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url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-whitepaper.svg");}.icon.icon-job {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-jobs.svg");}.icon.icon-e-dialog-event {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style> <div class="mwd-blogPost flex breadcrumb"> <div class="container"> <span class="parent"> <a href="https://e-dialog.group/at/blog/" title="Blog">Blog</a> </span> <span class="arrow">></span> <span class="category">Digital Business Consulting</span> <span class="arrow">></span> <span class="child">Wie das Insourcing von Adtech-Lösungen Ihr Unternehmen stärkt</span> </div> </div> <div class="mwd-blogPost flex header" style="background-image: url(https://e-dialog.group/wp-content/uploads/2024/09/inhousing-1024x549.jpg);"><div class="container"><h1>Wie das Insourcing von Adtech-Lösungen Ihr Unternehmen stärkt</h1><p class="author">von Iris Handlsberger</p></div></div><div class="mwd-blogPost flex metabox space-top space-bottom"><div class="container"><div class="col"><div class="metabox-holder"><div class="date">30. September 2024</div><div class="duration"> <span class="span-reading-time rt-reading-time"><span class="rt-label rt-prefix">Lesedauer:</span> <span class="rt-time"> 8</span> <span class="rt-label rt-postfix">Minuten</span></span></div></div><div class="excerpt-box"><h3>Management Summary</h3><p>Das Inhousing von Adtech-Technologien ist eine strategische Entscheidung, die Unternehmen zahlreiche Vorteile wie Data Ownership, höhere Kostentransparenz und langfristige Kosteneinsparungen bieten kann. Insbesondere mit integrierten Plattformen wie der Google Marketing Platform (GMP) können Unternehmen ihre digitale Marketingaktivitäten besser kontrollieren, optimieren und langfristig erfolgreicher gestalten. Die Entscheidung für Inhousing muss sorgfältig abgewogen werden und eine umfassende Analyse der eigenen Ressourcen und Ziele beinhalten. Ein erfolgreicher Übergang erfordert eine klare Strategie, eine enge Zusammenarbeit aller Beteiligten und eine kontinuierliche Optimierung der Prozesse.</p></div></div><div class="col"><div class="categorybox"><div class="categorybox-inner"><div class="categorybox-inner-title">Digital Business Consulting</div><p><p>Digitale Initiativen und deren Erfolg sind messbar. Unsere Digital Business Consulting Unit begleitet Sie bei allen Themen zu Data-Driven Transformation.</p> </p><a href="/digital-business-consulting/" class="btn btn--space-top">Mehr Erfahren</a></div><div id="wobble"></div></div></div></div></div><div class="mwd-blogPost flex content space-top space-bottom"><div class="container"> <div data-elementor-type="wp-post" data-elementor-id="61613" class="elementor elementor-61613" data-elementor-post-type="post"> <section class="elementor-section elementor-top-section elementor-element elementor-element-1e6d7216 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1e6d7216" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-411130b9" data-id="411130b9" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-51601c69 elementor-widget elementor-widget-text-editor" data-id="51601c69" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>In diesem Artikel erfahren Sie, welche Gründe für das Insourcing von Marketing-Tools sprechen, wie Sie die Entscheidung treffen und welche Vorteile sich für Ihr Unternehmen ergeben.</p> </div> </div> <div class="elementor-element elementor-element-410ffc24 elementor-widget elementor-widget-heading" data-id="410ffc24" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Einleitung: Inhousing von AdTech-Lösungen</h2> </div> </div> <div class="elementor-element elementor-element-80038d1 elementor-widget elementor-widget-text-editor" data-id="80038d1" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Inhousing von Adtech-Technologien ist eine strategische Entscheidung, die Unternehmen zahlreiche Vorteile wie <strong>Data Ownership, höhere Kostentransparenz </strong>und<strong> langfristige Kosteneinsparungen</strong> bieten kann. Während Analysesoftware seit Jahren typischerweise direkt von Unternehmen beschafft wird, werden im Medienbereich digitale Medieneinkäufe und kreative Dienstleistungen in vielen Fällen von Agenturen innerhalb der Konten ihrer Plattformen erbracht. Oftmals erfolgt der Medieneinkauf fragmentiert und traditionell, über mehrere Agenturen oder Tools verteilt.</p><p>Diese Fragmentierung lässt sich durch integrierte Tools wie die Google Marketing Platform deutlich reduzieren. Solche Plattformen ermöglichen den übergreifenden Einkauf von Werbeplatzierungen, eine effizientere Datenerfassung, fortschrittliche Analysen und fundierte Entscheidungsfindung. Dies trägt dazu bei, Kampagnen zu optimieren und den Return on Investment (ROI) zu maximieren. <strong>Durch Inhousing dieser Plattformen wird Kontrolle und das Eigentum über Ihre eigenen digitalen Medienaktivitäten, die damit verbundenen Daten und das geistige Eigentum übernommen, unabhängig davon, ob diese Aktivitäten weiterhin von Ihren Agenturpartnern ausgeführt werden oder innerhalb Ihrer Organisation.