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#081e56;}.bg-color-whitepaper {background-color: #3da4c6;}.bg-color-job {background-color: #02644a;}.bg-color-e-dialog-event {background-color: #61ae79;}.bg-color-pressrelease {background-color: #081e56;}.icon.icon-post {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-blog.svg");}.icon.icon-success-story {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-success-stories.svg");}.icon.icon-whitepaper {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-whitepaper.svg");}.icon.icon-job {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-jobs.svg");}.icon.icon-e-dialog-event {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style> <div data-rocket-location-hash="b4d58d7e7fd8b45b2c5dc879cde7eb3f" class="mwd-blogPost flex breadcrumb"> <div data-rocket-location-hash="0841f15ebf099eeaba6f2c7f735d0671" class="container"> <span class="parent"> <a href="https://e-dialog.group/blog/" title="Beiträge">Blog</a> </span> <span class="arrow">></span> <span class="category">Social Media Advertising</span> <span class="arrow">></span> <span class="child">Drei neue essentielle Twitter Ads Updates für Werbende</span> </div> </div> <div data-bg="https://e-dialog.group/wp-content/uploads/2023/02/twitter-ads-update-1024x549.jpg" data-rocket-location-hash="f3a4da3f2500ed126f5f1fe408322a82" class="mwd-blogPost flex header rocket-lazyload" style=""><div data-rocket-location-hash="ca23f7c07336b7cf8c7766d2ffffc9d9" class="container"><h1>Drei neue essentielle Twitter Ads Updates für Werbende</h1><p class="author">von Felix Kluger</p></div></div><div data-rocket-location-hash="5ba37d1761429b8aa4a845fb1ec6d187" class="mwd-blogPost flex metabox space-top space-bottom"><div data-rocket-location-hash="04b24f2a01e05ca636ff58e62299aa1e" class="container"><div data-rocket-location-hash="1572ce06debb49357e5111f58a6037a3" class="col"><div class="metabox-holder"><div class="date">16. Februar 2023</div><div class="duration"> <span class="span-reading-time rt-reading-time"><span class="rt-label rt-prefix">Lesedauer:</span> <span class="rt-time"> 5</span> <span class="rt-label rt-postfix">Minuten</span></span></div></div><div class="excerpt-box"><h3>Management Summary</h3><p>Mit dem neuesten Twitter Ads Update wurde dafür gesorgt, dass gleich 3 essentielle Measurement Tools verbessert werden. Dazu zählt der neue verbesserte Twitter-Pixel. Dieser kann nun die Aktionen der User noch besser nachverfolgen und somit mehr Daten für den Algorithmus sammeln. Parallel dazu wurde die Twitter Conversion API vorgestellt, wobei Conversion Events ohne Third-Party Cookies an Twitter gesendet werden. Außerdem gibt es neue Optimierungen in Sachen In-App-Käufe. <br> Für wen diese Neuerungen verfügbar sind und was das Update für Werbende bedeutet, erklärt dieser Artikel. </p></div></div><div data-rocket-location-hash="4ba29acbbfca62c6f947577f2c748b2d" class="col"><div class="categorybox"><div class="categorybox-inner"><div class="categorybox-inner-title">Social Media Advertising</div><p><p>Mit unserer Expertise aus Performance Marketing, Audience Management und Werbemittel-Optimierung holen wir mehr aus Ihren Paid Social Kampagnen heraus - von Facebook bis TikTok!</p> </p><a href="/bessere-kampagnen/#social-media-advertising" class="btn btn--space-top">Mehr Erfahren</a></div><div id="wobble"></div></div></div></div></div><div data-rocket-location-hash="b49efa3be72975323cf1dd9c201b9509" class="mwd-blogPost flex content space-top space-bottom"><div data-rocket-location-hash="68e122c6b23b4519e49c5a2a57b5f054" class="container"> <div data-rocket-location-hash="1cf859e85b75be051ceff93689c67f61" data-elementor-type="wp-post" data-elementor-id="45908" class="elementor elementor-45908" data-elementor-post-type="post"> <section class="elementor-section elementor-top-section elementor-element elementor-element-641b292f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="641b292f" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5e804d34" data-id="5e804d34" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-56b7fe7d elementor-widget elementor-widget-text-editor" data-id="56b7fe7d" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Twitter hat zuletzt (Stand Dezember 2022) keinen leichten Stand. Seit der Übernahme durch Elon Musk steht der Konzern immer wieder in der Kritik. Um die Plattform auch wieder für Werber interessanter zu gestalten wurden nun einige Updates für Twitter Ads gelauncht.