercentrics-Logo-768x160.png 768w, https://e-dialog.group/wp-content/uploads/2022/03/Usercentrics-Logo.png 1182w" sizes="(max-width: 800px) 100vw, 800px" /> </div> </div> </div> </div> <div class="elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-19b550b7" data-id="19b550b7" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-5dd8f495 elementor-widget elementor-widget-image" data-id="5dd8f495" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="219" src="https://e-dialog.group/wp-content/uploads/2022/03/OneTrust-Logo.png" class="attachment-large size-large" alt="consent" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/03/OneTrust-Logo.png 811w, https://e-dialog.group/wp-content/uploads/2022/03/OneTrust-Logo-300x82.png 300w, https://e-dialog.group/wp-content/uploads/2022/03/OneTrust-Logo-768x210.png 768w" sizes="(max-width: 800px) 100vw, 800px" /> </div> </div> </div> </div> <div class="elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-6e8a383" data-id="6e8a383" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-4f3bd65f elementor-widget elementor-widget-image" data-id="4f3bd65f" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="400" height="180" src="https://e-dialog.group/wp-content/uploads/2022/03/Tealium-Logo-1.jpg" class="attachment-large size-large" alt="" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/03/Tealium-Logo-1.jpg 400w, https://e-dialog.group/wp-content/uploads/2022/03/Tealium-Logo-1-300x135.jpg 300w" sizes="(max-width: 400px) 100vw, 400px" /> </div> </div> </div> </div> <div class="elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-2cc719bc" data-id="2cc719bc" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-25d1d794 elementor-widget elementor-widget-image" data-id="25d1d794" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="376" height="288" src="https://e-dialog.group/wp-content/uploads/2022/03/Didomi-Logo.png" class="attachment-large size-large" alt="" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/03/Didomi-Logo.png 376w, https://e-dialog.group/wp-content/uploads/2022/03/Didomi-Logo-300x230.png 300w" sizes="(max-width: 376px) 100vw, 376px" /> </div> </div> </div> </div> <div class="elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-78e8b918" data-id="78e8b918" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-2fbf73df elementor-widget elementor-widget-image" data-id="2fbf73df" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="450" src="https://e-dialog.group/wp-content/uploads/2022/03/TrustArc-Logo-1024x576.jpg" class="attachment-large size-large" alt="" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/03/TrustArc-Logo-1024x576.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/03/TrustArc-Logo-300x169.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/03/TrustArc-Logo-768x432.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/03/TrustArc-Logo.jpg 1200w" sizes="(max-width: 800px) 100vw, 800px" /> </div> </div> </div> </div> <div class="elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-3e321f30" data-id="3e321f30" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-38d0da04 elementor-widget elementor-widget-image" data-id="38d0da04" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="181" src="https://e-dialog.group/wp-content/uploads/2022/03/Commanders-Act-Logo-1.png" class="attachment-large size-large" alt="" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/03/Commanders-Act-Logo-1.png 1000w, https://e-dialog.group/wp-content/uploads/2022/03/Commanders-Act-Logo-1-300x68.png 300w, https://e-dialog.group/wp-content/uploads/2022/03/Commanders-Act-Logo-1-768x174.png 768w" sizes="(max-width: 800px) 100vw, 800px" /> </div> </div> </div> </div> </div> </section> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-4adf77c9 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4adf77c9" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-27a523d7" data-id="27a523d7" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-58c628d4 elementor-widget elementor-widget-spacer" data-id="58c628d4" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-1331130c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1331130c" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-33e39e9d" data-id="33e39e9d" data-element_type="column" data-settings="{"background_background":"classic"}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-46633b0a elementor-widget elementor-widget-spacer" data-id="46633b0a" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-cbed4b4 elementor-widget elementor-widget-heading" data-id="cbed4b4" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default">Consent Management </h4> </div> </div> <div class="elementor-element elementor-element-7d6237c0 elementor-widget elementor-widget-heading" data-id="7d6237c0" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h5 class="elementor-heading-title elementor-size-default">jetzt Kampagne starten</h5> </div> </div> <div class="elementor-element elementor-element-59d086cb elementor-widget elementor-widget-spacer" data-id="59d086cb" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1c885f2b" data-id="1c885f2b" data-element_type="column" data-settings="{"background_background":"classic"}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-11e48ea7 elementor-align-right elementor-mobile-align-left elementor-tablet-align-left elementor-widget elementor-widget-button" data-id="11e48ea7" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a href="/kontaktformular/" class="elementor-button-link elementor-button elementor-size-sm" role="button"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Kontakt aufnehmen</span> </span> </a> </div> </div> </div> </div> </div> </div> </section> </div> </div> </div><div class="eael-accordion-list"> <div id="datascience-ai-in-marketing-and-retail" class="elementor-tab-title eael-accordion-header" tabindex="8783" data-tab="3" role="tab" aria-controls="elementor-tab-content-8783"><h3 class="eael-accordion-tab-title">Datascience & AI in Marketing and Retail</h3><span class="fa-toggle fa-toggle-svg eaa-svg"><svg xmlns="http://www.w3.org/2000/svg" width="28" height="15" viewBox="0 0 28 15" fill="none"><line x1="27.4876" y1="0.706998" x2="13.707" y2="14.0124" stroke="#081E56" stroke-linecap="round"></line><path d="M1 1.41415L13.5858 13.9999" stroke="#081E56" stroke-linecap="round"></path></svg></span></div><div id="elementor-tab-content-8783" class="eael-accordion-content clearfix" data-tab="3" role="tabpanel" aria-labelledby="datascience-ai-in-marketing-and-retail"><style>.elementor-29569 .elementor-element.elementor-element-66310b6 > .elementor-container{min-height:500px;}.elementor-29569 .elementor-element.elementor-element-66310b6:not(.elementor-motion-effects-element-type-background), .elementor-29569 .elementor-element.elementor-element-66310b6 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( --e-global-color-primary );background-image:url("https://e-dialog.group/wp-content/uploads/2022/03/e-dialog-accordeon-3.png");background-position:center right;background-repeat:no-repeat;background-size:auto;}.elementor-29569 .elementor-element.elementor-element-66310b6{transition:background 0.3s, border 0.3s, border-radius 0.3s, box-shadow 0.3s;padding:0px 30px 0px 30px;}.elementor-29569 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.elementor-element.elementor-element-11e48ea7 .elementor-button:hover, .elementor-29569 .elementor-element.elementor-element-11e48ea7 .elementor-button:focus{color:var( --e-global-color-primary );background-color:var( --e-global-color-secondary );}.elementor-29569 .elementor-element.elementor-element-11e48ea7 .elementor-button:hover svg, .elementor-29569 .elementor-element.elementor-element-11e48ea7 .elementor-button:focus svg{fill:var( --e-global-color-primary );}.elementor-29569 .elementor-element.elementor-element-11e48ea7 > .elementor-widget-container{margin:5px 0px 0px 0px;}@media(max-width:1200px){.elementor-29569 .elementor-element.elementor-element-1b7b90dc .elementor-post__title, .elementor-29569 .elementor-element.elementor-element-1b7b90dc .elementor-post__title a{font-size:15px;line-height:21px;}}</style> <div data-elementor-type="page" data-elementor-id="29569" class="elementor elementor-29569"> <section class="elementor-section elementor-top-section elementor-element elementor-element-66310b6 elementor-section-height-min-height mwd-animation-akkordeon__container elementor-section-boxed elementor-section-height-default elementor-section-items-middle" data-id="66310b6" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2726461" data-id="2726461" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-d8fc073 elementor-widget elementor-widget-text-editor" data-id="d8fc073" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Machine Learning mit eigenen Daten, zurechtgeschneidert auf eigene Business Cases bringt riesiges Potential und ist der Schlüssel für weitere Wettbewerbsfähigkeit.