</strong></p><p>Der Schritt zum Insourcing von Tools muss jedoch gut geplant sein, da einige Hürden und Stolperfallen warten. Es ist wichtig zu prüfen, welche Marketing-Ressourcen Inhouse vorhanden sind und welche über externe Partner und Agenturen abgewickelt werden. Diese Entscheidung erfordert eine gründliche Analyse und Bewertung der Argumente und Perspektiven.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-f7e4b65 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="f7e4b65" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dbd1401" data-id="dbd1401" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-1191ce7 elementor-widget elementor-widget-heading" data-id="1191ce7" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Kleiner Exkurs: Mediabuchungen heute</h3> </div> </div> <div class="elementor-element elementor-element-6cf91f4 elementor-widget elementor-widget-text-editor" data-id="6cf91f4" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Der Medieneinkauf ist häufig stark fragmentiert. Viele Buchungen erfolgen nach traditionellen Mustern: Klassische Online-Banner werden programmatisch ausgespielt, während Sonderformate und feste Vereinbarungen weiterhin auf herkömmliche Weise gebucht werden. Dabei werden die verschiedenen Kanäle, dazu zählen unter anderem auch Social Media und Google Ads, oft isoliert voneinander betrachtet und nicht gemeinsam getrackt. Formate wie Big Screen, Audio und Out-of-Home (OOH) werden häufig vernachlässigt oder, wenn überhaupt berücksichtigt, auf umständliche Weise, beispielsweise per E-Mail, gebucht. Dabei ist vielen nicht bewusst, dass diese Prozesse heute zentralisiert und effizient über eine oder wenige integrierte Plattformen gesteuert werden können. Dies ermöglicht eine kohärente Planung, bessere Datenerfassung und optimierte Kampagnensteuerung über alle Kanäle hinweg.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-14409a8 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="14409a8" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a3d9376" data-id="a3d9376" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-17cbb14 elementor-widget elementor-widget-heading" data-id="17cbb14" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Die Google Marketing Platform</h3> </div> </div> <div class="elementor-element elementor-element-d1faaac elementor-widget elementor-widget-text-editor" data-id="d1faaac" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Als eine der führenden Plattformen bietet die Google Marketing Platform (GMP) die Möglichkeit, digitale Marketingstrategien über mehrere Channels hinweg integriert und effektiv zu planen, durchzuführen und zu analysieren. </p><p>Dank der im Produkt integrierten Analysefunktionalität werden automatisch die wichtigsten Statistiken angezeigt. So können Sie schnell handeln, um Ihre Ziele zu erreichen. Sie erkennen problemlos, welche Bereiche funktionieren, und können fundierte Entscheidungen treffen, um Ihre Werbemaßnahmen zu verbessern. Durch den Zugriff auf die Daten erhalten Sie einen genauen Einblick in das Verhalten Ihrer Nutzer*innen und können dadurch wichtige Zielgruppen identifizieren und ansprechen. </p><p>Informationen und Statistiken können außerdem dem gesamten Unternehmen zur Verfügung gestellt werden – entsprechende User-Rechteverwaltung hilft dabei, die Zugriffe entsprechend der Rollen zu gestalten.</p> </div> </div> <div class="elementor-element elementor-element-dc783a2 elementor-widget elementor-widget-heading" data-id="dc783a2" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default">Die Tools der Google Marketing Platform</h4> </div> </div> <section class="elementor-section elementor-inner-section elementor-element elementor-element-912a6e7 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="912a6e7" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-7299e39" data-id="7299e39" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-150d414 elementor-widget elementor-widget-image" data-id="150d414" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img fetchpriority="high" decoding="async" width="281" height="344" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20281%20344'%3E%3C/svg%3E" class="attachment-large size-large wp-image-61671" alt="Tools des GMP AdStack - Verstehen" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/09/gmp-stack-verstehen.png 281w, https://e-dialog.group/wp-content/uploads/2024/09/gmp-stack-verstehen-245x300.png 245w" data-lazy-sizes="(max-width: 281px) 100vw, 281px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/09/gmp-stack-verstehen.png" /><noscript><img fetchpriority="high" decoding="async" width="281" height="344" src="https://e-dialog.group/wp-content/uploads/2024/09/gmp-stack-verstehen.png" class="attachment-large size-large wp-image-61671" alt="Tools des GMP AdStack - Verstehen" srcset="https://e-dialog.group/wp-content/uploads/2024/09/gmp-stack-verstehen.png 