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#081e56;}.icon.icon-post {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-blog.svg");}.icon.icon-success-story {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-success-stories.svg");}.icon.icon-whitepaper {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-whitepaper.svg");}.icon.icon-job {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-jobs.svg");}.icon.icon-e-dialog-event {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style> <div data-rocket-location-hash="b4d58d7e7fd8b45b2c5dc879cde7eb3f" class="mwd-blogPost flex breadcrumb"> <div data-rocket-location-hash="0841f15ebf099eeaba6f2c7f735d0671" class="container"> <span class="parent"> <a href="https://e-dialog.group/de/blog/" title="Blog">Blog</a> </span> <span class="arrow">></span> <span class="category">Social Media Advertising</span> <span class="arrow">></span> <span class="child">SocialPALS: Einführung SocialPALS - #BuyLocal</span> </div> </div> <div data-bg="https://e-dialog.group/wp-content/uploads/2023/11/blog-2023-02ff-7-1024x549.jpg" data-rocket-location-hash="d4d46d4dbecbd1f2cf37c09af7b951f2" class="mwd-blogPost flex header rocket-lazyload" style=""><div data-rocket-location-hash="ca23f7c07336b7cf8c7766d2ffffc9d9" class="container"><h1>SocialPALS: Einführung SocialPALS - #BuyLocal</h1><p class="author">von Felix Kluger</p></div></div><div data-rocket-location-hash="5ba37d1761429b8aa4a845fb1ec6d187" class="mwd-blogPost flex metabox space-top space-bottom"><div data-rocket-location-hash="04b24f2a01e05ca636ff58e62299aa1e" class="container"><div data-rocket-location-hash="1572ce06debb49357e5111f58a6037a3" class="col"><div class="metabox-holder"><div class="date">30. November 2023</div><div class="duration"> <span class="span-reading-time rt-reading-time"><span class="rt-label rt-prefix">Lesedauer:</span> <span class="rt-time"> 5</span> <span class="rt-label rt-postfix">Minuten</span></span></div></div><div class="excerpt-box"><h3>Management Summary</h3><p>Social Pals kann als universeller Adsmanager verstanden werden. Der Fokus liegt auf Social Ads mit dem großen Vorteil, dass verschiedene Seiten, also Absender, hinterlegt werden können. Genau aus diesem Grund kann man sehr unkompliziert mit dem großen Benefit Regionalität arbeiten und somit bei den Usern punkten. Im folgenden Artikel wird einerseits das Tool an sich näher beleuchtet als auch ein Leitfaden zur Kampagnenerstellung bereitgestellt.</p></div></div><div data-rocket-location-hash="4ba29acbbfca62c6f947577f2c748b2d" class="col"><div class="categorybox"><div class="categorybox-inner"><div class="categorybox-inner-title">Social Media Advertising</div><p><p>Mit unserer Expertise aus Performance Marketing, Audience Management und Werbemittel-Optimierung holen wir mehr aus Ihren Paid Social Kampagnen heraus - von Facebook bis TikTok!</p> </p><a href="/de/bessere-kampagnen/#social-channels" class="btn btn--space-top">Mehr Erfahren</a></div><div id="wobble"></div></div></div></div></div><div data-rocket-location-hash="b49efa3be72975323cf1dd9c201b9509" class="mwd-blogPost flex content space-top space-bottom"><div data-rocket-location-hash="68e122c6b23b4519e49c5a2a57b5f054" class="container"> <div data-rocket-location-hash="3b7b51624c438a06fa2f0e042225d17b" data-elementor-type="wp-post" data-elementor-id="54148" class="elementor elementor-54148 elementor-54090" data-elementor-post-type="post"> <section class="elementor-section elementor-top-section elementor-element elementor-element-cc94724 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="cc94724" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9bef373" data-id="9bef373" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-cad4373 elementor-widget elementor-widget-text-editor" data-id="cad4373" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Mit SocialPALS können Sie ihr Social Media Marketing managen und optimieren. Wieso das wichtig ist und wie Sie das Programm zu Ihrem Vorteil nutzen könne erfahren Sie hier.