</ iframe > </noscript> <!-- End Google Tag Manager (noscript) --> <div data-rocket-location-hash="31659c265147006e2e80366aec55620b" data-elementor-type="header" data-elementor-id="44676" class="elementor elementor-44676 elementor-5062 elementor-location-header" data-elementor-post-type="elementor_library"> <section class="elementor-section elementor-top-section elementor-element elementor-element-62d67729 elementor-section-height-min-height mwd-menu-home elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-items-middle elementor-invisible" data-id="62d67729" data-element_type="section" data-settings="{"sticky":"top","sticky_effects_offset":3,"animation":"fadeIn","sticky_effects_offset_tablet":3,"sticky_on":["desktop","tablet_extra","tablet","mobile"],"sticky_offset":0}"> <div data-rocket-location-hash="82f6c6a00e9a86a2eaa3cc6e8d136714" class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-31be865c" data-id="31be865c" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-552c980a elementor-widget elementor-widget-image" data-id="552c980a" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <a href="https://e-dialog.group/de/"> <img width="236" height="59" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20236%2059'%3E%3C/svg%3E" class="attachment-full size-full wp-image-5066" alt="" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-logo.svg" /><noscript><img width="236" height="59" src="https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-logo.svg" class="attachment-full size-full wp-image-5066" alt="" /></noscript> </a> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-80a38b8" data-id="80a38b8" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-27c28c5f eael_advanced_menu_hamburger_disable_selected_menu_hide eael-advanced-menu--stretch eael-hamburger--tablet elementor-widget elementor-widget-eael-advanced-menu" data-id="27c28c5f" data-element_type="widget" id="advancedmenue" data-widget_type="eael-advanced-menu.default"> <div class="elementor-widget-container"> <style> @media screen and (max-width: 1024px) { .eael-hamburger--tablet { .eael-advanced-menu-horizontal, .eael-advanced-menu-vertical { display: none; } } .eael-hamburger--tablet { .eael-advanced-menu-container .eael-advanced-menu-toggle { display: block; } } } </style> <div data-hamburger-icon="<i aria-hidden="true" class="fas fa-bars"></i>" data-indicator-class="<i aria-hidden="true" class="fas fa-angle-down"></i>" data-dropdown-indicator-class="<i aria-hidden="true" class="fas fa-angle-down"></i>" class="eael-advanced-menu-container eael-advanced-menu-align-right eael-advanced-menu-dropdown-align-left" data-hamburger-breakpoints="{"mobile":"Mobile Portrait (> 767px)","tablet":"Tablet Portrait (> 1024px)","tablet_extra":"Tablet Landscape (> 1200px)","desktop":"Desktop (> 2400px)","none":"None"}" data-hamburger-device="tablet"> <ul id="menu-hauptmenu-deutsch" class="eael-advanced-menu eael-advanced-menu-dropdown-animate-to-top eael-advanced-menu-indicator eael-advanced-menu-horizontal"><li id="menu-item-37024" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-37024"><a href="#">Leistungen</a> <ul class="sub-menu"> <li id="menu-item-37025" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-37025"><a href="https://e-dialog.group/de/bessere-kampagnen/">Digitale Werbung <br> & Kreation</a> <ul class="sub-menu"> <li id="menu-item-37026" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37026"><a href="/de/bessere-kampagnen/#holistic-cross-channel-campaigns">Holistic Cross-Channel-Campaigns</a></li> <li id="menu-item-37027" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37027"><a href="/de/bessere-kampagnen/#programmatic-display-video-everything">Programmatic Display, Video & Everything</a></li> <li id="menu-item-37028" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37028"><a href="/de/bessere-kampagnen/#social-media-advertising">Social Media Advertising</a></li> <li id="menu-item-37029" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37029"><a href="/de/bessere-kampagnen/#search-engine-advertising">Search Engine Advertising (SEA)</a></li> <li id="menu-item-37030" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37030"><a href="/de/bessere-kampagnen/#creativity">Creativity</a></li> <li id="menu-item-37031" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37031"><a href="/de/bessere-kampagnen/#marketing-automation">Marketing Automation</a></li> </ul> </li> <li id="menu-item-37032" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-37032"><a href="https://e-dialog.group/de/daten-nutzen/">Analyse, Strategie <br> & Innovation</a> <ul class="sub-menu"> <li id="menu-item-51974" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-51974"><a href="https://e-dialog.group/de/digital-business-consulting/">Digital Business Consulting</a></li> <li id="menu-item-37033" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37033"><a href="/de/daten-nutzen/#digital-analytics">Digital Analytics</a></li> <li id="menu-item-37034" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37034"><a href="/de/daten-nutzen/#consent-management">Consent Management</a></li> <li id="menu-item-37035" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37035"><a href="/de/daten-nutzen/#datascience-ai-in-marketing-and-retail">Datascience & AI in Marketing and Retail</a></li> <li id="menu-item-37036" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37036"><a href="/de/daten-nutzen/#attribution-mmm">Attribution & MMM</a></li> <li id="menu-item-37037" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37037"><a href="/de/daten-nutzen/#ux-testing-personalisation">UX, Testing & Personalisation</a></li> </ul> </li> <li id="menu-item-37046" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37046"><a href="https://e-dialog.group/de/technologien/">Technologie <br> & Lizenzen</a></li> </ul> </li> <li id="menu-item-60705" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-60705"><a href="#">REFERENZEN</a> <ul class="sub-menu"> <li id="menu-item-37041" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37041"><a href="https://e-dialog.group/de/success-stories/">Success Stories</a></li> <li id="menu-item-60706" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-60706"><a href="https://e-dialog.group/de/branchen/">Branchen</a></li> </ul> </li> <li id="menu-item-37043" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-37043"><a href="#">KNOW-HOW</a> <ul class="sub-menu"> <li id="menu-item-37040" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37040"><a href="https://e-dialog.group/de/event-ubersicht/">Events</a></li> <li id="menu-item-55093" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-55093"><a href="https://e-dialog.group/de/news/">News</a></li> <li id="menu-item-37039" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37039"><a href="https://e-dialog.group/de/blog/">Blogartikel</a></li> <li id="menu-item-37042" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37042"><a href="https://e-dialog.group/de/whitepaper-ubersicht/">Whitepaper</a></li> </ul> </li> <li id="menu-item-37047" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-37047"><a href="#">Wir sind</a> <ul class="sub-menu"> <li id="menu-item-37049" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37049"><a href="https://e-dialog.group/de/kontakt/">Kontakte und Standorte</a></li> <li id="menu-item-37048" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37048"><a href="https://e-dialog.group/de/karriere/">Team & Karriere</a></li> <li id="menu-item-37051" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37051"><a href="https://e-dialog.group/de/teaching-talking/">Teaching & Talking</a></li> <li id="menu-item-37050" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37050"><a href="https://e-dialog.group/de/social-engagement/">Social Engagement</a></li> </ul> </li> </ul> <button class="eael-advanced-menu-toggle"> <i aria-hidden="true" class="fas fa-bars"></i> </button> </div> </div> </div> <div class="elementor-element elementor-element-0e794f6 elementor-widget elementor-widget-shortcode" data-id="0e794f6" data-element_type="widget" data-widget_type="shortcode.default"> <div class="elementor-widget-container"> <div class="elementor-shortcode"><div id="mwd-main-navigation"><div id="mobile-ui-btn-bar"><img width="37" height="29" class="burger" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2037%2029'%3E%3C/svg%3E" alt="menue" data-lazy-src="https://e-dialog.group/wp-content/themes/e-dialog/img/bars.svg"><noscript><img width="37" height="29" class="burger" src="https://e-dialog.group/wp-content/themes/e-dialog/img/bars.svg" alt="menue"></noscript><img width="37" height="37" class="close" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2037%2037'%3E%3C/svg%3E" alt="menue" data-lazy-src="https://e-dialog.group/wp-content/themes/e-dialog/img/close.svg"><noscript><img width="37" height="37" class="close" src="https://e-dialog.group/wp-content/themes/e-dialog/img/close.svg" alt="menue"></noscript></div><div id="mobile-ui-footer"><a href="https://e-dialog.group/de/kontakt/" target="">Kontakt</a><div class="social-media"><a target="_blank" href="https://de-de.facebook.com/edialog.at/"><img width="37" height="37" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2037%2037'%3E%3C/svg%3E" alt="facebook" data-lazy-src="https://e-dialog.group/wp-content/themes/e-dialog/img/socialmedia/facebook.svg"><noscript><img width="37" height="37" src="https://e-dialog.group/wp-content/themes/e-dialog/img/socialmedia/facebook.svg" alt="facebook"></noscript></a><a target="_blank" href="https://twitter.com/e_dialog"><img width="37" height="37" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2037%2037'%3E%3C/svg%3E" alt="twitter" data-lazy-src="https://e-dialog.group/wp-content/themes/e-dialog/img/socialmedia/twitter.svg"><noscript><img width="37" height="37" src="https://e-dialog.group/wp-content/themes/e-dialog/img/socialmedia/twitter.svg" alt="twitter"></noscript></a><a target="_blank" href="https://www.instagram.com/e_dialog/"><img width="37" height="37" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2037%2037'%3E%3C/svg%3E" alt="instagram" data-lazy-src="https://e-dialog.group/wp-content/themes/e-dialog/img/socialmedia/instagram.svg"><noscript><img width="37" height="37" src="https://e-dialog.group/wp-content/themes/e-dialog/img/socialmedia/instagram.svg" alt="instagram"></noscript></a><a target="_blank" href="https://at.linkedin.com/company/e-dialog_2"><img width="37" height="37" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2037%2037'%3E%3C/svg%3E" alt="linkedin" data-lazy-src="https://e-dialog.group/wp-content/themes/e-dialog/img/socialmedia/linkedin.svg"><noscript><img width="37" height="37" src="https://e-dialog.group/wp-content/themes/e-dialog/img/socialmedia/linkedin.svg" alt="linkedin"></noscript></a></div></div><ul id="mwd-main-navigation-menu" class="mwd-main-navigation-menu"><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-37024"><a