281w, https://e-dialog.group/wp-content/uploads/2024/09/gmp-stack-verstehen-245x300.png 245w" sizes="(max-width: 281px) 100vw, 281px" /></noscript> </div> </div> </div> </div> <div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-96e89a0" data-id="96e89a0" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-0f3d991 elementor-widget elementor-widget-image" data-id="0f3d991" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="281" height="344" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20281%20344'%3E%3C/svg%3E" class="attachment-large size-large wp-image-61668" alt="Tools des GMP AdStack - Aktivieren" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/09/gmp-stack-aktivieren.png 281w, https://e-dialog.group/wp-content/uploads/2024/09/gmp-stack-aktivieren-245x300.png 245w" data-lazy-sizes="(max-width: 281px) 100vw, 281px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/09/gmp-stack-aktivieren.png" /><noscript><img decoding="async" width="281" height="344" src="https://e-dialog.group/wp-content/uploads/2024/09/gmp-stack-aktivieren.png" class="attachment-large size-large wp-image-61668" alt="Tools des GMP AdStack - Aktivieren" srcset="https://e-dialog.group/wp-content/uploads/2024/09/gmp-stack-aktivieren.png 281w, https://e-dialog.group/wp-content/uploads/2024/09/gmp-stack-aktivieren-245x300.png 245w" sizes="(max-width: 281px) 100vw, 281px" /></noscript> </div> </div> </div> </div> <div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-5d517e8" data-id="5d517e8" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-a06daa7 elementor-widget elementor-widget-image" data-id="a06daa7" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="280" height="344" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20280%20344'%3E%3C/svg%3E" class="attachment-large size-large wp-image-61665" alt="Tools des GMP AdStack - Vorhersagen" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/09/gmp-stack-vorhersagen.png 280w, https://e-dialog.group/wp-content/uploads/2024/09/gmp-stack-vorhersagen-244x300.png 244w" data-lazy-sizes="(max-width: 280px) 100vw, 280px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/09/gmp-stack-vorhersagen.png" /><noscript><img loading="lazy" decoding="async" width="280" height="344" src="https://e-dialog.group/wp-content/uploads/2024/09/gmp-stack-vorhersagen.png" class="attachment-large size-large wp-image-61665" alt="Tools des GMP AdStack - Vorhersagen" srcset="https://e-dialog.group/wp-content/uploads/2024/09/gmp-stack-vorhersagen.png 280w, https://e-dialog.group/wp-content/uploads/2024/09/gmp-stack-vorhersagen-244x300.png 244w" sizes="(max-width: 280px) 100vw, 280px" /></noscript> </div> </div> </div> </div> </div> </section> <div class="elementor-element elementor-element-e2938c0 elementor-widget elementor-widget-text-editor" data-id="e2938c0" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Die Tools der Google Marketing Platform, Quelle: e-dialog</p> </div> </div> <div class="elementor-element elementor-element-53d0f40 elementor-widget elementor-widget-text-editor" data-id="53d0f40" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Die <a href="https://marketingplatform.google.com/intl/de/about/enterprise/">Google Marketing Platform (GMP)</a> wird über zertifizierte Google Partner angeboten, zu denen auch e-dialog gehört. e-dialog war der erste Full-Stack-Partner für die GMP im DACH-Raum und ein Vorreiter im Einsatz der Google Cloud.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-1453c8a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1453c8a" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-458e68c" data-id="458e68c" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-1228448 elementor-widget elementor-widget-heading" data-id="1228448" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Inhousing der Google Marketing Platform</h3> </div> </div> <div class="elementor-element elementor-element-9470811 elementor-widget elementor-widget-text-editor" data-id="9470811" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Egal ob Sie Ihre digitalen Marketingaktivitäten Inhouse umsetzen oder diese von einer Agentur gesteuert werden – durch Inhousing der dafür notwendigen Technologien behalten Sie die Kontrolle und das Eigentum über diese Aktivitäten und die damit verbundenen Daten.</p><p>Konkret bedeutet das am Beispiel der GMP</p><ul><li>Campaign Manager 360 (CM360) für Ad-Serving (sei es für programmatische Kampagnen oder Fixbuchungen),</li><li>Display & Video 360 (DV360) für den programmatischen Einkauf, </li><li>Search Ads 360 (SA360) für die bezahlte Suche (über verschiedene Suchmaschinen hinweg) und z.B. zum Messen von sozialen Interaktionsdaten sowie </li><li>Google Analytics 4 360 (GA4 360) für die Analyse der Website-Daten </li></ul><p>im Unternehmen lizenziert zu haben, anstatt eine Agentur die Kampagnen innerhalb der Google Marketing Platform Suite führen zu lassen.