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url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style> <div data-rocket-location-hash="b4d58d7e7fd8b45b2c5dc879cde7eb3f" class="mwd-blogPost flex breadcrumb"> <div data-rocket-location-hash="0841f15ebf099eeaba6f2c7f735d0671" class="container"> <span class="parent"> <a href="https://e-dialog.group/ch/blog/" title="Blog">Blog</a> </span> <span class="arrow">></span> <span class="category">Social Media Advertising</span> <span class="arrow">></span> <span class="child">Boost your Sales mit Digital Circular Ads - Print Flugblatt goes Social Media</span> </div> </div> <div data-bg="https://e-dialog.group/wp-content/uploads/2022/05/Blog-Digital-Circular-Ads-1024x549.jpg" data-rocket-location-hash="1a2977bbcaefaeb1c30a98c62c301c53" class="mwd-blogPost flex header rocket-lazyload" style=""><div data-rocket-location-hash="ca23f7c07336b7cf8c7766d2ffffc9d9" class="container"><h1>Boost your Sales mit Digital Circular Ads - Print Flugblatt goes Social Media</h1><p class="author">von Christina Bauer</p></div></div><div data-rocket-location-hash="5ba37d1761429b8aa4a845fb1ec6d187" class="mwd-blogPost flex metabox space-top space-bottom"><div data-rocket-location-hash="04b24f2a01e05ca636ff58e62299aa1e" class="container"><div data-rocket-location-hash="1572ce06debb49357e5111f58a6037a3" class="col"><div class="metabox-holder"><div class="date">27. Mai 2022</div><div class="duration"> <span class="span-reading-time rt-reading-time"><span class="rt-label rt-prefix">Lesedauer:</span> <span class="rt-time"> 5</span> <span class="rt-label rt-postfix">Minuten</span></span></div></div><div class="excerpt-box"><h3>Management Summary</h3><p>Schon mal was von Digital Circular Ads gehört? Nein? Dann viel Spaß beim Erkunden und Inspirieren lassen - von dieser neuen Werbeform und Abwandlung des klassischen Print Flugblatts im Social Media Bereich. Was sind die Einsatzbereiche, Funktionalität, Special Features und Vorteile gegenüber anderen Werbemaßnahmen? Fragen die wir uns näher angesehen und analysiert haben, und welche wir anhand eines Praxis-Cases im direkten Vergleich mit “altbekannten” Dynamischen Produktkatalog-Anzeigen folglich erläutern wollen.</p></div></div><div data-rocket-location-hash="4ba29acbbfca62c6f947577f2c748b2d" class="col"><div class="categorybox"><div class="categorybox-inner"><div class="categorybox-inner-title">Social Media Advertising</div><p><p>Mit unserer Expertise aus Performance Marketing, Audience Management und Werbemittel-Optimierung holen wir mehr aus Ihren Paid Social Kampagnen heraus - von Facebook bis TikTok!</p> </p><a href="/ch/bessere-kampagnen/#social-channels" class="btn btn--space-top">Mehr Erfahren</a></div><div id="wobble"></div></div></div></div></div><div data-rocket-location-hash="b49efa3be72975323cf1dd9c201b9509" class="mwd-blogPost flex content space-top space-bottom"><div data-rocket-location-hash="68e122c6b23b4519e49c5a2a57b5f054" class="container"> <div data-rocket-location-hash="20796ae538bc6398febeb397bcd8f11e" data-elementor-type="wp-post" data-elementor-id="40606" class="elementor elementor-40606 elementor-35775" data-elementor-post-type="post"> <section class="elementor-section elementor-top-section elementor-element elementor-element-2892dd37 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="2892dd37" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5368c36d" data-id="5368c36d" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-536077bc elementor-widget elementor-widget-text-editor" data-id="536077bc" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Digital Circular Ads sind eine neue Werbelösung die speziell dafür entwickelt wurde, um Werbetreibenden die Möglichkeit zu geben, den <strong>Look-and-Feel eines gedruckten Flugblattes</strong> online auf Social Media – aktuell auf Facebook, Instagram, Pinterest – <strong>nachzubilden</strong>. Während ein Print Flugblatt voraussetzt, dass sich die Betrachter für die abgebildeten Produkte interessieren bzw. diese für sie relevant sind, so nutzen Digital Circular Ads <strong>Nutzersignale</strong>, um <strong>maßgeschneiderte Angebote</strong>, sprich entsprechend dem Bedarf des jeweiligen Betrachters der Ad, anzupassen. Das ermöglicht eine neue Art der <strong>dynamisierten Personalisierung</strong> und somit den Aufbau bedeutungsvoller Kundenbeziehungen. Das weckt nicht nur ein gutes und vertrautes Gefühl bei den Nutzern, sondern spiegelt sich auch in der Interaktionsrate wieder, da Angebote und Anzeigen auf ihre individuellen Bedürfnisse abgestimmt sind.