</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-45fed57" data-id="45fed57" data-element_type="column"> <div class="elementor-widget-wrap"> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-41085897 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="41085897" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6302db79" data-id="6302db79" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-eb8a8b3 elementor-widget elementor-widget-spacer" data-id="eb8a8b3" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-3dda5bb7 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="3dda5bb7" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1272b01b" data-id="1272b01b" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-602f16a9 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="602f16a9" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-15f2c94b" data-id="15f2c94b" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-73e5c4a3 elementor-widget elementor-widget-heading" data-id="73e5c4a3" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default">Personalisierung & <br>Recommendations</h4> </div> </div> <div class="elementor-element elementor-element-ce648d1 elementor-widget elementor-widget-text-editor" data-id="ce648d1" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Recommendation Engines sowohl für e-commerce, Publisher und B2B Szenarien sowie personalisierte Suchergebnisse heben die User Experience und boosten die Performance nachweislich.</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-296d4d8d" data-id="296d4d8d" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-7befd4d9 elementor-widget elementor-widget-heading" data-id="7befd4d9" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default">Datenkonsolidierung & Automatisierung</h4> </div> </div> <div class="elementor-element elementor-element-61ae09d7 elementor-widget elementor-widget-text-editor" data-id="61ae09d7" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Zentrale (Marketing) DWHs mit Echtzeitfähigkeit sind das Fundament für Insights und Automatisierung.</p> </div> </div> </div> </div> </div> </section> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-1fbc032a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1fbc032a" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5697fc29" data-id="5697fc29" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-6a1a8720 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="6a1a8720" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-19324d36" data-id="19324d36" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-afaefe1 elementor-widget elementor-widget-heading" data-id="afaefe1" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default">Media-Effizienz</h4> </div> </div> <div class="elementor-element elementor-element-2e1eaf88 elementor-widget elementor-widget-text-editor" data-id="2e1eaf88" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Dynamische Audiences, Bidding-Steuerung und individuelle Frequency-Cap Optimierung heben die Budget-Effizienz signifikant.</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5d694ea" data-id="5d694ea" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-79d58158 elementor-widget elementor-widget-heading" data-id="79d58158" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default">Customer Data Platforms (CDP)</h4> </div> </div> <div class="elementor-element elementor-element-bf747f4 elementor-widget elementor-widget-text-editor" data-id="bf747f4" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Zusammenführung der Kunden-Daten (Silos) hebt Effizienz, steigert die UX und bereitet auf die Post-Cookie Zeit vor.</p> </div> </div> </div> </div> </div> </section> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-e94dd14 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e94dd14" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cbbb859" data-id="cbbb859" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-2008f60 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="2008f60" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3fa94da" data-id="3fa94da" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-985a790 elementor-widget elementor-widget-heading" data-id="985a790" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default">Bild & Video-Analysen</h4> </div> </div> <div class="elementor-element elementor-element-cb50b0d elementor-widget elementor-widget-text-editor" data-id="cb50b0d" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Bild-Erkennung, Matching und Text-Generierung sparen Ressourcen, heben die Qualität und den ROI.</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-228674e" data-id="228674e" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-6e4c0b0 elementor-widget elementor-widget-heading" data-id="6e4c0b0" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default">Insights</h4> </div> </div> <div class="elementor-element elementor-element-cd4dd30 elementor-widget elementor-widget-text-editor" data-id="cd4dd30" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Forecasting, Trend-Analysen, Churn-Prediction und Anomaly-Detection sind nur einige der strategischen Benefits.</p> </div> </div> </div> </div> </div> </section> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-499de602 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="499de602" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-68a0d91f" data-id="68a0d91f" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-528a64d5 elementor-widget elementor-widget-spacer" data-id="528a64d5" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-1b7b90dc elementor-posts__hover-none mwd-case-boxes elementor-grid-tablet-1 elementor-grid-3 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-posts--show-avatar elementor-card-shadow-yes elementor-widget elementor-widget-posts" data-id="1b7b90dc" data-element_type="widget" data-settings="{"cards_row_gap":{"unit":"px","size":42,"sizes":[]},"cards_columns_tablet":"1","cards_columns":"3","cards_columns_mobile":"1","cards_row_gap_tablet_extra":{"unit":"px","size":"","sizes":[]},"cards_row_gap_tablet":{"unit":"px","size":"","sizes":[]},"cards_row_gap_mobile":{"unit":"px","size":"","sizes":[]}}" data-widget_type="posts.cards"> <div class="elementor-widget-container"> <div class="elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid"> <article class="elementor-post elementor-grid-item post-44537 post type-post status-publish format-standard has-post-thumbnail hentry category-datascience-ai-in-marketing-and-retail edialog-tools-google-looker-studio"> <div class="elementor-post__card"> <a class="elementor-post__thumbnail__link" href="https://e-dialog.group/at/blog/datascience-ai-in-marketing-and-retail/10-funktionen-die-looker-von-anderen-bi-tools-abheben/" ><div class="elementor-post__thumbnail"><img width="768" height="412" src="https://e-dialog.group/wp-content/uploads/2022/11/blog-looker-features1-768x412.jpg" class="attachment-medium_large size-medium_large" alt="Blog 10 Looker Features" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/11/blog-looker-features1-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/11/blog-looker-features1-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/11/blog-looker-features1-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/11/blog-looker-features1-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/11/blog-looker-features1-2048x1098.jpg 2048w" sizes="(max-width: 768px) 100vw, 768px" /></div></a> <div class="elementor-post__badge">Datascience & AI in Marketing and Retail</div> <div class="elementor-post__avatar"> <img alt='Mona Makinian' src='https://secure.gravatar.com/avatar/1cce12af65c459aefa332501e17e0bbf?s=128&d=blank&r=g' srcset='https://secure.gravatar.com/avatar/1cce12af65c459aefa332501e17e0bbf?s=256&d=blank&r=g 2x' class='avatar avatar-128 photo' height='128' width='128' loading='lazy' decoding='async'/> </div> <div class="elementor-post__text"> <h3 class="elementor-post__title"> <a href="https://e-dialog.group/at/blog/datascience-ai-in-marketing-and-retail/10-funktionen-die-looker-von-anderen-bi-tools-abheben/" > 10 Funktionen, die Looker von anderen BI-Tools abheben! </a> </h3> <a class="elementor-post__read-more" href="https://e-dialog.group/at/blog/datascience-ai-in-marketing-and-retail/10-funktionen-die-looker-von-anderen-bi-tools-abheben/" > MEHR LESEN </a> </div> </div> </article> <article class="elementor-post elementor-grid-item post-44356 post type-post status-publish format-standard has-post-thumbnail hentry category-datascience-ai-in-marketing-and-retail edialog-tools-google-looker-studio"> <div class="elementor-post__card"> <a class="elementor-post__thumbnail__link" href="https://e-dialog.group/at/blog/datascience-ai-in-marketing-and-retail/data-studio-heist-jetzt-looker-studio-was-hat-sich-geandert/" ><div class="elementor-post__thumbnail"><img width="768" height="412" src="https://e-dialog.group/wp-content/uploads/2022/11/blog-data-studio-is-now-looker2-768x412.jpg" class="attachment-medium_large size-medium_large" alt="Blog Data Studio is now