</p> </div> </div> <div class="elementor-element elementor-element-b97bcf2 elementor-widget elementor-widget-heading" data-id="b97bcf2" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default">Inhousing der Google Marketing Platform</h4> </div> </div> <div class="elementor-element elementor-element-e09590d elementor-widget elementor-widget-text-editor" data-id="e09590d" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><strong>Inhousing bedeutet nicht, sich von der Agentur zu trennen, sondern durch die Beschaffung der Lizenzen für die Produkte der Google Marketing Platform das Modell mit Ihren Agenturen zu ändern.</strong></p><p>Eine sorgfältige Festlegung und Planung eines Modells zur Beschaffung von Know-how und Ressourcen stellt sicher, dass die Erwartungen erfüllt werden, die Aufgaben optimal verteilt sind und der Rollout zeitnah umgesetzt werden kann.</p> </div> </div> <section class="elementor-section elementor-inner-section elementor-element elementor-element-a1987a6 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="a1987a6" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b06e660" data-id="b06e660" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-b3fc0c5 elementor-widget elementor-widget-image" data-id="b3fc0c5" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="313" height="313" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20313%20313'%3E%3C/svg%3E" class="attachment-large size-large wp-image-61633" alt="Sourcing Modell Inhouse" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/09/modell-inhouse2.png 313w, https://e-dialog.group/wp-content/uploads/2024/09/modell-inhouse2-300x300.png 300w, https://e-dialog.group/wp-content/uploads/2024/09/modell-inhouse2-150x150.png 150w" data-lazy-sizes="(max-width: 313px) 100vw, 313px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/09/modell-inhouse2.png" /><noscript><img loading="lazy" decoding="async" width="313" height="313" src="https://e-dialog.group/wp-content/uploads/2024/09/modell-inhouse2.png" class="attachment-large size-large wp-image-61633" alt="Sourcing Modell Inhouse" srcset="https://e-dialog.group/wp-content/uploads/2024/09/modell-inhouse2.png 313w, https://e-dialog.group/wp-content/uploads/2024/09/modell-inhouse2-300x300.png 300w, https://e-dialog.group/wp-content/uploads/2024/09/modell-inhouse2-150x150.png 150w" sizes="(max-width: 313px) 100vw, 313px" /></noscript> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e0517d4" data-id="e0517d4" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-512654b elementor-widget elementor-widget-text-editor" data-id="512654b" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><strong>Inhousing</strong>: Beim Inhousing wird die Google Marketing Platform komplett intern verwaltet. Das Unternehmen stellt eigene Mitarbeiter*innen ein, die für die Implementierung, Betreuung und Optimierung der Kampagnen verantwortlich sind. Diese Strategie erlaubt volle Kontrolle über alle Prozesse und ermöglicht eine tiefgehende Anpassung an die unternehmensspezifischen Anforderungen. Allerdings erfordert sie eine erhebliche Investition in Fachkräfte und Technologie.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-inner-section elementor-element elementor-element-f3882f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="f3882f5" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f3ab693" data-id="f3ab693" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-4e4d172 elementor-widget elementor-widget-image" data-id="4e4d172" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="313" height="313" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20313%20313'%3E%3C/svg%3E" class="attachment-large size-large wp-image-61627" alt="Sourcing Modell Hybrid" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/09/modell-hybrid.png 313w, https://e-dialog.group/wp-content/uploads/2024/09/modell-hybrid-300x300.png 300w, https://e-dialog.group/wp-content/uploads/2024/09/modell-hybrid-150x150.png 150w" data-lazy-sizes="(max-width: 313px) 100vw, 313px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/09/modell-hybrid.png" /><noscript><img loading="lazy" decoding="async" width="313" height="313" src="https://e-dialog.group/wp-content/uploads/2024/09/modell-hybrid.png" class="attachment-large size-large wp-image-61627" alt="Sourcing Modell Hybrid" srcset="https://e-dialog.group/wp-content/uploads/2024/09/modell-hybrid.png 313w, https://e-dialog.group/wp-content/uploads/2024/09/modell-hybrid-300x300.png 300w, https://e-dialog.group/wp-content/uploads/2024/09/modell-hybrid-150x150.png 150w" sizes="(max-width: 313px) 100vw, 313px" /></noscript> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-36b05e0" data-id="36b05e0" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-83f3434 elementor-widget elementor-widget-text-editor" data-id="83f3434" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><strong>Hybrid</strong>: Das Hybrid-Modell kombiniert Elemente des Outsourcings und des Inhousings. Ein Teil der Aufgaben wird intern von einem unternehmenseigenen Team übernommen, während spezialisierte oder ressourcenintensive Aspekte, wie z.B. die technische Integration oder