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-8d5feee elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="8d5feee" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d3b0eeb" data-id="d3b0eeb" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-6227807 elementor-widget elementor-widget-heading" data-id="6227807" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Was ist SocialPALS? </h2> </div> </div> <div class="elementor-element elementor-element-2733232 elementor-widget elementor-widget-text-editor" data-id="2733232" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>SocialPALS ist eine Software-Lösung für digitales, lokales Einzelhandelsmarketing. Der Zweck besteht darin, eine Reihe von Waren oder Dienstleistungen gemeinsam effektiv zu bewerben.</p><p>Marken stellen auf der Plattform CI-konforme Marketinginhalte zur Verfügung, um lokale Zielgruppen über die digitalen Kanäle der Handelspartner zu erreichen. Einmal registriert, können Händler mit einem Klick Kampagnen starten und potenzielle Kunden durch professionelle Online-Werbung an jedem Standort ohne Zeitaufwand oder Spezialkenntnisse erreichen.</p> </div> </div> <div class="elementor-element elementor-element-56ed738 elementor-widget elementor-widget-heading" data-id="56ed738" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">“Temporary Closed” - Digitale Transformation durch die Pandemie</h3> </div> </div> <div class="elementor-element elementor-element-4c725e9 elementor-widget elementor-widget-text-editor" data-id="4c725e9" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Spätestens seit den ersten Lockdowns aufgrund von Covid mussten die meisten Marken umdenken. Der stationäre Handel war gezwungen, geschlossen zu bleiben und somit (spätestens jetzt) auf Online-Marketing-Maßnahmen zu setzen. Denn: Ein Drittel der Verbraucher will den stationären Handel seltener besuchen als vor der Pandemie, bei den 18- bis 29-Jährigen ist es fast die Hälfte.</p><p>Diese Online-Verschiebung hat durch die abnehmenden Infektionszahlen wieder leicht abgenommen. Trotzdem ist der Onlinehandel so stark wie nie zuvor und nicht mehr aus einer erfolgreichen Marketingstrategie wegzudenken.</p> </div> </div> <div class="elementor-element elementor-element-ff79e63 elementor-widget elementor-widget-heading" data-id="ff79e63" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">#Buylocal - Regional Kaufen ist In</h3> </div> </div> <div class="elementor-element elementor-element-fe84b30 elementor-widget elementor-widget-text-editor" data-id="fe84b30" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Die Krise hat das Konsumverhalten nachhaltig beeinflusst. Internetaffine Verbraucher, die seit langem von Preisrecherchen und Lieferungen am selben Tag profitieren, werden zur „neuen Normalität“.</span></p><p><span style="font-weight: 400;">Alle Marktsegmente müssen lernen, wie abhängig sie von externen Faktoren sind und wie schnell ihre Konsumenten zu großen Wettbewerbern wechseln. Eine geeignete Kommunikationsstrategie ist erforderlich, um Kunden dauerhaft in den Laden zu locken. </span></p><p><span style="font-weight: 400;">Mit zunehmender Geschwindigkeit im Alltag ändern sich auch die Anforderungen an das Marketing. Statt starrer Kampagnenplanung sind zielgerichtetes Vorgehen sowie schnelles und flexibles Handeln entscheidend. Kurz gesagt, thematisch passende Werbepakete müssen so konzipiert sein, dass sie jederzeit die nötige Reichweite bieten – und das oft mit überschaubaren Budgets.</span></p> </div> </div> <div class="elementor-element elementor-element-77c7d95 elementor-widget elementor-widget-heading" data-id="77c7d95" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Key Benefit: Der Händler als Absender </h3> </div> </div> <div class="elementor-element elementor-element-8ffe2b8 elementor-widget elementor-widget-text-editor" data-id="8ffe2b8" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Wenn potenzielle Kund*Innen online nach Produkten suchen, zeigt sich das Problem auf zwei Arten. Zum einen werden nur die jeweiligen Marken selbst als Absender angezeigt. Auf der anderen Seite haben Einzelhändler im lokalen Umfeld des Nutzers wenig Reichweite und Sichtbarkeit.</p><p>Die Werbebotschaft der Marke wird dann im Rahmen einer nationalen oder internationalen Online-Kampagne ausgespielt, hat aber meistens weniger mit der jeweiligen Region und damit mit dem etablierten Handel, in dem gekauft wurde, zu tun. Dadurch wird die Customer Journey nur bedingt abgedeckt.