Programmatic Advertising: Precise Campaigns on the Web
We make the complexity of programmatic media buying manageable for you and translate data into measurable success.
Get Started with Programmatic Advertising
Programmatic advertising offers tremendous potential for automating and optimizing your campaigns – but only if you master the complexity of the platforms and the rapid pace of technological change. We translate your business objectives into a data-driven strategy.
Why e-dialog?
We are among the pioneers of programmatic advertising in the German-speaking region.
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Partnership at Eye Level
We are more than just an executing agency – we are your strategic sparring partners. With our deep expertise in data, technology, and creative, we help you find the right arguments to drive digital projects internally and empower your team.
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02
Results & Transparency
For us, what matters is the bottom line. We provide you with honest analyses and clear dashboards that demonstrate the success of your campaigns. You have full control and visibility over performance and budget allocation at all times.
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Holistic Approach for Maximum Success
We never view programmatic advertising in isolation. We integrate it seamlessly into your entire marketing mix and combine it with the latest technological capabilities and creative concepts to unlock the full potential for your brand.
From Strategy to Successful Campaign: Our Services
Strategy
We develop a strategy aligned with your objectives. This includes defining target audiences, channel and budget planning, and establishing the right KPIs for the entire funnel.
Media Planning
We translate your objectives into an effective media strategy – data-driven, audience-focused, and cross-channel. Based on benchmarks, forecasts, and proven insights, we define where your budget achieves the greatest impact.
Management
We actively manage your campaigns and continuously optimize them through A/B testing, budget adjustments, and creative refinements to secure the ROI of your investments.
Training
We share our knowledge. With customized training and support for in-housing, we equip your team to independently manage and optimize programmatic campaigns.
Programmatic in Practice: Use Cases for Your Objectives
Brand Awareness
Whether through engaging videos on YouTube and Connected TV (CTV), targeted display banners on high-reach portals, programmatic audio in podcasts and on Spotify, or through dynamic advertising on digital billboards (DOOH) – we ensure your message stays top of mind.
Lead Generation
Do you need qualified leads or want to increase your e-commerce sales? With advanced targeting, compelling creatives, and precise tracking, we reach potential customers strategically and guide them to conversion.
B2B Campaigns
Programmatic advertising also offers enormous potential in the B2B environment. We use specialized targeting capabilities to deliver your messages precisely to decision-makers in the industries and companies relevant to you.
FAQ: Frequently Asked Questions About Programmatic Advertising
What does programmatic advertising cost?
Costs are flexible and depend on your objectives. The advantage is that you can start with smaller budgets and scale them as you succeed. We provide honest advice on what budget makes sense for your goals and ensure maximum efficiency.
What is the difference from social media advertising?
While social media advertising takes place on specific platforms (e.g., Meta, LinkedIn), programmatic advertising gives you access to a vast network of millions of websites and apps. Both disciplines can complement each other ideally to reach your target audience throughout the entire customer journey.
Does programmatic advertising work without cookies?
Yes. The industry is constantly evolving, and there are already numerous future-proof solutions for targeted outreach without third-party cookies, such as contextual targeting or the use of first-party data. We stay at the forefront of these developments and ensure your campaigns remain successful in the future.
Which channels can I reach programmatically?
The variety is enormous! In addition to classic display ads, this includes video ads (e.g., on YouTube), Connected TV (CTV), programmatic audio (e.g., Spotify, podcasts), and even digital out-of-home advertising (Digital Out-of-Home, DOOH).
