AI Max: Scale your conversions through data-driven automation
Maximize your conversions by combining your campaign strategy with Google’s automation. As your partner for measurable success, we help you precisely achieve your business goals with AI Max campaigns.
Reach your target audience smarter with AI Max for search campaigns
AI Max is the answer to complex customer journeys and new search behavior: By using advanced machine learning, bids, creatives, and placements are optimized in real time to ensure you are always present where the highest value is generated. AI Max uses keywordless matching. User intentions are aligned with website content, and the AI dynamically and contextually generates headlines and descriptions for your ads. e-dialog supports you in viewing this technology not as a “black box,” but as a precise tool for your growth.
Our offer for you: The AI Max starter package
AI MAX Starter Package
2h Consulting + Looker Studio Dashboard
With our AI Max Starter Package, you receive consulting calls with an expert (2 hours) plus our AI Max Reporting Dashboard, which provides you with detailed insights into your performance with AI Max.
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AI MAX Starter Package
Your Challenge:
You are already using AI Max for Search and want support from our experts. Or you have no experience yet and want to get started with AI Max.
Our Offer
- 2h consulting with one of our search experts
- Joint analysis of your existing AI Max setup
or recommendations for getting started with AI Max - Detailed Looker Studio Reporting Dashboard
The AI Max Reporting Dashboard offers you:
- AI Max Analysis: Time-consuming monitoring of AI Max makes it difficult to get a quick performance overview and document value for confident scaling.
- Transparency and Control: Advertisers need insight into AI-generated ad creatives (brand safety) and new traffic sources to securely manage their spend and ad relevance.
- Valuable Insights: Gaining AI-generated insights (e.g., headlines, expanded search terms) for overall marketing and content creation strategy.
Let us analyze together how AI Max can optimize your setup.
Why e-dialog is the right partner for your AI setup
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01
Strategic guardrails instead of blind automation
We feed the AI with the right first-party data and signals so the algorithms learn in the most valuable direction for you.
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02
Holistic view of the marketing mix
We seamlessly integrate AI Max into your existing campaign strategy and ensure that synergies between Google Ads and other channels are optimally utilized.
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03
Transparency and knowledge advantage
We share our expertise in regular sparring sessions so you maintain control and overcome internal hurdles through measurable results.
What is the added value of AI Max?
The greatest advantage lies in scalability: AI Max campaigns identify new, converting search queries and audience segments that would be nearly impossible to manage manually. By combining your creative assets with Google’s computing power, we achieve relevance that minimizes waste and sustainably increases your ROI.
What should be considered when using it?
Despite all automation, AI Max is not a “set and forget” tool. Critical success factors include:
- Data Quality: Only with a clean tracking setup (e.g., server-side tracking) does the AI receive the signals it needs for true optimization.
- Creative Excellence: Since the AI handles delivery, creative becomes the most important lever for performance.
- Clear Goal Definition: Without precisely defined conversion values, the AI optimizes for volume rather than quality—we help you with the right weighting.
FAQ: Frequently Asked Questions About AI Max
Does AI Max replace my classic search campaigns?
Not necessarily. AI Max works best as a complement to unlock additional potential, while classic structures can provide maximum control for core terms.
| Classic Search Setup | Setup with AI Max for Search |
|---|---|
| Targeting: Based on fixed keyword lists (Exact, Phrase, Broad) | Keywordless Matching: Uses website content and user intentions |
| Ad Copy: Manually created Responsive Search Ads | Text Customization: AI dynamically generates headlines & descriptions tailored to context |
| Landing Page: Fixed final URL per ad/ad group | Final URL Expansion: AI automatically selects the most relevant subpage of the domain |
| Management: Focus on keyword maintenance and bid adjustments | Focus on strategic assets and data quality |
| Reach: Limited to your own keyword set | Unlocks up to 340% more search terms through intent recognition |
How long does the learning phase take?
Typically, the system requires about two to three weeks to collect enough data for stable performance. We closely monitor this process to prevent misalignment early on.
What budgets make sense?
This depends heavily on your goals. We calculate the ideal budget for you that gives the AI sufficient room for testing without losing sight of your efficiency targets.