</p><p>Bei einer dezentralen Vertriebsstruktur ist es nahezu unmöglich, Werbedruck auf internationaler oder nationaler Ebene auf regionale Vertriebsgebiete umzulenken. Infolgedessen kaufen Interessent*Innen häufig bei prominenteren lokalen Wettbewerbern oder direkt bei großen, bekannten Online-Shops (die oftmals außer Konkurrenz in Sachen Werbebudgets stehen).</p><p>Hier kommt SocialPALS ins Spiel; Die Plattform kann somit als Zentrale genutzt werden, um Werbekampagnen gesammelt, aber mit eigenem Absender, erstellen und steuern zu können.</p> </div> </div> <div class="elementor-element elementor-element-bdabb50 elementor-widget-tablet_extra__width-initial elementor-widget elementor-widget-image" data-id="bdabb50" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img fetchpriority="high" decoding="async" width="800" height="480" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20480'%3E%3C/svg%3E" class="attachment-large size-large wp-image-54096" alt="Das Konzept" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/11/screenshot-2023-11-29-132937-1024x614.png 1024w, https://e-dialog.group/wp-content/uploads/2023/11/screenshot-2023-11-29-132937-300x180.png 300w, https://e-dialog.group/wp-content/uploads/2023/11/screenshot-2023-11-29-132937-768x461.png 768w, https://e-dialog.group/wp-content/uploads/2023/11/screenshot-2023-11-29-132937-1050x630.png 1050w, https://e-dialog.group/wp-content/uploads/2023/11/screenshot-2023-11-29-132937.png 1105w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/11/screenshot-2023-11-29-132937-1024x614.png" /><noscript><img fetchpriority="high" decoding="async" width="800" height="480" src="https://e-dialog.group/wp-content/uploads/2023/11/screenshot-2023-11-29-132937-1024x614.png" class="attachment-large size-large wp-image-54096" alt="Das Konzept" srcset="https://e-dialog.group/wp-content/uploads/2023/11/screenshot-2023-11-29-132937-1024x614.png 1024w, https://e-dialog.group/wp-content/uploads/2023/11/screenshot-2023-11-29-132937-300x180.png 300w, https://e-dialog.group/wp-content/uploads/2023/11/screenshot-2023-11-29-132937-768x461.png 768w, https://e-dialog.group/wp-content/uploads/2023/11/screenshot-2023-11-29-132937-1050x630.png 1050w, https://e-dialog.group/wp-content/uploads/2023/11/screenshot-2023-11-29-132937.png 1105w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-e9f0e92 elementor-widget elementor-widget-text-editor" data-id="e9f0e92" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-size: 13px;">Das Konzept, Quelle: SocialPALS</span></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-e2b3e6e elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e2b3e6e" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9e02f3c" data-id="9e02f3c" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-7ae1b95f elementor-widget elementor-widget-heading" data-id="7ae1b95f" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Ein Leitfaden - Wie funktioniert SocialPALS</h2> </div> </div> <div class="elementor-element elementor-element-6012c395 elementor-widget elementor-widget-text-editor" data-id="6012c395" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Nachdem ein Ad Account angelegt wurde, kann dieser mit neuen Kampagnen im Kampagnen-HUB befüllt werden:</p> </div> </div> <div class="elementor-element elementor-element-4b07d1c7 elementor-widget-tablet_extra__width-initial elementor-widget elementor-widget-image" data-id="4b07d1c7" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="566" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20566'%3E%3C/svg%3E" class="attachment-large size-large wp-image-54099" alt="Kampagnen-HUB" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/11/screenshot-2023-11-29-133001.png 837w, https://e-dialog.group/wp-content/uploads/2023/11/screenshot-2023-11-29-133001-300x212.png 300w, https://e-dialog.group/wp-content/uploads/2023/11/screenshot-2023-11-29-133001-768x543.png 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/11/screenshot-2023-11-29-133001.png" /><noscript><img decoding="async" width="800" height="566" src="https://e-dialog.group/wp-content/uploads/2023/11/screenshot-2023-11-29-133001.png" class="attachment-large size-large wp-image-54099" alt="Kampagnen-HUB" srcset="https://e-dialog.group/wp-content/uploads/2023/11/screenshot-2023-11-29-133001.png 837w, https://e-dialog.group/wp-content/uploads/2023/11/screenshot-2023-11-29-133001-300x212.png 300w, https://e-dialog.group/wp-content/uploads/2023/11/screenshot-2023-11-29-133001-768x543.