Marketing Intelligence: Make your marketing success measurable
We turn your data into facts and make your marketing’s contribution to business success visible. Make decisions based on numbers, not gut feeling.
What Marketing Intelligence means for your business
Many marketing teams have access to countless data points from analytics, ad accounts and the CRM, but the common thread is missing. This is exactly where Marketing Intelligence comes in. It is about filtering the key relationships out of the data chaos and answering the questions that truly move you forward: Which campaign generates the most revenue? Where are there untapped opportunities? And how can you use your budget even more intelligently? Our goal is not just to provide data, but to create clarity for you and your entire organisation.
Your partner for marketing insights
The truth is in the numbers. As your partner for marketing analytics and data-driven marketing, we help you find that truth.
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01
Build the technical foundation
Data silos must be broken down. We bring your data sources together and build a central, reliable foundation for all your analyses. This creates a “single source of truth” for your data-driven marketing.
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02
Make data understandable for everyone
We translate complex marketing data into easy-to-understand dashboards and clear recommendations for action. This way, everyone—from the sales team to executive management—understands the value of your work.
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03
Back up strategic decisions
We provide the data-backed arguments you need. This enables you to defend budgets with confidence, justify new investments, and set the right course for the future.
What Marketing Intelligence delivers in practice
Marketing Intelligence is not an end in itself. It is the tool that helps you achieve your business goals and prove the success of your initiatives—fully in line with our claim: truth in numbers.
Use marketing budgets effectively
Find out which channels and campaigns really contribute to success.
Use marketing budgets effectively
With clean, data-driven attribution, you can plan your investments more efficiently and maximise ROI.
Tools & technologies: We work with the best marketing intelligence tools in the industry, such as Looker Studio, Tableau, or the Google Cloud Platform with BigQuery.
Use case: An e-commerce company wants to know whether the budget for social media ads delivers a better return on ad spend (ROAS) compared to Google Ads. With a Marketing Intelligence dashboard, we can transparently compare the performance of both channels.
Typical KPIs: Return on Ad Spend (ROAS), Customer Lifetime Value (CLV), Marketing Return on Investment (ROI), Cost per Acquisition (CPA).
Identify growth opportunities
Spot trends and patterns in your target audiences’ behaviour early on.
Identify growth opportunities
We help you use these insights to identify new potential for your business and optimise your offerings with precision.
Tools & technologies: We use web analytics tools such as Google Analytics 4 (GA4) and connect them with your CRM to ensure comprehensive marketing analytics.
Use case: A SaaS provider wants to understand which features are used most frequently in order to further develop the product. Marketing data analysis provides the necessary answers.
Typical dashboards: Customer journey analysis, funnel visualisations, target audience behaviour analyses.
Prove the value of your marketing
Make your work’s contribution to business success visible.
Prove the value of your marketing
With compelling metrics and dashboards, you provide management with solid arguments and strengthen marketing’s position for the long term.
Use case: The head of marketing must prove to the board how the last campaign contributed to increasing quarterly revenue. A Marketing Intelligence dashboard provides the basis for this argumentation.
FAQ: Frequently Asked Questions
What exactly is Marketing Intelligence (MI)?
Think of it as the compass for your marketing. Marketing Intelligence is the process of collecting, analysing and preparing data so that you can make well-founded strategic decisions. It is about understanding market trends, customer behaviour and campaign effectiveness to make your success measurable and manageable.
What is the difference compared to Business Intelligence (BI)?
Business Intelligence (BI) looks at the entire organisation. Marketing Intelligence (MI) is a specialised sub-area that focuses on marketing-relevant data. We ensure that insights from your marketing integrate seamlessly into a company-wide BI strategy.
Which data sources can we connect?
Almost all of them! Typical sources include web analytics tools (e.g. Google Analytics, Matomo), CRM systems (e.g. Salesforce, HubSpot), advertising platforms (e.g. Google Ads, Meta Ads), social media channels and e-commerce systems. Our goal is always a 360-degree view of your marketing performance.
Do we need our own data science team for this?
No—this is what you have us for. As your partner, we bring comprehensive expertise—from data architecture and analysis to strategic consulting. We work hand in hand with your team and enable you to use the tools and dashboards independently and effectively.