href="#">Leistungen<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-37025"><a href="https://e-dialog.group/de/bessere-kampagnen/">Digitale Werbung <br> & Kreation<span class="menu-item-arrow"></span></a> <ul class='sub-menu'> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37026"><a href="/de/bessere-kampagnen/#holistic-cross-channel-campaigns">Holistic Cross-Channel-Campaigns</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37027"><a href="/de/bessere-kampagnen/#programmatic-display-video-everything">Programmatic Display, Video & Everything</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37028"><a href="/de/bessere-kampagnen/#social-media-advertising">Social Media Advertising</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37029"><a href="/de/bessere-kampagnen/#search-engine-advertising">Search Engine Advertising (SEA)</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37030"><a href="/de/bessere-kampagnen/#creativity">Creativity</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37031"><a href="/de/bessere-kampagnen/#marketing-automation">Marketing Automation</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-37032"><a href="https://e-dialog.group/de/daten-nutzen/">Analyse, Strategie <br> & Innovation<span class="menu-item-arrow"></span></a> <ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-51974"><a href="https://e-dialog.group/de/digital-business-consulting/">Digital Business Consulting</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37033"><a href="/de/daten-nutzen/#digital-analytics">Digital Analytics</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37034"><a href="/de/daten-nutzen/#consent-management">Consent Management</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37035"><a href="/de/daten-nutzen/#datascience-ai-in-marketing-and-retail">Datascience & AI in Marketing and Retail</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37036"><a href="/de/daten-nutzen/#attribution-mmm">Attribution & MMM</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37037"><a href="/de/daten-nutzen/#ux-testing-personalisation">UX, Testing & Personalisation</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37046"><a href="https://e-dialog.group/de/technologien/">Technologie <br> & Lizenzen</a></li> </ul></div> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-60705"><a href="#">REFERENZEN<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37041"><a href="https://e-dialog.group/de/success-stories/">Success Stories</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-60706"><a href="https://e-dialog.group/de/branchen/">Branchen</a></li> </ul></div> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-37043"><a href="#">KNOW-HOW<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37040"><a href="https://e-dialog.group/de/event-ubersicht/">Events</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-55093"><a href="https://e-dialog.group/de/news/">News</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37039"><a href="https://e-dialog.group/de/blog/">Blogartikel</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37042"><a href="https://e-dialog.group/de/whitepaper-ubersicht/">Whitepaper</a></li> </ul></div> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-37047"><a href="#">Wir sind<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37049"><a href="https://e-dialog.group/de/kontakt/">Kontakte und Standorte</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37048"><a href="https://e-dialog.group/de/karriere/">Team & Karriere</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37051"><a href="https://e-dialog.group/de/teaching-talking/">Teaching & Talking</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37050"><a href="https://e-dialog.group/de/social-engagement/">Social Engagement</a></li> </ul></div> </li> </ul><div class="o-search"><a href="#" class="js-open-search"><i aria-hidden="true" class="fas fa-search"></i></a></div></div><style>#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:before{content: url(https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-wirsind-menu.svg) !important;}#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:after{background-image: url("https://e-dialog.group/wp-content/uploads/2023/08/e-dialog-kontaktbox-new1.jpg");}</style></div> </div> </div> </div> </div> </div> </section> </div> <style>.bg-color-post {background-color: #0d5699;}.bg-color-success-story {background-color: #081e56;}.bg-color-whitepaper {background-color: #3da4c6;}.bg-color-job {background-color: #02644a;}.bg-color-e-dialog-event {background-color: #61ae79;}.bg-color-pressrelease {background-color: #081e56;}.icon.icon-post {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-blog.svg");}.icon.icon-success-story {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-success-stories.svg");}.icon.icon-whitepaper {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-whitepaper.svg");}.icon.icon-job {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-jobs.svg");}.icon.icon-e-dialog-event {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style> <div data-rocket-location-hash="b4d58d7e7fd8b45b2c5dc879cde7eb3f" class="mwd-blogPost flex breadcrumb"> <div data-rocket-location-hash="0841f15ebf099eeaba6f2c7f735d0671" class="container"> <span class="parent"> <a href="https://e-dialog.group/de/blog/" title="Blog">Blog</a> </span> <span class="arrow">></span> <span class="category">Consent Management</span> <span class="arrow">></span> <span class="child">Regeln und Änderungen für Data-driven Advertising 2024 durch Post Cookie und DMA</span> </div> </div> <div data-bg="https://e-dialog.group/wp-content/uploads/2023/12/dma-blog-1024x549.jpg" data-rocket-location-hash="f00161359e44693a6c3e6c48e0b50db6" class="mwd-blogPost flex header rocket-lazyload" style=""><div data-rocket-location-hash="ca23f7c07336b7cf8c7766d2ffffc9d9" class="container"><h1>Regeln und Änderungen für Data-driven Advertising 2024 durch Post Cookie und DMA</h1><p class="author">von Sandra Wojciechowska</p></div></div><div data-rocket-location-hash="5ba37d1761429b8aa4a845fb1ec6d187" class="mwd-blogPost flex metabox space-top space-bottom"><div data-rocket-location-hash="04b24f2a01e05ca636ff58e62299aa1e" class="container"><div data-rocket-location-hash="1572ce06debb49357e5111f58a6037a3" class="col"><div class="metabox-holder"><div class="date">15. Dezember 2023</div><div class="duration"> <span class="span-reading-time rt-reading-time"><span class="rt-label rt-prefix">Lesedauer:</span> <span class="rt-time"> 3</span> <span class="rt-label rt-postfix">Minuten</span></span></div></div><div class="excerpt-box"><h3>Management Summary</h3><p>2024 startet mit einigen Neuerungen für Digitalmarketer. Die Ankündigung der Post Cookie-Ära und das Ende von Third Party Cookies ab der zweiten Jahreshälfte ist in der Branche bekannt. Nun gibt es wichtige Entwicklungen und neue Fristen, die Änderungen zeitnah erfordern, damit Advertiser "consent-ready" sind. Mit nur wenigen Schritten können Sie trotz Post Cookie und Digital Markets Act auch 2024 Marketing Performance erzielen!</p></div></div><div data-rocket-location-hash="4ba29acbbfca62c6f947577f2c748b2d" class="col"><div class="categorybox"><div class="categorybox-inner"><div class="categorybox-inner-title">Consent Management</div><p><p>Von der Pflicht zur Kür - wir bieten Ihnen wohlüberlegte Consent-Management-Lösungen für alle Bereiche und Branchen an. </p> </p><a href="/de/daten-nutzen/#consent-management" class="btn btn--space-top">Mehr Erfahren</a></div><div id="wobble"></div></div></div></div></div><div data-rocket-location-hash="b49efa3be72975323cf1dd9c201b9509" class="mwd-blogPost flex content space-top space-bottom"><div data-rocket-location-hash="68e122c6b23b4519e49c5a2a57b5f054" class="container"> <div data-rocket-location-hash="65d011ac1831a78bc66baa8adba8d67c" data-elementor-type="wp-post" data-elementor-id="54637" class="elementor elementor-54637 elementor-54578" data-elementor-post-type="post"> <section class="elementor-section elementor-top-section elementor-element elementor-element-39be0d0 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="39be0d0" data-element_type="section"> <div data-rocket-location-hash="7be7f7b3bdaf5cf3a88dc1de741ecbc4" class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7f1c78eb" data-id="7f1c78eb" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-3caf3114 elementor-widget elementor-widget-heading" data-id="3caf3114" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Wie Sie trotz Post Cookie und Digital Markets Act Marketing Performance erzielen!</h2> </div> </div> <div class="elementor-element elementor-element-15a556e7 elementor-widget elementor-widget-text-editor" data-id="15a556e7" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Die Umsetzung des Digital Markets Act (DMA) der EU sollte mit Stichdatum März 2024 erfolgt sein und bringt neue digitale Richtlinien, die Unternehmen zentraler Plattform Dienste (Alphabet (Google), Amazon, Apple, ByteDance (TikTok), Microsoft (LinkedIn), Meta) betreffen. Advertiser müssen hier beachten, dass Produktaktualisierungen darauf abzielen werden, die Standards für die Einwilligung der Nutzer*innen entsprechend den Datenschutzbestimmungen, den behördlichen Richtlinien und Gesetzen in Europa, sicherzustellen.</p><p>Bereits jetzt ist in einigen Fällen ein aktives Handeln nötig, um nachhaltige Marketing-Lösungen zu gewährleisten, bis der Digital Markets Act in Kraft tritt. Für Unternehmen, die z.B. Google Tools benutzen, sind dabei unter anderem folgende drei Anpassungen notwendig:</p> </div> </div> <div class="elementor-element elementor-element-ad119c5 elementor-widget elementor-widget-image" data-id="ad119c5" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img fetchpriority="high" decoding="async" width="800" height="648" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20648'%3E%3C/svg%3E" class="attachment-large size-large wp-image-54581" alt="notwendige Schritte für Google Tools durch den Digital Markets Act" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/12/digital-markets-act_mailing-image-pillars.jpg 960w, https://e-dialog.group/wp-content/uploads/2023/12/digital-markets-act_mailing-image-pillars-300x243.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/12/digital-markets-act_mailing-image-pillars-768x622.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/12/digital-markets-act_mailing-image-pillars-777x630.jpg 777w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/12/digital-markets-act_mailing-image-pillars.jpg" /><noscript><img fetchpriority="high" decoding="async" width="800" height="648" src="https://e-dialog.group/wp-content/uploads/2023/12/digital-markets-act_mailing-image-pillars.jpg" class="attachment-large size-large wp-image-54581" alt="notwendige Schritte für Google Tools durch den Digital Markets Act" srcset="https://e-dialog.group/wp-content/uploads/2023/12/digital-markets-act_mailing-image-pillars.jpg 960w, https://e-dialog.group/wp-content/uploads/2023/12/digital-markets-act_mailing-image-pillars-300x243.