ChatGPT Ads: Advertise in AI
With ChatGPT Ads, you can reach your target audiences right when they’re searching for answers, recommendations, and solutions. e-dialog helps you test this new ad format and integrate it into your existing marketing mix.
How Does Advertising Work in ChatGPT?
ChatGPT Ads place advertisements directly within the conversation interface of ChatGPT Go and Free. As more and more people use AI chatbots instead of traditional search engines for their research, a new advertising landscape is emerging. Unlike most other platforms, ChatGPT Ads are served based on the linguistic context of the current conversation. This means there’s no person-based targeting based on demographic data or interests. ChatGPT Ads rely entirely on the context of the current chat conversation. Ads appear as visually distinct cards below the generated AI response and provide a direct link to your offers. The AI’s actual response is not influenced by the ad.
Three Reasons to Run Campaigns with e-dialog
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01
Exclusive Access Without Self-Service
Currently, OpenAI does not yet offer an open advertising tool for businesses. As a digital agency, e-dialog has the necessary access to set up and manage your campaigns in ChatGPT starting today.
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02
First-Mover Advantage Through Early Testing
New channels often offer particularly favorable conditions and low competition in the initial phase. We develop structured test setups that allow you to gather insights early on and expand your knowledge advantage.
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03
Integration into the Marketing Mix
A new channel requires a well-thought-out strategy. As a data-driven marketing agency, we don’t treat ChatGPT Ads as an isolated experiment; instead, we advise you on how best to integrate this new form of advertising into your channel mix.
What’s new and different about ChatGPT Ads?
- Context instead of keyword bids: While Google Ads relies heavily on keywords, the ChatGPT Ads system analyzes the entire context of the conversation. For contextual targeting, for example, you can enter specific questions, such as: What is the best home insurance?
- High-quality intent: Users in AI chats are in active research mode. As a result, ChatGPT Ads reach an audience that is specifically looking for concrete answers—unlike users who are passively scrolling through social media feeds.
- Strict separation of AI responses and ads: Advertisers have no influence over the language model’s responses. The ad appears as a separate element below the generated response, which maintains transparency and trust among users.
An Overview of Our ChatGPT Ads Services
Use Case Analysis
We analyze your target audiences and products to determine which offers are best suited for placement in the AI search context.
Setup and Targeting
e-dialog handles all technical setup and configures contextual targeting for your campaigns.
Optimal Ad Assets
We create and optimize headlines, text blocks, and image elements for Ad Cards in ChatGPT Go and Free.
FAQ: Frequently Asked Questions About ChatGPT Ads
What do ChatGPT ads look like?
ChatGPT Ads are OpenAI’s native ad format. They appear in the free versions, ChatGPT Free and ChatGPT Go. Visually, they appear as rectangular cards below a chat response and contain a small image, a headline, a short description, and a call-to-action link. The following elements are required: a square image measuring 256×256 px, a headline of up to 30 characters, a description of up to 60 characters, and a landing page with static UTM parameters.
How can I book ChatGPT Ads?
Since there is currently no self-service platform like Google Ads Manager or Meta Ads Manager, booking is currently only possible through partner agencies. e-dialog has the necessary access to run your campaigns starting immediately.
Are ChatGPT Ads available in Germany, Austria, and Switzerland?
ChatGPT Ads have been available in Germany, Austria, Switzerland, and many other European countries since August 24. However, they must still be booked through an agency partner such as e-dialog.
How does targeting work with ChatGPT Ads?
Targeting isn’t based on traditional demographics or interests, but is purely contextual and geographic. The system analyzes the questions asked in the chat and assigns relevant ads. It’s possible to specify particular topics and questions in the targeting settings. Here, it’s important not to limit yourself to keywords, but to describe the context clearly.
Who can benefit from ChatGPT Ads?
This format is particularly well-suited for companies whose products or services offer a clear solution to a specific problem. Businesses with highly relevant offerings benefit directly from users’ precise search intent. Complex messages or overly generic products are difficult to convey within the limited space available and risk not being displayed at all because they appear irrelevant.
How much do ChatGPT ads cost?
ChatGPT Ads start at a minimum budget of $25 per day.
Can advertising influence ChatGPT’s responses?
No, the language model (LLM) and the ad system operate strictly separately from one another. Advertisers can neither influence the generated text responses nor view users’ private chats.
How can you measure the success of a campaign?
Standard metrics such as impressions, clicks, click-through rate (CTR), CPC, CPM, and conversions are available for measuring success. By using custom UTM parameters, you can track traffic and goal completions in your existing web analytics systems.
