Facebook Ads For Regional Companies 8211 Our Best Tips
Management Summary
Limit the target group regionally – tip 1
The size of the target group is not crucial. Even a small company with a small target group can use Facebook Ads to target people and turn them into visitors to their business premises.
For example, Facebook makes it possible to reach passers-by who are within 1km of your location.
Allerdings müssen dann nicht alle, sich im Umkreis befindenden Personen angesprochen werden. In addition, the target group can be limited to relevant people by using detailed targeting or a selected custom audience.
Set up detailed targeting – Tip 2
You can use Facebook’s granular targeting capabilities by simply selecting people for your ads who meet characteristics you define. In this way, you define your target group very specifically and tailored to your company, your products or services.
To use detailed targeting, enter possible interests, behaviors, demographic characteristics or other categories in the search field shown below and select from the suggestions.
For example, a local bookstore that specializes in travel guides could choose the following targeting options:
The ad would then be shown to people who are interested in travel and books and who are in close proximity to your bookstore, as shown in Tip 1.
Define Custom Audience – Tip 3
You can also use a “Custom Audience” to define your target group.
“Custom Audience” is a Facebook target group that is based, for example, on existing customer data, website visitors, people who have interacted with companies on Facebook or Instagram in various ways and others.
To define a custom audience, you can find the “Audiences” item in the menu.
Under Create Audience you can choose from the following options:
- Customer file:You can upload your own customer lists, email lists, etc. here and use them to create e.g. Lookalike audiences (target groups/people with similar characteristics to those of your customers) can be used.
- Website Traffic:By activating a Facebook pixel on your own website, data about your website visitors can be collected and then used for e.g. Retargeting or up-selling campaigns can be used. Attention: current information aboutGDPR complianceof online marketing measures can be foundhere.
- Offline Activity:see below – Tip 4 Measure conversions.
Measure conversions – tip 4
Many regional entrepreneurs do not use Facebook Ads because they believe that they do not bring measurable success or that results are not measurable and that advertising is therefore not profitable. However, offline conversions on Facebook are easy to measure and even allow you to optimize ads for offline conversions based on your existing conversions.
“Conversion” is a technical term from online marketing and stands for the transformation of a person’s status, for example from a prospect to a customer.
This means you can determine which campaign, which ad group, and even which ad creative was responsible for a purchase in your store.
You can find a detailed description of how an offline conversion is createdhere.
Creating relevant ads – Tip 5
Facebook advertisements are displayed, for example, in the Facebook News Feed or the Instagram feed, directly next to posts from individual people/users. In order for ads to look natural and fit into the target person’s social environment, they should, for example, show people who use your product or service. Show the benefits of using your product.
Try
When used correctly, Facebook ads are an efficient tool to perfectly address your (potential) customers. Take advantage of the diverse options!