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-148214b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="148214b" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89a6321" data-id="89a6321" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-2b18f7ca elementor-widget elementor-widget-heading" data-id="2b18f7ca" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Was können Digital Circular Ads denn eigentlich genau und worin unterscheiden sie sich zu Standard Collection Ads?</h2> </div> </div> <div class="elementor-element elementor-element-fea28cc elementor-widget elementor-widget-text-editor" data-id="fea28cc" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Ursprünglich basierend auf klassischen Collection Ads, sehen Digital Circular Ads optisch auf den ersten Blick sogar wie solche aus. Lediglich durch Klicken auf die Ad öffnet sich im Digital Circular Ad eine Instant Experience und bringt den Nutzer in die digitale Welt des klassischen Flugblattes.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-6a93a73 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="6a93a73" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-ed2d05f" data-id="ed2d05f" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-44cc78f elementor-widget elementor-widget-heading" data-id="44cc78f" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Collection Ads im Detail</h3> </div> </div> <div class="elementor-element elementor-element-2ad5c68 elementor-widget elementor-widget-text-editor" data-id="2ad5c68" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Collection Ads sind so aufgebaut, dass sich beim Klick auf “Mehr” eine Art Produkt-Übersichtsseite innerhalb der App öffnet, welche einen Auszug aus relevanten Produkten aus dem hinterlegten Produktkatalog darstellt. An oberster Stelle ist dabei das statische Header-Bild oder Video der Anzeige zu sehen, darunter, in 2-Spalten aufgelistet, Produktbilder mit entsprechendem Titel und dem zugehörigen Preis. Am unteren Rand befindet sich ein Call-To-Action Button, welcher mittels Klick eine Weiterleitung direkt auf die hinterlegte Landingpage auslöst.</p> </div> </div> <div class="elementor-element elementor-element-ce1a217 elementor-widget elementor-widget-text-editor" data-id="ce1a217" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> Alles in allem ein super simples Setup das optisch ansprechend ist, zur Interaktion anregt und als Mid-Funnel Maßnahme sehr stark Kauf-vorbereitend wirkt. </div> </div> </div> </div> <div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-a29b2ee" data-id="a29b2ee" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-fc19242 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="fc19242" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7acb76b" data-id="7acb76b" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-630de50 elementor-widget elementor-widget-image" data-id="630de50" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img fetchpriority="high" decoding="async" width="336" height="590" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20336%20590'%3E%3C/svg%3E" class="attachment-large size-large wp-image-35786" alt="Blog Digital Circular Ads - Collection Ads im Newsfeed" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/05/Screenshot-2022-05-17-12.06.23.png 336w, https://e-dialog.group/wp-content/uploads/2022/05/Screenshot-2022-05-17-12.06.23-171x300.png 171w" data-lazy-sizes="(max-width: 336px) 100vw, 336px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/05/Screenshot-2022-05-17-12.06.23.png" /><noscript><img fetchpriority="high" decoding="async" width="336" height="590" src="https://e-dialog.group/wp-content/uploads/2022/05/Screenshot-2022-05-17-12.06.23.png" class="attachment-large size-large wp-image-35786" alt="Blog Digital Circular Ads - Collection Ads im Newsfeed" srcset="https://e-dialog.group/wp-content/uploads/2022/05/Screenshot-2022-05-17-12.06.23.png 336w, https://e-dialog.group/wp-content/uploads/2022/05/Screenshot-2022-05-17-12.06.23-171x300.png 171w" sizes="(max-width: 336px) 100vw, 336px" /></noscript> </div> </div> <div