Looker2" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/11/blog-data-studio-is-now-looker2-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/11/blog-data-studio-is-now-looker2-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/11/blog-data-studio-is-now-looker2-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/11/blog-data-studio-is-now-looker2-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/11/blog-data-studio-is-now-looker2-2048x1098.jpg 2048w" sizes="(max-width: 768px) 100vw, 768px" /></div></a> <div class="elementor-post__badge">Datascience & AI in Marketing and Retail</div> <div class="elementor-post__avatar"> <img alt='Mona Makinian' src='https://secure.gravatar.com/avatar/1cce12af65c459aefa332501e17e0bbf?s=128&d=blank&r=g' srcset='https://secure.gravatar.com/avatar/1cce12af65c459aefa332501e17e0bbf?s=256&d=blank&r=g 2x' class='avatar avatar-128 photo' height='128' width='128' loading='lazy' decoding='async'/> </div> <div class="elementor-post__text"> <h3 class="elementor-post__title"> <a href="https://e-dialog.group/at/blog/datascience-ai-in-marketing-and-retail/data-studio-heist-jetzt-looker-studio-was-hat-sich-geandert/" > Data Studio heißt jetzt Looker Studio, was hat sich geändert? </a> </h3> <a class="elementor-post__read-more" href="https://e-dialog.group/at/blog/datascience-ai-in-marketing-and-retail/data-studio-heist-jetzt-looker-studio-was-hat-sich-geandert/" > MEHR LESEN </a> </div> </div> </article> <article class="elementor-post elementor-grid-item post-43926 post type-post status-publish format-standard has-post-thumbnail hentry category-datascience-ai-in-marketing-and-retail edialog-tools-google-looker-studio"> <div class="elementor-post__card"> <a class="elementor-post__thumbnail__link" href="https://e-dialog.group/at/blog/datascience-ai-in-marketing-and-retail/englisch-version-data-studio-is-now-called-looker-studio-what-has-changed/" ><div class="elementor-post__thumbnail"><img width="768" height="412" src="https://e-dialog.group/wp-content/uploads/2022/11/blog-data-studio-is-now-looker2-768x412.jpg" class="attachment-medium_large size-medium_large" alt="Blog Data Studio is now Looker2" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/11/blog-data-studio-is-now-looker2-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/11/blog-data-studio-is-now-looker2-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/11/blog-data-studio-is-now-looker2-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/11/blog-data-studio-is-now-looker2-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/11/blog-data-studio-is-now-looker2-2048x1098.jpg 2048w" sizes="(max-width: 768px) 100vw, 768px" /></div></a> <div class="elementor-post__badge">Datascience & AI in Marketing and Retail</div> <div class="elementor-post__avatar"> <img alt='Mona Makinian' src='https://secure.gravatar.com/avatar/1cce12af65c459aefa332501e17e0bbf?s=128&d=blank&r=g' srcset='https://secure.gravatar.com/avatar/1cce12af65c459aefa332501e17e0bbf?s=256&d=blank&r=g 2x' class='avatar avatar-128 photo' height='128' width='128' loading='lazy' decoding='async'/> </div> <div class="elementor-post__text"> <h3 class="elementor-post__title"> <a href="https://e-dialog.group/at/blog/datascience-ai-in-marketing-and-retail/englisch-version-data-studio-is-now-called-looker-studio-what-has-changed/" > English Version: Data Studio is now called Looker Studio, what has changed? </a> </h3> <a class="elementor-post__read-more" href="https://e-dialog.group/at/blog/datascience-ai-in-marketing-and-retail/englisch-version-data-studio-is-now-called-looker-studio-what-has-changed/" > MEHR LESEN </a> </div> </div> </article> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-61a62f1 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="61a62f1" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5c0258a" data-id="5c0258a" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-130ed05 elementor-widget elementor-widget-spacer" data-id="130ed05" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-18228ba2 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="18228ba2" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-505ba22e" data-id="505ba22e" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-25504b91 elementor-widget elementor-widget-heading" data-id="25504b91" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default">Technology partner</h4> </div> </div> <section class="elementor-section elementor-inner-section elementor-element elementor-element-35d3a78d elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="35d3a78d" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-6e8a383" data-id="6e8a383" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-4f3bd65f elementor-widget elementor-widget-image" data-id="4f3bd65f" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="232" height="85" src="https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-google-partner.png" class="attachment-large size-large" alt="" loading="lazy" /> </div> </div> </div> </div> <div class="elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-78e8b918" data-id="78e8b918" data-element_type="column"> <div class="elementor-widget-wrap"> </div> </div> <div class="elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-2cc719bc" data-id="2cc719bc" data-element_type="column"> <div class="elementor-widget-wrap"> </div> </div> <div class="elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-2c014c58" data-id="2c014c58" data-element_type="column"> <div class="elementor-widget-wrap"> </div> </div> <div class="elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-19b550b7" data-id="19b550b7" data-element_type="column"> <div class="elementor-widget-wrap"> </div> </div> <div class="elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-3e321f30" data-id="3e321f30" data-element_type="column"> <div class="elementor-widget-wrap"> </div> </div> </div> </section> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-4adf77c9 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4adf77c9" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-27a523d7" data-id="27a523d7" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-58c628d4 elementor-widget elementor-widget-spacer" data-id="58c628d4" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-1331130c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1331130c" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-33e39e9d" data-id="33e39e9d" data-element_type="column" data-settings="{"background_background":"classic"}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-46633b0a elementor-widget elementor-widget-spacer" data-id="46633b0a" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-cbed4b4 elementor-widget elementor-widget-heading" data-id="cbed4b4" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default">Datascience & AI in Marketing</h4> </div> </div> <div class="elementor-element elementor-element-7d6237c0 elementor-widget elementor-widget-heading" data-id="7d6237c0" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h5 class="elementor-heading-title elementor-size-default">jetzt Kampagne starten</h5> </div> </div> <div class="elementor-element elementor-element-59d086cb elementor-widget elementor-widget-spacer" data-id="59d086cb" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1c885f2b" data-id="1c885f2b" data-element_type="column" data-settings="{"background_background":"classic"}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-11e48ea7 elementor-align-right elementor-mobile-align-left elementor-tablet-align-left elementor-widget elementor-widget-button" data-id="11e48ea7" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a href="/kontaktformular/" class="elementor-button-link elementor-button elementor-size-sm" role="button"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Kontakt aufnehmen</span> </span> </a> </div> </div> </div> </div> </div> </div> </section> </div> </div> </div><div class="eael-accordion-list"> <div id="attribution-mmm" class="elementor-tab-title eael-accordion-header" tabindex="8784" data-tab="4" role="tab" 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.elementor-post__title a{font-size:15px;line-height:21px;}}</style> <div data-elementor-type="page" data-elementor-id="29572" class="elementor elementor-29572"> <section class="elementor-section elementor-top-section elementor-element elementor-element-66310b6 elementor-section-height-min-height mwd-animation-akkordeon__container elementor-section-boxed elementor-section-height-default elementor-section-items-middle" data-id="66310b6" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2726461" data-id="2726461" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-d8fc073 elementor-widget elementor-widget-text-editor" data-id="d8fc073" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Die Customer Journey ist komplex. Data-Driven Attribution gibt uns Antworten darauf, welche Kanäle auf unsere Ziele einzahlen – eine wichtige Basis für Budgetentscheidungen.