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url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style> <div data-rocket-location-hash="b4d58d7e7fd8b45b2c5dc879cde7eb3f" class="mwd-blogPost flex breadcrumb"> <div data-rocket-location-hash="0841f15ebf099eeaba6f2c7f735d0671" class="container"> <span class="parent"> <a href="https://e-dialog.group/ch/blog/" title="Blog">Blog</a> </span> <span class="arrow">></span> <span class="category">Online Marketing Know-How</span> <span class="arrow">></span> <span class="child">Bessere Rankings durch Google-Snippet CTR Optimierung</span> </div> </div> <div data-bg="https://e-dialog.group/wp-content/uploads/2022/02/Diagram-ctr.png" data-rocket-location-hash="c28e08d4e39e20c5cf04f9566b11dddc" class="mwd-blogPost flex header rocket-lazyload" style=""><div data-rocket-location-hash="ca23f7c07336b7cf8c7766d2ffffc9d9" class="container"><h1>Bessere Rankings durch Google-Snippet CTR Optimierung</h1><p class="author">von Niko Kaindl</p></div></div><div data-rocket-location-hash="5ba37d1761429b8aa4a845fb1ec6d187" class="mwd-blogPost flex metabox space-top space-bottom"><div data-rocket-location-hash="04b24f2a01e05ca636ff58e62299aa1e" class="container"><div data-rocket-location-hash="1572ce06debb49357e5111f58a6037a3" class="col"><div class="metabox-holder"><div class="date">01. Dezember 2015</div><div class="duration"> <span class="span-reading-time rt-reading-time"><span class="rt-label rt-prefix">Lesedauer:</span> <span class="rt-time"> 4</span> <span class="rt-label rt-postfix">Minuten</span></span></div></div><div class="excerpt-box"><h3>Management Summary</h3><p>Dass Google Nutzerdaten auswertet ist nichts Neues. Schon seit Ende 2014 sehe ich Seiten mit wenigen Backlinks auf Top Positionen platziert. Dies deckt sich mit den Searchmetrics Rankingfaktoren für 2015. Nutzerverhalten ist auf Platz 1. Und ja! Nach ein paar eigenen Tests kann ich nur sagen “it’s magic”, wie man plötzlich als Newcomer, an alteingesessenen “Backlink-Flaggschiffen” vorbeizieht.</p></div></div><div data-rocket-location-hash="4ba29acbbfca62c6f947577f2c748b2d" class="col"><div class="categorybox"><div class="categorybox-inner"><div class="categorybox-inner-title">Online Marketing Know-How</div><p><p>Die Methoden und Kanäle im Datadriven Marketing entickeln sich rasant. Wir bleiben stets up to date und teilen unsere Erkenntnisse und Empfehlungen in Form von Blogartikeln, e-Books, Whitepapers oder Webinaren. Praktische Tipps & Tricks, die Ihnen helfen, Ihre Marketingaktivitäten zu optimieren.</p> </p></div><div id="wobble"></div></div></div></div></div><div data-rocket-location-hash="b49efa3be72975323cf1dd9c201b9509" class="mwd-blogPost flex content space-top space-bottom"><div data-rocket-location-hash="68e122c6b23b4519e49c5a2a57b5f054" class="container"> <div data-rocket-location-hash="1f9b58ab1142305b1fa60dd49f9ff0b1" data-elementor-type="wp-post" data-elementor-id="41243" class="elementor elementor-41243 elementor-25776" data-elementor-post-type="post"> <section class="elementor-section elementor-top-section elementor-element elementor-element-6871aa8e elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="6871aa8e" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-180cd297" data-id="180cd297" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-636e0317 elementor-widget elementor-widget-heading" data-id="636e0317" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Welche Nutzerdaten sind wichtg? </h2> </div> </div> <div class="elementor-element elementor-element-fe48278 elementor-widget elementor-widget-text-editor" data-id="fe48278" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Es gibt 3 verschiedene Metriken, die für Google ausschlaggebend sind und von denen wir wissen.</p><ul><li><strong>Click-through-Rate (CTR)</strong><br />Anteil Klicks durch Impressionen in %. Wird in den Webmastertools angezeigt.</li><li><strong>Dwelling Time</strong><br />Die Dauer, bis ein User wieder zurück zu Google navigiert.</li><li><strong>Brand Search</strong><br />Die Anzahl der User, die nach einem Markenamen (z. B. BMW, Merceds oder Audi) suchen oder Keywords in Kombination mit dieser Marke suchen.</li></ul><p>Dieser Artikel wird sich ausschließlich mit der Optimierung der CTR beschäftigen. Dwelling Time und Brand Search Optimierung haben einen eigenen Artikel verdient.