class="elementor-element elementor-element-05f044c elementor-widget elementor-widget-text-editor" data-id="05f044c" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Darstellung Collection Ad im News-Feed</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ed4a52d" data-id="ed4a52d" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-cf55bb5 elementor-widget elementor-widget-image" data-id="cf55bb5" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="576" height="1024" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20576%201024'%3E%3C/svg%3E" class="attachment-large size-large wp-image-35780" alt="Blog Digital Circular Ads - Collection Ads mobile geöffnete Ansicht" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/05/Collection-Ad-Mobile-Ansicht-Teil-1-576x1024.png 576w, https://e-dialog.group/wp-content/uploads/2022/05/Collection-Ad-Mobile-Ansicht-Teil-1-169x300.png 169w, https://e-dialog.group/wp-content/uploads/2022/05/Collection-Ad-Mobile-Ansicht-Teil-1-768x1366.png 768w, https://e-dialog.group/wp-content/uploads/2022/05/Collection-Ad-Mobile-Ansicht-Teil-1.png 828w" data-lazy-sizes="(max-width: 576px) 100vw, 576px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/05/Collection-Ad-Mobile-Ansicht-Teil-1-576x1024.png" /><noscript><img decoding="async" width="576" height="1024" src="https://e-dialog.group/wp-content/uploads/2022/05/Collection-Ad-Mobile-Ansicht-Teil-1-576x1024.png" class="attachment-large size-large wp-image-35780" alt="Blog Digital Circular Ads - Collection Ads mobile geöffnete Ansicht" srcset="https://e-dialog.group/wp-content/uploads/2022/05/Collection-Ad-Mobile-Ansicht-Teil-1-576x1024.png 576w, https://e-dialog.group/wp-content/uploads/2022/05/Collection-Ad-Mobile-Ansicht-Teil-1-169x300.png 169w, https://e-dialog.group/wp-content/uploads/2022/05/Collection-Ad-Mobile-Ansicht-Teil-1-768x1366.png 768w, https://e-dialog.group/wp-content/uploads/2022/05/Collection-Ad-Mobile-Ansicht-Teil-1.png 828w" sizes="(max-width: 576px) 100vw, 576px" /></noscript> </div> </div> <div class="elementor-element elementor-element-e26fa54 elementor-widget elementor-widget-image" data-id="e26fa54" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="473" height="1024" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20473%201024'%3E%3C/svg%3E" class="attachment-large size-large wp-image-35783" alt="Blog Digital Circular Ads - Collection Ads mobile geöffnete Ansicht" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/05/Collection-Ad-Mobile-Ansicht-Teil-2-473x1024.jpg 473w, https://e-dialog.group/wp-content/uploads/2022/05/Collection-Ad-Mobile-Ansicht-Teil-2-139x300.jpg 139w, https://e-dialog.group/wp-content/uploads/2022/05/Collection-Ad-Mobile-Ansicht-Teil-2-768x1662.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/05/Collection-Ad-Mobile-Ansicht-Teil-2-710x1536.jpg 710w, https://e-dialog.group/wp-content/uploads/2022/05/Collection-Ad-Mobile-Ansicht-Teil-2.jpg 828w" data-lazy-sizes="(max-width: 473px) 100vw, 473px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/05/Collection-Ad-Mobile-Ansicht-Teil-2-473x1024.jpg" /><noscript><img loading="lazy" decoding="async" width="473" height="1024" src="https://e-dialog.group/wp-content/uploads/2022/05/Collection-Ad-Mobile-Ansicht-Teil-2-473x1024.jpg" class="attachment-large size-large wp-image-35783" alt="Blog Digital Circular Ads - Collection Ads mobile geöffnete Ansicht" srcset="https://e-dialog.group/wp-content/uploads/2022/05/Collection-Ad-Mobile-Ansicht-Teil-2-473x1024.jpg 473w, https://e-dialog.group/wp-content/uploads/2022/05/Collection-Ad-Mobile-Ansicht-Teil-2-139x300.jpg 139w, https://e-dialog.group/wp-content/uploads/2022/05/Collection-Ad-Mobile-Ansicht-Teil-2-768x1662.