</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-45fed57" data-id="45fed57" data-element_type="column"> <div class="elementor-widget-wrap"> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-41085897 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="41085897" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6302db79" data-id="6302db79" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-eb8a8b3 elementor-widget elementor-widget-spacer" data-id="eb8a8b3" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-3dda5bb7 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="3dda5bb7" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1272b01b" data-id="1272b01b" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-602f16a9 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="602f16a9" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-15f2c94b" data-id="15f2c94b" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-73e5c4a3 elementor-widget elementor-widget-heading" data-id="73e5c4a3" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default">Schulungen & Workshops </h4> </div> </div> <div class="elementor-element elementor-element-ce648d1 elementor-widget elementor-widget-text-editor" data-id="ce648d1" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Individuelle Basic & Advanced Schulungen rund um Attribution für Ihre MitarbeiterInnen.</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-296d4d8d" data-id="296d4d8d" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-7befd4d9 elementor-widget elementor-widget-heading" data-id="7befd4d9" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default">Attributionsmodellierung</h4> </div> </div> <div class="elementor-element elementor-element-61ae09d7 elementor-widget elementor-widget-text-editor" data-id="61ae09d7" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Wir erstellen ein maßgeschneidertes, datengetriebenes Attributionsmodell für Ihre Bedürfnisse.</p> </div> </div> </div> </div> </div> </section> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-1fbc032a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1fbc032a" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5697fc29" data-id="5697fc29" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-6a1a8720 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="6a1a8720" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-19324d36" data-id="19324d36" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-afaefe1 elementor-widget elementor-widget-heading" data-id="afaefe1" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default">Data-Driven Attribution Support</h4> </div> </div> <div class="elementor-element elementor-element-2e1eaf88 elementor-widget elementor-widget-text-editor" data-id="2e1eaf88" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Wir begleiten Sie bei der Integration des Attributionsmodells in Ihr Daily Business.</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5d694ea" data-id="5d694ea" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-04dc8f1 elementor-widget elementor-widget-heading" data-id="04dc8f1" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default">Media Mix Modeling</h4> </div> </div> <div class="elementor-element elementor-element-5aff485 elementor-widget elementor-widget-text-editor" data-id="5aff485" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Mittels MMM optimieren wir das Zusammenspiel aller On- und Offline Budgets sowie RoPo Effekte</p> </div> </div> </div> </div> </div> </section> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-5e74e11 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5e74e11" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-57a1c9b" data-id="57a1c9b" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-10d77e3 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="10d77e3" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b8928df" data-id="b8928df" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-630b0d9 elementor-widget elementor-widget-heading" data-id="630b0d9" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default">Regression Based Attribution</h4> </div> </div> <div class="elementor-element elementor-element-ba0990c elementor-widget elementor-widget-text-editor" data-id="ba0990c" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Wichtige Erfolgsanalyse & Kanalzuordnung aller Online Kanäle – auch ohne 3rd-Party Cookies und Consent</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f4062a5" data-id="f4062a5" data-element_type="column"> <div class="elementor-widget-wrap"> </div> </div> </div> </section> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-499de602 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="499de602" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-68a0d91f" data-id="68a0d91f" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-528a64d5 elementor-widget elementor-widget-spacer" data-id="528a64d5" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-1b7b90dc elementor-posts__hover-none mwd-case-boxes elementor-grid-tablet-1 elementor-grid-3 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-posts--show-avatar elementor-card-shadow-yes elementor-widget elementor-widget-posts" data-id="1b7b90dc" data-element_type="widget" data-settings="{"cards_row_gap":{"unit":"px","size":42,"sizes":[]},"cards_columns_tablet":"1","cards_columns":"3","cards_columns_mobile":"1","cards_row_gap_tablet_extra":{"unit":"px","size":"","sizes":[]},"cards_row_gap_tablet":{"unit":"px","size":"","sizes":[]},"cards_row_gap_mobile":{"unit":"px","size":"","sizes":[]}}" data-widget_type="posts.cards"> <div class="elementor-widget-container"> <div class="elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid"> <article class="elementor-post elementor-grid-item post-41828 post type-post status-publish format-standard has-post-thumbnail hentry category-attribution-mmm category-datascience-ai-in-marketing-and-retail category-online-marketing-know-how category-programmatic-display-video-everything"> <div class="elementor-post__card"> <a class="elementor-post__thumbnail__link" href="https://e-dialog.group/at/blog/attribution-mmm/attribution-in-der-post-cookie-ara-regression-based-attribution/" ><div class="elementor-post__thumbnail"><img width="768" height="412" src="https://e-dialog.group/wp-content/uploads/2022/09/Blog-Regression-Attribution-1-768x412.jpg" class="attachment-medium_large size-medium_large" alt="Regression Based Attribution in der Post Cookie Ära" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/09/Blog-Regression-Attribution-1-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/09/Blog-Regression-Attribution-1-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/09/Blog-Regression-Attribution-1-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/09/Blog-Regression-Attribution-1-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/09/Blog-Regression-Attribution-1-2048x1098.jpg 2048w" sizes="(max-width: 768px) 100vw, 768px" /></div></a> <div class="elementor-post__badge">Attribution & MMM</div> <div class="elementor-post__avatar"> <img alt='Buster Grunau' src='https://secure.gravatar.com/avatar/cb7845d062f9545084448cfcc75fe610?s=128&d=blank&r=g' srcset='https://secure.gravatar.com/avatar/cb7845d062f9545084448cfcc75fe610?s=256&d=blank&r=g 2x' class='avatar avatar-128 photo' height='128' width='128' loading='lazy' decoding='async'/> </div> <div class="elementor-post__text"> <h3 class="elementor-post__title"> <a href="https://e-dialog.group/at/blog/attribution-mmm/attribution-in-der-post-cookie-ara-regression-based-attribution/" > Attribution in der Post-Cookie-Ära – Regression macht’s möglich. </a> </h3> <a class="elementor-post__read-more" href="https://e-dialog.group/at/blog/attribution-mmm/attribution-in-der-post-cookie-ara-regression-based-attribution/" > MEHR LESEN </a> </div> </div> </article> <article class="elementor-post elementor-grid-item post-27980 post type-post status-publish format-standard has-post-thumbnail hentry category-attribution-mmm category-holistic-cross-channel-campaigns category-online-marketing-know-how tag-google-analytics-360 edialog-thema-customer-journey edialog-thema-machine-learning edialog-thema-rohdaten edialog-tools-google-analytics"> <div class="elementor-post__card"> <a class="elementor-post__thumbnail__link" href="https://e-dialog.group/at/blog/attribution-mmm/marketing-mix-modeling-vs-attribution-modeling-eine-beziehung-auf-umwegen/" ><div class="elementor-post__thumbnail"><img width="768" height="402" src="https://e-dialog.group/wp-content/uploads/2022/02/Design-ohne-Titel-4-768x402.png" class="attachment-medium_large size-medium_large" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Design-ohne-Titel-4-768x402.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/Design-ohne-Titel-4-300x157.