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-16e581e elementor-widget elementor-widget-text-editor" data-id="16e581e" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-size: 13px;">Kampagnen-HUB, Quelle: SocialPALS</span></p> </div> </div> <div class="elementor-element elementor-element-2e918f8 elementor-widget elementor-widget-text-editor" data-id="2e918f8" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Hier kann der Name der Kampagne, die Laufzeit sowie die Anzahl der teilnehmenden Händler eingesehen werden. Auch ein passendes Titelbild hilft, um auf den ersten Blick die richtige Kampagne zu finden. Diese können bereits vorab in einem Art “Draft-Modus” Karten pro Kampagne angelegt und teilnehmende Händler eingeladen werden.</p><p>Die Einladungen können pro Kampagne individuell erstellt werden.</p><p><strong>Ein gutes Beispiel, wie diese gestaltet werden kann, findest du hier:</strong></p><p><em>Hallo lieber Max Mustermann,</em></p><p><em>schön, dass du an der Kampagne teilnimmst!</em></p><p><em>So profitierst du von der Kampagne: </em></p><p><em>Das Thema XXX wird online beworben und du bist der Absender der Werbeanzeige. Das erhöht deinen Bekanntheitsgrad und holt die Kund*Innen zu dir ins Geschäft.</em></p><p><strong><em>Vorteile von socialPALS:</em></strong></p><ul><li><em>Erstregistrierung in nur ca. 10 Min. (falls du noch keinen Account hast)</em></li><li><em>Bereitgestellter Content – <strong>textlich und zeitlich individuell anpassbar</strong></em></li><li><em>Werbeanzeigen-Budget für Facebook und Instagram – für deine zielgruppenorientierte Online-Werbeanzeige</em></li><li><em>NEU! Zusätzliches Anzeigenbudget buchen und höhere Sichtbarkeit erzielen</em></li><li><em>Das gesamte Kampagnenmaterial steht dir auch nach der Kampagne über den Download-Bereich zur Verfügung</em></li><li><em>socialPALS-Support während der gesamten Kampagne</em></li></ul><p> </p><p>Voraussetzung für eine Teilnahme ist eine vorab abgeschlossene Registrierung der Händler, bei welcher u.a Informationen wie Name der Facebook/Instagram Page sowieso der Standort angegeben werden. <br />Um wieder auf das Stichwort #buylocal zurückzukommen:<br />Das Geotargeting ist bei SocialPALS Kampagnen besonders wichtig, da der Fokus auf dem Radius um den Händlerstandort ist.</p> </div> </div> <div class="elementor-element elementor-element-0a64e3d elementor-widget-tablet_extra__width-initial elementor-widget elementor-widget-image" data-id="0a64e3d" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="546" height="235" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20546%20235'%3E%3C/svg%3E" class="attachment-large size-large wp-image-54102" alt="Geotargeting" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/11/screenshot-2023-11-29-133016.png 546w, https://e-dialog.group/wp-content/uploads/2023/11/screenshot-2023-11-29-133016-300x129.png 300w" data-lazy-sizes="(max-width: 546px) 100vw, 546px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/11/screenshot-2023-11-29-133016.png" /><noscript><img loading="lazy" decoding="async" width="546" height="235" src="https://e-dialog.group/wp-content/uploads/2023/11/screenshot-2023-11-29-133016.png" class="attachment-large size-large wp-image-54102" alt="Geotargeting" srcset="https://e-dialog.group/wp-content/uploads/2023/11/screenshot-2023-11-29-133016.png 546w, https://e-dialog.group/wp-content/uploads/2023/11/screenshot-2023-11-29-133016-300x129.png 300w" sizes="(max-width: 546px) 100vw, 546px" /></noscript> </div> </div> <div class="elementor-element elementor-element-f68d9c2 elementor-widget elementor-widget-text-editor" data-id="f68d9c2" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-size: 13px;">Geotargeting, Quelle: SocialPALS</span></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-61846c68 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="61846c68" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4166d820" data-id="4166d820" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-ec5d1d8 elementor-widget elementor-widget-heading" data-id="ec5d1d8" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Kampagneneinstellungen in SocialPALS</h3> </div> </div> <div class="elementor-element elementor-element-bfb00c4 elementor-widget elementor-widget-text-editor" data-id="bfb00c4" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Nachdem die Kampagne erstellt wurde, können in der Menüleiste “Kampagnendetails” mehrere Einstellungen vorgenommen werden.