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sind<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19896"><a href="https://e-dialog.group/at/kontakt/">Kontakte und Standorte</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19897"><a href="https://e-dialog.group/at/karriere/">Team & Karriere</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19898"><a href="https://e-dialog.group/at/teaching-talking/">Teaching & Talking</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30953"><a href="https://e-dialog.group/at/social-engagement/">Social Engagement</a></li> </ul></div> </li> </ul><div class="o-search"><a href="#" class="js-open-search"><i aria-hidden="true" class="fas fa-search"></i></a></div></div><style>#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:before{content: url(https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-wirsind-menu.svg) !important;}#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:after{background-image: url("https://e-dialog.group/wp-content/uploads/2023/08/e-dialog-kontaktbox-new1.jpg");}</style></div> </div> </div> </div> </div> </div> </section> </div> <style>.bg-color-post {background-color: #0d5699;}.bg-color-success-story {background-color: #081e56;}.bg-color-whitepaper {background-color: #3da4c6;}.bg-color-job {background-color: #02644a;}.bg-color-e-dialog-event {background-color: #61ae79;}.bg-color-pressrelease {background-color: #081e56;}.icon.icon-post {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-blog.svg");}.icon.icon-success-story {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-success-stories.svg");}.icon.icon-whitepaper {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-whitepaper.svg");}.icon.icon-job {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-jobs.svg");}.icon.icon-e-dialog-event {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style> <div class="mwd-blogPost flex breadcrumb"> <div class="container"> <span class="parent"> <a href="https://e-dialog.group/at/blog/" title="Blog">Blog</a> </span> <span class="arrow">></span> <span class="category">Social Media Advertising</span> <span class="arrow">></span> <span class="child">3 Erfolgsfaktoren für Ihre LinkedIn B2B Strategie</span> </div> </div> <div class="mwd-blogPost flex header" style="background-image: url(https://e-dialog.group/wp-content/uploads/2024/08/linkedin-sales-solutions-p23-vi_mhpm-unsplash-1024x683.jpg);"><div class="container"><h1>3 Erfolgsfaktoren für Ihre LinkedIn B2B Strategie</h1><p class="author">von Diana Mereoiu</p></div></div><div class="mwd-blogPost flex metabox space-top space-bottom"><div class="container"><div class="col"><div class="metabox-holder"><div class="date">07. August 2024</div><div class="duration"> <span class="span-reading-time rt-reading-time"><span class="rt-label rt-prefix">Lesedauer:</span> <span class="rt-time"> 4</span> <span class="rt-label rt-postfix">Minuten</span></span></div></div><div class="excerpt-box"><h3>Management Summary</h3><p>LinkedIn ist eine einzigartige Plattform. Die hochprofessionelle und engagierte Nutzerbasis, die raffinierten Targeting-Möglichkeiten und die spezifischen Anzeigenformate machen sie zu einem besonders leistungsfähigen Instrument für das B2B-Marketing. Allerdings birgt sie auch ihre Herausforderungen.Mit einer soliden Datengrundlage, einem intelligenten Targeting und einer strategischen Kreativstrategie kann die Plattform ein wichtiger Treiber einer nachhaltigen Performance sein. Hier sind unsere praktischen Best Practices und strategischen Tipps.</p></div></div><div class="col"><div class="categorybox"><div class="categorybox-inner"><div class="categorybox-inner-title">Social Media Advertising</div><p><p>Mit unserer Expertise aus Performance Marketing, Audience Management und Werbemittel-Optimierung holen wir mehr aus Ihren Paid Social Kampagnen heraus - von Facebook bis TikTok!</p> </p><a href="/bessere-kampagnen/#social-media-advertising" class="btn btn--space-top">Mehr Erfahren</a></div><div id="wobble"></div></div></div></div></div><div class="mwd-blogPost flex content space-top space-bottom"><div class="container"> <div data-elementor-type="wp-post" data-elementor-id="60887" class="elementor elementor-60887" data-elementor-post-type="post"> <section class="elementor-section elementor-top-section elementor-element elementor-element-7b99b4b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7b99b4b" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-73e230e" data-id="73e230e" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-8120f0a elementor-widget elementor-widget-text-editor" data-id="8120f0a" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Um LinkedIn effektiv für B2B-Marketing zu nutzen, ist es entscheidend, die einzigartige Funktionsweise der Plattform zu verstehen und Ihre Strategie entsprechend anzupassen. Durch datengesteuertes Tracking und maßgeschneiderte Anzeigen können Sie die professionellen Nutzer von LinkedIn gezielt ansprechen und langfristiges Wachstum erzielen.