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Design-ohne-Titel-4.png 1024w" sizes="(max-width: 768px) 100vw, 768px" /></div></a> <div class="elementor-post__badge">Attribution & MMM</div> <div class="elementor-post__avatar"> <img alt='Sahra Marquardt' src='https://secure.gravatar.com/avatar/81f071a3292ddc89d1734ada859cf4e3?s=128&d=blank&r=g' srcset='https://secure.gravatar.com/avatar/81f071a3292ddc89d1734ada859cf4e3?s=256&d=blank&r=g 2x' class='avatar avatar-128 photo' height='128' width='128' loading='lazy' decoding='async'/> </div> <div class="elementor-post__text"> <h3 class="elementor-post__title"> <a href="https://e-dialog.group/at/blog/attribution-mmm/marketing-mix-modeling-vs-attribution-modeling-eine-beziehung-auf-umwegen/" > Marketing Mix Modeling vs. Attribution Modeling – eine Beziehung auf Umwegen </a> </h3> <a class="elementor-post__read-more" href="https://e-dialog.group/at/blog/attribution-mmm/marketing-mix-modeling-vs-attribution-modeling-eine-beziehung-auf-umwegen/" > MEHR LESEN </a> </div> </div> </article> <article class="elementor-post elementor-grid-item post-26224 post type-post status-publish format-standard has-post-thumbnail hentry category-search-engine-advertising-sea tag-google-adwords edialog-thema-sea-performance-traffic edialog-tools-search-ads"> <div class="elementor-post__card"> <a class="elementor-post__thumbnail__link" href="https://e-dialog.group/at/blog/search-engine-advertising-sea/google-adwords-attributionsmodelle-die-qual-der-wahl/" ><div class="elementor-post__thumbnail"><img width="768" height="591" src="https://e-dialog.group/wp-content/uploads/2022/02/SEA-Attributionsmodell-1-768x591.jpg" class="attachment-medium_large size-medium_large" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/SEA-Attributionsmodell-1-768x591.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/02/SEA-Attributionsmodell-1-300x231.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/SEA-Attributionsmodell-1.jpg 1024w" sizes="(max-width: 768px) 100vw, 768px" /></div></a> <div class="elementor-post__badge">Search Engine Advertising (SEA)</div> <div class="elementor-post__avatar"> <img alt='Carina Gindl' src='https://secure.gravatar.com/avatar/bcf2ac7aec3535aa97fcb8a4f50ae095?s=128&d=blank&r=g' srcset='https://secure.gravatar.com/avatar/bcf2ac7aec3535aa97fcb8a4f50ae095?s=256&d=blank&r=g 2x' class='avatar avatar-128 photo' height='128' width='128' loading='lazy' decoding='async'/> </div> <div class="elementor-post__text"> <h3 class="elementor-post__title"> <a href="https://e-dialog.group/at/blog/search-engine-advertising-sea/google-adwords-attributionsmodelle-die-qual-der-wahl/" > Google AdWords Attributionsmodelle – Die Qual der Wahl </a> </h3> <a class="elementor-post__read-more" href="https://e-dialog.group/at/blog/search-engine-advertising-sea/google-adwords-attributionsmodelle-die-qual-der-wahl/" > MEHR LESEN </a> </div> </div> </article> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-61a62f1 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="61a62f1" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5c0258a" data-id="5c0258a" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-130ed05 elementor-widget elementor-widget-spacer" data-id="130ed05" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-18228ba2 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="18228ba2" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-505ba22e" data-id="505ba22e" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-25504b91 elementor-widget elementor-widget-heading" data-id="25504b91" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default">Technology partner</h4> </div> </div> <section class="elementor-section elementor-inner-section elementor-element elementor-element-35d3a78d elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="35d3a78d" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-19b550b7" data-id="19b550b7" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-5dd8f495 elementor-widget elementor-widget-image" data-id="5dd8f495" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="238" height="85" src="https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-google-sales-partner.png" class="attachment-large size-large" alt="" loading="lazy" /> </div> </div> </div> </div> <div class="elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-6e8a383" data-id="6e8a383" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-4f3bd65f elementor-widget elementor-widget-image" data-id="4f3bd65f" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="232" height="85" src="https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-google-partner.png" class="attachment-large size-large" alt="" loading="lazy" /> </div> </div> </div> </div> <div class="elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-2c014c58" data-id="2c014c58" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-5b93215f elementor-widget elementor-widget-image" data-id="5b93215f" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="236" height="85" src="https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-google-display-video.png" class="attachment-large size-large" alt="" loading="lazy" /> </div> </div> </div> </div> <div class="elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-2cc719bc" data-id="2cc719bc" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-25d1d794 elementor-widget elementor-widget-image" data-id="25d1d794" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="238" height="85" src="https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-google-campaign-manager.png" class="attachment-large size-large" alt="" loading="lazy" /> </div> </div> </div> </div> <div class="elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-78e8b918" data-id="78e8b918" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-2fbf73df elementor-widget elementor-widget-image" data-id="2fbf73df" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="238" height="85" src="https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-google-data-studio.png" class="attachment-large size-large" alt="" loading="lazy" /> </div> </div> </div> </div> <div class="elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-3e321f30" data-id="3e321f30" data-element_type="column"> <div class="elementor-widget-wrap"> </div> </div> </div> </section> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-4adf77c9 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4adf77c9" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-27a523d7" data-id="27a523d7" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-58c628d4 elementor-widget elementor-widget-spacer" data-id="58c628d4" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-1331130c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1331130c" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-33e39e9d" data-id="33e39e9d" data-element_type="column" data-settings="{"background_background":"classic"}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-46633b0a elementor-widget elementor-widget-spacer" data-id="46633b0a" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-cbed4b4 elementor-widget elementor-widget-heading" data-id="cbed4b4" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default">Attribution </h4> </div> </div> <div class="elementor-element elementor-element-7d6237c0 elementor-widget elementor-widget-heading" data-id="7d6237c0" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h5 class="elementor-heading-title elementor-size-default">jetzt Kampagne starten</h5> </div> </div> <div class="elementor-element elementor-element-59d086cb elementor-widget elementor-widget-spacer" data-id="59d086cb" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1c885f2b" data-id="1c885f2b" data-element_type="column" data-settings="{"background_background":"classic"}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-11e48ea7 elementor-align-right elementor-mobile-align-left elementor-tablet-align-left elementor-widget elementor-widget-button" data-id="11e48ea7" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a href="/kontaktformular/" class="elementor-button-link elementor-button elementor-size-sm" role="button"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Kontakt aufnehmen</span> </span> </a> </div> </div> </div> </div> </div> </div> </section> </div> </div> </div><div class="eael-accordion-list"> <div id="ux-testing-personalisation" class="elementor-tab-title eael-accordion-header" tabindex="8785" data-tab="5" role="tab" aria-controls="elementor-tab-content-8785"><h3 class="eael-accordion-tab-title">UX, Testing & Personalisation</h3><span class="fa-toggle fa-toggle-svg eaa-svg"><svg xmlns="http://www.w3.org/2000/svg" width="28" height="15" viewBox="0 0 28 15" fill="none"><line x1="27.4876" y1="0.706998" x2="13.707" y2="14.0124" stroke="#081E56" stroke-linecap="round"></line><path d="M1 1.41415L13.5858 13.9999" stroke="#081E56" stroke-linecap="round"></path></svg></span></div><div id="elementor-tab-content-8785" class="eael-accordion-content clearfix" data-tab="5" role="tabpanel" 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.elementor-element.elementor-element-11e48ea7 > .elementor-widget-container{margin:5px 0px 0px 0px;}@media(max-width:1200px){.elementor-31061 .elementor-element.elementor-element-1b7b90dc .elementor-post__title, .elementor-31061 .elementor-element.elementor-element-1b7b90dc .elementor-post__title a{font-size:15px;line-height:21px;}}</style> <div data-elementor-type="page" data-elementor-id="31061" class="elementor elementor-31061"> <section class="elementor-section elementor-top-section elementor-element elementor-element-66310b6 elementor-section-height-min-height mwd-animation-akkordeon__container elementor-section-boxed elementor-section-height-default elementor-section-items-middle" data-id="66310b6" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2726461" data-id="2726461" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-d8fc073 elementor-widget elementor-widget-text-editor" data-id="d8fc073" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Website Optimierung ist ein wichtiger Baustein für den Erfolg Ihres Digital Marketing. Wir zeigen Ihnen datengetriebene Ansätze zur Steigerung von Umsatz, Conversions und UX.