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-8d160f3 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="8d160f3" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-64ab698" data-id="64ab698" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-681c570 elementor-widget elementor-widget-heading" data-id="681c570" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Twitter Ads Updates für Werbende</h2> </div> </div> <div class="elementor-element elementor-element-dfc4d3a elementor-widget elementor-widget-text-editor" data-id="dfc4d3a" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Das aktuelle Update von Twitter Ads betrifft drei essentielle Funktionen:</p><ul><li>Twitter Pixel – neu und verbessert</li><li>Twitter Conversion API – CAPI</li><li>In-App Käufe Setup </li></ul> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-6c2c7d0 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="6c2c7d0" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d32aaa7" data-id="d32aaa7" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-9685005 elementor-widget elementor-widget-heading" data-id="9685005" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Der neue (verbesserte) Twitter Pixel</h2> </div> </div> <div class="elementor-element elementor-element-b9405ff elementor-widget elementor-widget-text-editor" data-id="b9405ff" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Wie von anderen Ads Managern gewohnt, unterstützt der neue Twitter-Pixel jetzt Conversion-Tracking. So ist immer ersichtlich, wie eine Kampagne abschneidet oder ob Twitter-Nutzer die gewünschte Aktion ausführen.</p><p>Darüber hinaus können Werbetreibende jetzt messen, wie viel sie tatsächlich für gewünschte Aktionen wie Klicks ausgeben. Außerdem können verbesserte Pixel andere Bewegungen verfolgen. Zum Beispiel erkennt es, wenn jemand einen Artikel in einen Einkaufswagen legt.</p><p>Twitter Ads bietet nun die Möglichkeit die Kampagne auf verschiedene Conversion Typen zu optimieren:</p> </div> </div> <div class="elementor-element elementor-element-fc9505a elementor-widget elementor-widget-image" data-id="fc9505a" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img fetchpriority="high" decoding="async" width="800" height="506" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20506'%3E%3C/svg%3E" class="attachment-large size-large wp-image-45923" alt="Twitter Ads Update - Goals" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/02/tw_goals-1024x648.png 1024w, https://e-dialog.group/wp-content/uploads/2023/02/tw_goals-300x190.png 300w, https://e-dialog.group/wp-content/uploads/2023/02/tw_goals-768x486.png 768w, https://e-dialog.group/wp-content/uploads/2023/02/tw_goals.png 1081w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/02/tw_goals-1024x648.png" /><noscript><img fetchpriority="high" decoding="async" width="800" height="506" src="https://e-dialog.group/wp-content/uploads/2023/02/tw_goals-1024x648.png" class="attachment-large size-large wp-image-45923" alt="Twitter Ads Update - Goals" srcset="https://e-dialog.group/wp-content/uploads/2023/02/tw_goals-1024x648.png 1024w, https://e-dialog.group/wp-content/uploads/2023/02/tw_goals-300x190.png 300w, https://e-dialog.group/wp-content/uploads/2023/02/tw_goals-768x486.png 768w, https://e-dialog.group/wp-content/uploads/2023/02/tw_goals.png 1081w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-7555e06 elementor-widget elementor-widget-text-editor" data-id="7555e06" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Quelle: <a href="https://business.twitter.com/de/help/campaign-measurement-and-analytics/conversion-tracking-for-websites.html#:~:text=Das%20neue%20Twitter%20Pixel%2C%20ein,von%20Website%2DCode%20erforderlich%20ist.">Twitter</a></p> </div> </div> <div class="elementor-element elementor-element-8152d85 elementor-widget elementor-widget-text-editor" data-id="8152d85" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Schließlich hat Twitter auch die Einrichtung und Fehlerbehebung von Pixeln vereinfacht. Mit einem simpleren Einrichtungsprozess sollte es nun leichter von der Hand gehen, den Pixel zum Laufen zu bringen. Darüber hinaus macht ein Update der Pixel Helper-Erweiterung für Chrome die Fehlerbehebung noch effizienter.