tiefere Analysen, an externe Expert*innen ausgelagert werden. Diese Herangehensweise bietet Flexibilität, ermöglicht die Nutzung externer Expertise, stellt sicher, dass ein zuverlässiger Partner bei Ressourcenknappheit oder z.B. während Urlauben zur Seite steht und bewahrt gleichzeitig interne Kontrolle und Know-how. </p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-inner-section elementor-element elementor-element-dc6dbd8 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="dc6dbd8" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6d2d126" data-id="6d2d126" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-2541c32 elementor-widget elementor-widget-image" data-id="2541c32" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="314" height="314" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20314%20314'%3E%3C/svg%3E" class="attachment-large size-large wp-image-61630" alt="Sourcing Modell Outsourcing" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/09/modell-outsourcing-1.png 314w, https://e-dialog.group/wp-content/uploads/2024/09/modell-outsourcing-1-300x300.png 300w, https://e-dialog.group/wp-content/uploads/2024/09/modell-outsourcing-1-150x150.png 150w" data-lazy-sizes="(max-width: 314px) 100vw, 314px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/09/modell-outsourcing-1.png" /><noscript><img loading="lazy" decoding="async" width="314" height="314" src="https://e-dialog.group/wp-content/uploads/2024/09/modell-outsourcing-1.png" class="attachment-large size-large wp-image-61630" alt="Sourcing Modell Outsourcing" srcset="https://e-dialog.group/wp-content/uploads/2024/09/modell-outsourcing-1.png 314w, https://e-dialog.group/wp-content/uploads/2024/09/modell-outsourcing-1-300x300.png 300w, https://e-dialog.group/wp-content/uploads/2024/09/modell-outsourcing-1-150x150.png 150w" sizes="(max-width: 314px) 100vw, 314px" /></noscript> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3390890" data-id="3390890" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-9992e79 elementor-widget elementor-widget-text-editor" data-id="9992e79" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><strong>Outsourcing</strong>: Beim Outsourcing lagert ein Unternehmen die Verwaltung und den Betrieb der Google Marketing Platform vollständig an einen externen Dienstleister aus. Dieser übernimmt die Implementierung, Wartung und Optimierung der Kampagnen, sodass sich das Unternehmen auf sein Kerngeschäft konzentrieren kann. Outsourcing bietet Zugang zu spezialisierter Expertise und kann Kosten reduzieren, birgt jedoch das Risiko von Abhängigkeiten und vermindertem Einfluss auf die Prozesse.</p> </div> </div> </div> </div> </div> </section> <div class="elementor-element elementor-element-fda25b2 elementor-widget elementor-widget-text-editor" data-id="fda25b2" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Quelle: Google, Grafik erstellt von e-dialog</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-44692d3 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="44692d3" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-81ef92d" data-id="81ef92d" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-0cb2c79 elementor-widget elementor-widget-heading" data-id="0cb2c79" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Die wichtigsten Gründe fürs Insourcing von Adtech-Software </h2> </div> </div> <div class="elementor-element elementor-element-24e7cc7 elementor-widget elementor-widget-text-editor" data-id="24e7cc7" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Grundsätzlich ist Insourcing eine strategische Unternehmensentscheidung, die eine sorgfältige Beurteilung des internen Bedarfs, der benötigten Kapazitäten, der aktuellen und noch aufzubauenden Fähigkeiten der Mitarbeiter*innen und der Investitionen in diese erfordert.</p><p>Zusammengefasst sind die häufigsten und wichtigsten Gründe, warum Unternehmen sich für das Insourcing entscheiden, folgende:</p><ol><li><strong>Kontrolle über Media-Investitionen und Output</strong></li><li><strong>Data Ownership</strong></li><li><strong>Transparenz </strong></li><li><strong>Langfristige Kosteneinsparungen</strong></li></ol> </div> </div> <div class="elementor-element elementor-element-8e6f9af elementor-widget elementor-widget-heading" data-id="8e6f9af" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default">Kontrolle über Media-Investitionen und Output</h4> </div> </div> <div class="elementor-element elementor-element-6b1fd1e elementor-widget elementor-widget-text-editor" data-id="6b1fd1e" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Sie möchten wissen, wie ihre Mediabudgets verteilt werden und wohin die einzelnen Budgettöpfe fließen? Kontrolle ist ein wichtiger Bestandteil für einen geplanten, durchdachten Ansatz und bietet die Möglichkeit, die Ergebnisse zu maximieren.