</p><p>Die wichtigsten werden folgend im Detail erläutert. </p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-25c4048" data-id="25c4048" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-5a15203 elementor-widget-tablet_extra__width-initial elementor-widget elementor-widget-image" data-id="5a15203" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="298" height="472" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20298%20472'%3E%3C/svg%3E" class="attachment-large size-large wp-image-54159" alt="Kampagnendetails Content" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/11/screenshot-2023-11-29-133032.png 298w, https://e-dialog.group/wp-content/uploads/2023/11/screenshot-2023-11-29-133032-189x300.png 189w" data-lazy-sizes="(max-width: 298px) 100vw, 298px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/11/screenshot-2023-11-29-133032.png" /><noscript><img loading="lazy" decoding="async" width="298" height="472" src="https://e-dialog.group/wp-content/uploads/2023/11/screenshot-2023-11-29-133032.png" class="attachment-large size-large wp-image-54159" alt="Kampagnendetails Content" srcset="https://e-dialog.group/wp-content/uploads/2023/11/screenshot-2023-11-29-133032.png 298w, https://e-dialog.group/wp-content/uploads/2023/11/screenshot-2023-11-29-133032-189x300.png 189w" sizes="(max-width: 298px) 100vw, 298px" /></noscript> </div> </div> <div class="elementor-element elementor-element-8e22f9f elementor-widget elementor-widget-text-editor" data-id="8e22f9f" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-size: 13px;">Kampagnendetails, Quelle: SocialPALS</span></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-f25763b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="f25763b" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-198a41b" data-id="198a41b" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-ff2f35d elementor-widget elementor-widget-text-editor" data-id="ff2f35d" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Erstellen und fügen Sie Inhalte für deine Kampagne hinzu, wie Facebook Posts, Instagram Posts, Bilder und Videos für deine sozialen Netzwerke.</p><p>1 – Wählen Sie den Content-Typ aus, den Sie zu ihrer Kategorie hinzufügen möchtest.</p><p>2 – Laden Sie die Grafiken hoch und stellen Sie die Details ein.</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-db52375" data-id="db52375" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-cf865d7 elementor-widget-tablet_extra__width-initial elementor-widget elementor-widget-image" data-id="cf865d7" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="478" height="447" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20478%20447'%3E%3C/svg%3E" class="attachment-large size-large wp-image-54108" alt="Kampagnenbild" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/11/screenshot-2023-11-29-132902.png 478w, https://e-dialog.group/wp-content/uploads/2023/11/screenshot-2023-11-29-132902-300x281.png 300w" data-lazy-sizes="(max-width: 478px) 100vw, 478px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/11/screenshot-2023-11-29-132902.png" /><noscript><img loading="lazy" decoding="async" width="478" height="447" src="https://e-dialog.group/wp-content/uploads/2023/11/screenshot-2023-11-29-132902.png" class="attachment-large size-large wp-image-54108" alt="Kampagnenbild" srcset="https://e-dialog.group/wp-content/uploads/2023/11/screenshot-2023-11-29-132902.png 478w, https://e-dialog.group/wp-content/uploads/2023/11/screenshot-2023-11-29-132902-300x281.png 300w" sizes="(max-width: 478px) 100vw, 478px" /></noscript> </div> </div> <div class="elementor-element elementor-element-ebf5ba7 elementor-widget elementor-widget-text-editor" data-id="ebf5ba7" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-size: 13px;">Kampagnenbild, Quelle: SocialPALS</span></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-a627cb3 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="a627cb3" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b13326f" data-id="b13326f" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-21f3188 elementor-widget elementor-widget-text-editor" data-id="21f3188" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size );">Unter dem Reiter “Werbeanzeigen” können Einstellungen zum Targeting, Budget und Ziel der Kampagne gemacht werden.