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/05/Collection-Ad-Mobile-Ansicht-Teil-2-710x1536.jpg 710w, https://e-dialog.group/wp-content/uploads/2022/05/Collection-Ad-Mobile-Ansicht-Teil-2.jpg 828w" sizes="(max-width: 473px) 100vw, 473px" /></noscript> </div> </div> <div class="elementor-element elementor-element-41a258b elementor-widget elementor-widget-text-editor" data-id="41a258b" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> Geöffnete mobile Ansicht Collection Ad </div> </div> </div> </div> </div> </section> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-0973b21 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="0973b21" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-965778d" data-id="965778d" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-bf004a4 elementor-widget elementor-widget-heading" data-id="bf004a4" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Digital Circular Ads - das macht sie so besonders</h3> </div> </div> <div class="elementor-element elementor-element-2d095c0 elementor-widget elementor-widget-text-editor" data-id="2d095c0" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Abgesehen von der Option einen Produktdatenfeed anzubinden, wie auch bereits vom Setup von Collection Ads bekannt, stechen Digital Circular Ads vor allem durch die Möglichkeit der Integration von zahlreichen Funktionen und Overlays hervor.</p><p>Wie man sich diese Funktionen genau verstellen kann? Ganz einfach.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-1a2b2f7f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1a2b2f7f" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-6ba20ba7" data-id="6ba20ba7" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-6b2e145c elementor-widget elementor-widget-text-editor" data-id="6b2e145c" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <ul><li><strong>Datenfeed anbinden:</strong> Produktkatalog hinterlegen und die für die Bewerbung relevante Produktpalette auswählen. Durch Real Time Updates der Produktinformationen können dadurch zum Beispiel wöchentliche Angebote beworben werden.</li></ul> </div> </div> </div> </div> <div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-19c8c61" data-id="19c8c61" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-60f23b67 elementor-widget elementor-widget-image" data-id="60f23b67" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="476" height="385" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20476%20385'%3E%3C/svg%3E" class="attachment-large size-large wp-image-35795" alt="Blog Digital Circular Ads - Datenfeed anbinden" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/05/Screenshot-2022-05-18-13.02.40.png 476w, https://e-dialog.group/wp-content/uploads/2022/05/Screenshot-2022-05-18-13.02.40-300x243.png 300w" data-lazy-sizes="(max-width: 476px) 100vw, 476px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/05/Screenshot-2022-05-18-13.02.40.png" /><noscript><img loading="lazy" decoding="async" width="476" height="385" src="https://e-dialog.group/wp-content/uploads/2022/05/Screenshot-2022-05-18-13.02.40.png" class="attachment-large size-large wp-image-35795" alt="Blog Digital Circular Ads - Datenfeed anbinden" srcset="https://e-dialog.group/wp-content/uploads/2022/05/Screenshot-2022-05-18-13.02.40.png 476w, https://e-dialog.group/wp-content/uploads/2022/05/Screenshot-2022-05-18-13.02.40-300x243.png 300w" sizes="(max-width: 476px) 100vw, 476px" /></noscript> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-b0c7bdb elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="b0c7bdb" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-931ec93" data-id="931ec93" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-8fd41b9 elementor-widget elementor-widget-text-editor" data-id="8fd41b9" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> Sobald Katalog und Produktpalette ausgewählt sind, ist es möglich Produktinformationen und -details wie Titel, Produktbild, Preis, Verkaufspreis, Größe, etc. dynamisch aus dem Datenfeed zu integrieren. </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-26f4e23 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="26f4e23" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-40df005" data-id="40df005" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-eea0b11 elementor-widget elementor-widget-text-editor" data-id="eea0b11" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <ul><li><strong>Produkt Overlays:</strong> Hinzufügen diverser Elemente um bspw. auf Aktionspreise, Prozentsätze oder kostenlosen Versand hinzuweisen. Dadurch lassen sich besonders Aktionen nochmals deutlicher Hervorheben und wecken stärker das Interesse beim Betrachter.