</p><p>Durch eigene Lizenzen der Google Marketing Platform erhalten Sie direkte Kontrolle über die Granularität und Häufigkeit der Berichterstattung, da Sie damit direkten Zugang zur Plattform haben. Dies bietet mehr Transparenz und die Möglichkeit, bessere datenbasierte Entscheidungen zu treffen. </p><p>Display & Video 360 (DV360) bietet diese Granularität für Ihre digitalen Medieneinkäufe auf Ebene von Werbetreibenden, Kampagnen, Deals, Creatives etc. und stellt transparente Informationen darüber bereit, wohin Ihre Ausgaben fließen. Durch die Nutzung von Erkenntnissen während der Kampagnendurchführung können Sie feststellen, ob eine Kampagne erfolgreich ist oder Anpassungen vorgenommen werden müssen, um die Kampagnenziele zu erreichen – sei es Klicks, Engagement, Konversionen, Sichtbarkeit, Markenbekanntheitsmaßnahmen und/oder ROI.</p><p>Einige Beispiele für fortschrittliche Medienstrategien und -aktivierungen, die Sie nun direkt implementieren können, sind </p><ul><li>Integration von Social Media Plattformen über Search Ads 360 (SA360), </li><li>Einsatz von dynamischen oder datengetriebenen Creatives über Studio</li><li>sowie die erweiterte Analyse von Kampagnendaten mittels Data Transfer, um Log Files von z.B. Campaign Manager (CM) in BigQuery zu übertragen.</li><li>Integration bzw Verknüpfung mit Drittanbieter-Tools wie die Salesforce Marketing Cloud für eine zusätzliche Kontrolle über die Marketingbotschaften und Zielgruppen entlang der gesamten vernetzten Customer Journey.</li></ul> </div> </div> <div class="elementor-element elementor-element-7e257f2 elementor-widget elementor-widget-heading" data-id="7e257f2" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default">Data Ownership</h4> </div> </div> <div class="elementor-element elementor-element-bd177b5 elementor-widget elementor-widget-text-editor" data-id="bd177b5" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Data Ownership bedeutet, sowohl die rechtliche Legitimation als auch die volle Kontrolle über ein Datenset oder einzelne Daten zu besitzen. Wenn Sie gerade diesen Artikel lesen, stellen Sie sich die Frage: Haben Sie diese? <strong>Oder bauen Sie schnell einen Pixel ein, den die Agentur sendet? </strong></p><p>Ein wesentlicher Vorteil durch den Einsatz eigener Lizenzen ist die Übernahme des Eigentums an Ihren Daten. Damit erhalten Sie die Transparenz, die erforderlich ist, um Kontrolle, Genauigkeit und Verantwortlichkeit bei den Medienausgaben sicherzustellen. Zielgruppendaten können so außerdem zukunftssicher eingesetzt werden, da die Daten in ihren Tools gesammelt werden – es besteht keine Abhängigkeit zu Dritten. <strong>So gehen die gesammelten Daten beispielsweise bei einem Agenturwechsel nicht verloren.</strong> </p><p>Durch die Übernahme des Eigentums an Ihren eigenen Daten haben Sie außerdem <strong>mehr Kontrolle</strong> darüber, wer Zugang zu den Daten Ihrer Organisation hat und wer Transparenz darüber erhält, wodurch eine zusätzliche Sicherheitsebene und eine Risikominderung gewährleistet wird. </p> </div> </div> <div class="elementor-element elementor-element-f1aa79c elementor-widget elementor-widget-text-editor" data-id="f1aa79c" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><a href="https://e-dialog.group/at/blog/digital-business-consulting/mehr-als-nur-eine-liaison-data-ownership-in-agenturbeziehungen/">Mehr Information zum Thema Data Ownership haben wir in diesem <span style="text-decoration: underline;">Blogartikel</span> für Sie zusammengefasst.</a></p> </div> </div> <div class="elementor-element elementor-element-da4216d elementor-widget elementor-widget-heading" data-id="da4216d" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default">Transparenz</h4> </div> </div> <div class="elementor-element elementor-element-c9dec53 elementor-widget elementor-widget-text-editor" data-id="c9dec53" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Ein Beispiel für Transparenz in der Google Marketing Platform (GMP) ist der Änderungsverlaufsbericht in den Tools. Der Bericht bietet eine transparente Aufzeichnung der Änderungen, die an einem Konto vorgenommen wurden, wie beispielsweise Änderungen an der Gebotsstrategie. Dies ermöglicht es den Stakeholdern, <strong>den Kontext der Leistung eines Werbetreibenden, einer Kampagne, einer Anzeigengruppe oder von Keywords effizient und effektiv nachzuverfolgen</strong>. </p><p>Außerdem können zum Beispiel <strong>benutzerdefinierte Warnungen</strong> für ausgewählte Probleme eingerichtet werden, indem Sie den E-Mail-Status aktivieren und die E-Mail-Adressen der relevanten Stakeholder hinzufügen, um tägliche Warn-E-Mails zu erhalten.</p> </div> </div> <div class="elementor-element elementor-element-9053ba4 elementor-widget elementor-widget-heading" data-id="9053ba4" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default">Langfristige Kosteneinsparungen</h4> </div> </div> <div class="elementor-element elementor-element-87b5a29 elementor-widget elementor-widget-text-editor" data-id="87b5a29" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Mit direktem Zugang zur Plattform für Unternehmensmitarbeiter gibt es volle Transparenz über Fees, Conversions und Budgetausgaben, was die Erstellung eines Business Case erheblich erleichtert und typischerweise die bevorzugte Option für diese Art von Stakeholdern darstellt.