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url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style> <div data-rocket-location-hash="b4d58d7e7fd8b45b2c5dc879cde7eb3f" class="mwd-blogPost flex breadcrumb"> <div data-rocket-location-hash="0841f15ebf099eeaba6f2c7f735d0671" class="container"> <span class="parent"> <a href="https://e-dialog.group/ch/blog/" title="Blog">Blog</a> </span> <span class="arrow">></span> <span class="category">Social Media Advertising</span> <span class="arrow">></span> <span class="child">Mehr als nur ein Inspirations-Kanal: Unveiling the power of Pinterest</span> </div> </div> <div data-bg="https://e-dialog.group/wp-content/uploads/2023/11/blog-pinterest-1024x549.jpg" data-rocket-location-hash="c4ca2ece5f1aee935ec8167099c20de9" class="mwd-blogPost flex header rocket-lazyload" style=""><div data-rocket-location-hash="ca23f7c07336b7cf8c7766d2ffffc9d9" class="container"><h1>Mehr als nur ein Inspirations-Kanal: Unveiling the power of Pinterest</h1><p class="author">von Verena Müllner</p></div></div><div data-rocket-location-hash="5ba37d1761429b8aa4a845fb1ec6d187" class="mwd-blogPost flex metabox space-top space-bottom"><div data-rocket-location-hash="04b24f2a01e05ca636ff58e62299aa1e" class="container"><div data-rocket-location-hash="1572ce06debb49357e5111f58a6037a3" class="col"><div class="metabox-holder"><div class="date">06. November 2023</div><div class="duration"> <span class="span-reading-time rt-reading-time"><span class="rt-label rt-prefix">Lesedauer:</span> <span class="rt-time"> 4</span> <span class="rt-label rt-postfix">Minuten</span></span></div></div><div class="excerpt-box"><h3>Management Summary</h3><p>Pinterest hat sich in den letzten Jahren im Bereich des digitalen Marketings stark weiterentwickelt und ist aus dem Social Media Marketing-Mix nicht mehr wegzudenken. Optisch ansprechende Inhalte, neue, innovative Tools, Trends und Veränderungen auf der Plattform machen Pinterest zu einer spannenden Möglichkeit, Produkte und Dienstleistungen von Unternehmen zu präsentieren und zu verkaufen. Neben umfangreichen Zielgruppen-Ansprachen arbeitet Pinterest vor allem an neuen Anzeigenformaten wie Idea Ads, Premiere Spotlight, Reisekataloge aber auch an eigenen Apps wie Shuffles, welche das Shopping-Erlebnis auf der Plattform grundlegend verändern soll. Auch in Sachen Prognosen und Trends hat Pinterest die Nase vorne und zeigt Unternehmen die Trends, bevor sie jede*r kennt. </p></div></div><div data-rocket-location-hash="4ba29acbbfca62c6f947577f2c748b2d" class="col"><div class="categorybox"><div class="categorybox-inner"><div class="categorybox-inner-title">Social Media Advertising</div><p><p>Mit unserer Expertise aus Performance Marketing, Audience Management und Werbemittel-Optimierung holen wir mehr aus Ihren Paid Social Kampagnen heraus - von Facebook bis TikTok!</p> </p><a href="/ch/bessere-kampagnen/#social-channels" class="btn btn--space-top">Mehr Erfahren</a></div><div id="wobble"></div></div></div></div></div><div data-rocket-location-hash="b49efa3be72975323cf1dd9c201b9509" class="mwd-blogPost flex content space-top space-bottom"><div data-rocket-location-hash="68e122c6b23b4519e49c5a2a57b5f054" class="container"> <div data-rocket-location-hash="15e63c2448b0caec803c71b8817fa274" data-elementor-type="wp-post" data-elementor-id="52934" class="elementor elementor-52934 elementor-52896" data-elementor-post-type="post"> <section class="elementor-section elementor-top-section elementor-element elementor-element-157b950e elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="157b950e" data-element_type="section"> <div data-rocket-location-hash="7be7f7b3bdaf5cf3a88dc1de741ecbc4" class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4c890136" data-id="4c890136" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-481020ee elementor-widget elementor-widget-text-editor" data-id="481020ee" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Dieser Artikel gibt Einblicke in die neuesten Tools von Pinterest und zeigt auf, dass Pinterest mehr als nur ein Inspirations-Kanal ist.