</p><p>Um hier noch mehr ins Detail zu gehen: Das Update führt auch eine “code-based event functionality” ein. Anstatt URL-Regeln werden hier Events basierend auf dem Code auf der Website definiert.</p><p>Der neue Twitter Pixel besteht aus zwei Teilen:</p><ul><li>Basiscode: Muss auf allen Seiten der Website implementiert werden.</li><li>Eventcode: Erfordert den implementierten Basiscode.<br />→ Sollten auf den wichtigsten Schaltflächen der Website, wie zum Beispiel auf “Add to Cart” Buttons, integriert werden.</li></ul> </div> </div> <div class="elementor-element elementor-element-e5ab119 elementor-widget elementor-widget-heading" data-id="e5ab119" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Basiscode Implementieren:</h3> </div> </div> <div class="elementor-element elementor-element-0efc358 elementor-widget elementor-widget-text-editor" data-id="0efc358" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>1. Klicke im „Event-Manager“ oben auf der Seite für das Pixel, das du implementieren möchtest, auf „Basiscode anzeigen“.</p> </div> </div> <div class="elementor-element elementor-element-597291a elementor-widget elementor-widget-image" data-id="597291a" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="154" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20154'%3E%3C/svg%3E" class="attachment-large size-large wp-image-45929" alt="Twitter Ads Update - Pixel" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/02/tw_pixel-1024x197.png 1024w, https://e-dialog.group/wp-content/uploads/2023/02/tw_pixel-300x58.png 300w, https://e-dialog.group/wp-content/uploads/2023/02/tw_pixel-768x148.png 768w, https://e-dialog.group/wp-content/uploads/2023/02/tw_pixel.png 1084w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/02/tw_pixel-1024x197.png" /><noscript><img decoding="async" width="800" height="154" src="https://e-dialog.group/wp-content/uploads/2023/02/tw_pixel-1024x197.png" class="attachment-large size-large wp-image-45929" alt="Twitter Ads Update - Pixel" srcset="https://e-dialog.group/wp-content/uploads/2023/02/tw_pixel-1024x197.png 1024w, https://e-dialog.group/wp-content/uploads/2023/02/tw_pixel-300x58.png 300w, https://e-dialog.group/wp-content/uploads/2023/02/tw_pixel-768x148.png 768w, https://e-dialog.group/wp-content/uploads/2023/02/tw_pixel.png 1084w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-5e32c32 elementor-widget elementor-widget-text-editor" data-id="5e32c32" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Quelle: <a href="https://business.twitter.com/de/help/campaign-measurement-and-analytics/conversion-tracking-for-websites.html#:~:text=Das%20neue%20Twitter%20Pixel%2C%20ein,von%20Website%2DCode%20erforderlich%20ist.">Twitter</a></p> </div> </div> <div class="elementor-element elementor-element-1e60dd5 elementor-widget elementor-widget-text-editor" data-id="1e60dd5" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>2. Stelle sicher, dass auf der Seite „Pixel-Code installieren“ der Tab „Mit Pixel-Code installieren“ ausgewählt ist.</p> </div> </div> <div class="elementor-element elementor-element-ad084cb elementor-widget elementor-widget-text-editor" data-id="ad084cb" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>3. Kopiere oder lade von hier aus den Pixel-Code in das Feld „Pixel-Code“ herunter. </p><ul><li>Klicke für den Download unterhalb des Feldes auf „Pixel-Code herunterladen“.</li></ul> </div> </div> <div class="elementor-element elementor-element-4e67864 elementor-widget elementor-widget-text-editor" data-id="4e67864" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>4. Füge diesen Code vor dem </head>-HTML-Tag auf allen Seiten deiner Website ein. </p><ul><li>Die Implementierung auf deiner gesamten Website ist entscheidend dafür, Aktionen auf deiner Website richtig nachverfolgen zu können.</li><li>Hinweis: Wenn du zuvor ein universelles Website-Tag implementiert hast und deine Implementierung aktualisieren möchtest, füge den zuvor implementierten Code zusammen mit dem neuen Code, den du kopiert oder heruntergeladen hast, auf deiner Website ein.