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-5b8b1865 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5b8b1865" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a936fbd" data-id="a936fbd" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-7b37b5ab elementor-widget elementor-widget-heading" data-id="7b37b5ab" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">LinkedIn ist nicht Google oder Meta</h2> </div> </div> <div class="elementor-element elementor-element-6279e89e elementor-widget elementor-widget-text-editor" data-id="6279e89e" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Der erste entscheidende Schritt ist, zu verstehen, dass der Algorithmus, die Funktionen und die Nutzer:innen von LinkedIn anders funktionieren als bei anderen Kanälen. Was auf anderen Plattformen gut funktioniert, könnte auf LinkedIn nicht so gut performen. Dies gilt sowohl für Anzeigen als auch für automatisierte Funktionen wie die automatisierte Erweiterung der Zielgruppe. </p><p>Die goldenen Regeln heißen:</p><ul><li>Passen Sie Ihre Strategie und Ihre Anzeigen entsprechend an.</li><li>Testen Sie jede Funktion und sehen Sie, was für Sie funktioniert. Gehen Sie nicht von Vermutungen aus, es gibt keine Universalstrategie.</li></ul> </div> </div> <div class="elementor-element elementor-element-aa69073 elementor-widget elementor-widget-heading" data-id="aa69073" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Eine solide Datengrundlage schaffen </h3> </div> </div> <div class="elementor-element elementor-element-3c1433c elementor-widget elementor-widget-text-editor" data-id="3c1433c" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>LinkedIn bietet mit seiner hochprofessionellen Nutzerbasis und seinen ausgefeilten Targeting-Optionen eine große Chance für das B2B-Marketing. Allerdings kann das Erreichen dieser Zielgruppe auch recht kostenintensiv werden, da die CPM- und CPC-Preise tendenziell viel höher sind als auf anderen Plattformen. Außerdem sind die Purchase Timelines im B2B-Bereich länger. Eine genaue Bewertung der Ergebnisse und die Einrichtung von datengesteuerten Kreativtests erfordern ein solides Tracking- und Attributions-Setup.</p><p><br />Zuerst dürfen folgende Tools im LinkedIn-Toolkit eines jeden Marketers nicht fehlen:</p><ul><li><span style="text-decoration: underline;">Insight Tag:</span> das Cookie-basierte Tracking-Pixel der Plattform. Stellen Sie sicher, dass Sie das erweiterte Conversion-Tracking in den Einstellungen des Tags aktivieren. Dadurch werden den URLs Ihrer Anzeigen Cookies von Erstanbietern und Klick-IDs hinzugefügt, um ein genaueres Conversion-Tracking zu ermöglichen.</li><li>Conversion-API: Da Cookie-basierte Lösungen immer unzuverlässiger werden, ist es wichtig, für genauere Daten auch <span style="text-decoration: underline;">serverseitiges Tracking einzurichten</span>. Berücksichtigen Sie gegebenenfalls auch Offline-Conversions.</li><li>UTM-Parameter auf Kampagnen- oder Anzeigenebene</li></ul><p>Diese Tools bieten eine gute Datenbasis, auf der Sie aufbauen können. Die Daten selbst sollten jedoch ganzheitlich in Ihre Analysen und Berichte integriert werden. Brechen Sie das Silo-Denken auf und konzentrieren Sie sich auf die Data-driven Attribution sowie auf ein besseres Verständnis der Inkrementalität für Ihr Produkt.</p> </div> </div> <div class="elementor-element elementor-element-7dd1807 elementor-widget elementor-widget-heading" data-id="7dd1807" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Alle relevanten Entscheidungsträger:innen ansprechen</h3> </div> </div> <div class="elementor-element elementor-element-f7d1822 elementor-widget elementor-widget-text-editor" data-id="f7d1822" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Während die endgültige Entscheidung vielleicht von einem oder zwei Entscheidungsträger:innen getroffen wird, sind an B2B-Investitionen meist mehrere Personen beteiligt. <a href="http://e61c88871f1fbaa6388d-c1e3bb10b0333d7ff7aa972d61f8c669.r29.cf1.rackcdn.com/DGR_DG201_SURV_B2BBuyers_June_2022_Final.pdf">Eine Umfrage</a> zeigt, dass in 36 % der Fälle zwischen 4 und 6 Personen in den Kaufprozess involviert sind.