EU AI Act Consulting & Training for Your Marketing
The EU AI Act requires marketing teams to have clear rules and effective workflows. With our EU AI Act consulting services, we’ll ensure your company is compliant with the law and ready for any AI project.
Image: AI-generated
What Does the EU AI Act Mean for Your Marketing?
Understanding and Implementing Requirements
Since the European AI Regulation (Regulation (EU) 2024/1689) took effect, strict requirements have been in place for the use of artificial intelligence in businesses. This affects almost every modern marketing team, as virtually no platform or tool today can function without AI capabilities. The general AI competence requirement under Article 4 and transparency obligations for media created using AI have already taken effect. Employee training is therefore mandatory in any case. For marketing and digital managers, the challenge is to identify existing AI systems, systematically classify risks, and establish legally compliant processes without slowing down the team’s operational pace.
Waiting is not a strategy
Anyone who ignores the EU AI Act in their marketing efforts risks not only having their campaigns halted but also facing hefty fines.
Deadlines and Financial Risks
Waiting for later phases of EU legislation carries high risks. The competence requirement and the ban on certain practices have been in effect since February 2025. Far-reaching transparency rules for chatbots and AI-generated content will take effect in August 2026. The EU imposes strict penalties for violations: Fines range from 7.5 million euros (for false information) to 15 million euros (for transparency violations) up to 35 million euros or 7% of global group revenue (for prohibited practices). Proactive risk management protects your budget and ensures the uninterrupted operation of your campaigns.
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Bereits in Kraft: Kompetenzpflicht
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Bereits in Kraft: Governance
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Bereits in Kraft: Transparenzregeln
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Was 2027 und 2028 folgt, betrifft vor allem Systeme, die über Beschäftigung, Kredit oder Zugang zu Leistungen mitentscheiden.
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Was 2027 und 2028 folgt, betrifft vor allem Systeme, die über Beschäftigung, Kredit oder Zugang zu Leistungen mitentscheiden.
Three steps to AI compliance: Our services
We’ll guide you from mandatory training for your team and identifying gaps in your system to developing a complete AI policy for your company. Or we can meet you where you are right now. Always with the expertise of an experienced digital marketing agency that has already implemented dozens of large-scale AI projects.
AI TRAINING
Build AI Competence & Ensure Compliance with Art. 4
Your hands-on training for the team: We teach practical AI skills and provide the legally required training certification for audits and management.
AI TRAINING
Benefit:
Clarity on
- The legally compliant use of AI tools in everyday work
- The specific level of AI competence within your team (as required by Art. 4 of the EU AI Act)
Scope of Services
Fundamentals & Role-Based Workshops: How can your team use prompts, custom agents, and generative AI safely and efficiently in their daily marketing tasks?
Practical Tool Guides: What are the do’s and don’ts regarding sensitive company data, copyright, and tool approvals?
Documented Proof of Compliance: How do you demonstrate to management and regulatory authorities that you’re meeting the legal qualification requirements?
AI READINESS ASSESSMENT
AI Inventory, Risk Categories, and Gap Analysis
Your Check-up: We’ll take a close look at your AI landscape, identify risks, and prioritize your next steps.
AI READINESS ASSESSMENT
Benefit:
Clarity on
- All AI systems used in marketing and their risk classes
- Specific action items, deadlines, and decision-making criteria for C-level executives and IT
Scope of Services
Complete AI System Registry: What is the current status in your departments, and where do undiscovered risks lie?
Risk Classification & Heat Map: Into which risk categories (from minimal to high risk) do your tools and campaign processes fall?
Prioritized Action Roadmap: What deadlines do you need to meet, and which steps will help you achieve compliance the fastest?
AI POLICY & GOVERNANCE
Operational Guidelines & Tool Approvals in Everyday Work
Binding guidelines without red tape: We’ll develop your internal AI policy, including approval processes and labeling templates.
AI POLICY & GOVERNANCE
Benefit:
Clarity on
- Permitted AI tools, data classes, and approval workflows within the company
- Labeling requirements for AI content on websites, social media, and ads
Scope of Services
AI Usage Policy Ready for Signing: How Can You Give Your Team Maximum Freedom While Ensuring Full Compliance with Internal Policies?
Tool Whitelist & Approval Processes: What clear criteria should be used to determine which new AI solutions can be purchased and evaluated by the marketing department?
Labeling Text Templates & Checklists: How do you implement the legal transparency requirements for chatbots, images, and text assets in practice?
Why e-dialog Is Your Ideal Partner for AI Governance
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01
Practical Experience Over Legal Jargon
As a data-driven marketing agency, we understand your ongoing campaigns and tools just as well as the regulatory guidelines. We translate legal requirements into practical workflows for your day-to-day operations.
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02
Independent Technical Expertise
Whether it’s the Gemini Enterprise Platform, open-source models, or specialized software—we analyze your technical setup neutrally and objectively. As your partner, we help you identify risks and design interfaces that comply with regulations.
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03
Empowering Your Team
We don’t just provide you with concepts—we also provide your employees with long-term training. This enables you to meet the legal requirement for AI competence and build internal expertise that frees you from reliance on external service providers.
What measurable added value does e-dialog’s EU AI Act consulting offer?
| Without Clear AI Governance | With e-dialog EU AI Act Setup | |
|---|---|---|
| Security & Risk | Undetected shadow AI and high risk of data leaks. | Complete system registry and GDPR-compliant approval processes. |
| Team Productivity | Uncertainty within the team slows down the adoption of innovative AI tools. | Clear guidelines enable the safe and rapid use of tools. |
| Proof of Compliance | During audits, there is a lack of documentation regarding trained employees (Art. 4). | Documented proof of compliance and trained staff. |
| Transparency | Failure to label AI-generated content (penalties may apply). | Established text templates and processes for legally compliant AI-generated content. |
Important Note on Scope
Please note: e-dialog provides consulting services on processes, organization, and operational implementation related to the use of AI in marketing. We do not offer legally binding advice as defined by the Attorney Act, nor do we provide legally binding assessments of individual cases. Our services help you establish effective operational processes, role structures, and a functioning governance framework in marketing. The legal assessment, final approval, and implementation of the guidelines are always the responsibility of your internal legal department or your data protection officer.
Frequently Asked Questions About EU AI Act Consulting (FAQ)
Which deadlines under the EU AI Act are currently particularly relevant for marketing?
The requirement to demonstrate AI competence (Art. 4) and the prohibition on impermissible practices have been in effect since February 2025. The comprehensive transparency and labeling requirements for chatbots, generative AI, and synthetic content will take effect in August 2026. Conducting an early assessment helps prevent bottlenecks later on.
Do we need EU AI Act consulting if we only use standard tools like ChatGPT?
Yes. Even standard applications can pose risks—such as the careless entry of sensitive company or customer data, a failure to properly label content upon publication, or unclear copyright issues. An AI policy provides the necessary legal certainty for your employees in this regard.
How can the EU AI Act consultation help me convince internal stakeholders, such as C-level executives or IT?
With our Readiness Assessment, you’ll receive a comprehensive system inventory, a visual risk heat map, and a clear roadmap. This will enable you to provide executive management and IT with fact-based arguments, highlight specific areas for action, and demonstrate the added value of structured compliance.
Can the service packages also be booked individually?
Yes. All components are modular. If your team has already been trained, we’ll start right away with the Readiness Assessment or the development of the policy. We’ll adapt to your current level of readiness.