</li></ul> </div> </div> <div class="elementor-element elementor-element-1f464bd elementor-widget elementor-widget-image" data-id="1f464bd" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="571" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20571'%3E%3C/svg%3E" class="attachment-large size-large wp-image-45914" alt="Twitter Ads Update - Code" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/02/tw_code-1024x731.png 1024w, https://e-dialog.group/wp-content/uploads/2023/02/tw_code-300x214.png 300w, https://e-dialog.group/wp-content/uploads/2023/02/tw_code-768x548.png 768w, https://e-dialog.group/wp-content/uploads/2023/02/tw_code.png 1086w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/02/tw_code-1024x731.png" /><noscript><img loading="lazy" decoding="async" width="800" height="571" src="https://e-dialog.group/wp-content/uploads/2023/02/tw_code-1024x731.png" class="attachment-large size-large wp-image-45914" alt="Twitter Ads Update - Code" srcset="https://e-dialog.group/wp-content/uploads/2023/02/tw_code-1024x731.png 1024w, https://e-dialog.group/wp-content/uploads/2023/02/tw_code-300x214.png 300w, https://e-dialog.group/wp-content/uploads/2023/02/tw_code-768x548.png 768w, https://e-dialog.group/wp-content/uploads/2023/02/tw_code.png 1086w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-6fc232a elementor-widget elementor-widget-text-editor" data-id="6fc232a" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Quelle: <a href="https://business.twitter.com/de/help/campaign-measurement-and-analytics/conversion-tracking-for-websites.html#:~:text=Das%20neue%20Twitter%20Pixel%2C%20ein,von%20Website%2DCode%20erforderlich%20ist.">Twitter</a></p> </div> </div> <div class="elementor-element elementor-element-5841c19 elementor-widget elementor-widget-text-editor" data-id="5841c19" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Sobald du den Basiscode implementiert hast, werden automatisch Ereignisse für „Website-Besuch“ und „Landing-Page-Aufruf“erstellt. Anhand dieser wird der Besuch einer Website bzw. der Aufruf der Ad-Landing-Page gemessen. Du findest diese im „Event-Manager“.</p> </div> </div> <div class="elementor-element elementor-element-c6001fd elementor-widget elementor-widget-heading" data-id="c6001fd" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Implementierung des Ereigniscodes</h3> </div> </div> <div class="elementor-element elementor-element-2166732 elementor-widget elementor-widget-text-editor" data-id="2166732" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>1. Suche im „Event-Manager“ nach dem Ereignis, das du implementieren möchtest.</p> </div> </div> <div class="elementor-element elementor-element-07483bd elementor-widget elementor-widget-text-editor" data-id="07483bd" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>2. Klicke auf die drei (3) dots neben dem Ereignisnamen und wähle „Ereignis bearbeiten“ aus.</p> </div> </div> <div class="elementor-element elementor-element-3ac05d8 elementor-widget elementor-widget-image" data-id="3ac05d8" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="149" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20149'%3E%3C/svg%3E" class="attachment-large size-large wp-image-45917" alt="Twitter Ads Update - Ereigniscode" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/02/tw_ereigniscode-1024x191.png 1024w, https://e-dialog.group/wp-content/uploads/2023/02/tw_ereigniscode-300x56.png 300w, https://e-dialog.group/wp-content/uploads/2023/02/tw_ereigniscode-768x143.png 768w, https://e-dialog.group/wp-content/uploads/2023/02/tw_ereigniscode.png 1080w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/02/tw_ereigniscode-1024x191.png" /><noscript><img loading="lazy" decoding="async" width="800" height="149" src="https://e-dialog.group/wp-content/uploads/2023/02/tw_ereigniscode-1024x191.png" class="attachment-large size-large wp-image-45917" alt="Twitter Ads Update - Ereigniscode" srcset="https://e-dialog.group/wp-content/uploads/2023/02/tw_ereigniscode-1024x191.png 1024w, https://e-dialog.group/wp-content/uploads/2023/02/tw_ereigniscode-300x56.png 300w, https://e-dialog.group/wp-content/uploads/2023/02/tw_ereigniscode-768x143.png 768w, https://e-dialog.group/wp-content/uploads/2023/02/tw_ereigniscode.png 1080w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-e74f916 elementor-widget elementor-widget-text-editor" data-id="e74f916" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>3. Klicke zweimal auf „Weiter“, was dich zum Bildschirm „Ereignisinstallation“ führt. </p> </div> </div> <div class="elementor-element elementor-element-bae1844 elementor-widget