</p><p>Darüber hinaus ist es mit der Kontrolle, die mit dem Dateneigentum durch die Beschaffung eigener GMP-Lizenzen einhergeht, in der Regel einfacher, die Kosten intern zu rechtfertigen (anstatt für einen externen Partner) gegenüber den Beschaffungsabteilungen oder leitenden Stakeholdern, die für Werbetechnologien verantwortlich sind.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-4bc5d4b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4bc5d4b" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6413c63" data-id="6413c63" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-860d2b5 elementor-widget elementor-widget-heading" data-id="860d2b5" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Hürden im Insourcing Prozess</h2> </div> </div> <div class="elementor-element elementor-element-6945431 elementor-widget elementor-widget-text-editor" data-id="6945431" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Trotz der Vorteile, die das Insourcing von Marketing Maßnahmen haben kann, muss dieser Schritt gut überlegt sein, da auf dem Weg dorthin einige Hürden zu überwinden sind.</p><p>Dazu zählen:</p><ul><li>Die richtigen Leute finden – Gute Kreative, Data Scientists und Technologie-Expert*innen tendieren zu Unternehmen mit flachen Hierarchien und oft stehen starre Unternehmenskulturen dem entgegen.</li><li>Der Wechsel von einer variablen Kostenstruktur (Mediaagentur) zu fixen Kosten (Mitarbeitergehälter bzw. Kosten für Consulting-Leistungen durch externe Unternehmen) kann gerade zu Beginn ein hohes Maß an Unsicherheit erzeugen.</li><li>Potentieller Datenverlust bzw. Verlust von Learnings beim Wechsel von Mediaagenturen zu eigenen Technologielizenzen.</li></ul> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-54047e0 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="54047e0" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-42084fb" data-id="42084fb" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-6dc316f elementor-widget elementor-widget-heading" data-id="6dc316f" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Entscheidende Gründe - ein Test</h2> </div> </div> <div class="elementor-element elementor-element-3dea382 elementor-widget elementor-widget-text-editor" data-id="3dea382" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Folgende Fragen geben Orientierung für die Insourcing-Entscheidung . Bewerten Sie die nachfolgenden Fragen auf einer Skala von 1 bis 5, wobei 1 eine niedrige Priorität und 5 eine hohe Priorität darstellt.</p> </div> </div> <div class="elementor-element elementor-element-c100015 elementor-widget elementor-widget-heading" data-id="c100015" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Kundennähe und Daten-Eigentümerschaft:</h3> </div> </div> <div class="elementor-element elementor-element-aeacc47 elementor-widget elementor-widget-text-editor" data-id="aeacc47" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <ul><li>Ist Ihr Unternehmen der alleinige Eigentümer der Kundendaten?</li><li>Hat Ihr Unternehmen einen vollständigen Einblick in die Customer Journey?</li><li>Haben Sie Einfluss auf die Customer Experience?</li><li>Kann Ihr Unternehmen die Daten in Echtzeit für personalisiertes Marketing verwenden?</li><li>Ist Ihr Unternehmen in der Lage, große Datenmengen intern zu verwalten und zu analysieren?</li></ul> </div> </div> <div class="elementor-element elementor-element-1209634 elementor-widget elementor-widget-heading" data-id="1209634" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Reaktionsgeschwindigkeit:</h3> </div> </div> <div class="elementor-element elementor-element-36d1973 elementor-widget elementor-widget-text-editor" data-id="36d1973" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <ul><li>Reagiert Ihr Unternehmen schnell genug auf Kunden (insbesondere in sozialen und digitalen Kanälen)?</li><li>Ist Ihr Unternehmen in der Lage, Customer Insights schnell zu verarbeiten?</li><li>Ist Ihr Unternehmen in der Lage, intern mit den wichtigsten Trends Schritt zu halten, oder ist es dabei auf Agenturen angewiesen?</li></ul> </div> </div> <div class="elementor-element elementor-element-392135d elementor-widget elementor-widget-heading" data-id="392135d" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Talent Management-Fähigkeiten:</h3> </div> </div> <div class="elementor-element elementor-element-390f2b3 elementor-widget elementor-widget-text-editor" data-id="390f2b3" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <ul><li>Reicht das Budget Ihres Unternehmens aus, um in Technologie, Talente und Ausbildung zu investieren?</li><li>Ist die Marketingarbeit das ganze Jahr über ausreichend und konsistent, sodass Ihr Unternehmen die Schaffung von Kompetenzpools rechtfertigen kann?</li><li>Kann sich Ihr Unternehmen die Zeit leisten, intern die erforderlichen Fähigkeiten aufzubauen?</li><li>Ist Ihr Unternehmen in der Lage, Talente zu rekrutieren und zu binden, einschließlich Expert*innen?