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-611baca elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="611baca" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6337b11" data-id="6337b11" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-477eb48 elementor-widget elementor-widget-heading" data-id="477eb48" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Optimierung der Click-through-Rate </h2> </div> </div> <div class="elementor-element elementor-element-17b86c6 elementor-widget elementor-widget-text-editor" data-id="17b86c6" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Die Optimierung der CTR besteht aus 2 Teilen. Erste Aufgabe ist, sich die Top 10 Ergebnisse des targetierten Keywords anzusehen. Ich nehme mal als Beispiel “japanische Rezepte”.</p><p>Danach schaue ich mir Titel und Beschreibungen der ersten Snippets genau an und überlege mir, welches Ergebnis als erstes auffällt? Welchen Titel würde ich klicken und warum?</p> </div> </div> <div class="elementor-element elementor-element-e380615 elementor-widget elementor-widget-image" data-id="e380615" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <figure class="wp-caption"> <img fetchpriority="high" decoding="async" width="690" height="121" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20690%20121'%3E%3C/svg%3E" class="attachment-large size-large wp-image-22939" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/snippet-eatsmarter.jpg 690w, https://e-dialog.group/wp-content/uploads/2022/02/snippet-eatsmarter-300x53.jpg 300w" data-lazy-sizes="(max-width: 690px) 100vw, 690px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/snippet-eatsmarter.jpg" /><noscript><img fetchpriority="high" decoding="async" width="690" height="121" src="https://e-dialog.group/wp-content/uploads/2022/02/snippet-eatsmarter.jpg" class="attachment-large size-large wp-image-22939" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/snippet-eatsmarter.jpg 690w, https://e-dialog.group/wp-content/uploads/2022/02/snippet-eatsmarter-300x53.jpg 300w" sizes="(max-width: 690px) 100vw, 690px" /></noscript> <figcaption class="widget-image-caption wp-caption-text">Bei diesem Ergebnis sticht der erste Titel tatsächlich sofort ins Auge. Eine Zahl gleich am Anfang, die Brand in Großbuchstaben und ein Sonder|zeichen ist auch mit dabei.</figcaption> </figure> </div> </div> <div class="elementor-element elementor-element-a74d186 elementor-widget elementor-widget-image" data-id="a74d186" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <figure class="wp-caption"> <img decoding="async" width="690" height="142" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20690%20142'%3E%3C/svg%3E" class="attachment-large size-large wp-image-22940" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/snippet-chefkoch.jpg 690w, https://e-dialog.group/wp-content/uploads/2022/02/snippet-chefkoch-300x62.jpg 300w" data-lazy-sizes="(max-width: 690px) 100vw, 690px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/snippet-chefkoch.jpg" /><noscript><img decoding="async" width="690" height="142" src="https://e-dialog.group/wp-content/uploads/2022/02/snippet-chefkoch.jpg" class="attachment-large size-large wp-image-22940" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/snippet-chefkoch.jpg 690w, https://e-dialog.group/wp-content/uploads/2022/02/snippet-chefkoch-300x62.jpg 300w" sizes="(max-width: 690px) 100vw, 690px" /></noscript> <figcaption class="widget-image-caption wp-caption-text">Chefkoch hingegen hat einen relativ kurzen Titel, der einfach mein Keyword beinhaltet. In der Beschreibung ist zwar auch eine Zahl, aber die wird ganz schnell mal übersehen.</figcaption> </figure> </div> </div> <div class="elementor-element elementor-element-f341c0e elementor-widget elementor-widget-image" data-id="f341c0e" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <figure class="wp-caption"> <img decoding="async" width="690" height="90" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20690%2090'%3E%3C/svg%3E" class="attachment-large size-large wp-image-22941" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/snippet-nekobento.jpg 690w, https://e-dialog.group/wp-content/uploads/2022/02/snippet-nekobento-300x39.jpg 300w" data-lazy-sizes="(max-width: 690px) 100vw, 690px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/snippet-nekobento.jpg" /><noscript><img loading="lazy" decoding="async" width="690" height="90" src="https://e-dialog.group/wp-content/uploads/2022/02/snippet-nekobento.jpg" class="attachment-large size-large wp-image-22941" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/snippet-nekobento.jpg 690w, https://e-dialog.group/wp-content/uploads/2022/02/snippet-nekobento-300x39.jpg 300w" sizes="(max-width: 690px) 100vw, 690px" /></noscript> <figcaption class="widget-image-caption wp-caption-text">Das dritte Ergebnis finde ich nicht relevant. Als ich nach japanischen Rezepten gesuchte, wollte ich mich nicht nur auf “Bento” beschränken.