</p> </div> </div> <div class="elementor-element elementor-element-64782b56 elementor-widget elementor-widget-image" data-id="64782b56" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img fetchpriority="high" decoding="async" width="601" height="373" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20601%20373'%3E%3C/svg%3E" class="attachment-large size-large wp-image-60896" alt="Anzahl der Entscheidungsträger*innen bei B2B" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/08/graph-anzahl-der-entscheidungstragerinnen-bei-b2b.png 601w, https://e-dialog.group/wp-content/uploads/2024/08/graph-anzahl-der-entscheidungstragerinnen-bei-b2b-300x186.png 300w" data-lazy-sizes="(max-width: 601px) 100vw, 601px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/08/graph-anzahl-der-entscheidungstragerinnen-bei-b2b.png" /><noscript><img fetchpriority="high" decoding="async" width="601" height="373" src="https://e-dialog.group/wp-content/uploads/2024/08/graph-anzahl-der-entscheidungstragerinnen-bei-b2b.png" class="attachment-large size-large wp-image-60896" alt="Anzahl der Entscheidungsträger*innen bei B2B" srcset="https://e-dialog.group/wp-content/uploads/2024/08/graph-anzahl-der-entscheidungstragerinnen-bei-b2b.png 601w, https://e-dialog.group/wp-content/uploads/2024/08/graph-anzahl-der-entscheidungstragerinnen-bei-b2b-300x186.png 300w" sizes="(max-width: 601px) 100vw, 601px" /></noscript> </div> </div> <div class="elementor-element elementor-element-bc988ed elementor-widget elementor-widget-text-editor" data-id="bc988ed" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-size: 13px;">Anzahl relevanter Entscheidungsträger*innen, Quelle: e-dialog </span></p> </div> </div> <div class="elementor-element elementor-element-d8b26f6 elementor-widget elementor-widget-text-editor" data-id="d8b26f6" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Hier kommen die einzigartigen Eigenschaften von LinkedIn ins Spiel. Nutzen Sie die Möglichkeiten der Plattform, um jeden dieser Entscheidungsträger:innen zu erreichen und ein personalisiertes Werbeerlebnis zu bieten.</p> </div> </div> <div class="elementor-element elementor-element-b57942c elementor-widget elementor-widget-image" data-id="b57942c" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="534" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20534'%3E%3C/svg%3E" class="attachment-large size-large wp-image-60890" alt="Targeting Best Practices" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/08/jason-goodman-oalh2mojuuk-unsplash-1024x683.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/08/jason-goodman-oalh2mojuuk-unsplash-300x200.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/08/jason-goodman-oalh2mojuuk-unsplash-768x512.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/08/jason-goodman-oalh2mojuuk-unsplash-1536x1024.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/08/jason-goodman-oalh2mojuuk-unsplash-2048x1365.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/08/jason-goodman-oalh2mojuuk-unsplash-945x630.jpg 945w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/08/jason-goodman-oalh2mojuuk-unsplash-1024x683.jpg" /><noscript><img decoding="async" width="800" height="534" src="https://e-dialog.group/wp-content/uploads/2024/08/jason-goodman-oalh2mojuuk-unsplash-1024x683.jpg" class="attachment-large size-large wp-image-60890" alt="Targeting Best Practices" srcset="https://e-dialog.group/wp-content/uploads/2024/08/jason-goodman-oalh2mojuuk-unsplash-1024x683.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/08/jason-goodman-oalh2mojuuk-unsplash-300x200.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/08/jason-goodman-oalh2mojuuk-unsplash-768x512.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/08/jason-goodman-oalh2mojuuk-unsplash-1536x1024.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/08/jason-goodman-oalh2mojuuk-unsplash-2048x1365.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/08/jason-goodman-oalh2mojuuk-unsplash-945x630.jpg 945w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-7985531 elementor-widget elementor-widget-text-editor" data-id="7985531" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><a href="https://unsplash.com/de/fotos/frau-platziert-haftnotizen-an-der-wand-Oalh2MojUuk"><span style="font-size: 13px;">Quelle</span></a></p> </div> </div> <div class="elementor-element elementor-element-1d0e0ce elementor-widget elementor-widget-text-editor" data-id="1d0e0ce" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Was das Targeting selbst angeht, gibt es einige best Practices zu berücksichtigen:</p><ul><li>Nicht nach der Berufsbezeichnung targetieren. Diese variieren stark von Unternehmen zu Unternehmen. Targetieren Sie sich stattdessen nach Funktion, Seniorität und Fähigkeiten.