</span></p> </div> </div> <div class="elementor-element elementor-element-812646e elementor-widget elementor-widget-text-editor" data-id="812646e" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Eine der Besonderheiten von SocialPals ist die Einstellung des Budgets. Hier kann einerseits ein Budgetlimit, als auch die Maximalanzahl der Ads pro Partner eingestellt werden, sowie die maximale Dauer einer Ad. Hier wäre unsere Empfehlung nicht unter ein Tagesbudget von 10€ zu kommen.</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-aecfce2" data-id="aecfce2" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-6d0f109 elementor-widget-tablet_extra__width-initial elementor-widget elementor-widget-image" data-id="6d0f109" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="837" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20837'%3E%3C/svg%3E" class="attachment-large size-large wp-image-54114" alt="Budgetlimits" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/11/screenshot-2023-11-29-133117.png 841w, https://e-dialog.group/wp-content/uploads/2023/11/screenshot-2023-11-29-133117-287x300.png 287w, https://e-dialog.group/wp-content/uploads/2023/11/screenshot-2023-11-29-133117-768x804.png 768w, https://e-dialog.group/wp-content/uploads/2023/11/screenshot-2023-11-29-133117-602x630.png 602w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/11/screenshot-2023-11-29-133117.png" /><noscript><img loading="lazy" decoding="async" width="800" height="837" src="https://e-dialog.group/wp-content/uploads/2023/11/screenshot-2023-11-29-133117.png" class="attachment-large size-large wp-image-54114" alt="Budgetlimits" srcset="https://e-dialog.group/wp-content/uploads/2023/11/screenshot-2023-11-29-133117.png 841w, https://e-dialog.group/wp-content/uploads/2023/11/screenshot-2023-11-29-133117-287x300.png 287w, https://e-dialog.group/wp-content/uploads/2023/11/screenshot-2023-11-29-133117-768x804.png 768w, https://e-dialog.group/wp-content/uploads/2023/11/screenshot-2023-11-29-133117-602x630.png 602w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-cbcac9a elementor-widget elementor-widget-text-editor" data-id="cbcac9a" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-size: 13px;">Budgetlimits, Quelle: SocialPALS</span></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-471d78b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="471d78b" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e70eb2f" data-id="e70eb2f" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-cf6a650 elementor-widget elementor-widget-text-editor" data-id="cf6a650" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Ein weiteres Benefit von dem Tool ist die Möglichkeit, aus mehreren Landingpage Optionen wählen zu können.</span></p> </div> </div> <div class="elementor-element elementor-element-961a856 elementor-widget elementor-widget-text-editor" data-id="961a856" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Je nach Kampagnenziel kann man hier also sehr gut variieren. Wenn zum Beispiel der Traffic pro eigene Händler Seite gesteigert werden soll, macht die von uns angekreuzte Aktion am meisten Sinn. Wenn aber zum Beispiel eine eigene Landingpage für die Kampagne erstellt wurde, könnte die letzte Option am besten passen.</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5ff9bad" data-id="5ff9bad" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-7673dec elementor-widget-tablet_extra__width-initial elementor-widget elementor-widget-image" data-id="7673dec" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="714" height="298" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20714%20298'%3E%3C/svg%3E" class="attachment-large size-large wp-image-54117" alt="Landingpage Link" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/11/screenshot-2023-11-29-133133.png 714w, https://e-dialog.group/wp-content/uploads/2023/11/screenshot-2023-11-29-133133-300x125.png 300w" data-lazy-sizes="(max-width: 714px) 100vw, 