</figcaption> </figure> </div> </div> <div class="elementor-element elementor-element-9c7282f elementor-widget elementor-widget-text-editor" data-id="9c7282f" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="row"><div class="col-sm-6">Nun kommt die eigentliche Arbeit. Ich will auffälliger und interessanter sein, als die anderen. Das kann durch Zahlen, Sonderzeichen oder “Buzzwords” erreicht werden.</div><div class="col-sm-6"><p style="text-align: justify; font-size: 63%; background-color: #f4f5b7;"><em>Buzzwords sind Wörter, welche wir mit starken Emotionen verknüpfen. Beispielsweise: Achtung, Sexy, Stop, Geil, Millionär, Rock ‘n Roll, Yeah, Angela Merkel geheim, Geld, Todesfälle, Urlaub usw. Ob wir diese begriffe als Positiv oder Negativ empfinden, ist relativ egal. Wir erkennen unterbewusst das Muster des Wortes innerhalb eines Sekundenbruchteils und schon folgt ein Feuerwerk unserer Neuronen.</em></p></div></div><p>Ein weiterer Vorteil ist die Intention des Nutzers zu kennen. Wer nach “Nasenspray” sucht, ist eher an einer schnellen Lieferung, als an einem günstigen Preis interessiert. Bei Fashion ist ggf. eine große Auswahl und der Preis wichtig.</p><p>In unserem Beispiel ist vermutlich Vielfalt, Exklusivität und der Aufwand ausschlaggebend. Für den Anfang sollten 2-3 Variationen des Titels genügen. Ich würde zum Beispiel folgende Titel testen:</p> </div> </div> <div class="elementor-element elementor-element-e488184 elementor-widget elementor-widget-image" data-id="e488184" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <figure class="wp-caption"> <img decoding="async" width="690" height="124" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20690%20124'%3E%3C/svg%3E" class="attachment-large size-large wp-image-22942" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/test-snippet-1.jpg 690w, https://e-dialog.group/wp-content/uploads/2022/02/test-snippet-1-300x54.jpg 300w" data-lazy-sizes="(max-width: 690px) 100vw, 690px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/test-snippet-1.jpg" /><noscript><img loading="lazy" decoding="async" width="690" height="124" src="https://e-dialog.group/wp-content/uploads/2022/02/test-snippet-1.jpg" class="attachment-large size-large wp-image-22942" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/test-snippet-1.jpg 690w, https://e-dialog.group/wp-content/uploads/2022/02/test-snippet-1-300x54.jpg 300w" sizes="(max-width: 690px) 100vw, 690px" /></noscript> <figcaption class="widget-image-caption wp-caption-text">Selten und exklusiv? Klingt besonders und geheimnisvoll oder?</figcaption> </figure> </div> </div> <div class="elementor-element elementor-element-597a54a elementor-widget elementor-widget-image" data-id="597a54a" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <figure class="wp-caption"> <img decoding="async" width="690" height="124" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20690%20124'%3E%3C/svg%3E" class="attachment-large size-large wp-image-22943" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/test-snippet-2.jpg 690w, https://e-dialog.group/wp-content/uploads/2022/02/test-snippet-2-300x54.jpg 300w" data-lazy-sizes="(max-width: 690px) 100vw, 690px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/test-snippet-2.jpg" /><noscript><img loading="lazy" decoding="async" width="690" height="124" src="https://e-dialog.group/wp-content/uploads/2022/02/test-snippet-2.jpg" class="attachment-large size-large wp-image-22943" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/test-snippet-2.jpg 690w, https://e-dialog.group/wp-content/uploads/2022/02/test-snippet-2-300x54.jpg 300w" sizes="(max-width: 690px) 100vw, 690px" /></noscript> <figcaption class="widget-image-caption wp-caption-text">Selten wollen die Leute nicht? Dann könnte man es mal mit den 100 besten Rezepten versuchen.