</li><li>Achten Sie auf die Größe der Zielgruppe. Versuchen Sie, die Zielgruppe nicht zu sehr einzugrenzen, aber auch relevant zu bleiben.Je nach Profil Ihres Unternehmens und Ihrem Marketingziel sollten Sie eine potenzielle Reichweite von 80k bis 200k Personen haben.</li><li>Denken Sie daran, alle irrelevanten Zielgruppen auszuschließen. Das bedeutet, dass Sie nicht nur Ihre letzten Käufer ausschließen, sondern auch Mitarbeiter der Konkurrenz (bei Anzeigen, die nichts mit Employer Branding zu tun haben) oder sogar Ihre eigenen Mitarbeiter. Entscheiden Sie, was zu Ihrer Situation passt, und schaffen Sie, wo immer möglich, Effizienzgewinne.</li><li>Deaktivieren Sie die Zielgruppenerweiterung und das Audience Network. Sie führen dazu, dass die Top-of-Funnel- Metriken oft etwas übertrieben werden – auf Kosten von Qualität und Relevanz.</li></ul><p><br />Extra-Tipp: Überprüfen Sie die Analyse Ihrer Website-Zielgruppen. Diese Funktion ist ein leistungsfähiges Tool, das Ihnen zusätzliche Einblicke in die für Sie relevanten Zielgruppen gewährt und eventuelle blinde Flecken aufdeckt.</p> </div> </div> <div class="elementor-element elementor-element-60d5079 elementor-widget elementor-widget-heading" data-id="60d5079" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Werbemüdigkeit mit Personalisierung bekämpfen</h3> </div> </div> <div class="elementor-element elementor-element-6ca057b elementor-widget elementor-widget-image" data-id="6ca057b" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="400" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20400'%3E%3C/svg%3E" class="attachment-large size-large wp-image-60893" alt="Werbemüdigkeit mit Personalisierung bekämpfen" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/08/daniele-franchi-gbaejujkj88-unsplash-1024x512.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/08/daniele-franchi-gbaejujkj88-unsplash-300x150.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/08/daniele-franchi-gbaejujkj88-unsplash-768x384.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/08/daniele-franchi-gbaejujkj88-unsplash-1536x769.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/08/daniele-franchi-gbaejujkj88-unsplash-2048x1025.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/08/daniele-franchi-gbaejujkj88-unsplash-1200x601.jpg 1200w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/08/daniele-franchi-gbaejujkj88-unsplash-1024x512.jpg" /><noscript><img loading="lazy" decoding="async" width="800" height="400" src="https://e-dialog.group/wp-content/uploads/2024/08/daniele-franchi-gbaejujkj88-unsplash-1024x512.jpg" class="attachment-large size-large wp-image-60893" alt="Werbemüdigkeit mit Personalisierung bekämpfen" srcset="https://e-dialog.group/wp-content/uploads/2024/08/daniele-franchi-gbaejujkj88-unsplash-1024x512.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/08/daniele-franchi-gbaejujkj88-unsplash-300x150.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/08/daniele-franchi-gbaejujkj88-unsplash-768x384.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/08/daniele-franchi-gbaejujkj88-unsplash-1536x769.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/08/daniele-franchi-gbaejujkj88-unsplash-2048x1025.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/08/daniele-franchi-gbaejujkj88-unsplash-1200x601.jpg 1200w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-7fc0fd7 elementor-widget elementor-widget-text-editor" data-id="7fc0fd7" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><a href="https://unsplash.com/de/fotos/gelb-weisser-runder-kunststoff-GbAEJUJKJ88"><span style="font-size: 13px;">Quelle</span></a></p> </div> </div> <div class="elementor-element elementor-element-0e13a6d elementor-widget elementor-widget-text-editor" data-id="0e13a6d" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>“Content is King” ist ein Spruch, der im Social-Media-Marketing häufig verwendet wird und der für den B2B-Sektor nicht weniger relevant ist. Wie bereits erwähnt, sind an diesem Prozess mehrere Personen beteiligt. Jeder von ihnen hat seine eigenen Erwartungen an Ihr Produkt und wird auf unterschiedliche USPs ansprechen. </p><p><br />Sie wissen nicht, wo Sie anfangen sollen? Sie können Ihre bestehenden Inhalte anpassen. LinkedIn ist auch eine starke Plattform für den Wissensaustausch, zeigen Sie also Ihr Fachwissen. </p><p><br />Generell sollten Sie Folgendes beachten:</p><ul><li>Erstellen Sie plattformspezifische Anzeigen. Es ist zwar verständlich, dass Sie mit einer einheitlichen Botschaft vermarkten und bei der Anzeigenerstellung effizient sein wollen, aber dieselben Anzeigen, die zum Beispiel im Programmatic Advertising funktionieren würden, könnten auf LinkedIn nicht funktionieren. Stellen Sie sicher, dass Sie Ihre Anzeigen an die Interessen und das Verhalten der LinkedIn-Nutzer:innen anpassen.