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/12/digital-markets-act_mailing-image-pillars-768x622.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/12/digital-markets-act_mailing-image-pillars-777x630.jpg 777w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-5bc35eee elementor-widget elementor-widget-text-editor" data-id="5bc35eee" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Um sich auf eine sich ändernde Regulierungslandschaft vorzubereiten, hat Google für 2024 mehrere Produktaktualisierungen angekündigt</p><p>Dies sind die drei Grundpfeiler, die jeder, der die Google Tools verwendet, bewerten und bis März 2024 implementieren muss, um die Performance beizubehalten. Quelle: e-dialog</p> </div> </div> <div class="elementor-element elementor-element-c236e07 elementor-widget elementor-widget-text-editor" data-id="c236e07" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Wir unterstützen Sie gerne bei der Umsetzung dieser Schritte. Dies ist rasch getan – muss aber richtig gemacht werden, um compliant bzw. “consent-konform” zu sein und um weiterhin alle Vorteile der Google Tools nutzen zu können.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-c9994bc elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c9994bc" data-element_type="section"> <div data-rocket-location-hash="622b83862fb0da48894e4bb84c0639b6" class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3da9b7b" data-id="3da9b7b" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-c4502c6 elementor-widget elementor-widget-heading" data-id="c4502c6" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Stellen Sie Ihr Unternehmen bestmöglich für die Post Cookie Ära auf!</h2> </div> </div> <div class="elementor-element elementor-element-2440643 elementor-widget elementor-widget-text-editor" data-id="2440643" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Wir beraten Sie gerne und geben Orientierung im Geflecht der verschiedenen Regulativen und Technologien. <a href="mailto:consulting@e-dialog.group">Kontaktieren Sie uns!</a></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-acb770c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="acb770c" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-e7eb22e" data-id="e7eb22e" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-882facc elementor-widget__width-initial elementor-widget elementor-widget-image" data-id="882facc" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="540" height="539" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20540%20539'%3E%3C/svg%3E" class="attachment-large size-large wp-image-54594" alt="Collect User Consent" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/12/user-consent-sammeln.png 540w, https://e-dialog.group/wp-content/uploads/2023/12/user-consent-sammeln-300x300.png 300w, https://e-dialog.group/wp-content/uploads/2023/12/user-consent-sammeln-150x150.png 150w" data-lazy-sizes="(max-width: 540px) 100vw, 540px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/12/user-consent-sammeln.png" /><noscript><img decoding="async" width="540" height="539" src="https://e-dialog.group/wp-content/uploads/2023/12/user-consent-sammeln.png" class="attachment-large size-large wp-image-54594" alt="Collect User Consent" srcset="https://e-dialog.group/wp-content/uploads/2023/12/user-consent-sammeln.png 540w, https://e-dialog.group/wp-content/uploads/2023/12/user-consent-sammeln-300x300.png 300w, https://e-dialog.group/wp-content/uploads/2023/12/user-consent-sammeln-150x150.png 150w" sizes="(max-width: 540px) 100vw, 540px" /></noscript> </div> </div> </div> </div> <div class="elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-2726be9" data-id="2726be9" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-6a69d5a elementor-widget elementor-widget-heading" data-id="6a69d5a" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">COLLECT USER CONSENT</h2> </div> </div> <div class="elementor-element elementor-element-2c04feb elementor-widget elementor-widget-text-editor" data-id="2c04feb" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Kontaktieren Sie uns für Beratung und Unterstützung zur Auswahl und Implementierung der für Ihr Unternehmen passenden Consent Management Plattform.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-0420999 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="0420999" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-519e014" data-id="519e014" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-50f430a elementor-widget elementor-widget-text-editor" data-id="50f430a" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Das e-dialog Consulting Team bietet maßgeschneiderte Pakete für Ihre Anforderungen:</p><ul><li>Unser Quick-Check Google Consent Mode sichert Ihre Measurement & Kampagnen Performance in 2024.</li><li>Der Fit für 2024 Conformity Check gibt einen Überblick, wie ready Ihre Systemlandschaft für die Herausforderungen im Digitalmarketing 2024 ist – z.B. Digital Markets Act (DMA), Digital Services Act (DSA), EU Artificial Intelligence (AI) Act & Post Cookie.</li></ul><p>Details der Angebote klären wir gerne in einem kostenfreien Erstgespräch: <a href="mailto:onsulting@e-dialog.group">consulting@e-dialog.group</a></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-3253dd0 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="3253dd0" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-6f72503" data-id="6f72503" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-d498691 elementor-widget__width-initial elementor-widget elementor-widget-image" data-id="d498691" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="540" height="539" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20540%20539'%3E%3C/svg%3E" class="attachment-large size-large wp-image-54591" alt="Activate Consent Mode" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/12/consent-mode-aktivieren.png 540w, https://e-dialog.group/wp-content/uploads/2023/12/consent-mode-aktivieren-300x300.png 300w, https://e-dialog.group/wp-content/uploads/2023/12/consent-mode-aktivieren-150x150.png 150w" data-lazy-sizes="(max-width: 540px) 100vw, 540px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/12/consent-mode-aktivieren.png" /><noscript><img loading="lazy" decoding="async" width="540" height="539" src="https://e-dialog.group/wp-content/uploads/2023/12/consent-mode-aktivieren.png" class="attachment-large size-large wp-image-54591" alt="Activate Consent Mode" srcset="https://e-dialog.group/wp-content/uploads/2023/12/consent-mode-aktivieren.png 540w, https://e-dialog.group/wp-content/uploads/2023/12/consent-mode-aktivieren-300x300.png 300w, https://e-dialog.group/wp-content/uploads/2023/12/consent-mode-aktivieren-150x150.png 150w" sizes="(max-width: 540px) 100vw, 540px" /></noscript> </div> </div> </div> </div> <div class="elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-50cd6bd" data-id="50cd6bd" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-fa9656f elementor-widget elementor-widget-heading" data-id="fa9656f" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">ACTIVATE CONSENT MODE</h2> </div> </div> <div class="elementor-element elementor-element-58b875e elementor-widget elementor-widget-text-editor" data-id="58b875e" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Als Hilfestellung für diese Maßnahme erklärt Senior Technical Consultant Andreas Schiefer in diesem <a href="https://e-dialog.group/at/blog/digital-analytics/consent-mode-wird-fur-google-ads-google-marketing-platform-ga4-zur-pflicht-was-nun/">Blogartikel</a>, wie der Consent Mode für die Advertising Tools des Google Stack aktiviert wird und was dabei zu beachten ist.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-a70f071 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="a70f071" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-c809832" data-id="c809832" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-1a07d0e elementor-widget__width-initial elementor-widget elementor-widget-image" data-id="1a07d0e" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="540" height="539" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20540%20539'%3E%3C/svg%3E" class="attachment-large size-large wp-image-54588" alt="Migrate to GA4" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/12/zu-ga4-wechseln.png 540w, https://e-dialog.group/wp-content/uploads/2023/12/zu-ga4-wechseln-300x300.png 300w, https://e-dialog.group/wp-content/uploads/2023/12/zu-ga4-wechseln-150x150.png 150w" data-lazy-sizes="(max-width: 540px) 100vw, 540px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/12/zu-ga4-wechseln.png" /><noscript><img loading="lazy" decoding="async" width="540" height="539" src="https://e-dialog.group/wp-content/uploads/2023/12/zu-ga4-wechseln.png" class="attachment-large size-large wp-image-54588" alt="Migrate to GA4" srcset="https://e-dialog.group/wp-content/uploads/2023/12/zu-ga4-wechseln.png 540w, https://e-dialog.group/wp-content/uploads/2023/12/zu-ga4-wechseln-300x300.png 300w, https://e-dialog.group/wp-content/uploads/2023/12/zu-ga4-wechseln-150x150.png 150w" sizes="(max-width: 540px) 100vw, 540px" /></noscript> </div> </div> </div> </div> <div class="elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-bee3c2d" data-id="bee3c2d" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-ca8938d elementor-widget elementor-widget-heading" data-id="ca8938d" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">MIGRATE TO GA4</h2> </div> </div> <div class="elementor-element elementor-element-f161a70 elementor-widget elementor-widget-text-editor" data-id="f161a70" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Um die Advertising Features der Google Marketing Platform aus Google Analytics heraus nutzen zu können, ist die Migration der Tracking & Analysemaßnahmen zu GA4 erforderlich, da ältere Versionen die neue Version des Consent Modes nicht mehr vollumfänglich unterstützen. Früher als erwartet, mit Anfang März, gehen Advertising Features in Universal Analytics, wie z.B. der Audience-Push zu Google Ads und DV360, somit in den Sunset.<br />Daher müssen auch UA360 Nutzer für die Verwendung dieser Features auf GA4 umsteigen – das reine Tracking wird hingegen weiterhin bis Ende Juni 2024 zur Verfügung stehen.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-9b5c5b2 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="9b5c5b2" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fe4670c" data-id="fe4670c" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-2f5ba21 elementor-widget elementor-widget-text-editor" data-id="2f5ba21" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h3>Mit diesen einfach umsetzbaren Schritten können Sie trotz Post Cookie und Digital Markets Act auch 2024 Marketing Performance erzielen. Für Fragen und Unterstützung stehen wir Ihnen gerne zur Verfügung – kontaktieren Sie uns: <a href="mailto:consulting@e-dialog.group">consulting@e-dialog.group</a></h3> </div> </div> </div> </div> </div> </section> </div> </div></div><div data-rocket-location-hash="ddfa30e7b85577acd84410f15654357f" class="mwd-blogPost flex call-to-action space-top space-bottom"><div data-rocket-location-hash="f9357140ee36883ea6064de5d7279a99" class="container"><div data-rocket-location-hash="b0ba8a09814c8228efb38942e632ca71" class="call-to-action-inner"><span class="lead">Kampagne anfragen</span><div class="call-to-action-inner-title">Bereit für Ihr neues Projekt?