714px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/11/screenshot-2023-11-29-133133.png" /><noscript><img loading="lazy" decoding="async" width="714" height="298" src="https://e-dialog.group/wp-content/uploads/2023/11/screenshot-2023-11-29-133133.png" class="attachment-large size-large wp-image-54117" alt="Landingpage Link" srcset="https://e-dialog.group/wp-content/uploads/2023/11/screenshot-2023-11-29-133133.png 714w, https://e-dialog.group/wp-content/uploads/2023/11/screenshot-2023-11-29-133133-300x125.png 300w" sizes="(max-width: 714px) 100vw, 714px" /></noscript> </div> </div> <div class="elementor-element elementor-element-54664c5 elementor-widget elementor-widget-text-editor" data-id="54664c5" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-size: 13px;">Landingpage Link, Quelle: SocialPALS</span></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-394859f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="394859f" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-975379e" data-id="975379e" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-e94460c elementor-widget elementor-widget-text-editor" data-id="e94460c" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Im letzten Schritt gilt es jetzt noch, die unter “Content” erstellten Ads richtig zu Timen. Hierzu verwenden wir den Kalender Tab um, die einzelnen Werbeanzeigen punktgenau zu timen. Sobald die Kampagne angelaufen ist kann unter dem “Dashboard” Reiter jederzeit in Realtime die aktuelle Kampagnen Performance einsehen:</p> </div> </div> <div class="elementor-element elementor-element-0d230e3 elementor-widget elementor-widget-text-editor" data-id="0d230e3" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size );">Auch die teilnehmenden Händler haben natürlich die Möglichkeit, sich die Performance der Ads, welche von ihrem eigenen Absender stammen, zu analysieren.</span></p><p>Die User Experience ist so gestaltet, dass sich auch “Nicht-Marketingexperten” zurechtfinden und einen guten Überblick über die wichtigsten Kennzahlen wie Impressionen, Klicks und Budget bekommen.</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a59fa88" data-id="a59fa88" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-e28b5c4 elementor-widget-tablet_extra__width-initial elementor-widget elementor-widget-image" data-id="e28b5c4" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="475" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20475'%3E%3C/svg%3E" class="attachment-large size-large wp-image-54120" alt="Kalender" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/11/screenshot-2023-11-29-133147-1024x608.png 1024w, https://e-dialog.group/wp-content/uploads/2023/11/screenshot-2023-11-29-133147-300x178.png 300w, https://e-dialog.group/wp-content/uploads/2023/11/screenshot-2023-11-29-133147-768x456.png 768w, https://e-dialog.group/wp-content/uploads/2023/11/screenshot-2023-11-29-133147.png 1030w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/11/screenshot-2023-11-29-133147-1024x608.png" /><noscript><img loading="lazy" decoding="async" width="800" height="475" src="https://e-dialog.group/wp-content/uploads/2023/11/screenshot-2023-11-29-133147-1024x608.png" class="attachment-large size-large wp-image-54120" alt="Kalender" srcset="https://e-dialog.group/wp-content/uploads/2023/11/screenshot-2023-11-29-133147-1024x608.png 1024w, https://e-dialog.group/wp-content/uploads/2023/11/screenshot-2023-11-29-133147-300x178.png 300w, https://e-dialog.group/wp-content/uploads/2023/11/screenshot-2023-11-29-133147-768x456.png 768w, https://e-dialog.group/wp-content/uploads/2023/11/screenshot-2023-11-29-133147.png 1030w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-422ad35 elementor-widget elementor-widget-text-editor" data-id="422ad35" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-size: 13px;">Kalender, Quelle: SocialPALS</span></p> </div> </div> <div class="elementor-element elementor-element-c8ff20d elementor-widget-tablet_extra__width-initial elementor-widget elementor-widget-image" data-id="c8ff20d" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="530" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20530'%3E%3C/svg%3E" class="attachment-large size-large wp-image-54123" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/11/screenshot-2023-11-29-133202-1024x679.png 