</li></ul> </div> </div> </div> </div> <div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-bd649c2" data-id="bd649c2" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-abcab3f elementor-widget elementor-widget-image" data-id="abcab3f" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="615" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20615'%3E%3C/svg%3E" class="attachment-large size-large wp-image-35789" alt="Blog Digital Circular Ads - Produkt Overlays" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/05/Screenshot-2022-05-18-12.29.33.png 967w, https://e-dialog.group/wp-content/uploads/2022/05/Screenshot-2022-05-18-12.29.33-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/05/Screenshot-2022-05-18-12.29.33-768x590.png 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/05/Screenshot-2022-05-18-12.29.33.png" /><noscript><img loading="lazy" decoding="async" width="800" height="615" src="https://e-dialog.group/wp-content/uploads/2022/05/Screenshot-2022-05-18-12.29.33.png" class="attachment-large size-large wp-image-35789" alt="Blog Digital Circular Ads - Produkt Overlays" srcset="https://e-dialog.group/wp-content/uploads/2022/05/Screenshot-2022-05-18-12.29.33.png 967w, https://e-dialog.group/wp-content/uploads/2022/05/Screenshot-2022-05-18-12.29.33-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/05/Screenshot-2022-05-18-12.29.33-768x590.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-147947c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="147947c" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-8aa042f" data-id="8aa042f" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-b6f55e5 elementor-widget elementor-widget-text-editor" data-id="b6f55e5" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <ul><li><strong>Anpassung des individuellen Layouts:</strong> Unterschiedliche Produkt-Darstellungsmöglichkeiten bspw. mittels Karussell, oder mehreren, nebeneinander angeordneten Spalten, um verschiedene Sortimente, Marken, Sonderangebote, Produktkategorien etc. anzuzeigen.</li></ul> </div> </div> </div> </div> <div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-6a967aa" data-id="6a967aa" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-d0fcdc1 elementor-widget elementor-widget-image" data-id="d0fcdc1" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="642" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20642'%3E%3C/svg%3E" class="attachment-large size-large wp-image-35792" alt="Blog Digital Circular Ads - Anpassung Layout" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/05/Screenshot-2022-05-18-13.00.03.png 958w, https://e-dialog.group/wp-content/uploads/2022/05/Screenshot-2022-05-18-13.00.03-300x241.png 300w, https://e-dialog.group/wp-content/uploads/2022/05/Screenshot-2022-05-18-13.00.03-768x616.png 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/05/Screenshot-2022-05-18-13.00.03.png" /><noscript><img loading="lazy" decoding="async" width="800" height="642" src="https://e-dialog.group/wp-content/uploads/2022/05/Screenshot-2022-05-18-13.00.03.png" class="attachment-large size-large wp-image-35792" alt="Blog Digital Circular Ads - Anpassung Layout" srcset="https://e-dialog.group/wp-content/uploads/2022/05/Screenshot-2022-05-18-13.00.03.png 958w, https://e-dialog.group/wp-content/uploads/2022/05/Screenshot-2022-05-18-13.00.03-300x241.png 300w, https://e-dialog.group/wp-content/uploads/2022/05/Screenshot-2022-05-18-13.00.03-768x616.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-943572e elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="943572e" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-49710de" data-id="49710de" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-a906bee elementor-widget elementor-widget-text-editor" data-id="a906bee" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Ziel dabei ist es, dass jedem Werbetreibenden die Möglichkeiten geboten sein soll, das Layout individuell seinem Sortiment und seiner CI entsprechend anzupassen.</p><p>Wichtig ist dabei zu entscheiden welche Informationen aus dem Datenfeed und grafische Elemente für den Kunden tatsächlich kaufentscheidend und relevant sind, optisch zum Unternehmen passt und am ehesten zur Zielerreichung führt.