</p> </div> </div> <div class="elementor-element elementor-element-5f81d896 elementor-widget elementor-widget-heading" data-id="5f81d896" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Zielgruppen Ansprache & Enhanced Targeting mit Pinterest</h2> </div> </div> <div class="elementor-element elementor-element-0bc9516 elementor-widget elementor-widget-text-editor" data-id="0bc9516" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Pinterest hat seine Werbemöglichkeiten kontinuierlich weiterentwickelt und ermöglicht es Unternehmen, noch effektiver mit ihrer Zielgruppe in Kontakt zu treten. Neben den klassischen Targeting-Optionen, darunter demographisches Targeting, Interessens-Targeting, Keyword-Targeting und Retargeting, bietet Pinterest das erweiterte Targeting an. Dabei werden verbale und visuelle Signale der Anzeigen genutzt, um das Targeting zu erweitern und Nutzer*innen auf Pinterest anzusprechen, für die Anzeigen relevant sind oder danach suchen. Dadurch können Verbesserungen bei Reichweite, CTR und Ausgaben erzielt werden.<br />Das erweiterte Targeting ist im Ads Manager standardmäßig aktiviert, kann jedoch jederzeit manuell deaktiviert werden. </p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-9be570b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="9be570b" data-element_type="section"> <div data-rocket-location-hash="622b83862fb0da48894e4bb84c0639b6" class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8576e2f" data-id="8576e2f" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-6b996ce elementor-widget elementor-widget-heading" data-id="6b996ce" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Neue Anzeigenformate</h2> </div> </div> <div class="elementor-element elementor-element-d9b9486 elementor-widget elementor-widget-text-editor" data-id="d9b9486" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Auch im Bereich Anzeigengestaltung entwickelt sich Pinterest immer weiter und bietet Unternehmen die unterschiedlichsten Möglichkeiten ihre Produkte und Dienstleistungen zu präsentieren. Vor allem neue Formate wie Idea Ads schaffen Aufmerksamkeit bei den User*innen. <b>Idea Ads</b> sind in erster Linie dazu da, die Zielgruppe zu inspirieren und die Interaktion zu fördern – sei es dem Unternehmenskonto zu folgen, den Pin zu speichern oder eine angegebene Ziel-URL zu besuchen. Idea Ads können einerseits von Unternehmen erstellt und beworben werden, oder auch von Creator*innen, welche dann als bezahlte Partnerschaft beworben werden können. Wichtig dabei ist jedoch zu beachten, dass nur Musik aus der bereitgestellten Sound-Bibliothek von Pinterest verwendet werden darf. </p> </div> </div> <div class="elementor-element elementor-element-0b238a6 elementor-widget elementor-widget-text-editor" data-id="0b238a6" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Eine weitere spannende Neuerung bei Pinterest ist <b>Premiere Spotlight </b>im Bereich der Awareness Kampagnen und hilft Unternehmen dabei, große Zielgruppen genau zu dem Zeitpunkt zu erreichen, wenn es besonders wichtig ist. Dabei können Marken für einen bestimmten Zeitraum exklusive Premium-Platzierungen auf Pinterest buchen, um maximale Sichtbarkeit zu erzielen. </p><p>Auch im Bereich E-Commerce bietet Pinterest nun auch die Möglichkeit, <b>Reisekataloge</b> zu integrieren. Diese basieren auf der Produktkatalog-Technologie von Pinterest, welche aus jedem Angebot automatisch einen dynamischen und kaufbaren Produkt-Pin mit allen relevanten Buchungsinformationen erstellt. Mit Reisekatalogen können Nutzer*innen sich nun für die nächste Traumreise inspirieren lassen und diese auch direkt buchen. </p><p>Seit Ende Mai testet Pinterest zudem <b>Lead