Online Marketing Training: Turn Your Team into Digital Professionals
Strengthen your team with the knowledge of leading digital experts. We prepare you for the challenges of tomorrow.
Knowledge that works: Strengthen your marketing team
In the fast-paced world of digital marketing, up-to-date knowledge is a decisive competitive advantage. Marketing departments often consist of generalists who must handle many topics simultaneously. In-house training, workshops, or regular sparring sessions with our experts help you keep track of the most important developments.
Greater confidence with tailored training
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Practical knowledge for practical application
Learn from a team that designs and implements complex digital campaigns for leading companies across Europe every day. We share our insights and show you the methods that work.
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Individual training concepts
Every company is unique. That is why we develop training sessions tailored exactly to your industry, your goals, and your team’s level of knowledge – whether for beginners or advanced professionals.
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Sustainable competence building
Our goal is to make you and your team independent and successful in the long term. We do not just impart knowledge; we promote an understanding of the connections between channels and enable your team to master future challenges independently.
Our training topics
Choose from a variety of practice-relevant topics or combine individual modules into your customized training program.
Search Engine Advertising (SEA) & Google Ads Training
What is Search Engine Advertising (SEA)?
SEA, or search engine advertising, refers to placing paid advertisements in search engines like Google. The goal is to be visible exactly when potential customers are actively searching for your products or services. This makes SEA one of the most efficient channels for performance marketing and lead generation.
Search Engine Advertising (SEA) & Google Ads Training
In our Google Ads training, you will become a professional in search engine advertising. We show you how to set up profitable campaigns in Google Ads and Search Ads 360, target audiences precisely, and maximize your return on ad spend (ROAS).
Platforms & Tools: Google Ads, Search Ads 360, Google Merchant Center
Focus areas: Campaign strategy, keyword research, ad copywriting with AI, Shopping Ads, Performance Max campaigns.
Social Media Advertising Training
What is Social Media Advertising?
This refers to the targeted use of paid advertisements on social networks such as Meta (Facebook & Instagram), LinkedIn, or TikTok.
Social Media Advertising Training
Learn how to manage effective advertising campaigns on Meta, LinkedIn & Co. – from lead generation in the B2B sector to increasing brand awareness in the B2C market.
Platforms & Tools: Meta Ads (Facebook & Instagram), LinkedIn Ads, Pinterest Ads, TikTok Ads, Meta Conversion API, Snapchat
Focus areas: Setup best practices, target audience definition (B2B/B2C), creative strategies, data-driven optimization, social shopping.
Digital Analytics & Tracking Training
What is Digital Analytics?
Digital analytics is the foundation for every data-driven decision. It involves measuring, analyzing, and understanding user behavior on your website or in your app. Clean tracking is the prerequisite for evaluating the success of your marketing measures and continuously optimizing your strategy.
Digital Analytics & Tracking Training
Make decisions based on reliable data. We train your team in using Google Analytics 4 and Google Tag Manager so that you can accurately measure the performance of your measures and draw the right conclusions.
Platforms & Tools: Google Analytics 4, Google Tag Manager, Looker Studio.
Focus areas: Tracking concepts, event tracking, reporting dashboards, privacy-compliant consent management.
Programmatic Advertising & CTV Training
What is Programmatic Advertising?
Programmatic advertising refers to the automated, data-driven buying and selling of advertising space in real time. Instead of manual bookings with individual publishers, the technology allows you to reach target audiences precisely and efficiently across a variety of websites and channels.
Programmatic Advertising & CTV Training
Dive into the world of automated media buying. We explain how programmatic advertising works and how you can reach your target audiences via display, video, audio, DOOH, and even on Smart TV (Connected TV).
Platforms & Tools: Google Display & Video 360 (DV360), Campaign Manager 360.
Focus areas: Programmatic deals (PMP, PG), Digital Out-of-Home (DOOH), Connected TV (CTV), audio campaigns.
FAQ: Frequently asked questions about our online marketing training
For which knowledge level is the training suitable?
Absolutely any. We adapt the content and depth to your team’s respective knowledge level. We meet you exactly where you are – from basic understanding for marketing beginners to strategic deep dives for experienced managers.
Can you put together a training session specifically for our industry?
Yes, that is our strength. We develop tailored training concepts that address the specific challenges and goals of your company, whether in e-commerce, B2B, tourism, or the financial sector.
What distinguishes an e-dialog training session from an online course?
Our training sessions are interactive, individual, and collaborative. Instead of passive lectures, there are practical exercises on your own accounts, discussions, and direct exchange with our experts. The focus is on solving your team’s specific challenges and getting you directly into action.
Do you also support us in building an in-house team?
Yes, we are happy to accompany you on the path to marketing in-housing. Our training and consulting services are designed to build your team’s skills sustainably and give you the necessary confidence in handling tools and strategies to be successful in the long term.
Are there publicly bookable training sessions?
As part of our conferences, the Google Analytics Conference and the PCon, we regularly offer training and masterclasses on various topics. We provide information about these in our newsletter.
Are there free training sessions?
We regularly offer free webinars on topics in online marketing. You can find more information under Digital Snacks.