</div><p>Wir freuen uns auf Ihre Anfrage und beraten Sie gerne unverbindlich! Füllen Sie dazu einfach das Kontaktformular aus oder rufen uns direkt an.</p><a href="https://e-dialog.group/de/kontaktformular/" class="btn" title="Jetzt kontaktieren">Jetzt kontaktieren</a></div></div><div data-rocket-location-hash="03910ff8661ec99940484bdcacc47ffb" id="wobbleCTA"></div></div> <div data-rocket-location-hash="432af2bac3067702fc14620b17bfd000" class="mwd-blogPost flex more-topics space-top space-bottom"> <div data-rocket-location-hash="e02d4abb341ba01ddcf628736c86d19a" class="container"> <h3 class="more-topics-headline">Weitere Themen</h3> <div data-rocket-location-hash="42cd2c730aabf27b255fca5895c1d6b0" class="c-post-types c-post-types--slider"> <div class="c-post-types__container swiper-container" data-interval="0"> <div class="swiper-wrapper"> <article class="c-post-types__entry post-61723 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/de/blog/consent-management-de/ausblick-des-consent-managements-trends-und-entwicklungen/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="447" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20447'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="Ausblick des Consent Managements: Trends und Entwicklungen" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/10/blog-2023-02ff-33-768x447.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/10/blog-2023-02ff-33-300x175.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/10/blog-2023-02ff-33-1024x596.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/10/blog-2023-02ff-33-1536x895.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/10/blog-2023-02ff-33-1082x630.jpg 1082w, https://e-dialog.group/wp-content/uploads/2024/10/blog-2023-02ff-33.jpg 2026w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/10/blog-2023-02ff-33-768x447.jpg" /><noscript><img width="768" height="447" src="https://e-dialog.group/wp-content/uploads/2024/10/blog-2023-02ff-33-768x447.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="Ausblick des Consent Managements: Trends und Entwicklungen" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/10/blog-2023-02ff-33-768x447.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/10/blog-2023-02ff-33-300x175.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/10/blog-2023-02ff-33-1024x596.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/10/blog-2023-02ff-33-1536x895.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/10/blog-2023-02ff-33-1082x630.jpg 1082w, https://e-dialog.group/wp-content/uploads/2024/10/blog-2023-02ff-33.jpg 2026w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Consent Management </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/de/blog/consent-management-de/ausblick-des-consent-managements-trends-und-entwicklungen/"> Ausblick des Consent Managements: Trends und Entwicklungen </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/de/blog/consent-management-de/ausblick-des-consent-managements-trends-und-entwicklungen/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-58562 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/de/blog/consent-management-de/dma-entschlusselt-3-dinge-die-marketer-fur-die-nutzung-von-google-diensten-wissen-sollten/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="412" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20412'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="Decoding DMA" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/04/dma-video--768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/04/dma-video--300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/04/dma-video--1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/04/dma-video--1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/04/dma-video--2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/04/dma-video--1175x630.jpg 1175w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/04/dma-video--768x412.jpg" /><noscript><img width="768" height="412" src="https://e-dialog.group/wp-content/uploads/2024/04/dma-video--768x412.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="Decoding DMA" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/04/dma-video--768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/04/dma-video--300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/04/dma-video--1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/04/dma-video--1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/04/dma-video--2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/04/dma-video--1175x630.jpg 1175w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Consent Management </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/de/blog/consent-management-de/dma-entschlusselt-3-dinge-die-marketer-fur-die-nutzung-von-google-diensten-wissen-sollten/"> DMA entschlüsselt: 3 Dinge, die Marketer für die Nutzung von Google-Diensten wissen sollten </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/de/blog/consent-management-de/dma-entschlusselt-3-dinge-die-marketer-fur-die-nutzung-von-google-diensten-wissen-sollten/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-58402 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/de/blog/consent-management-de/google-recaptcha-dsgvo-konform-nutzen/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="412" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20412'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="Google reCAPTCHA DSGVO konform nutzen" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/04/recaptcha-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/04/recaptcha-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/04/recaptcha-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/04/recaptcha-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/04/recaptcha-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/04/recaptcha-1175x630.jpg 1175w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/04/recaptcha-768x412.jpg" /><noscript><img width="768" height="412" src="https://e-dialog.group/wp-content/uploads/2024/04/recaptcha-768x412.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="Google reCAPTCHA DSGVO konform nutzen" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/04/recaptcha-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/04/recaptcha-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/04/recaptcha-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/04/recaptcha-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/04/recaptcha-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/04/recaptcha-1175x630.jpg 1175w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Consent Management </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/de/blog/consent-management-de/google-recaptcha-dsgvo-konform-nutzen/"> Google reCAPTCHA DSGVO konform nutzen </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/de/blog/consent-management-de/google-recaptcha-dsgvo-konform-nutzen/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-56896 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/de/blog/consent-management-de/warum-consent-management-eine-strategische-chance-fur-unternehmen-ist/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="412" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20412'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="Warum Consent Management" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/03/warum-consent-management-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/03/warum-consent-management-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/03/warum-consent-management-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/03/warum-consent-management-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/03/warum-consent-management-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/03/warum-consent-management-1175x630.jpg 1175w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/03/warum-consent-management-768x412.jpg" /><noscript><img width="768" height="412" src="https://e-dialog.group/wp-content/uploads/2024/03/warum-consent-management-768x412.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="Warum Consent Management" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/03/warum-consent-management-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/03/warum-consent-management-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/03/warum-consent-management-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/03/warum-consent-management-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/03/warum-consent-management-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/03/warum-consent-management-1175x630.jpg 1175w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Consent Management </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/de/blog/consent-management-de/warum-consent-management-eine-strategische-chance-fur-unternehmen-ist/"> Warum Consent Management eine strategische Chance für Unternehmen ist </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/de/blog/consent-management-de/warum-consent-management-eine-strategische-chance-fur-unternehmen-ist/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-54625 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/de/blog/online-marketing-know-how-de/digital-marketing-trends-2024/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="412" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20412'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="Digital Marketing Trends 2024" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/12/trends2024-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/12/trends2024-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/12/trends2024-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/12/trends2024-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/12/trends2024-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2023/12/trends2024-1175x630.jpg 1175w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/12/trends2024-768x412.jpg" /><noscript><img width="768" height="412" src="https://e-dialog.group/wp-content/uploads/2023/12/trends2024-768x412.