Ads</b> in einer Beta-Version und folgt somit dem Beispiel anderer Plattformen, um Leads und Kontakte direkt über die Anzeige zu sammeln. Dabei können Nutzer*innen direkt über ein Lead-Formular ihre Daten hinterlassen. </p> </div> </div> <div class="elementor-element elementor-element-6fcc626 elementor-widget elementor-widget-heading" data-id="6fcc626" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Neue Pinterest Tools</h2> </div> </div> <div class="elementor-element elementor-element-8c95a2b elementor-widget elementor-widget-text-editor" data-id="8c95a2b" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Doch nicht nur im Anzeigen-Bereich gibt es stetig Änderungen und Neuerungen – auch im organischen Bereich legt Pinterest nach und hat dabei eine eigene App entwickelt:</p> </div> </div> <div class="elementor-element elementor-element-afb547d elementor-widget elementor-widget-heading" data-id="afb547d" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Pinterest Shuffle:</h3> </div> </div> <div class="elementor-element elementor-element-e886e66 elementor-widget elementor-widget-text-editor" data-id="e886e66" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Mithilfe der eigenständigen <b>App</b> von Pinterest können Collagen oder digitale Kunst auf kreative Weise erstellt und mit anderen geteilt werden. Hierbei können Elemente und Animationen zu eigenen Bildern oder Pins hinzugefügt, zugeschnitten oder auch aufeinander gelegt werden. Die App basiert auf einer Technologie zur Objekterkennung und verwandten Pins, wodurch Butzer*innen ihre Ideen einfach und schnell visualisieren können. Somit können User*innen beispielsweise Outfit of the Day Boards kreieren oder die Gestaltung des Wohnzimmers planen. </p> <p>Pinterest will hier noch einen Schritt weiter gehen und dies mit Shopping-Möglichkeiten kombinieren. Vor allem Generation Z kreiert über die App Mode-Looks und teilt diese dann. Im Gegensatz zu klassischen Produkt-Ads bietet Shuffles eine <b>Interaktivität</b> und macht das Shopping-Erlebnis inspirierend und unterhaltsam. Pinterest testet nun Möglichkeiten, Shuffles-Inhalte im Bereich E-Commerce zu integrieren. Dabei sollen Produkte aus einer Collage gekauft werden können sowie Marke, Preis, etc. angezeigt werden.</p> </div> </div> <section class="elementor-section elementor-inner-section elementor-element elementor-element-b7b979d elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="b7b979d" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c66731e" data-id="c66731e" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-6fa6e7b elementor-widget elementor-widget-image" data-id="6fa6e7b" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img fetchpriority="high" decoding="async" width="473" height="1024" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20473%201024'%3E%3C/svg%3E" class="attachment-large size-large wp-image-52912" alt="Pinterest Shuffles App" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/11/pinterest-shuffles-473x1024.jpg 473w, https://e-dialog.group/wp-content/uploads/2023/11/pinterest-shuffles-139x300.jpg 139w, https://e-dialog.group/wp-content/uploads/2023/11/pinterest-shuffles-768x1663.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/11/pinterest-shuffles-710x1536.jpg 710w, https://e-dialog.group/wp-content/uploads/2023/11/pinterest-shuffles-291x630.jpg 291w, https://e-dialog.group/wp-content/uploads/2023/11/pinterest-shuffles.jpg 946w" data-lazy-sizes="(max-width: 473px) 100vw, 473px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/11/pinterest-shuffles-473x1024.jpg" /><noscript><img fetchpriority="high" decoding="async" width="473" height="1024" src="https://e-dialog.group/wp-content/uploads/2023/11/pinterest-shuffles-473x1024.jpg" class="attachment-large size-large wp-image-52912" alt="Pinterest Shuffles App" srcset="https://e-dialog.group/wp-content/uploads/2023/11/pinterest-shuffles-473x1024.jpg 473w, https://e-dialog.group/wp-content/uploads/2023/11/pinterest-shuffles-139x300.jpg 139w, https://e-dialog.group/wp-content/uploads/2023/11/pinterest-shuffles-768x1663.