elementor-widget-image" data-id="bae1844" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="470" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20470'%3E%3C/svg%3E" class="attachment-large size-large wp-image-45920" alt="Twitter Ads Update - Event" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/02/tw_event-1024x602.png 1024w, https://e-dialog.group/wp-content/uploads/2023/02/tw_event-300x176.png 300w, https://e-dialog.group/wp-content/uploads/2023/02/tw_event-768x452.png 768w, https://e-dialog.group/wp-content/uploads/2023/02/tw_event.png 1088w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/02/tw_event-1024x602.png" /><noscript><img loading="lazy" decoding="async" width="800" height="470" src="https://e-dialog.group/wp-content/uploads/2023/02/tw_event-1024x602.png" class="attachment-large size-large wp-image-45920" alt="Twitter Ads Update - Event" srcset="https://e-dialog.group/wp-content/uploads/2023/02/tw_event-1024x602.png 1024w, https://e-dialog.group/wp-content/uploads/2023/02/tw_event-300x176.png 300w, https://e-dialog.group/wp-content/uploads/2023/02/tw_event-768x452.png 768w, https://e-dialog.group/wp-content/uploads/2023/02/tw_event.png 1088w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-cde087e elementor-widget elementor-widget-text-editor" data-id="cde087e" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>4. Klicke unterhalb des „Code“-Feldes auf „Codesnippet herunterladen“.</p> </div> </div> <div class="elementor-element elementor-element-36888bf elementor-widget elementor-widget-text-editor" data-id="36888bf" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>5. Füge diesen Code bestimmten Elementen deiner Website hinzu (z. B. zu einer Dankesseite oder einem „Download“-Button).</p><ul><li>Wenn du Ereignisparameter verwendest, aktualisiere bei der Implementierung von Code auf deiner Website die Standardwerte. </li><li>Hinweis: Wenn du zuvor ein Single-Event-Tag implementiert hast und deine Implementierung aktualisieren möchtest, ersetze den zuvor implementierten Code mit dem neuen kopierten oder heruntergeladenen Ereigniscode.</li></ul> </div> </div> <div class="elementor-element elementor-element-b8b2599 elementor-widget elementor-widget-text-editor" data-id="b8b2599" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>6. Wiederhole die Schritte 1–5 für jedes Ereignis, das du nachverfolgen möchtest.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-203fb70 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="203fb70" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0bcbc7f" data-id="0bcbc7f" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-ddde0f4 elementor-widget elementor-widget-heading" data-id="ddde0f4" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Die neue Twitter Conversion API:</h2> </div> </div> <div class="elementor-element elementor-element-6b07210 elementor-widget elementor-widget-text-editor" data-id="6b07210" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Parallel zu dem verbesserten Twitter Pixel wurde auch noch die neue Conversion API (kurz CAPI) Lösung von Twitter vorgestellt:</p><p>„CAPI ist eine Messlösung, die es Werbetreibenden ermöglicht, sich mit unserem API-Endpunkt zu verbinden und Conversion-Ereignisse von ihren Servern an Twitter zu senden, ohne Cookies von Drittanbietern zu verwenden”, heißt es offiziell von Twitter.</p><p>Darüber hinaus ermöglicht CAPI erstmals das Conversion-Tracking ohne den Einsatz von Twitter-Pixeln. CAPI kann beispielsweise Twitter-Klick-IDs oder E-Mail-Adressen eigenständig erfassen und an API-Endpunkte senden.</p> </div> </div> <div class="elementor-element elementor-element-707c26b elementor-widget elementor-widget-image" data-id="707c26b" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="791" height="333" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20791%20333'%3E%3C/svg%3E" class="attachment-large size-large wp-image-45911" alt="Twitter Ads Update - CAPI" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/02/tw_capi.png 791w, https://e-dialog.group/wp-content/uploads/2023/02/tw_capi-300x126.png 300w, https://e-dialog.group/wp-content/uploads/2023/02/tw_capi-768x323.png 768w" data-lazy-sizes="(max-width: 791px) 100vw, 791px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/02/tw_capi.png" /><noscript><img loading="lazy" decoding="async" width="791" height="333" src="https://e-dialog.group/wp-content/uploads/2023/02/tw_capi.png" class="attachment-large