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="Digital Marketing Trends 2024" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2023/12/trends2024-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/12/trends2024-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/12/trends2024-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/12/trends2024-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/12/trends2024-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2023/12/trends2024-1175x630.jpg 1175w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Consent Management </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/de/blog/online-marketing-know-how-de/digital-marketing-trends-2024/"> Digital Marketing Trends 2024 </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/de/blog/online-marketing-know-how-de/digital-marketing-trends-2024/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-52263 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/de/blog/digital-analytics-de/consent-mode-wird-fur-google-ads-google-marketing-platform-ga4-zur-pflicht-was-nun/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="412" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20412'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="Consent Mode in Google Advertising Tools" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/10/digital-markets-act-1-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/10/digital-markets-act-1-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/10/digital-markets-act-1-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/10/digital-markets-act-1-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/10/digital-markets-act-1-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2023/10/digital-markets-act-1-1175x630.jpg 1175w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/10/digital-markets-act-1-768x412.jpg" /><noscript><img width="768" height="412" src="https://e-dialog.group/wp-content/uploads/2023/10/digital-markets-act-1-768x412.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="Consent Mode in Google Advertising Tools" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2023/10/digital-markets-act-1-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/10/digital-markets-act-1-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/10/digital-markets-act-1-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/10/digital-markets-act-1-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/10/digital-markets-act-1-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2023/10/digital-markets-act-1-1175x630.jpg 1175w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Consent Management </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/de/blog/digital-analytics-de/consent-mode-wird-fur-google-ads-google-marketing-platform-ga4-zur-pflicht-was-nun/"> Consent Mode für Google Ads, Google Marketing Platform & GA4 – was ist zu tun? </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/de/blog/digital-analytics-de/consent-mode-wird-fur-google-ads-google-marketing-platform-ga4-zur-pflicht-was-nun/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-40696 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/de/blog/consent-management-de/das-leben-nach-den-3rd-party-cookies-ein-leitfaden/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="404" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20404'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Blog-Post-Cookie-Leitfaden-final-768x404.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-Post-Cookie-Leitfaden-final-300x158.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-Post-Cookie-Leitfaden-final.jpg 1024w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Blog-Post-Cookie-Leitfaden-final-768x404.jpg" /><noscript><img width="768" height="404" src="https://e-dialog.group/wp-content/uploads/2022/02/Blog-Post-Cookie-Leitfaden-final-768x404.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Blog-Post-Cookie-Leitfaden-final-768x404.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-Post-Cookie-Leitfaden-final-300x158.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-Post-Cookie-Leitfaden-final.jpg 1024w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Consent Management </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/de/blog/consent-management-de/das-leben-nach-den-3rd-party-cookies-ein-leitfaden/"> Das Leben nach den 3rd-Party Cookies – Ein Leitfaden </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/de/blog/consent-management-de/das-leben-nach-den-3rd-party-cookies-ein-leitfaden/"> MEHR LESEN </a> </div> </div> </article> </div> </div> <div class="c-post-types__swiper-controls"> <div class="c-post-types__swiper-control c-post-types__swiper-control--prev"></div> <div class="c-post-types__swiper-control c-post-types__swiper-control--next"></div> </div> </div> </div> </div> <div data-rocket-location-hash="0be9f4c479cdb919ee4b5dc3cd9c10a5" data-elementor-type="footer" data-elementor-id="44672" class="elementor elementor-44672 elementor-1986 elementor-location-footer" data-elementor-post-type="elementor_library"> <section class="elementor-section elementor-top-section elementor-element elementor-element-80bdb4f mwd-footer elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="80bdb4f" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21603a7" data-id="21603a7" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-c62feec elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c62feec" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f292302" data-id="f292302" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-606cc4a elementor-widget elementor-widget-theme-site-logo elementor-widget-image" data-id="606cc4a" data-element_type="widget" data-widget_type="theme-site-logo.default"> <div class="elementor-widget-container"> <a href="https://e-dialog.group/de/"> <img width="236" height="59" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20236%2059'%3E%3C/svg%3E" class="attachment-full size-full wp-image-1784" alt="" data-lazy-src="https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-logo.svg" /><noscript><img width="236" height="59" src="https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-logo.svg" class="attachment-full size-full wp-image-1784" alt="" /></noscript> </a> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-16518b0" data-id="16518b0" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-80d75de elementor-widget elementor-widget-heading" data-id="80d75de" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">TRUTH IN NUMBERS</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-inner-section elementor-element elementor-element-7e5650a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7e5650a" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-b9ed94d" data-id="b9ed94d" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-5258832 elementor-widget elementor-widget-heading" data-id="5258832" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Berlin</p> </div> </div> <div class="elementor-element elementor-element-5e72bf6 elementor-widget elementor-widget-heading" data-id="5e72bf6" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Jägerstraße 27 <br> 10117 Berlin</p> </div> </div> <div class="elementor-element elementor-element-7ffc04e elementor-widget elementor-widget-heading" data-id="7ffc04e" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+4917618141586">+49 176 1814 1586</a></p> </div> </div> <div class="elementor-element elementor-element-ae27dd1 elementor-widget elementor-widget-heading" data-id="ae27dd1" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="mailto:kontakt@e-dialog.de">kontakt@e-dialog.de</a></p> </div> </div> </div> </div> <div class="elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-e9a8c34" data-id="e9a8c34" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-693e251 elementor-widget elementor-widget-heading" data-id="693e251" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Düsseldorf</p> </div> </div> <div class="elementor-element elementor-element-51d3b9a elementor-widget elementor-widget-heading" data-id="51d3b9a" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Fürstenwall 172 <br> 40217 Düsseldorf</p> </div> </div> <div class="elementor-element elementor-element-8c99016 elementor-widget elementor-widget-heading" data-id="8c99016" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+4917618141586">+49 176 1814 1586</a></p> </div> </div> <div class="elementor-element elementor-element-629fbb7 elementor-widget elementor-widget-heading" data-id="629fbb7" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="mailto:kontakt@e-dialog.de">kontakt@e-dialog.de</a></p> </div> </div> </div> </div> <div class="elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-d761c03" data-id="d761c03" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-f31bd2f elementor-widget elementor-widget-heading" data-id="f31bd2f" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Hamburg</p> </div> </div> <div class="elementor-element elementor-element-0f3486a elementor-widget elementor-widget-heading" data-id="0f3486a" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Hohe Bleichen 8 <br> 20354 Hamburg</p> </div> </div> <div class="elementor-element elementor-element-d435ae5 elementor-widget elementor-widget-heading" data-id="d435ae5" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+4917618141586">+49 176 1814 1586</a></p> </div> </div> <div class="elementor-element elementor-element-1f508f8 elementor-widget elementor-widget-heading" data-id="1f508f8" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="mailto:kontakt@e-dialog.de">kontakt@e-dialog.de</a></p> </div> </div> </div> </div> <div class="elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-c15a520" data-id="c15a520" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-eb37fd2 elementor-widget elementor-widget-heading" data-id="eb37fd2" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">WIEN</p> </div> </div> <div class="elementor-element elementor-element-1c07966 elementor-widget elementor-widget-heading" data-id="1c07966" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Opernring 1 <br> 1010 Wien</p> </div> </div> <div class="elementor-element elementor-element-526bcb4 elementor-widget elementor-widget-heading" data-id="526bcb4" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+4313090909">+43 1 309 09 09</a></p> </div> </div> <div class="elementor-element elementor-element-8918758 elementor-widget elementor-widget-heading" data-id="8918758" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="mailto:kontakt@e-dialog.at">kontakt@e-dialog.at</a></p> </div> </div> </div> </div> <div class="elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-3dd98dd" data-id="3dd98dd" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-66ddefe elementor-widget elementor-widget-heading" data-id="66ddefe" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Zürich</p> </div> </div> <div class="elementor-element elementor-element-56ced21 elementor-widget elementor-widget-heading" data-id="56ced21" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Ernst-Nobs-Platz 1 <br> 8004 Zürich </p> </div> </div> <div class="elementor-element elementor-element-eeb7efb elementor-widget elementor-widget-heading" data-id="eeb7efb" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+41763363888">+41 76 3363 888</a></p> </div> </div> <div class="elementor-element elementor-element-b978e36 elementor-widget elementor-widget-heading" data-id="b978e36" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="mailto:kontakt@e-dialog.ch">kontakt@e-dialog.ch</a></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-inner-section elementor-element elementor-element-ec4d354 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="ec4d354" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d8d05e0" data-id="d8d05e0" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-066b5ca elementor-widget elementor-widget-heading" data-id="066b5ca" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Newsletter</p> </div> </div> <div class="elementor-element elementor-element-3ddd69c elementor-widget elementor-widget-text-editor" data-id="3ddd69c" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Holen Sie sich unsere Online Marketing-Insights und Trends direkt in Ihr Postfach!