1024w, https://e-dialog.group/wp-content/uploads/2023/11/screenshot-2023-11-29-133202-300x199.png 300w, https://e-dialog.group/wp-content/uploads/2023/11/screenshot-2023-11-29-133202-768x509.png 768w, https://e-dialog.group/wp-content/uploads/2023/11/screenshot-2023-11-29-133202-950x630.png 950w, https://e-dialog.group/wp-content/uploads/2023/11/screenshot-2023-11-29-133202.png 1051w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/11/screenshot-2023-11-29-133202-1024x679.png" /><noscript><img loading="lazy" decoding="async" width="800" height="530" src="https://e-dialog.group/wp-content/uploads/2023/11/screenshot-2023-11-29-133202-1024x679.png" class="attachment-large size-large wp-image-54123" alt="" srcset="https://e-dialog.group/wp-content/uploads/2023/11/screenshot-2023-11-29-133202-1024x679.png 1024w, https://e-dialog.group/wp-content/uploads/2023/11/screenshot-2023-11-29-133202-300x199.png 300w, https://e-dialog.group/wp-content/uploads/2023/11/screenshot-2023-11-29-133202-768x509.png 768w, https://e-dialog.group/wp-content/uploads/2023/11/screenshot-2023-11-29-133202-950x630.png 950w, https://e-dialog.group/wp-content/uploads/2023/11/screenshot-2023-11-29-133202.png 1051w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-5806b5a elementor-widget elementor-widget-text-editor" data-id="5806b5a" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-size: 13px;">Kampagnen Performance, Quelle: SocialPALS</span></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-6db9240f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="6db9240f" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-68251722" data-id="68251722" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-21c7e59c elementor-widget elementor-widget-heading" data-id="21c7e59c" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Fazit:</h2> </div> </div> <div class="elementor-element elementor-element-63260461 elementor-widget elementor-widget-text-editor" data-id="63260461" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Durch socialPALS entsteht die Möglichkeit, hochwertigen Content und (Multi-Channel) Kampagnen “mundgerecht” bereitzustellen. Das erleichtert Kund*Innen mit wenig Social Media Know-How die Arbeit extrem. Mit wenigen Klicks steht die komplette Kampagne, auch wenn hier in Sachen komplexes Reporting Abstriche gemacht werden müssen. Der Support beim Onboarding neuer Partner ist ebenfalls hervorzuheben.</p> </div> </div> <div class="elementor-element elementor-element-4f18f52 elementor-widget elementor-widget-text-editor" data-id="4f18f52" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h3>Wenn Sie sich für dieses Thema interessieren und/oder Unterstützung von branchenführenden ExpertInnen suchen, beraten wir Sie gerne! Kontaktieren Sie uns unter: <a href="mailto:kontakt@e-dialog.group">kontakt@e-dialog.group</a></h3> </div> </div> </div> </div> </div> </section> </div> </div></div><div data-rocket-location-hash="ddfa30e7b85577acd84410f15654357f" class="mwd-blogPost flex call-to-action space-top space-bottom"><div data-rocket-location-hash="f9357140ee36883ea6064de5d7279a99" class="container"><div data-rocket-location-hash="b0ba8a09814c8228efb38942e632ca71" class="call-to-action-inner"><span class="lead">Kampagne anfragen</span><div class="call-to-action-inner-title">Bereit für Ihr neues Projekt?</div><p>Wir freuen uns auf Ihre Anfrage und beraten Sie gerne unverbindlich! Füllen Sie dazu einfach das Kontaktformular aus oder rufen uns direkt an.</p><a href="https://e-dialog.group/de/kontaktformular/" class="btn" title="Jetzt kontaktieren">Jetzt kontaktieren</a></div></div><div data-rocket-location-hash="03910ff8661ec99940484bdcacc47ffb" id="wobbleCTA"></div></div> <div data-rocket-location-hash="432af2bac3067702fc14620b17bfd000" class="mwd-blogPost flex more-topics space-top space-bottom"> <div data-rocket-location-hash="e02d4abb341ba01ddcf628736c86d19a" class="container"> <h3 class="more-topics-headline">Weitere Themen</h3> <div data-rocket-location-hash="42cd2c730aabf27b255fca5895c1d6b0" class="c-post-types c-post-types--slider"> <div class="c-post-types__container swiper-container" data-interval="0"> <div class="swiper-wrapper"> <article class="c-post-types__entry post-61661 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" 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