</li><li>Erstellen Sie eine Test-Roadmap. Legen Sie die Hypothesen fest, die Sie testen möchten, sowie Ihren wichtigsten KPI, und planen Sie ausreichende und relevante Variationen in Ihren Kampagnen ein. Bereiten Sie sich auf längere Testzeiträume vor, da B2B-Käufe ein längerer Prozess sind.</li><li>Planen Sie LinkedIn-spezifische Anzeigenformate ein, wie z. B. Thought-Leadership-Anzeigen. Eine umfassende Aufschlüsselung finden Sie in <a href="https://e-dialog.group/at/blog/social-media-advertising/wie-linkedin-anzeigen-fur-maximale-aufmerksamkeit-eingesetzt-werden/">diesem Artikel</a>.</li><li>Fügen Sie mindestens 4 Anzeigen in jede Kampagne ein. </li></ul><p>Achten Sie auf eine gute Mischung aus Marken- und Aktivierungsmaßnahmen. Conversion-Kampagnen können zwar zu kurzfristigen Ergebnissen führen, aber die meisten Ihrer potenziellen Kunden sind im Moment nicht In-Market. Aber das wird sich ändern. Für langfristiges Wachstum sollten Sie auch in den Markenaufbau auf LinkedIn investieren. Top-of-mind ist die erste Wahl.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-5c86fa1c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5c86fa1c" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-11eb7c2" data-id="11eb7c2" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-2cf33a11 elementor-widget elementor-widget-heading" data-id="2cf33a11" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Fazit:</h2> </div> </div> <div class="elementor-element elementor-element-7c9183d elementor-widget elementor-widget-text-editor" data-id="7c9183d" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>LinkedIn kann für Unternehmen, die im B2B-Bereich werben, ein sehr leistungsfähiges Marketinginstrument sein. Indem Sie der Data-Fitness Priorität einräumen, alle relevanten Entscheidungsträger:innen ansprechen und sich auf eine solide kreative Strategie konzentrieren, die die Best Practices folgt, kann LinkedIn ein starker Leistungstreiber für Ihre Geschäftsziele sein.</p> </div> </div> <div class="elementor-element elementor-element-e0af510 elementor-widget elementor-widget-text-editor" data-id="e0af510" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h3>Haben Sie noch Fragen? Wir unterstützen Sie gerne bei der Umsetzung Ihrer LinkedIn Advertising-Strategie: <a href="mailto:kontakt@e-dialog.group">kontakt@e-dialog.group</a></h3> </div> </div> </div> </div> </div> </section> </div> </div></div><div data-wpr-lazyrender="1" class="mwd-blogPost flex call-to-action space-top space-bottom"><div class="container"><div class="call-to-action-inner"><span class="lead">Kampagne anfragen</span><div class="call-to-action-inner-title">Bereit für Ihr neues Projekt?</div><p>Wir freuen uns auf Ihre Anfrage und beraten Sie gerne unverbindlich! Füllen Sie dazu einfach das Kontaktformular aus oder rufen uns direkt an.</p><a href="https://e-dialog.group/at/kontaktformular/" class="btn" title="Jetzt kontaktieren">Jetzt kontaktieren</a></div></div><div id="wobbleCTA"></div></div> <div data-wpr-lazyrender="1" class="mwd-blogPost flex more-topics space-top space-bottom"> <div class="container"> <h3 class="more-topics-headline">Weitere Themen</h3> <div class="c-post-types c-post-types--slider"> <div class="c-post-types__container swiper-container" data-interval="0"> <div class="swiper-wrapper"> <article class="c-post-types__entry post-61613 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/at/blog/holistic-cross-channel-campaigns/wie-das-insourcing-von-adtech-losungen-ihr-unternehmen-starkt/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="412" 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data-id="80d75de" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">TRUTH IN NUMBERS</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-inner-section elementor-element elementor-element-7e5650a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7e5650a" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-c15a520" data-id="c15a520" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-eb37fd2 elementor-widget elementor-widget-heading" data-id="eb37fd2" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p 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