</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-92b1935" data-id="92b1935" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-a706b13 elementor-widget elementor-widget-button" data-id="a706b13" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a class="elementor-button elementor-button-link elementor-size-sm" href="https://e-dialog.group/de/newsletter-anmeldung/"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Jetzt anmelden</span> </span> </a> </div> </div> </div> </div> </div> </div> </section> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-71b6e2d elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="71b6e2d" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-d85d165" data-id="d85d165" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-296e467 elementor-widget elementor-widget-heading" data-id="296e467" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">© e-dialog 2022</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-0dbce87" data-id="0dbce87" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-1f6dd54 elementor-nav-menu__text-align-center elementor-nav-menu--dropdown-tablet elementor-widget elementor-widget-nav-menu" data-id="1f6dd54" data-element_type="widget" data-settings="{"layout":"horizontal","submenu_icon":{"value":"<i class=\"fas fa-caret-down\"><\/i>","library":"fa-solid"}}" data-widget_type="nav-menu.default"> <div class="elementor-widget-container"> <nav aria-label="Menu" class="elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-horizontal e--pointer-none"> <ul id="menu-1-1f6dd54" class="elementor-nav-menu"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37053"><a href="https://e-dialog.group/de/impressum/" class="elementor-item">Impressum</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37052"><a href="https://e-dialog.group/de/datenschutz/" class="elementor-item">Datenschutzerklärung</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-54493"><a href="https://e-dialog.group/de/hinweisgeberschutz/" class="elementor-item">Hinweisgeberschutz</a></li> </ul> </nav> <nav class="elementor-nav-menu--dropdown elementor-nav-menu__container" aria-hidden="true"> <ul id="menu-2-1f6dd54" class="elementor-nav-menu"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37053"><a href="https://e-dialog.group/de/impressum/" class="elementor-item" tabindex="-1">Impressum</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37052"><a href="https://e-dialog.group/de/datenschutz/" class="elementor-item" tabindex="-1">Datenschutzerklärung</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-54493"><a href="https://e-dialog.group/de/hinweisgeberschutz/" class="elementor-item" tabindex="-1">Hinweisgeberschutz</a></li> </ul> </nav> </div> </div> </div> </div> <div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-8fdeee2" data-id="8fdeee2" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-e9a5ace elementor-shape-circle e-grid-align-right e-grid-align-tablet-center e-grid-align-mobile-center elementor-grid-0 elementor-widget elementor-widget-social-icons" data-id="e9a5ace" data-element_type="widget" data-widget_type="social-icons.default"> <div class="elementor-widget-container"> <div class="elementor-social-icons-wrapper elementor-grid"> <span class="elementor-grid-item"> <a class="elementor-icon elementor-social-icon elementor-social-icon- elementor-repeater-item-1f3f5b4" href="https://www.linkedin.com/company/e-dialog-gmbh/" target="_blank"> <span class="elementor-screen-only"></span> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="none"><path d="M3.66304 15.176V4.93645H0.258485V15.176H3.66304ZM1.9612 3.53757C3.14843 3.53757 3.88743 2.75129 3.88743 1.76871C3.86531 0.763966 3.14848 -0.000488281 1.98373 -0.000488281C0.81917 -0.000488281 0.0576172 0.763981 0.0576172 1.76871C0.0576172 2.75134 0.796428 3.53757 1.93898 3.53757H1.9611H1.9612ZM5.54746 15.176H8.95201V9.45773C8.95201 9.1517 8.97413 8.84598 9.06404 8.62721C9.31016 8.01577 9.87035 7.38248 10.8108 7.38248C12.0428 7.38248 12.5357 8.32148 12.5357 9.69799V15.1759H15.94V9.30466C15.94 6.15947 14.2604 4.69605 12.0204 4.69605C10.1838 4.69605 9.37736 5.72232 8.92936 6.4213H8.95209V4.93623H5.54753C5.59221 5.89706 5.54753 15.1758 5.54753 15.1758L5.54746 15.176Z" fill="#06163F"></path></svg> </a> </span> <span class="elementor-grid-item"> <a class="elementor-icon elementor-social-icon elementor-social-icon-instagram elementor-repeater-item-17ff5bd" href="https://www.instagram.com/e_dialog/" target="_blank"> <span class="elementor-screen-only">Instagram</span> <i class="fab fa-instagram"></i> </a> </span> <span class="elementor-grid-item"> <a class="elementor-icon elementor-social-icon elementor-social-icon- elementor-repeater-item-fee14b8" href="https://www.facebook.com/edialog.group" target="_blank"> <span class="elementor-screen-only"></span> <svg xmlns="http://www.w3.org/2000/svg" width="8" height="18" viewBox="0 0 8 18" fill="none"><path d="M2.04221 18V9.55388H0V6.51287H2.04221V3.91545C2.04221 1.87438 3.24856 0 6.02823 0C7.15368 0 7.98589 0.11799 7.98589 0.11799L7.92032 2.95778C7.92032 2.95778 7.07159 2.94874 6.14543 2.94874C5.14303 2.94874 4.98244 3.45391 4.98244 4.29237V6.51287H8L7.8687 9.55388H4.98244V18H2.04221Z" fill="#06163F"></path></svg> </a> </span> <span class="elementor-grid-item"> <a class="elementor-icon elementor-social-icon elementor-social-icon-youtube elementor-repeater-item-c946caa" href="https://www.youtube.com/@edialogTube" target="_blank"> <span class="elementor-screen-only">Youtube</span> <i class="fab fa-youtube"></i> </a> </span> </div> </div> </div> </div> </div> </div> </section> </div> <div data-rocket-location-hash="b22d5fa4d75310cecc12b083011d1ce6" class="c-search-overlay"> <div class="gcse-searchbox-only" data-resultsUrl="/de/searchresults"></div> </div> <script type='text/javascript'> const lazyloadRunObserver = () => { const lazyloadBackgrounds = document.querySelectorAll( `.e-con.e-parent:not(.e-lazyloaded)` ); const lazyloadBackgroundObserver = new IntersectionObserver( ( entries ) => { entries.forEach( ( entry ) => { if ( entry.isIntersecting ) { let lazyloadBackground = entry.target; if( lazyloadBackground ) { lazyloadBackground.classList.add( 'e-lazyloaded' ); } lazyloadBackgroundObserver.unobserve( entry.target ); } }); }, { rootMargin: '200px 0px 200px 0px' } ); lazyloadBackgrounds.forEach( ( lazyloadBackground ) => { lazyloadBackgroundObserver.observe( lazyloadBackground ); } ); }; const events = [ 'DOMContentLoaded', 'elementor/lazyload/observe', ]; events.forEach( ( event ) => { document.addEventListener( event, lazyloadRunObserver ); } ); </script> <script id="eael-general-js-extra"> var localize = {"ajaxurl":"https:\/\/e-dialog.group\/wp-admin\/admin-ajax.php","nonce":"9503b266fc","i18n":{"added":"Added ","compare":"Compare","loading":"Loading..."},"eael_translate_text":{"required_text":"is a required field","invalid_text":"Invalid","billing_text":"Billing","shipping_text":"Shipping","fg_mfp_counter_text":"of"},"page_permalink":"https:\/\/e-dialog.group\/de\/blog\/consent-management-de\/regeln-und-anderungen-fur-data-driven-advertising-2024-durch-post-cookie-und-dma\/","cart_redirectition":"","cart_page_url":"","el_breakpoints":{"mobile":{"label":"Mobile Portrait","value":767,"default_value":767,"direction":"max","is_enabled":true},"mobile_extra":{"label":"Mobile Landscape","value":880,"default_value":880,"direction":"max","is_enabled":false},"tablet":{"label":"Tablet Portrait","value":1024,"default_value":1024,"direction":"max","is_enabled":true},"tablet_extra":{"label":"Tablet Landscape","value":1200,"default_value":1200,"direction":"max","is_enabled":true},"laptop":{"label":"Laptop","value":1366,"default_value":1366,"direction":"max","is_enabled":false},"widescreen":{"label":"Widescreen","value":2400,"default_value":2400,"direction":"min","is_enabled":false}},"ParticleThemesData":{"default":"{\"particles\":{\"number\":{\"value\":160,\"density\":{\"enable\":true,\"value_area\":800}},\"color\":{\"value\":\"#ffffff\"},\"shape\":{\"type\":\"circle\",\"stroke\":{\"width\":0,\"color\":\"#000000\"},\"polygon\":{\"nb_sides\":5},\"image\":{\"src\":\"img\/github.svg\",\"width\":100,\"height\":100}},\"opacity\":{\"value\":0.5,\"random\":false,\"anim\":{\"enable\":false,\"speed\":1,\"opacity_min\":0.1,\"sync\":false}},\"size\":{\"value\":3,\"random\":true,\"anim\":{\"enable\":false,\"speed\":40,\"size_min\":0.1,\"sync\":false}},\"line_linked\":{\"enable\":true,\"distance\":150,\"color\":\"#ffffff\",\"opacity\":0.4,\"width\":1},\"move\":{\"enable\":true,\"speed\":6,\"direction\":\"none\",\"random\":false,\"straight\":false,\"out_mode\":\"out\",\"bounce\":false,\"attract\":{\"enable\":false,\"rotateX\":600,\"rotateY\":1200}}},\"interactivity\":{\"detect_on\":\"canvas\",\"events\":{\"onhover\":{\"enable\":true,\"mode\":\"repulse\"},\"onclick\":{\"enable\":true,\"mode\":\"push\"},\"resize\":true},\"modes\":{\"grab\":{\"distance\":400,\"line_linked\":{\"opacity\":1}},\"bubble\":{\"distance\":400,\"size\":40,\"duration\":2,\"opacity\":8,\"speed\":3},\"repulse\":{\"distance\":200,\"duration\":0.4},\"push\":{\"particles_nb\":4},\"remove\":{\"particles_nb\":2}}},\"retina_detect\":true}","nasa":"{\"particles\":{\"number\":{\"value\":250,\"density\":{\"enable\":true,\"value_area\":800}},\"color\":{\"value\":\"#ffffff\"},\"shape\":{\"type\":\"circle\",\"stroke\":{\"width\":0,\"color\":\"#000000\"},\"polygon\":{\"nb_sides\":5},\"image\":{\"src\":\"img\/github.svg\",\"width\":100,\"height\":100}},\"opacity\":{\"value\":1,\"random\":true,\"anim\":{\"enable\":true,\"speed\":1,\"opacity_min\":0,\"sync\":false}},\"size\":{\"value\":3,\"random\":true,\"anim\":{\"enable\":false,\"speed\":4,\"size_min\":0.3,\"sync\":false}},\"line_linked\":{\"enable\":false,\"distance\":150,\"color\":\"#ffffff\",\"opacity\":0.4,\"width\":1},\"move\":{\"enable\":true,\"speed\":1,\"direction\":\"none\",\"random\":true,\"straight\":false,\"out_mode\":\"out\",\"bounce\":false,\"attract\":{\"enable\":false,\"