</li><li>Kann das Unternehmen Nachwuchskräften Karrieremöglichkeiten bieten?</li></ul> </div> </div> <section class="elementor-section elementor-inner-section elementor-element elementor-element-3f9cd01 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="3f9cd01" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0506c78" data-id="0506c78" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-49b7812 elementor-view-default elementor-widget elementor-widget-icon" data-id="49b7812" data-element_type="widget" data-widget_type="icon.default"> <div class="elementor-widget-container"> <div class="elementor-icon-wrapper"> <div class="elementor-icon"> <i aria-hidden="true" class="fas fa-check-circle"></i> </div> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-cc459a9" data-id="cc459a9" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-067a987 elementor-widget elementor-widget-text-editor" data-id="067a987" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Wenn die Antworten mangelnde (Daten) Kontrolle und fehlende Reaktionsfähigkeit ergeben und gleichzeitig entsprechende Ressourcen aufgestellt werden können, sollten Sie erwägen, Aktivitäten Inhouse zu integrieren.</p> </div> </div> </div> </div> </div> </section> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-39b4b5a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="39b4b5a" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5150ab7" data-id="5150ab7" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-dcd4933 elementor-widget elementor-widget-heading" data-id="dcd4933" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Fazit</h2> </div> </div> <div class="elementor-element elementor-element-b2803f2 elementor-widget elementor-widget-text-editor" data-id="b2803f2" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Insourcing bietet Unternehmen zahlreiche Vorteile, erfordert jedoch eine sorgfältige Planung, um mögliche Herausforderungen zu vermeiden. e-dialog unterstützt Unternehmen dabei, ihre Daten selbst zu verwalten, engere Kundenbeziehungen aufzubauen und die Customer Journey zu personalisieren. Dies umfasst sowohl die Ausspielung relevanter Werbemittel über verschiedene Marketingkanäle als auch die Personalisierung der Nutzer*innenerfahrung auf der Website. Durch Insourcing erhalten Unternehmen mehr Kontrolle, Datenhoheit und Transparenz, während sie gleichzeitig das volle Potenzial der Google Marketing Platform nutzen und ihre digitale Marketingreife steigern können.</p> </div> </div> <div class="elementor-element elementor-element-8b5ac44 elementor-widget elementor-widget-text-editor" data-id="8b5ac44" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h3>Sie brauchen Unterstützung bei Insourcing Prozessen in Ihrem Unternehmen? Kontaktieren Sie uns für ein unverbindliches Beratungsgespräch: <a href="mailto:kontakt@e-dialog.group">kontakt@e-dialog.group</a></h3> </div> </div> </div> </div> </div> </section> </div> </div></div><div data-wpr-lazyrender="1" class="mwd-blogPost flex call-to-action space-top space-bottom"><div class="container"><div class="call-to-action-inner"><span class="lead">Kampagne anfragen</span><div class="call-to-action-inner-title">Bereit für Ihr neues Projekt?</div><p>Wir freuen uns auf Ihre Anfrage und beraten Sie gerne unverbindlich! Füllen Sie dazu einfach das Kontaktformular aus oder rufen uns direkt an.</p><a href="https://e-dialog.group/at/kontaktformular/" class="btn" title="Jetzt kontaktieren">Jetzt kontaktieren</a></div></div><div id="wobbleCTA"></div></div> <div data-wpr-lazyrender="1" class="mwd-blogPost flex more-topics space-top space-bottom"> <div class="container"> <h3 class="more-topics-headline">Weitere Themen</h3> <div class="c-post-types c-post-types--slider"> <div class="c-post-types__container swiper-container" data-interval="0"> <div class="swiper-wrapper"> <article class="c-post-types__entry post-61205 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/at/blog/search-engine-advertising-sea/google-ads-8-tipps-zur-optimierung-ihrer-performance-max-kampagne/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="412" 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size-medium_large wp-post-image" alt="Blog Inventarkampagnen" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/12/blog-inventarkampagnen-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/12/blog-inventarkampagnen-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/12/blog-inventarkampagnen-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/12/blog-inventarkampagnen-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/12/blog-inventarkampagnen-2048x1098.jpg 2048w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/12/blog-inventarkampagnen-768x412.jpg" /><noscript><img width="768" height="412" src="https://e-dialog.group/wp-content/uploads/2022/12/blog-inventarkampagnen-768x412.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="Blog Inventarkampagnen" decoding="async" 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