</figcaption> </figure> </div> </div> <div class="elementor-element elementor-element-9fc7055 elementor-widget elementor-widget-image" data-id="9fc7055" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <figure class="wp-caption"> <img decoding="async" width="690" height="124" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20690%20124'%3E%3C/svg%3E" class="attachment-large size-large wp-image-22944" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/test-snippet-3.jpg 690w, https://e-dialog.group/wp-content/uploads/2022/02/test-snippet-3-300x54.jpg 300w" data-lazy-sizes="(max-width: 690px) 100vw, 690px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/test-snippet-3.jpg" /><noscript><img loading="lazy" decoding="async" width="690" height="124" src="https://e-dialog.group/wp-content/uploads/2022/02/test-snippet-3.jpg" class="attachment-large size-large wp-image-22944" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/test-snippet-3.jpg 690w, https://e-dialog.group/wp-content/uploads/2022/02/test-snippet-3-300x54.jpg 300w" sizes="(max-width: 690px) 100vw, 690px" /></noscript> <figcaption class="widget-image-caption wp-caption-text">Hat alles nichts gebracht? Dann versuchen wir es mal mit Sonderzeichenalarm, wobei diese Variante mit Vorsicht zu genießen ist, da es ein Signal für Spam ist oder werden kann.</figcaption> </figure> </div> </div> <div class="elementor-element elementor-element-03840ed elementor-widget elementor-widget-text-editor" data-id="03840ed" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Nun haben wir die Titel. Nun müssen wir nur noch herausfinden, welcher die beste Performance liefert. Dafür werde ich jeden Titel für ca. 5000 Impressionen testen.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-eb14b12 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="eb14b12" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1204c4f" data-id="1204c4f" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-65584b3 elementor-widget elementor-widget-heading" data-id="65584b3" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Hol dir die Daten! </h2> </div> </div> <div class="elementor-element elementor-element-be0eed9 elementor-widget elementor-widget-text-editor" data-id="be0eed9" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Advancedwebranking veröffentlicht jedes Jahr eine <a href="http://www.advancedwebranking.com/ctrstudy/" target="_blank" rel="noopener">Statistik der durchschnittlichen Google CTR</a>. Demnach hat ein generisches Keyword im Durchschnitt 26,61 % CTR auf der ersten Position, 14,88% auf der zweiten Position und 9,54% auf der dritten Position usw…</p><div class="row"><div class="col-xs-3"><strong>Position</strong><br />1<br />2<br />3<br />4<br />5<br />6<br />7<br />8<br />9<br />10</div><div class="col-xs-3"><strong>⌀ CTR in %</strong><br />26,61 %<br />14,88 %<br />9,54 %<br />6,49 %<br />4,54 %<br />3,32 %<br />2,54 %<br />1,98 %<br />1,55 %<br />1,12 %</div><div class="col-xs-3"><strong>⌀ mit Ads</strong><br />21,48 %<br />14,68 %<br />10,66 %<br />7,91 %<br />5,97 %<br />4,65 %<br />3,73 %<br />3,03 %<br />2,52 %<br />2,04 %</div><div class="col-xs-3"><strong>⌀ ohne Ads</strong><br />30,05 %<br />19,48 %<br />12,60 %<br />8,57 %<br />6,06 %<br />4,36 %<br />3,27 %<br />2,54 %<br />2.06 %<br />1,59 %</div></div><p>Diese Daten muss man nun in eine Exceltabelle oder ein Google Spreadsheet einfügen.</p><p><em>Fertig?</em></p><p>Dann geht’s ab zu Google Webmastertools, wo man die Impressionen & Klicks der letzten 90 Tage exportieren kann. Die Daten findet man unter <strong>Suchanfragen > Suchanalyse</strong>.</p> </div> </div> <div class="elementor-element elementor-element-6edcde9 elementor-widget elementor-widget-image" data-id="6edcde9" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="690" height="343" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20690%20343'%3E%3C/svg%3E" class="attachment-large size-large wp-image-22945" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Suchanalyse.jpg 690w, https://e-dialog.group/wp-content/uploads/2022/02/Suchanalyse-300x149.jpg 300w" data-lazy-sizes="(max-width: 690px) 100vw, 690px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Suchanalyse.jpg" /><noscript><img loading="lazy" decoding="async" width="690" height="343" src="https://e-dialog.group/wp-content/uploads/2022/02/Suchanalyse.jpg" class="attachment-large size-large wp-image-22945" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Suchanalyse.jpg 690w, https://e-dialog.group/wp-content/uploads/2022/02/Suchanalyse-300x149.jpg 300w" sizes="(max-width: 690px) 100vw, 690px" /></noscript> </div> </div> <div class="elementor-element elementor-element-498ba0c elementor-widget elementor-widget-text-editor" data-id="498ba0c" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Um ein bestimmtes Keyword auszuwählen, muss man “nach Abfragen filtern” und “Suchanfragen mit” wählen. So kann ein gewünschtes Keyword definiert werden.