rotateX\":600,\"rotateY\":600}}},\"interactivity\":{\"detect_on\":\"canvas\",\"events\":{\"onhover\":{\"enable\":true,\"mode\":\"bubble\"},\"onclick\":{\"enable\":true,\"mode\":\"repulse\"},\"resize\":true},\"modes\":{\"grab\":{\"distance\":400,\"line_linked\":{\"opacity\":1}},\"bubble\":{\"distance\":250,\"size\":0,\"duration\":2,\"opacity\":0,\"speed\":3},\"repulse\":{\"distance\":400,\"duration\":0.4},\"push\":{\"particles_nb\":4},\"remove\":{\"particles_nb\":2}}},\"retina_detect\":true}","bubble":"{\"particles\":{\"number\":{\"value\":15,\"density\":{\"enable\":true,\"value_area\":800}},\"color\":{\"value\":\"#1b1e34\"},\"shape\":{\"type\":\"polygon\",\"stroke\":{\"width\":0,\"color\":\"#000\"},\"polygon\":{\"nb_sides\":6},\"image\":{\"src\":\"img\/github.svg\",\"width\":100,\"height\":100}},\"opacity\":{\"value\":0.3,\"random\":true,\"anim\":{\"enable\":false,\"speed\":1,\"opacity_min\":0.1,\"sync\":false}},\"size\":{\"value\":50,\"random\":false,\"anim\":{\"enable\":true,\"speed\":10,\"size_min\":40,\"sync\":false}},\"line_linked\":{\"enable\":false,\"distance\":200,\"color\":\"#ffffff\",\"opacity\":1,\"width\":2},\"move\":{\"enable\":true,\"speed\":8,\"direction\":\"none\",\"random\":false,\"straight\":false,\"out_mode\":\"out\",\"bounce\":false,\"attract\":{\"enable\":false,\"rotateX\":600,\"rotateY\":1200}}},\"interactivity\":{\"detect_on\":\"canvas\",\"events\":{\"onhover\":{\"enable\":false,\"mode\":\"grab\"},\"onclick\":{\"enable\":false,\"mode\":\"push\"},\"resize\":true},\"modes\":{\"grab\":{\"distance\":400,\"line_linked\":{\"opacity\":1}},\"bubble\":{\"distance\":400,\"size\":40,\"duration\":2,\"opacity\":8,\"speed\":3},\"repulse\":{\"distance\":200,\"duration\":0.4},\"push\":{\"particles_nb\":4},\"remove\":{\"particles_nb\":2}}},\"retina_detect\":true}","snow":"{\"particles\":{\"number\":{\"value\":450,\"density\":{\"enable\":true,\"value_area\":800}},\"color\":{\"value\":\"#fff\"},\"shape\":{\"type\":\"circle\",\"stroke\":{\"width\":0,\"color\":\"#000000\"},\"polygon\":{\"nb_sides\":5},\"image\":{\"src\":\"img\/github.svg\",\"width\":100,\"height\":100}},\"opacity\":{\"value\":0.5,\"random\":true,\"anim\":{\"enable\":false,\"speed\":1,\"opacity_min\":0.1,\"sync\":false}},\"size\":{\"value\":5,\"random\":true,\"anim\":{\"enable\":false,\"speed\":40,\"size_min\":0.1,\"sync\":false}},\"line_linked\":{\"enable\":false,\"distance\":500,\"color\":\"#ffffff\",\"opacity\":0.4,\"width\":2},\"move\":{\"enable\":true,\"speed\":6,\"direction\":\"bottom\",\"random\":false,\"straight\":false,\"out_mode\":\"out\",\"bounce\":false,\"attract\":{\"enable\":false,\"rotateX\":600,\"rotateY\":1200}}},\"interactivity\":{\"detect_on\":\"canvas\",\"events\":{\"onhover\":{\"enable\":true,\"mode\":\"bubble\"},\"onclick\":{\"enable\":true,\"mode\":\"repulse\"},\"resize\":true},\"modes\":{\"grab\":{\"distance\":400,\"line_linked\":{\"opacity\":0.5}},\"bubble\":{\"distance\":400,\"size\":4,\"duration\":0.3,\"opacity\":1,\"speed\":3},\"repulse\":{\"distance\":200,\"duration\":0.4},\"push\":{\"particles_nb\":4},\"remove\":{\"particles_nb\":2}}},\"retina_detect\":true}","nyan_cat":"{\"particles\":{\"number\":{\"value\":150,\"density\":{\"enable\":false,\"value_area\":800}},\"color\":{\"value\":\"#ffffff\"},\"shape\":{\"type\":\"star\",\"stroke\":{\"width\":0,\"color\":\"#000000\"},\"polygon\":{\"nb_sides\":5},\"image\":{\"src\":\"http:\/\/wiki.lexisnexis.com\/academic\/images\/f\/fb\/Itunes_podcast_icon_300.jpg\",\"width\":100,\"height\":100}},\"opacity\":{\"value\":0.5,\"random\":false,\"anim\":{\"enable\":false,\"speed\":1,\"opacity_min\":0.1,\"sync\":false}},\"size\":{\"value\":4,\"random\":true,\"anim\":{\"enable\":false,\"speed\":40,\"size_min\":0.1,\"sync\":false}},\"line_linked\":{\"enable\":false,\"distance\":150,\"color\":\"#ffffff\",\"opacity\":0.4,\"width\":1},\"move\":{\"enable\":true,\"speed\":14,\"direction\":\"left\",\"random\":false,\"straight\":true,\"out_mode\":\"out\",\"bounce\":false,\"attract\":{\"enable\":false,\"rotateX\":600,\"rotateY\":1200}}},\"interactivity\":{\"detect_on\":\"canvas\",\"events\":{\"onhover\":{\"enable\":false,\"mode\":\"grab\"},\"onclick\":{\"enable\":true,\"mode\":\"repulse\"},\"resize\":true},\"modes\":{\"grab\":{\"distance\":200,\"line_linked\":{\"opacity\":1}},\"bubble\":{\"distance\":400,\"size\":40,\"duration\":2,\"opacity\":8,\"speed\":3},\"repulse\":{\"distance\":200,\"duration\":0.4},\"push\":{\"particles_nb\":4},\"remove\":{\"particles_nb\":2}}},\"retina_detect\":true}"},"eael_login_nonce":"82456ca418","eael_register_nonce":"7735b47290","eael_lostpassword_nonce":"062e99d56e","eael_resetpassword_nonce":"0eb0bcea4c"}; </script> <script src="https://e-dialog.group/wp-content/plugins/essential-addons-for-elementor-lite/assets/front-end/js/view/general.min.js?ver=6.0.6" id="eael-general-js" data-rocket-defer defer></script> <script data-minify="1" src="https://e-dialog.group/wp-content/cache/min/1/wp-content/uploads/essential-addons-elementor/eael-44676.js?ver=1722328865" id="eael-44676-js" data-rocket-defer defer></script> <script id="site_tracking-js-extra"> var php_data = {"ac_settings":{"tracking_actid":224703263,"site_tracking_default":1},"user_email":""}; </script> <script data-minify="1" src="https://e-dialog.group/wp-content/cache/min/1/wp-content/plugins/activecampaign-subscription-forms/site_tracking.js?ver=1722328784" id="site_tracking-js" data-rocket-defer defer></script> <script id="rocket-browser-checker-js-after"> "use strict";var _createClass=function(){function defineProperties(target,props){for(var i=0;i<props.length;i++){var descriptor=props[i];descriptor.enumerable=descriptor.enumerable||!1,descriptor.configurable=!0,"value"in descriptor&&(descriptor.writable=!0),Object.defineProperty(target,descriptor.key,descriptor)}}return function(Constructor,protoProps,staticProps){return protoProps&&defineProperties(Constructor.prototype,protoProps),staticProps&&defineProperties(Constructor,staticProps),Constructor}}();function _classCallCheck(instance,Constructor){if(!(instance instanceof Constructor))throw new TypeError("Cannot call a class as a function")}var RocketBrowserCompatibilityChecker=function(){function RocketBrowserCompatibilityChecker(options){_classCallCheck(this,RocketBrowserCompatibilityChecker),this.passiveSupported=!1,this._checkPassiveOption(this),this.options=!!this.passiveSupported&&options}return _createClass(RocketBrowserCompatibilityChecker,[{key:"_checkPassiveOption",value:function(self){try{var options={get passive(){return!(self.passiveSupported=!0)}};window.addEventListener("test",null,options),window.removeEventListener("test",null,options)}catch(err){self.passiveSupported=!1}}},{key:"initRequestIdleCallback",value:function(){!1 in window&&(window.requestIdleCallback=function(cb){var start=Date.now();return setTimeout(function(){cb({didTimeout:!1,timeRemaining:function(){return Math.max(0,50-(Date.now()-start))}})},1)}),!1 in window&&(window.cancelIdleCallback=function(id){return clearTimeout(id)})}},{key:"isDataSaverModeOn",value:function(){return"connection"in navigator&&!0===navigator.connection.saveData}},{key:"supportsLinkPrefetch",value:function(){var elem=document.createElement("link");return elem.relList&&elem.relList.supports&&elem.relList.supports("prefetch")&&window.IntersectionObserver&&"isIntersecting"in IntersectionObserverEntry.prototype}},{key:"isSlowConnection",value:function(){return"connection"in navigator&&"effectiveType"in navigator.connection&&("2g"===navigator.connection.effectiveType||"slow-2g"===navigator.connection.effectiveType)}}]),RocketBrowserCompatibilityChecker}(); </script> <script id="rocket-preload-links-js-extra"> var RocketPreloadLinksConfig = {"excludeUris":"\/(?:.+\/)?feed(?:\/(?:.+\/?)?)?$|\/(?:.+\/)?embed\/|\/(index.php\/)?(.*)wp-json(\/.*|$)|\/refer\/|\/go\/|\/recommend\/|\/recommends\/","usesTrailingSlash":"1","imageExt":"jpg|jpeg|gif|png|tiff|bmp|webp|avif|pdf|doc|docx|xls|xlsx|php","fileExt":"jpg|jpeg|gif|png|tiff|bmp|webp|avif|pdf|doc|docx|xls|xlsx|php|html|htm","siteUrl":"https:\/\/e-dialog.group\/de\/","onHoverDelay":"100","rateThrottle":"3"}; </script> <script id="rocket-preload-links-js-after"> (function() { "use strict";var r="function"==typeof Symbol&&"symbol"==typeof Symbol.iterator?function(e){return typeof e}:function(e){return e&&"function"==typeof Symbol&&e.constructor===Symbol&&e!==Symbol.prototype?"symbol":typeof e},e=function(){function i(e,t){for(var n=0;n<t.length;n++){var i=t[n];i.enumerable=i.enumerable||!1,i.configurable=!0,"value"in i&&(i.writable=!0),Object.defineProperty(e,i.key,i)}}return function(e,t,n){return t&&i(e.prototype,t),n&&i(e,n),e}}();function i(e,t){if(!(e instanceof t))throw new TypeError("Cannot call a class as a function")}var t=function(){function n(e,t){i(this,n),this.browser=e,this.config=t,this.options=this.browser.options,this.prefetched=new Set,this.eventTime=null,this.threshold=1111,this.numOnHover=0}return e(n,[{key:"init",value:function(){!this.browser.supportsLinkPrefetch()||this.browser.isDataSaverModeOn()||this.browser.isSlowConnection()||(this.regex={excludeUris:RegExp(this.config.excludeUris,"i"),images:RegExp(".("+this.config.imageExt+")$","i"),fileExt:RegExp(".("+this.config.fileExt+")$","i")},this._initListeners(this))}},{key:"_initListeners",value:function(e){-1<this.config.onHoverDelay&&document.addEventListener("mouseover",e.listener.bind(e),e.listenerOptions),document.addEventListener("mousedown",e.listener.bind(e),e.listenerOptions),document.addEventListener("touchstart",e.listener.bind(e),e.listenerOptions)}},{key:"listener",value:function(e){var t=e.target.closest("a"),n=this._prepareUrl(t);if(null!==n)switch(e.type){case"mousedown":case"touchstart":this._addPrefetchLink(n);break;case"mouseover":this._earlyPrefetch(t,n,"mouseout")}}},{key:"_earlyPrefetch",value:function(t,e,n){var i=this,r=setTimeout(function(){if(r=null,0===i.numOnHover)setTimeout(function(){return i.numOnHover=0},1e3);else if(i.numOnHover>i.config.rateThrottle)return;i.numOnHover++,i._addPrefetchLink(e)},this.config.onHoverDelay);t.addEventListener(n,function e(){t.removeEventListener(n,e,{passive:!0}),null!==r&&(clearTimeout(r),r=null)},{passive:!0})}},{key:"_addPrefetchLink",value:function(i){return this.prefetched.add(i.href),new Promise(function(e,t){var n=document.createElement("link");n.rel="prefetch",n.href=i.href,n.onload=e,n.onerror=t,document.head.appendChild(n)}).catch(function(){})}},{key:"_prepareUrl",value:function(e){if(null===e||"object"!==(void 0===e?"undefined":r(e))||!1 in e||-1===["http:","https:"].indexOf(e.protocol))return null;var t=e.href.substring(0,this.config.siteUrl.length),n=this._getPathname(e.href,t),i={original:e.href,protocol:e.protocol,origin:t,pathname:n,href:t+n};return this._isLinkOk(i)?i:null}},{key:"_getPathname",value:function(e,t){var n=t?e.substring(this.config.siteUrl.length):e;return n.startsWith("/")||(n="/"+n),this._shouldAddTrailingSlash(n)?n+"/":n}},{key:"_shouldAddTrailingSlash",value:function(e){return this.config.usesTrailingSlash&&!e.endsWith("/")&&!this.regex.fileExt.test(e)}},{key:"_isLinkOk",value:function(e){return null!