size-large wp-image-45911" alt="Twitter Ads Update - CAPI" srcset="https://e-dialog.group/wp-content/uploads/2023/02/tw_capi.png 791w, https://e-dialog.group/wp-content/uploads/2023/02/tw_capi-300x126.png 300w, https://e-dialog.group/wp-content/uploads/2023/02/tw_capi-768x323.png 768w" sizes="(max-width: 791px) 100vw, 791px" /></noscript> </div> </div> <div class="elementor-element elementor-element-8159c9e elementor-widget elementor-widget-heading" data-id="8159c9e" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Key Benefits:</h3> </div> </div> <div class="elementor-element elementor-element-62f705d elementor-widget elementor-widget-text-editor" data-id="62f705d" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <ol><li><strong>Einstellung von Drittanbieter-Cookies</strong><br />Da Cookies von Drittanbietern in der gesamten Web- und Werbebranche veraltet sind, ist es wichtig, Messlösungen zu entwickeln, die weniger auf Cookies angewiesen sind. CAPI verwendet keine Cookies von Drittanbietern und kann helfen, Optimierung und Anzeigenausrichtung zu verbessern.</li><li><strong>Keine Twitter Website Tag (Pixel) Voraussetzung:</strong><br />Die Verwendung eines Pixels ist für die Conversion-API nicht erforderlich aber kann dazu beitragen, zusätzliche Messeinblicke zu gewinnen.</li><li><strong>Advanced Measurement:<br /></strong>Mit der Conversion-API können Offline-Conversion-Ereignisse verfolgt werden. Es können alle Ereignisse getrackt werden, die sich mit einer E-Mail, Klick-ID oder Telefonnummer verknüpfen lassen, sowohl online als auch offline.<br />Mit der Offline-Conversions-API-Lösung können diese Conversions zusätzlich zu den Online-Conversions gemessen werden.</li></ol><p><br />Um die Twitter Conversion API zu implementieren, empfehlen wir den offiziellen <a href="https://developer.twitter.com/en/docs/twitter-ads-api/measurement/web-conversions/conversion-api">Twitter Guide</a>.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-88713d4 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="88713d4" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a297d26" data-id="a297d26" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-29315a0 elementor-widget elementor-widget-heading" data-id="29315a0" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Verbessertes Setup für In-App-Käufe</h2> </div> </div> <div class="elementor-element elementor-element-5f0359b elementor-widget elementor-widget-text-editor" data-id="5f0359b" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Twitter bietet jetzt eine automatische Optimierung für In-App-Käufe. So können Werbetreibende wählen, ob eine Kampagne auf App-Installationen oder In-App-Käufe optimiert werden soll.</span></p><p><span style="font-weight: 400;">„Die meisten App-Werbetreibenden interessieren sich nicht nur für Installationen, sondern für Aktionen im unteren Trichterbereich, wie z. B. Käufe”, heißt es dazu in der Aussendung. </span></p><p><span style="font-weight: 400;">Anzeigen werden in erster Linie Nutzern angezeigt, die wahrscheinlich einen Kauf tätigen werden. Twitter nutzt maschinelles Lernen um herauszufinden, wer sie sind. Im ersten Test konnten 89 % der Werbetreibenden ihre Anzeigengebühren senken. </span></p><p><span style="font-weight: 400;">Die App Purchase Optimierung ist ab sofort verfügbar für Android.</span></p> </div> </div> <div class="elementor-element elementor-element-de8c792 elementor-widget elementor-widget-image" data-id="de8c792" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="591" height="438" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20591%20438'%3E%3C/svg%3E" class="attachment-large size-large wp-image-45926" alt="Twitter Ads Update - InApp" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/02/tw_inapp.png 591w, https://e-dialog.group/wp-content/uploads/2023/02/tw_inapp-300x222.png 300w" data-lazy-sizes="(max-width: 591px) 100vw, 591px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/02/tw_inapp.png" /><noscript><img loading="lazy" decoding="async" width="591" height="438" src="https://e-dialog.group/wp-content/uploads/2023/02/tw_inapp.png" class="attachment-large size-large wp-image-45926" alt="Twitter Ads Update - InApp" srcset="https://e-dialog.group/wp-content/uploads/2023/02/tw_inapp.png 591w, https://e-dialog.group/wp-content/uploads/2023/02/tw_inapp-300x222.png 300w" sizes="(max-width: 