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/11/pinterest-shuffles-710x1536.jpg 710w, https://e-dialog.group/wp-content/uploads/2023/11/pinterest-shuffles-291x630.jpg 291w, https://e-dialog.group/wp-content/uploads/2023/11/pinterest-shuffles.jpg 946w" sizes="(max-width: 473px) 100vw, 473px" /></noscript> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-dd5c2e8" data-id="dd5c2e8" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-14fc241 elementor-widget elementor-widget-image" data-id="14fc241" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="473" height="1024" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20473%201024'%3E%3C/svg%3E" class="attachment-large size-large wp-image-52909" alt="Pinterest Shuffles App" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/11/pinterest-shuffles-2-473x1024.jpg 473w, https://e-dialog.group/wp-content/uploads/2023/11/pinterest-shuffles-2-139x300.jpg 139w, https://e-dialog.group/wp-content/uploads/2023/11/pinterest-shuffles-2-768x1663.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/11/pinterest-shuffles-2-710x1536.jpg 710w, https://e-dialog.group/wp-content/uploads/2023/11/pinterest-shuffles-2-291x630.jpg 291w, https://e-dialog.group/wp-content/uploads/2023/11/pinterest-shuffles-2.jpg 946w" data-lazy-sizes="(max-width: 473px) 100vw, 473px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/11/pinterest-shuffles-2-473x1024.jpg" /><noscript><img decoding="async" width="473" height="1024" src="https://e-dialog.group/wp-content/uploads/2023/11/pinterest-shuffles-2-473x1024.jpg" class="attachment-large size-large wp-image-52909" alt="Pinterest Shuffles App" srcset="https://e-dialog.group/wp-content/uploads/2023/11/pinterest-shuffles-2-473x1024.jpg 473w, https://e-dialog.group/wp-content/uploads/2023/11/pinterest-shuffles-2-139x300.jpg 139w, https://e-dialog.group/wp-content/uploads/2023/11/pinterest-shuffles-2-768x1663.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/11/pinterest-shuffles-2-710x1536.jpg 710w, https://e-dialog.group/wp-content/uploads/2023/11/pinterest-shuffles-2-291x630.jpg 291w, https://e-dialog.group/wp-content/uploads/2023/11/pinterest-shuffles-2.jpg 946w" sizes="(max-width: 473px) 100vw, 473px" /></noscript> </div> </div> </div> </div> </div> </section> <div class="elementor-element elementor-element-013798b elementor-widget elementor-widget-text-editor" data-id="013798b" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Die Pinterest Shuffles App – Screenshots, Quelle: e-dialog</p> </div> </div> <div class="elementor-element elementor-element-7ca5994 elementor-widget elementor-widget-heading" data-id="7ca5994" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Pinterest Trends & Pinterest Predicts:</h3> </div> </div> <div class="elementor-element elementor-element-dae6c3a elementor-widget elementor-widget-text-editor" data-id="dae6c3a" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Ein spannendes Tool von Pinterest ist <b>Pinterest</b> <b>Trends</b>, eine Suchanzeige, in der Suchbegriffe eingegeben werden können. Pinterest zeigt daraufhin den <b>Verlauf der Suchanfragen von Nutzer*innen </b>der letzten 12 Monate für den jeweiligen Begriff mit Hilfe eines Graphen dar. Dabei können auch mehrere Suchbegriffe miteinander verglichen werden. So können schnell und einfach Trends und konkrete Suchbegriffe recherchiert werden, um gezielte Themen zu bewerben, die eine steigende Nachfrage erwarten.