==e&&"object"===(void 0===e?"undefined":r(e))&&(!this.prefetched.has(e.href)&&e.origin===this.config.siteUrl&&-1===e.href.indexOf("?")&&-1===e.href.indexOf("#")&&!this.regex.excludeUris.test(e.href)&&!this.regex.images.test(e.href))}}],[{key:"run",value:function(){"undefined"!=typeof RocketPreloadLinksConfig&&new n(new RocketBrowserCompatibilityChecker({capture:!0,passive:!0}),RocketPreloadLinksConfig).init()}}]),n}();t.run(); }()); </script> <script src="https://e-dialog.group/wp-content/themes/e-dialog/js/p5.min.js" id="p5js-js" data-rocket-defer defer></script> <script data-minify="1" src="https://e-dialog.group/wp-content/cache/min/1/wp-content/themes/e-dialog/js/sketch.js?ver=1722328784" id="p5sketchjs-js" data-rocket-defer defer></script> <script src="https://e-dialog.group/wp-content/themes/e-dialog/js/swiper.bundle.min.js?ver=8.3.1" id="swiper-js-js" data-rocket-defer defer></script> <script src="https://e-dialog.group/wp-content/themes/e-dialog/js/bodyScrollLock.min.js?ver=1.0.1" id="bodyscrolllock-js-js" data-rocket-defer defer></script> <script type="module" src="https://e-dialog.group/wp-content/themes/e-dialog/js/ScrollLock.js?ver=1.0.1" data-rocket-defer defer></script><script type="module" src="https://e-dialog.group/wp-content/themes/e-dialog/js/Modal.js?ver=1.0.1" data-rocket-defer defer></script><script id="edialog-js-extra"> var customJsVarsFormPro = {"ajax_url":"https:\/\/e-dialog.group\/wp-admin\/admin-ajax.php","run_delete_file":"b9cb919941","run_application_form":"e65da5ef3d","file_to_big":"The chosen file is to big.","field_name":"qbewhv662","field_value":"390758"}; var php_array = {"ajax_url":"https:\/\/e-dialog.group\/wp-admin\/admin-ajax.php"}; </script> <script type="module" src="https://e-dialog.group/wp-content/themes/e-dialog/js/script.js?ver=2b2cbbe40da65b3c601b50fabdab8c277add9c6c" data-rocket-defer defer></script><script src="https://e-dialog.group/wp-content/themes/hello-elementor/assets/js/hello-frontend.min.js?ver=3.1.1" id="hello-theme-frontend-js" data-rocket-defer defer></script> <script src="https://e-dialog.group/wp-content/plugins/elementor-pro/assets/lib/sticky/jquery.sticky.min.js?ver=3.24.2" id="e-sticky-js" data-rocket-defer defer></script> <script src="https://e-dialog.group/wp-content/plugins/elementor-pro/assets/lib/smartmenus/jquery.smartmenus.min.js?ver=1.2.1" id="smartmenus-js" data-rocket-defer defer></script> <script src="https://e-dialog.group/wp-content/plugins/elementor-pro/assets/js/webpack-pro.runtime.min.js?ver=3.24.2" id="elementor-pro-webpack-runtime-js" data-rocket-defer defer></script> <script src="https://e-dialog.group/wp-content/plugins/elementor/assets/js/webpack.runtime.min.js?ver=3.24.4" id="elementor-webpack-runtime-js" data-rocket-defer defer></script> <script src="https://e-dialog.group/wp-content/plugins/elementor/assets/js/frontend-modules.min.js?ver=3.24.4" id="elementor-frontend-modules-js" data-rocket-defer defer></script> <script src="https://e-dialog.group/wp-includes/js/dist/hooks.min.js?ver=2810c76e705dd1a53b18" id="wp-hooks-js"></script> <script src="https://e-dialog.group/wp-includes/js/dist/i18n.min.js?ver=5e580eb46a90c2b997e6" id="wp-i18n-js"></script> <script id="wp-i18n-js-after"> wp.i18n.setLocaleData( { 'text direction\u0004ltr': [ 'ltr' ] } ); </script> <script id="elementor-pro-frontend-js-before"> var ElementorProFrontendConfig = {"ajaxurl":"https:\/\/e-dialog.group\/wp-admin\/admin-ajax.php","nonce":"38efdf84c5","urls":{"assets":"https:\/\/e-dialog.group\/wp-content\/plugins\/elementor-pro\/assets\/","rest":"https:\/\/e-dialog.group\/de\/wp-json\/"},"settings":{"lazy_load_background_images":true},"shareButtonsNetworks":{"facebook":{"title":"Facebook","has_counter":true},"twitter":{"title":"Twitter"},"linkedin":{"title":"LinkedIn","has_counter":true},"pinterest":{"title":"Pinterest","has_counter":true},"reddit":{"title":"Reddit","has_counter":true},"vk":{"title":"VK","has_counter":true},"odnoklassniki":{"title":"OK","has_counter":true},"tumblr":{"title":"Tumblr"},"digg":{"title":"Digg"},"skype":{"title":"Skype"},"stumbleupon":{"title":"StumbleUpon","has_counter":true},"mix":{"title":"Mix"},"telegram":{"title":"Telegram"},"pocket":{"title":"Pocket","has_counter":true},"xing":{"title":"XING","has_counter":true},"whatsapp":{"title":"WhatsApp"},"email":{"title":"Email"},"print":{"title":"Print"},"x-twitter":{"title":"X"},"threads":{"title":"Threads"}},"facebook_sdk":{"lang":"de","app_id":""},"lottie":{"defaultAnimationUrl":"https:\/\/e-dialog.group\/wp-content\/plugins\/elementor-pro\/modules\/lottie\/assets\/animations\/default.json"}}; </script> <script src="https://e-dialog.group/wp-content/plugins/elementor-pro/assets/js/frontend.min.js?ver=3.24.2" id="elementor-pro-frontend-js" data-rocket-defer defer></script> <script src="https://e-dialog.group/wp-includes/js/jquery/ui/core.min.js?ver=1.13.3" id="jquery-ui-core-js" data-rocket-defer defer></script> <script id="elementor-frontend-js-before"> var elementorFrontendConfig = {"environmentMode":{"edit":false,"wpPreview":false,"isScriptDebug":false},"i18n":{"shareOnFacebook":"Share on Facebook","shareOnTwitter":"Share on Twitter","pinIt":"Pin it","download":"Download","downloadImage":"Download image","fullscreen":"Fullscreen","zoom":"Zoom","share":"Share","playVideo":"Play Video","previous":"Previous","next":"Next","close":"Close","a11yCarouselWrapperAriaLabel":"Carousel | Horizontal scrolling: Arrow Left & Right","a11yCarouselPrevSlideMessage":"Previous slide","a11yCarouselNextSlideMessage":"Next slide","a11yCarouselFirstSlideMessage":"This is the first slide","a11yCarouselLastSlideMessage":"This is the last slide","a11yCarouselPaginationBulletMessage":"Go to slide"},"is_rtl":false,"breakpoints":{"xs":0,"sm":480,"md":768,"lg":1025,"xl":1440,"xxl":1600},"responsive":{"breakpoints":{"mobile":{"label":"Mobile Portrait","value":767,"default_value":767,"direction":"max","is_enabled":true},"mobile_extra":{"label":"Mobile Landscape","value":880,"default_value":880,"direction":"max","is_enabled":false},"tablet":{"label":"Tablet Portrait","value":1024,"default_value":1024,"direction":"max","is_enabled":true},"tablet_extra":{"label":"Tablet Landscape","value":1200,"default_value":1200,"direction":"max","is_enabled":true},"laptop":{"label":"Laptop","value":1366,"default_value":1366,"direction":"max","is_enabled":false},"widescreen":{"label":"Widescreen","value":2400,"default_value":2400,"direction":"min","is_enabled":false}}},"version":"3.24.4","is_static":false,"experimentalFeatures":{"additional_custom_breakpoints":true,"container_grid":true,"e_swiper_latest":true,"e_nested_atomic_repeaters":true,"e_onboarding":true,"theme_builder_v2":true,"hello-theme-header-footer":true,"home_screen":true,"landing-pages":true,"link-in-bio":true,"floating-buttons":true,"display-conditions":true,"form-submissions":true},"urls":{"assets":"https:\/\/e-dialog.group\/wp-content\/plugins\/elementor\/assets\/","ajaxurl":"https:\/\/e-dialog.group\/wp-admin\/admin-ajax.php"},"nonces":{"floatingButtonsClickTracking":"3d808dccd0"},"swiperClass":"swiper","settings":{"page":[],"editorPreferences":[]},"kit":{"stretched_section_container":"body","active_breakpoints":["viewport_mobile","viewport_tablet","viewport_tablet_extra"],"global_image_lightbox":"yes","lightbox_enable_counter":"yes","lightbox_enable_fullscreen":"yes","lightbox_enable_zoom":"yes","lightbox_enable_share":"yes","lightbox_title_src":"title","lightbox_description_src":"description","hello_header_logo_type":"logo","hello_header_menu_layout":"horizontal","hello_footer_logo_type":"logo"},"post":{"id":54637,"title":"Regeln%20und%20%C3%84nderungen%20f%C3%BCr%20Data-driven%20Advertising%202024%20durch%20Post%20Cookie%20und%20DMA%20-%20e-dialog","excerpt":"","featuredImage":"https:\/\/e-dialog.group\/wp-content\/uploads\/2023\/12\/dma-blog-1024x549.jpg"}}; </script> <script src="https://e-dialog.group/wp-content/plugins/elementor/assets/js/frontend.min.js?ver=3.24.4" id="elementor-frontend-js" data-rocket-defer defer></script> <script src="https://e-dialog.group/wp-content/plugins/elementor-pro/assets/js/elements-handlers.min.js?ver=3.24.2" id="pro-elements-handlers-js" data-rocket-defer defer></script> <script>window.lazyLoadOptions=[{elements_selector:"img[data-lazy-src],.rocket-lazyload",data_src:"lazy-src",data_srcset:"lazy-srcset",data_sizes:"lazy-sizes",class_loading:"lazyloading",class_loaded:"lazyloaded",threshold:300,callback_loaded:function(element){if(element.tagName==="IFRAME"&&element.dataset.rocketLazyload=="fitvidscompatible"){if(element.classList.contains("lazyloaded")){if(typeof window.jQuery!="undefined"){if(jQuery.fn.fitVids){jQuery(element).parent().fitVids()}}}}}},{elements_selector:".rocket-lazyload",data_src:"lazy-src",data_srcset:"lazy-srcset",data_sizes:"lazy-sizes",class_loading:"lazyloading",class_loaded:"lazyloaded",threshold:300,}];window.addEventListener('LazyLoad::Initialized',function(e){var lazyLoadInstance=e.detail.instance;if(window.MutationObserver){var observer=new MutationObserver(function(mutations){var image_count=0;var iframe_count=0;var rocketlazy_count=0;mutations.forEach(function(mutation){for(var i=0;i<mutation.addedNodes.length;i++){if(typeof mutation.addedNodes[i].getElementsByTagName!=='function'){continue} if(typeof mutation.addedNodes[i].getElementsByClassName!=='function'){continue} images=mutation.addedNodes[i].getElementsByTagName('img');is_image=mutation.addedNodes[i].tagName=="IMG";iframes=mutation.addedNodes[i].getElementsByTagName('iframe');is_iframe=mutation.addedNodes[i].tagName=="IFRAME";rocket_lazy=mutation.addedNodes[i].getElementsByClassName('rocket-lazyload');image_count+=images.length;iframe_count+=iframes.length;rocketlazy_count+=rocket_lazy.length;if(is_image){image_count+=1} if(is_iframe){iframe_count+=1}}});if(image_count>0||iframe_count>0||rocketlazy_count>0){lazyLoadInstance.update()}});var b=document.getElementsByTagName("body")[0];var config={childList:!0,subtree:!0};observer.observe(b,config)}},!1)</script><script data-no-minify="1" async src="https://e-dialog.group/wp-content/plugins/wp-rocket/assets/js/lazyload/17.8.3/lazyload.min.js"></script> <script>var rocket_beacon_data = {"ajax_url":"https:\/\/e-dialog.group\/wp-admin\/admin-ajax.php","nonce":"a50a7214d3","url":"https:\/\/e-dialog.group\/de\/blog\/consent-management-de\/regeln-und-anderungen-fur-data-driven-advertising-2024-durch-post-cookie-und-dma","is_mobile":false,"width_threshold":1600,"height_threshold":700,"delay":500,"debug":null,"status":{"atf":true,"lrc":true},"elements":"img, video, picture, p, main, div, li, svg, section, header, span","lrc_threshold":1800}</script><script data-name="wpr-wpr-beacon" src='https://e-dialog.group/wp-content/plugins/wp-rocket/assets/js/wpr-beacon.min.js' async></script></body> </html> <!-- This website is like a Rocket, isn't it? Performance optimized by WP Rocket. Learn more: https://wp-rocket.me -->