591px) 100vw, 591px" /></noscript> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-1a6aa18a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1a6aa18a" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-27ecb90d" data-id="27ecb90d" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-313daff8 elementor-widget elementor-widget-heading" data-id="313daff8" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Fazit:</h2> </div> </div> <div class="elementor-element elementor-element-5a6735c3 elementor-widget elementor-widget-text-editor" data-id="5a6735c3" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Twitter hat mit diesem größeren Update einige Schwachstellen in Sachen Tracking und Performance Optimierung ausgemerzt und bereitet sich vor allem mit der Einführung der Conversion API auf die Post Cookie Ära vor, um auch in Zukunft weiterhin relevant für Werbetreibende zu sein. </p><p>Aufgrund der derzeitigen ungewissen Zukunft (Stand 2022/2023) von Twitter muss jedes Unternehmen aber für sich selbst einschätzen, ob man zurzeit mit der eigenen Brand im Twitter-Universum präsent sein möchte.</p> </div> </div> <div class="elementor-element elementor-element-553671d elementor-widget elementor-widget-text-editor" data-id="553671d" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h3>Bei Fragen zu diesem oder zu anderen Themen rund um digitales Marketing kannst du dich jederzeit bei <a href="mailto:kontakt@e-dialog.group">kontakt@e-dialog.group</a> melden.</h3> </div> </div> </div> </div> </div> </section> </div> </div></div><div data-rocket-location-hash="ddfa30e7b85577acd84410f15654357f" class="mwd-blogPost flex call-to-action space-top space-bottom"><div data-rocket-location-hash="f9357140ee36883ea6064de5d7279a99" class="container"><div data-rocket-location-hash="b0ba8a09814c8228efb38942e632ca71" class="call-to-action-inner"><span class="lead">Kampagne anfragen</span><div class="call-to-action-inner-title">Bereit für Ihr neues Projekt?</div><p>Wir freuen uns auf Ihre Anfrage und beraten Sie gerne unverbindlich! Füllen Sie dazu einfach das Kontaktformular aus oder rufen uns direkt an.</p><a href="https://e-dialog.group/kontaktformular/" class="btn" title="Jetzt kontaktieren">Jetzt kontaktieren</a></div></div><div data-rocket-location-hash="03910ff8661ec99940484bdcacc47ffb" id="wobbleCTA"></div></div> <div data-rocket-location-hash="432af2bac3067702fc14620b17bfd000" class="mwd-blogPost flex more-topics space-top space-bottom"> <div data-rocket-location-hash="e02d4abb341ba01ddcf628736c86d19a" class="container"> <h3 class="more-topics-headline">Weitere Themen</h3> <div data-rocket-location-hash="42cd2c730aabf27b255fca5895c1d6b0" class="c-post-types c-post-types--slider"> <div class="c-post-types__container swiper-container" data-interval="0"> <div class="swiper-wrapper"> <article class="c-post-types__entry post-63303 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" 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elementor-size-default"><a href="mailto:kontakt@e-dialog.at">kontakt@e-dialog.at</a></p> </div> </div> </div> </div> <div class="elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-b9ed94d" data-id="b9ed94d" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-5258832 elementor-widget elementor-widget-heading" data-id="5258832" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Berlin</p> </div> </div> <div class="elementor-element elementor-element-5e72bf6 elementor-widget elementor-widget-heading" data-id="5e72bf6" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Jägerstraße 27 <br> 10117 Berlin</p> </div> </div> <div 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elementor-widget elementor-widget-heading" data-id="a1ba35e" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Düsseldorf</p> </div> </div> <div class="elementor-element elementor-element-8c9477b elementor-widget elementor-widget-heading" data-id="8c9477b" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Fürstenwall 172 <br> 40217 Düsseldorf</p> </div> </div> <div class="elementor-element elementor-element-8171015 elementor-widget elementor-widget-heading" data-id="8171015" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+4917618141586">+49 176 1814 1586</a></p> </div> </div> <div class="elementor-element elementor-element-b7d5537 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