</p> </div> </div> <div class="elementor-element elementor-element-4131f11 elementor-widget elementor-widget-image" data-id="4131f11" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="328" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20328'%3E%3C/svg%3E" class="attachment-large size-large wp-image-52918" alt="Pinterest Trends" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/11/pinterest-trends2-1024x420.png 1024w, https://e-dialog.group/wp-content/uploads/2023/11/pinterest-trends2-300x123.png 300w, https://e-dialog.group/wp-content/uploads/2023/11/pinterest-trends2-768x315.png 768w, https://e-dialog.group/wp-content/uploads/2023/11/pinterest-trends2-1200x493.png 1200w, https://e-dialog.group/wp-content/uploads/2023/11/pinterest-trends2.png 1323w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/11/pinterest-trends2-1024x420.png" /><noscript><img loading="lazy" decoding="async" width="800" height="328" src="https://e-dialog.group/wp-content/uploads/2023/11/pinterest-trends2-1024x420.png" class="attachment-large size-large wp-image-52918" alt="Pinterest Trends" srcset="https://e-dialog.group/wp-content/uploads/2023/11/pinterest-trends2-1024x420.png 1024w, https://e-dialog.group/wp-content/uploads/2023/11/pinterest-trends2-300x123.png 300w, https://e-dialog.group/wp-content/uploads/2023/11/pinterest-trends2-768x315.png 768w, https://e-dialog.group/wp-content/uploads/2023/11/pinterest-trends2-1200x493.png 1200w, https://e-dialog.group/wp-content/uploads/2023/11/pinterest-trends2.png 1323w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-3d48ed8 elementor-widget elementor-widget-text-editor" data-id="3d48ed8" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Pinterest Trends Suchanfragen Verlauf, Screenshot aus dem Pinterest Business Manager, Quelle: e-dialog</p> </div> </div> <div class="elementor-element elementor-element-cc60cd8 elementor-widget elementor-widget-text-editor" data-id="cc60cd8" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Außerdem zeigt das Tool Trends, die zu den Pins des Unternehmens passen, Trends mit einem hohen Suchvolumen innerhalb der letzten 30 Tage sowie eine Übersicht beliebter Keywords in einem definierten Zeitraum.</p> </div> </div> <div class="elementor-element elementor-element-65dc15e elementor-widget elementor-widget-image" data-id="65dc15e" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="239" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20239'%3E%3C/svg%3E" class="attachment-large size-large wp-image-52915" alt="Pinterest Trends" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/11/pinterest-trends1-1024x306.png 1024w, https://e-dialog.group/wp-content/uploads/2023/11/pinterest-trends1-300x90.png 300w, https://e-dialog.group/wp-content/uploads/2023/11/pinterest-trends1-768x230.png 768w, https://e-dialog.group/wp-content/uploads/2023/11/pinterest-trends1-1200x359.png 1200w, https://e-dialog.group/wp-content/uploads/2023/11/pinterest-trends1.png 1345w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/11/pinterest-trends1-1024x306.png" /><noscript><img loading="lazy" decoding="async" width="800" height="239" src="https://e-dialog.group/wp-content/uploads/2023/11/pinterest-trends1-1024x306.png" class="attachment-large size-large wp-image-52915" alt="Pinterest Trends" srcset="https://e-dialog.group/wp-content/uploads/2023/11/pinterest-trends1-1024x306.png 1024w, https://e-dialog.group/wp-content/uploads/2023/11/pinterest-trends1-300x90.png 300w, https://e-dialog.group/wp-content/uploads/2023/11/pinterest-trends1-768x230.png 768w, https://e-dialog.group/wp-content/uploads/2023/11/pinterest-trends1-1200x359.png 1200w, https://e-dialog.group/wp-content/uploads/2023/11/pinterest-trends1.png 1345w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-9144124 elementor-widget elementor-widget-text-editor" data-id="9144124" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Pinterest Trends – Anzeige passender Pins, Screenshot aus dem Pinterest Business Manager, Quelle: e-dialog</p> </div> </div> <div class="elementor-element elementor-element-0767a3c elementor-widget