</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-45fed57" data-id="45fed57" data-element_type="column"> <div class="elementor-widget-wrap"> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-41085897 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="41085897" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6302db79" data-id="6302db79" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-eb8a8b3 elementor-widget elementor-widget-spacer" data-id="eb8a8b3" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-3dda5bb7 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="3dda5bb7" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1272b01b" data-id="1272b01b" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-602f16a9 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="602f16a9" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-15f2c94b" data-id="15f2c94b" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-73e5c4a3 elementor-widget elementor-widget-heading" data-id="73e5c4a3" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default">UX Audits</h4> </div> </div> <div class="elementor-element elementor-element-ce648d1 elementor-widget elementor-widget-text-editor" data-id="ce648d1" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Optimierungsempfehlungen aufgrund Analysedaten, Heatmaps und Screenrecordings.</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-296d4d8d" data-id="296d4d8d" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-7befd4d9 elementor-widget elementor-widget-heading" data-id="7befd4d9" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default">A/B Testing</h4> </div> </div> <div class="elementor-element elementor-element-61ae09d7 elementor-widget elementor-widget-text-editor" data-id="61ae09d7" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>A/B und multivariate Tests: Strategie, Konzeption, managed Service & Trainings.</p> </div> </div> </div> </div> </div> </section> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-1fbc032a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1fbc032a" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5697fc29" data-id="5697fc29" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-6a1a8720 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="6a1a8720" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-19324d36" data-id="19324d36" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-afaefe1 elementor-widget elementor-widget-heading" data-id="afaefe1" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default">Personalisierung</h4> </div> </div> <div class="elementor-element elementor-element-2e1eaf88 elementor-widget elementor-widget-text-editor" data-id="2e1eaf88" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Bessere User Experience durch relevante Inhalte – Customer Journey und Umsatz Optimierung.</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5d694ea" data-id="5d694ea" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-79d58158 elementor-widget elementor-widget-heading" data-id="79d58158" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default">Usability Testing</h4> </div> </div> <div class="elementor-element elementor-element-bf747f4 elementor-widget elementor-widget-text-editor" data-id="bf747f4" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Qualitatives User Testing Ihrer Zielgruppe – Sie erhalten konkrete Optimierungsideen.</p> </div> </div> </div> </div> </div> </section> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-4eaa6ce elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4eaa6ce" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-648e2d0" data-id="648e2d0" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-f67be7b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="f67be7b" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9a6c281" data-id="9a6c281" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-edcd850 elementor-widget elementor-widget-heading" data-id="edcd850" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default">Schulungen & Workshops</h4> </div> </div> <div class="elementor-element elementor-element-cd518f7 elementor-widget elementor-widget-text-editor" data-id="cd518f7" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>UX Strategie, A/B Testing, Optimize Tool Training, Hotjar Tool Training.</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-36310c2" data-id="36310c2" data-element_type="column"> <div class="elementor-widget-wrap"> </div> </div> </div> </section> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-499de602 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="499de602" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-68a0d91f" data-id="68a0d91f" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-528a64d5 elementor-widget elementor-widget-spacer" data-id="528a64d5" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-1b7b90dc elementor-posts__hover-none mwd-case-boxes elementor-grid-tablet-1 elementor-grid-3 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-posts--show-avatar elementor-card-shadow-yes elementor-widget elementor-widget-posts" data-id="1b7b90dc" data-element_type="widget" data-settings="{"cards_row_gap":{"unit":"px","size":42,"sizes":[]},"cards_columns_tablet":"1","cards_columns":"3","cards_columns_mobile":"1","cards_row_gap_tablet_extra":{"unit":"px","size":"","sizes":[]},"cards_row_gap_tablet":{"unit":"px","size":"","sizes":[]},"cards_row_gap_mobile":{"unit":"px","size":"","sizes":[]}}" data-widget_type="posts.cards"> <div class="elementor-widget-container"> <div class="elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid"> <article class="elementor-post elementor-grid-item post-36714 post type-post status-publish format-standard has-post-thumbnail hentry category-creativity category-programmatic-display-video-everything category-ux-testing-personalisation tag-creatives tag-dynamic-ads tag-dynamic-video-creatives tag-google-web-designer tag-video tag-video-ads tag-video-creatives tag-youtube edialog-thema-video-ad edialog-tools-google-web-designer"> <div class="elementor-post__card"> <a class="elementor-post__thumbnail__link" href="https://e-dialog.group/at/blog/creativity/dynamic-video-ads-mit-google-web-designer/" ><div class="elementor-post__thumbnail"><img width="768" height="466" src="https://e-dialog.group/wp-content/uploads/2022/07/Bildschirmfoto-2022-07-05-um-15.22.14-768x466.png" class="attachment-medium_large size-medium_large" alt="Google Web Designer User Interface" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/07/Bildschirmfoto-2022-07-05-um-15.22.14-768x466.png 768w, https://e-dialog.group/wp-content/uploads/2022/07/Bildschirmfoto-2022-07-05-um-15.22.14-300x182.png 300w, https://e-dialog.group/wp-content/uploads/2022/07/Bildschirmfoto-2022-07-05-um-15.22.14-1024x621.png 1024w, https://e-dialog.group/wp-content/uploads/2022/07/Bildschirmfoto-2022-07-05-um-15.22.14-1536x931.png 1536w, https://e-dialog.group/wp-content/uploads/2022/07/Bildschirmfoto-2022-07-05-um-15.22.14-2048x1242.png 2048w" sizes="(max-width: 768px) 100vw, 768px" /></div></a> <div class="elementor-post__badge">Creativity</div> <div class="elementor-post__avatar"> <img alt='Qin Lin' src='https://secure.gravatar.com/avatar/b616840c31b1313a52e66b936e0bd0f3?s=128&d=blank&r=g' srcset='https://secure.gravatar.com/avatar/b616840c31b1313a52e66b936e0bd0f3?s=256&d=blank&r=g 2x' class='avatar avatar-128 photo' height='128' width='128' loading='lazy' decoding='async'/> </div> <div class="elementor-post__text"> <h3 class="elementor-post__title"> <a href="https://e-dialog.group/at/blog/creativity/dynamic-video-ads-mit-google-web-designer/" > Dynamic Video Ads mit Google Web Designer </a> </h3> <a class="elementor-post__read-more" href="https://e-dialog.group/at/blog/creativity/dynamic-video-ads-mit-google-web-designer/" > MEHR LESEN </a> </div> </div> </article> <article class="elementor-post elementor-grid-item post-36746 post type-post status-publish format-standard has-post-thumbnail hentry category-creativity category-programmatic-display-video-everything category-ux-testing-personalisation tag-display tag-display-ads tag-dynamic-display-ads tag-programmatic-marketing edialog-thema-banner edialog-thema-display-ad edialog-thema-performance-display-realtime-advertising-rta edialog-thema-programmatic-marketing edialog-tools-display-video edialog-tools-studio edialog-tools-google-web-designer"> <div class="elementor-post__card"> <a class="elementor-post__thumbnail__link" href="https://e-dialog.group/at/blog/creativity/dynamic-ads-in-dv360-oder-studio-ein-vergleich/" ><div class="elementor-post__thumbnail"><img width="768" height="512" src="https://e-dialog.group/wp-content/uploads/2022/07/headway-5QgIuuBxKwM-unsplash-768x512.jpg" class="attachment-medium_large size-medium_large" alt="Dynamic Display Ads" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/07/headway-5QgIuuBxKwM-unsplash-768x512.