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-45c004d0 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="45c004d0" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-baaf365" data-id="baaf365" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-432b656c elementor-widget elementor-widget-heading" data-id="432b656c" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Die Kirsche auf dem Sahnehäubchen</h2> </div> </div> <div class="elementor-element elementor-element-23cedb04 elementor-widget elementor-widget-text-editor" data-id="23cedb04" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Als ob all das nicht bereits cool genug ist, es geht noch mehr: Durch genaues Targeting basierend auf hinterlegten Postleitzahlen und/oder Radius zum nächsten Ladengeschäft ist es möglich, direkt im Creative eine Karte zu integrieren, welche basierend auf dem aktuellen Standort des Nutzers, den nächstgelegenen Shop/Abholstation und dessen Öffnungszeiten anzeigt. Das heißt also, einem Nutzer wird ein Digital Circular Ad mit verfügbaren Produkten an gewissen Standorten anzeigt, welches seinem persönlichen Interesse entspricht.</p><p>Nehmen wir einmal an, dass sich ein User für Sommersandalen interessiert. Während des Browsens in seinem Social Feed wird ihm ein Digital Circular Ads eines Schuhgeschäftes, welches gerade Sommermodelle im Abverkauf anbietet, angezeigt. Mit zunehmender Interaktion mit dem Werbemittel und den darin abgebildeten Schuh-Angeboten, wächst der Wunsch sich die Artikel in natura anzusehen und sich live davon zu überzeugen. Er scrollt im Ad weiter und stößt auf eine Karte die ihm das nächste Ladengeschäft in seiner unmittelbaren Umgebung, zusammen mit den aktuellen Öffnungszeiten anzeigt. Er beschließt daraufhin direkt loszugehen und sich die bevorzugten Abverkaufs-Modelle, die er zuvor in der Ad entdeckt hat, vor Ort anzusehen und anzuprobieren. Aufgrund der Anbindung des lokalen Produktinventars an den Datenfeed werden somit auch nur jene Modelle angezeigt, welche im Ladengeschäft in unmittelbarer Umgebung des Nutzers noch verfügbar sind. Was uns direkt zum nächsten Punkt bringt….</p> </div> </div> <div class="elementor-element elementor-element-9b14c04 elementor-widget elementor-widget-text-editor" data-id="9b14c04" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><strong>Last but noch least:</strong> Digital Circular Ads ermöglichen das automatische Hervorheben unterschiedlicher Angebote, Preise und Verfügbarkeiten über hunderte oder tausende Shops hinweg, ohne dafür entsprechend hundert oder tausende Anzeigen erstellen zu müssen. Egal also, ob die Bewerbung auf regionaler oder Landesebene stattfinden soll, es sind keine Grenzen gesetzt. Wir sind schlichtweg begeistert!</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-8259ce6 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="8259ce6" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4d3eb83" data-id="4d3eb83" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-5857a32 elementor-widget elementor-widget-heading" data-id="5857a32" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Mehr Umsatz mit Digital Circular Ads</h2> </div> </div> <div class="elementor-element elementor-element-08000a3 elementor-widget elementor-widget-text-editor" data-id="08000a3" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Wie sich in einem Praxiscase von Globus, einem Schweizer Warenhaus, gezeigt hat, konnte eine herausragende Performance durch den Einsatz von Digital Circular Ads erzielt werden.</p><p>Im Rahmen einer Sale Kampagne wurden im Lower Funnel Digital Circular Ads, zusammen mit Karussell Ads, ausgespielt. Ziel war es die Auswirkung und das Zusammenspiel beider Anzeigenformate zu testen und die Entwicklungen auf die daraus resultierenden Sales zu analysieren.</p><p>Die <strong>Ergebnisse</strong> der Beobachtung lagen deutlich <strong>über allen Erwartungen</strong>. Im Rahmen der Kommunikation der letzten Aktionstage erzielten Digital Circular Ads eine <strong>CTR</strong> von <strong>4,39%</strong>! Eine <strong>Steigerung</strong> <strong>von</strong> sage und schreibe ~<strong>62%</strong> im Vergleich zu Carousel Ads. Die Kosten-Umsatz Relation konnte ebenso nochmal deutlich verbessert werden. Hier erzielten Digital Circular Ads eine <strong>knapp 20% niedrigere KUR</strong> im Vergleich zu Carousel Ads.