</p> </div> </div> <div class="elementor-element elementor-element-550bd8a elementor-widget elementor-widget-image" data-id="550bd8a" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="585" height="262" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20585%20262'%3E%3C/svg%3E" class="attachment-large size-large wp-image-22946" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Keyword-Auswahl.jpg 585w, https://e-dialog.group/wp-content/uploads/2022/02/Keyword-Auswahl-300x134.jpg 300w" data-lazy-sizes="(max-width: 585px) 100vw, 585px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Keyword-Auswahl.jpg" /><noscript><img loading="lazy" decoding="async" width="585" height="262" src="https://e-dialog.group/wp-content/uploads/2022/02/Keyword-Auswahl.jpg" class="attachment-large size-large wp-image-22946" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Keyword-Auswahl.jpg 585w, https://e-dialog.group/wp-content/uploads/2022/02/Keyword-Auswahl-300x134.jpg 300w" sizes="(max-width: 585px) 100vw, 585px" /></noscript> </div> </div> <div class="elementor-element elementor-element-6271969 elementor-widget elementor-widget-text-editor" data-id="6271969" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Zu guter Letzt müssen wir noch den Zeitraum auswählen. Das Maximum sind 90 Tage. Auf ältere Daten kann man nicht mehr zugreifen!</p> </div> </div> <div class="elementor-element elementor-element-2b1e165 elementor-widget elementor-widget-image" data-id="2b1e165" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="690" height="251" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20690%20251'%3E%3C/svg%3E" class="attachment-large size-large wp-image-22947" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Zeitraum-Auswahl.jpg 690w, https://e-dialog.group/wp-content/uploads/2022/02/Zeitraum-Auswahl-300x109.jpg 300w" data-lazy-sizes="(max-width: 690px) 100vw, 690px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Zeitraum-Auswahl.jpg" /><noscript><img loading="lazy" decoding="async" width="690" height="251" src="https://e-dialog.group/wp-content/uploads/2022/02/Zeitraum-Auswahl.jpg" class="attachment-large size-large wp-image-22947" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Zeitraum-Auswahl.jpg 690w, https://e-dialog.group/wp-content/uploads/2022/02/Zeitraum-Auswahl-300x109.jpg 300w" sizes="(max-width: 690px) 100vw, 690px" /></noscript> </div> </div> <div class="elementor-element elementor-element-6406b7d elementor-widget elementor-widget-text-editor" data-id="6406b7d" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Ganz unten links kann man die Daten als Tabelle herunterladen.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-b727e65 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="b727e65" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ad8e9fe" data-id="ad8e9fe" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-8a4e352 elementor-widget elementor-widget-heading" data-id="8a4e352" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Auswertung der Daten</h2> </div> </div> <div class="elementor-element elementor-element-fb8741b elementor-widget elementor-widget-text-editor" data-id="fb8741b" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Aus der Liste sind die Spalten “Datum”, “Klicks” und “Impressionen” interessant.</p><p>Die Positionsdaten kann man ebenfalls aus den Webmastertools übernehmen.