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/07/headway-5QgIuuBxKwM-unsplash-300x200.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/07/headway-5QgIuuBxKwM-unsplash-1024x683.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/07/headway-5QgIuuBxKwM-unsplash-1536x1024.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/07/headway-5QgIuuBxKwM-unsplash-2048x1365.jpg 2048w" sizes="(max-width: 768px) 100vw, 768px" /></div></a> <div class="elementor-post__badge">Creativity</div> <div class="elementor-post__avatar"> <img alt='Qin Lin' src='https://secure.gravatar.com/avatar/b616840c31b1313a52e66b936e0bd0f3?s=128&d=blank&r=g' srcset='https://secure.gravatar.com/avatar/b616840c31b1313a52e66b936e0bd0f3?s=256&d=blank&r=g 2x' class='avatar avatar-128 photo' height='128' width='128' loading='lazy' decoding='async'/> </div> <div class="elementor-post__text"> <h3 class="elementor-post__title"> <a href="https://e-dialog.group/at/blog/creativity/dynamic-ads-in-dv360-oder-studio-ein-vergleich/" > Dynamic Ads in DV360 oder Studio? – Ein Vergleich </a> </h3> <a class="elementor-post__read-more" href="https://e-dialog.group/at/blog/creativity/dynamic-ads-in-dv360-oder-studio-ein-vergleich/" > MEHR LESEN </a> </div> </div> </article> <article class="elementor-post elementor-grid-item post-28155 post type-post status-publish format-standard has-post-thumbnail hentry category-ux-testing-personalisation category-marketing-automation tag-daten tag-e-mail-marketing tag-kontaktanreicherung tag-kundendaten tag-lead-nurturing tag-personalisierung tag-preference-center edialog-thema-kontaktanreicherung edialog-thema-kundendaten edialog-thema-lead-nurturing"> <div class="elementor-post__card"> <a class="elementor-post__thumbnail__link" href="https://e-dialog.group/at/blog/ux-testing-personalisation/lead-nurturing-7-moglichkeiten-um-ihre-kundendaten-anzureichern/" ><div class="elementor-post__thumbnail"><img width="768" height="404" src="https://e-dialog.group/wp-content/uploads/2022/02/Kopie-von-Blog-Beitragsbild-2-1-768x404.png" class="attachment-medium_large size-medium_large" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Kopie-von-Blog-Beitragsbild-2-1-768x404.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/Kopie-von-Blog-Beitragsbild-2-1-300x158.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Kopie-von-Blog-Beitragsbild-2-1.png 1024w" sizes="(max-width: 768px) 100vw, 768px" /></div></a> <div class="elementor-post__badge">UX, Testing & Personalisation</div> <div class="elementor-post__avatar"> <img alt='Mariella Giraldo' src='https://secure.gravatar.com/avatar/09b1f99439a13e1d280ceac1d93fe482?s=128&d=blank&r=g' srcset='https://secure.gravatar.com/avatar/09b1f99439a13e1d280ceac1d93fe482?s=256&d=blank&r=g 2x' class='avatar avatar-128 photo' height='128' width='128' loading='lazy' decoding='async'/> </div> <div class="elementor-post__text"> <h3 class="elementor-post__title"> <a href="https://e-dialog.group/at/blog/ux-testing-personalisation/lead-nurturing-7-moglichkeiten-um-ihre-kundendaten-anzureichern/" > Lead Nurturing – 7 Möglichkeiten, um Ihre Kundendaten anzureichern </a> </h3> <a class="elementor-post__read-more" href="https://e-dialog.group/at/blog/ux-testing-personalisation/lead-nurturing-7-moglichkeiten-um-ihre-kundendaten-anzureichern/" > MEHR LESEN </a> </div> </div> </article> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-61a62f1 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="61a62f1" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5c0258a" data-id="5c0258a" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-130ed05 elementor-widget elementor-widget-spacer" data-id="130ed05" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-18228ba2 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="18228ba2" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-505ba22e" data-id="505ba22e" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-25504b91 elementor-widget elementor-widget-heading" data-id="25504b91" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default">Technology partner</h4> </div> </div> <section class="elementor-section elementor-inner-section elementor-element elementor-element-35d3a78d elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="35d3a78d" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-19b550b7" data-id="19b550b7" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-5dd8f495 elementor-widget elementor-widget-image" data-id="5dd8f495" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="238" height="85" src="https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-google-sales-partner.png" class="attachment-large size-large" alt="" loading="lazy" /> </div> </div> </div> </div> <div class="elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-6e8a383" data-id="6e8a383" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-4f3bd65f elementor-widget elementor-widget-image" data-id="4f3bd65f" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="232" height="85" src="https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-google-partner.png" class="attachment-large size-large" alt="" loading="lazy" /> </div> </div> </div> </div> <div class="elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-2c014c58" data-id="2c014c58" data-element_type="column"> <div class="elementor-widget-wrap"> </div> </div> <div class="elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-2cc719bc" data-id="2cc719bc" data-element_type="column"> <div class="elementor-widget-wrap"> </div> </div> <div class="elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-78e8b918" data-id="78e8b918" data-element_type="column"> <div class="elementor-widget-wrap"> </div> </div> <div class="elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-3e321f30" data-id="3e321f30" data-element_type="column"> <div class="elementor-widget-wrap"> </div> </div> </div> </section> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-4adf77c9 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4adf77c9" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-27a523d7" data-id="27a523d7" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-58c628d4 elementor-widget elementor-widget-spacer" data-id="58c628d4" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-1331130c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1331130c" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-33e39e9d" data-id="33e39e9d" data-element_type="column" data-settings="{"background_background":"classic"}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-46633b0a elementor-widget elementor-widget-spacer" data-id="46633b0a" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-cbed4b4 elementor-widget elementor-widget-heading" data-id="cbed4b4" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default">UX, Testing & Personalisation </h4> </div> </div> <div class="elementor-element elementor-element-7d6237c0 elementor-widget elementor-widget-heading" data-id="7d6237c0" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h5 class="elementor-heading-title elementor-size-default">jetzt Kampagne starten</h5> </div> </div> <div class="elementor-element elementor-element-59d086cb elementor-widget elementor-widget-spacer" data-id="59d086cb" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1c885f2b" data-id="1c885f2b" data-element_type="column" data-settings="{"background_background":"classic"}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-11e48ea7 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data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Success Stories</h2> </div> </div> <div class="elementor-element elementor-element-3263e71e elementor-posts__hover-none mwd-case-boxes elementor-grid-tablet-1 elementor-grid-3 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-widget elementor-widget-posts" data-id="3263e71e" data-element_type="widget" data-settings="{"cards_row_gap":{"unit":"px","size":42,"sizes":[]},"cards_columns_tablet":"1","cards_columns":"3","cards_columns_mobile":"1","cards_row_gap_tablet_extra":{"unit":"px","size":"","sizes":[]},"cards_row_gap_tablet":{"unit":"px","size":"","sizes":[]},"cards_row_gap_mobile":{"unit":"px","size":"","sizes":[]}}" data-widget_type="posts.cards"> <div class="elementor-widget-container"> <div class="elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid"> <article class="elementor-post elementor-grid-item post-43165 success-story type-success-story status-publish has-post-thumbnail hentry category-programmatic-display-video-everything edialog-tools-display-video edialog-years-562"> <div class="elementor-post__card"> <a