</p> </div> </div> <div class="elementor-element elementor-element-6a03267 elementor-widget elementor-widget-text-editor" data-id="6a03267" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> Die Kampagne erzielte damit weit mehr als ein bloßes Umsatzziel! Sowohl die überdurchschnittliche Interaktionsrate, also auch die niedrigen Kosten im Verhältnis zu Umsatz signalisierten einmal mehr, dass es sich definitiv lohnt auf Digital Circular Ads zu setzen. Ein Werbeformat, dass alle Werbetreibenden ab jetzt im Hinterkopf behalten sollten wenn es primär um Performancesteigerung geht. </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-2b83a77a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="2b83a77a" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dcd73af" data-id="dcd73af" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-700a428b elementor-widget elementor-widget-heading" data-id="700a428b" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Unser Fazit:</h2> </div> </div> <div class="elementor-element elementor-element-6dcf86e4 elementor-widget elementor-widget-text-editor" data-id="6dcf86e4" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> Auch wenn Print Angebote seit jeher ein fixer Bestandteil der Marketing Strategie vieler Unternehmen sind, so unterliegen sie gleichzeitig einer gewissen Limitierung was die persönliche Ansprache betrifft. </div> </div> <div class="elementor-element elementor-element-3bff566 elementor-widget elementor-widget-text-editor" data-id="3bff566" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Folgende Vorteile von Digital Circular Ads sprechen daher ganz klar dafür, dass es Zeit ist neue Wege einzuschlagen:</p><ul><li>Echtzeit Automatisierung</li><li>gezielter Einsatz von Mediabudgets</li><li>Skalierbarkeit</li><li>Aufbau bedeutungsvoller Kundenbeziehungen durch auf Bedürfnisse und Interessen abgestimmte Ads</li></ul> </div> </div> <div class="elementor-element elementor-element-ae9abe6 elementor-widget elementor-widget-text-editor" data-id="ae9abe6" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> Es ist Zeit über Print hinaus zu gehen, weg von rein klassischen Produktkatalog-Anzeigen die in der Flut von Social Ads mittlerweile untergehen. Es ist Zeit um Neues auszuprobieren, zu testen und noch mehr in Richtung Personalisierung zu gehen. </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-5d8d548 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5d8d548" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-653f7e1" data-id="653f7e1" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-9b5849f elementor-widget elementor-widget-text-editor" data-id="9b5849f" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> Haben wir Ihr Interesse geweckt und Sie sind genauso motiviert Digital Circular Ads zu testen? Unsere Paid Social Experten beraten Sie in Planung/Beratung/Umsetzung. </div> </div> <div class="elementor-element elementor-element-b6658d1 elementor-widget elementor-widget-heading" data-id="b6658d1" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Kontaktieren Sie uns dazu gerne unverbindlich! <a href="mailto:kontakt@e-dialog.group">kontakt@e-dialog.group</a></h3> </div> </div> </div> </div> </div> </section> </div> </div></div><div data-rocket-location-hash="ddfa30e7b85577acd84410f15654357f" class="mwd-blogPost flex call-to-action space-top space-bottom"><div data-rocket-location-hash="f9357140ee36883ea6064de5d7279a99" class="container"><div data-rocket-location-hash="b0ba8a09814c8228efb38942e632ca71" class="call-to-action-inner"><span class="lead">Kampagne anfragen</span><div class="call-to-action-inner-title">Bereit für Ihr neues Projekt?</div><p>Wir freuen uns auf Ihre Anfrage und beraten Sie gerne unverbindlich! Füllen Sie dazu einfach das Kontaktformular aus oder rufen uns direkt an.</p><a href="https://e-dialog.group/ch/kontaktformular/" class="btn" title="Jetzt kontaktieren">Jetzt kontaktieren</a></div></div><div data-rocket-location-hash="03910ff8661ec99940484bdcacc47ffb" id="wobbleCTA"></div></div> <div data-rocket-location-hash="432af2bac3067702fc14620b17bfd000" class="mwd-blogPost flex more-topics space-top space-bottom"> <div data-rocket-location-hash="e02d4abb341ba01ddcf628736c86d19a" class="container"> <h3 class="more-topics-headline">Weitere Themen</h3> <div data-rocket-location-hash="42cd2c730aabf27b255fca5895c1d6b0" class="c-post-types c-post-types--slider"> <div class="c-post-types__container swiper-container" data-interval="0"> <div class="swiper-wrapper"> <article class="c-post-types__entry post-61662 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" 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