elementor-widget-text-editor" data-id="0767a3c" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size );">Mit </span><b style="color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size );">Pinterest</b> <b style="color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size );">Predicts</b><span style="color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size );"> konnte Pinterest Prognosen zu Trends erstellen, die sich nach eigenen Angaben in den letzten 3 Jahre zu 80 % bewahrheitet haben. Das Tool bietet einen Ausblick auf die Zukunft mit 27 Trends für das Jahr. Diese können in weiterer Folge nach Zielgruppe, Markenwert und Kategorie gefiltert werden und bieten <b>spannende Insights und Zahlen</b>, welche <b>für Kampagnen- und Contentplanung </b>genutzt werden können.</span></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-737c7e5 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="737c7e5" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-148da56" data-id="148da56" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-64c35b5 elementor-widget elementor-widget-heading" data-id="64c35b5" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Fazit</h2> </div> </div> <div class="elementor-element elementor-element-0f24c36 elementor-widget elementor-widget-text-editor" data-id="0f24c36" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Pinterest entwickelt sich vor allem im Anzeigenbereich ständig weiter und bietet Unternehmen innovative Tools und Möglichkeiten, um visuell mit ihrer Zielgruppe in Kontakt zu treten. Der Fokus liegt hierbei ganz klar auf neuen Formaten und kreativen Möglichkeiten für Nutzer*innen. Diese bieten Unternehmer*innen die Möglichkeit, erfolgreiche Kampagnen zu erstellen und ihre Geschäftsziele zu erreichen. Durch die stetige Weiterentwicklung und dem Ansatz, Nutzer*innen wie auch Unternehmen die beste Experience zu bieten, ist Pinterest im Marketing-Mix nicht mehr wegzudenken und sollte vor allem bei visuellen Produkten und Marken als Marketing-Kanal mitgedacht werden.</p> </div> </div> <div class="elementor-element elementor-element-871eaca elementor-widget elementor-widget-text-editor" data-id="871eaca" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h3>Für mehr Insights oder Unterstützung bei Interest Anzeigenformaten und -möglichkeiten – kontaktieren Sie uns: <a href="mailto:kontakt@e-dialog.group">kontakt@e-dialog.group</a></h3> </div> </div> </div> </div> </div> </section> </div> </div></div><div data-rocket-location-hash="ddfa30e7b85577acd84410f15654357f" class="mwd-blogPost flex call-to-action space-top space-bottom"><div data-rocket-location-hash="f9357140ee36883ea6064de5d7279a99" class="container"><div data-rocket-location-hash="b0ba8a09814c8228efb38942e632ca71" class="call-to-action-inner"><span class="lead">Kampagne anfragen</span><div class="call-to-action-inner-title">Bereit für Ihr neues Projekt?</div><p>Wir freuen uns auf Ihre Anfrage und beraten Sie gerne unverbindlich! Füllen Sie dazu einfach das Kontaktformular aus oder rufen uns direkt an.</p><a href="https://e-dialog.group/ch/kontaktformular/" class="btn" title="Jetzt kontaktieren">Jetzt kontaktieren</a></div></div><div data-rocket-location-hash="03910ff8661ec99940484bdcacc47ffb" id="wobbleCTA"></div></div> <div data-rocket-location-hash="432af2bac3067702fc14620b17bfd000" class="mwd-blogPost flex more-topics space-top space-bottom"> <div data-rocket-location-hash="e02d4abb341ba01ddcf628736c86d19a" class="container"> <h3 class="more-topics-headline">Weitere Themen</h3> <div data-rocket-location-hash="42cd2c730aabf27b255fca5895c1d6b0" class="c-post-types c-post-types--slider"> <div class="c-post-types__container swiper-container" data-interval="0"> <div class="swiper-wrapper"> <article class="c-post-types__entry post-61662 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" 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