class="elementor-post__thumbnail__link" href="https://e-dialog.group/at/success-story/beste-roi-performance-kampagne-webad-fur-e-dialog/" ><div class="elementor-post__thumbnail"><img width="460" height="246" src="https://e-dialog.group/wp-content/uploads/2022/03/e-dialog-Success-Story-XXXLutz-YT-Leadgenerierung-Vorschaubild.jpg" class="attachment-large size-large" alt="Success Story XXXLutz YT Leadgenerierung" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/03/e-dialog-Success-Story-XXXLutz-YT-Leadgenerierung-Vorschaubild.jpg 460w, https://e-dialog.group/wp-content/uploads/2022/03/e-dialog-Success-Story-XXXLutz-YT-Leadgenerierung-Vorschaubild-300x160.jpg 300w" sizes="(max-width: 460px) 100vw, 460px" /></div></a> <div class="elementor-post__text"> <h3 class="elementor-post__title"> <a href="https://e-dialog.group/at/success-story/beste-roi-performance-kampagne-webad-fur-e-dialog/" > Beste ROI-Performance Kampagne: webAD Gold für e-dialog </a> </h3> <a class="elementor-post__read-more" href="https://e-dialog.group/at/success-story/beste-roi-performance-kampagne-webad-fur-e-dialog/" > Zur Case Study → </a> </div> </div> </article> <article class="elementor-post elementor-grid-item post-18142 success-story type-success-story status-publish has-post-thumbnail hentry category-datascience-ai-in-marketing-and-retail category-holistic-cross-channel-campaigns category-programmatic-display-video-everything edialog-tools-ads-data-hub"> <div class="elementor-post__card"> <a class="elementor-post__thumbnail__link" href="https://e-dialog.group/at/success-story/innovative-ad-collisions-optimierung-mit-dem-ads-data-hub-fuer-magenta-telekom/" ><div class="elementor-post__thumbnail"><img width="460" height="246" src="https://e-dialog.group/wp-content/uploads/2020/12/e-dialog-Case-Preview-Magenta-Ad-Collision-white.png" class="attachment-large size-large" alt="e-dialog Case Preview Magenta Ad Collision" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2020/12/e-dialog-Case-Preview-Magenta-Ad-Collision-white.png 460w, https://e-dialog.group/wp-content/uploads/2020/12/e-dialog-Case-Preview-Magenta-Ad-Collision-white-300x160.png 300w" sizes="(max-width: 460px) 100vw, 460px" /></div></a> <div class="elementor-post__text"> <h3 class="elementor-post__title"> <a href="https://e-dialog.group/at/success-story/innovative-ad-collisions-optimierung-mit-dem-ads-data-hub-fuer-magenta-telekom/" > Innovative Ad Collisions Optimierung mit KI und dem Ads Data Hub für Magenta Telekom </a> </h3> <a class="elementor-post__read-more" href="https://e-dialog.group/at/success-story/innovative-ad-collisions-optimierung-mit-dem-ads-data-hub-fuer-magenta-telekom/" > Zur Case Study → </a> </div> </div> </article> <article class="elementor-post elementor-grid-item post-32920 success-story type-success-story status-publish has-post-thumbnail hentry category-holistic-cross-channel-campaigns category-search-engine-advertising-sea edialog-tools-display-video edialog-tools-google-optimize edialog-years-506"> <div class="elementor-post__card"> <a class="elementor-post__thumbnail__link" href="https://e-dialog.group/at/success-story/dfv-erweitert-zu-einem-full-funnel-ansatz-und-konzentriert-sich-auf-youtube-video-und-audio/" ><div class="elementor-post__thumbnail"><img width="460" height="246" src="https://e-dialog.group/wp-content/uploads/2022/03/Success-Story-DFV-Full-Funnel-Vorschaubild.jpg" class="attachment-large size-large" alt="Success Story DFV Full Funnel" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/03/Success-Story-DFV-Full-Funnel-Vorschaubild.jpg 460w, https://e-dialog.group/wp-content/uploads/2022/03/Success-Story-DFV-Full-Funnel-Vorschaubild-300x160.jpg 300w" sizes="(max-width: 460px) 100vw, 460px" /></div></a> <div class="elementor-post__text"> <h3 class="elementor-post__title"> <a href="https://e-dialog.group/at/success-story/dfv-erweitert-zu-einem-full-funnel-ansatz-und-konzentriert-sich-auf-youtube-video-und-audio/" > DFV erweitert zu einem Full-Funnel-Ansatz und konzentriert sich auf YouTube-Video und -Audio </a> </h3> <a class="elementor-post__read-more" href="https://e-dialog.group/at/success-story/dfv-erweitert-zu-einem-full-funnel-ansatz-und-konzentriert-sich-auf-youtube-video-und-audio/" > Zur Case Study → </a> </div> </div> </article> </div> </div> </div> <div class="elementor-element elementor-element-ebe2540 elementor-align-center elementor-widget elementor-widget-button" data-id="ebe2540" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div 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class="c-tiles__entry-subheading">Blog</div> <div class="c-tiles__entry-heading">AKTUELLE NEWS AUS DER BRANCHE</div> <div class="c-tiles__entry-text"><p>Lösungen für Ihre Probleme, neue Tools und Features, Tipps & Tricks, Case Studies und noch vieles mehr.</p> <p>Mit unserem Blog erwarten Sie viele spannende Themen aus der Digitalbranche.</p> </div> <a href="https://e-dialog.group/at/blog/" class="c-tiles__entry-button elementor-button-link elementor-button elementor-size-sm" role="button"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Zum Blog</span> </span> </a> </div> </div> <div class="c-tiles__entry c-tiles__entry--1"> <div class="c-tiles__entry-image-container"><img width="2560" height="1708" src="https://e-dialog.group/wp-content/uploads/2022/03/pexels-alphatradezone-5833767-scaled-2.jpg" class="attachment-full size-full" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/03/pexels-alphatradezone-5833767-scaled-2.jpg 2560w, https://e-dialog.group/wp-content/uploads/2022/03/pexels-alphatradezone-5833767-scaled-2-300x200.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/03/pexels-alphatradezone-5833767-scaled-2-1024x683.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/03/pexels-alphatradezone-5833767-scaled-2-768x512.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/03/pexels-alphatradezone-5833767-scaled-2-1536x1025.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/03/pexels-alphatradezone-5833767-scaled-2-2048x1366.jpg 2048w" sizes="(max-width: 2560px) 100vw, 2560px" /></div> <div class="c-tiles__entry-content-container" style="background-color: #3da4c6;"> <div class="c-tiles__entry-subheading">Whitepaper</div> <div class="c-tiles__entry-heading">PLAYBOOK PROGRAMMATIC KAMPAGNEN MIT GOOGLE DISPLAY & VIDEO 360</div> <div class="c-tiles__entry-text"><p>Unsere Insights aus unzähligen Kampagnen, Optimierungen und Reportings mit Google DV360 haben wir in ein Whitepaper gepackt, als Starthilfe und Nachschlagewerk.</p> </div> <a href="/whitepaper/playbook-programmatic-kampagnen-mit-google-dv360/" class="c-tiles__entry-button elementor-button-link elementor-button elementor-size-sm" role="button"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Zum Whitepaper</span> </span> </a> </div> </div> <div class="c-tiles__entry c-tiles__entry--2"> <div class="c-tiles__entry-image-container"><img width="2560" height="1707" src="https://e-dialog.group/wp-content/uploads/2022/03/Google_Analytics_Konferenz-2018-c-fotografiefetz-184-scaled-1-1.jpg" class="attachment-full size-full" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/03/Google_Analytics_Konferenz-2018-c-fotografiefetz-184-scaled-1-1.jpg 2560w, https://e-dialog.group/wp-content/uploads/2022/03/Google_Analytics_Konferenz-2018-c-fotografiefetz-184-scaled-1-1-300x200.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/03/Google_Analytics_Konferenz-2018-c-fotografiefetz-184-scaled-1-1-1024x683.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/03/Google_Analytics_Konferenz-2018-c-fotografiefetz-184-scaled-1-1-768x512.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/03/Google_Analytics_Konferenz-2018-c-fotografiefetz-184-scaled-1-1-1536x1024.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/03/Google_Analytics_Konferenz-2018-c-fotografiefetz-184-scaled-1-1-2048x1366.jpg 2048w" sizes="(max-width: 2560px) 100vw, 2560px" /></div> <div class="c-tiles__entry-content-container" style="background-color: #61ae79;"> <div class="c-tiles__entry-subheading">Events</div> <div class="c-tiles__entry-heading">GMP-Con – Das Event zu Digital Marketing mit Google</div> <div class="c-tiles__entry-text"><p>Das größte Fachevent zu allen Modulen der Google Marketing & Cloud Platform im deutschsprachigen Raum.</p> <p>7. – 29. November 2022 | HYBRID</p> </div> <a href="/event/gmp-con/" class="c-tiles__entry-button elementor-button-link elementor-button elementor-size-sm" role="button"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Zum Event</span> </span> </a> </div> </div> </div> </div> </div> </div> </div> </div> </section> </div> <div class="post-tags"> </div> </div> <section id="comments" class="comments-area"> </section><!-- .comments-area --> </main> <div data-elementor-type="footer" data-elementor-id="1986" class="elementor elementor-1986 elementor-location-footer"> <section class="elementor-section elementor-top-section elementor-element elementor-element-80bdb4f mwd-footer elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="80bdb4f" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column 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