</p><p>Nun wird es etwas komplexer. Ich möchte nämlich die erwartete CTR mit meiner tatsächlichen CTR abziehen. Kommt ein negativer Wert heraus, liege ich unter der durchschnittlichen CTR. Alles was darüber ist, wird als positiver Wert angezeigt. Die Formel sieht wie folgt aus:</p> </div> </div> <div class="elementor-element elementor-element-204db06 elementor-widget elementor-widget-image" data-id="204db06" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="690" height="270" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20690%20270'%3E%3C/svg%3E" class="attachment-large size-large wp-image-22948" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Formel.jpg 690w, https://e-dialog.group/wp-content/uploads/2022/02/Formel-300x117.jpg 300w" data-lazy-sizes="(max-width: 690px) 100vw, 690px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Formel.jpg" /><noscript><img loading="lazy" decoding="async" width="690" height="270" src="https://e-dialog.group/wp-content/uploads/2022/02/Formel.jpg" class="attachment-large size-large wp-image-22948" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Formel.jpg 690w, https://e-dialog.group/wp-content/uploads/2022/02/Formel-300x117.jpg 300w" sizes="(max-width: 690px) 100vw, 690px" /></noscript> </div> </div> <div class="elementor-element elementor-element-9744bd2 elementor-widget elementor-widget-text-editor" data-id="9744bd2" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Nun hat man eine tägliche Übersicht, ob man über oder unter der durchschnittlichen CTR der Google Suchergebnisse liegt und zwar unabhängig von der Position. Nun kann ich meine Titel und Beschreibungen im 2 – 3 Wochentakt A/B testen. Die Erwartung, in meinem Fall die Spalte F, kann man sich wunderbar als Liniendiagram ansehen. Die rote Linie markiert eine Titeländerung.</p> </div> </div> <div class="elementor-element elementor-element-bb8df20 elementor-widget elementor-widget-image" data-id="bb8df20" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="690" height="356" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20690%20356'%3E%3C/svg%3E" class="attachment-large size-large wp-image-20938" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Diagram-ctr.png 690w, https://e-dialog.group/wp-content/uploads/2022/02/Diagram-ctr-300x155.png 300w" data-lazy-sizes="(max-width: 690px) 100vw, 690px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Diagram-ctr.png" /><noscript><img loading="lazy" decoding="async" width="690" height="356" src="https://e-dialog.group/wp-content/uploads/2022/02/Diagram-ctr.png" class="attachment-large size-large wp-image-20938" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Diagram-ctr.png 690w, https://e-dialog.group/wp-content/uploads/2022/02/Diagram-ctr-300x155.png 300w" sizes="(max-width: 690px) 100vw, 690px" /></noscript> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-5c0ec7a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5c0ec7a" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e6aa98a" data-id="e6aa98a" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-70c4799 elementor-widget elementor-widget-heading" data-id="70c4799" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Abschließende Gedanken</h2> </div> </div> <div class="elementor-element elementor-element-e3d072e elementor-widget elementor-widget-text-editor" data-id="e3d072e" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Mal abgesehen davon, dass eine bessere CTR tatsächlich mehr Klicks bedeutet, ist sie ein wichtiger Rankingfaktor geworden. Wer die Nutzerdaten in Zukunft ignoriert, wird sich “unten” anstellen müssen.</p> </div> </div> </div> </div> </div> </section> </div> </div></div><div data-rocket-location-hash="ddfa30e7b85577acd84410f15654357f" class="mwd-blogPost flex call-to-action space-top space-bottom"><div data-rocket-location-hash="f9357140ee36883ea6064de5d7279a99" class="container"><div data-rocket-location-hash="b0ba8a09814c8228efb38942e632ca71" class="call-to-action-inner"><span class="lead">Kampagne anfragen</span><div class="call-to-action-inner-title">Bereit für Ihr neues Projekt?</div><p>Wir freuen uns auf Ihre Anfrage und beraten Sie gerne unverbindlich! 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data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">TRUTH IN NUMBERS</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-inner-section elementor-element elementor-element-7e5650a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7e5650a" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-3dd98dd" data-id="3dd98dd" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-66ddefe elementor-widget elementor-widget-heading" data-id="66ddefe" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Zürich</p> </div> </div> <div class="elementor-element elementor-element-56ced21 elementor-widget elementor-widget-heading" data-id="56ced21" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Ernst-Nobs-Platz 1 <br> 8004 Zürich </p> </div> </div> <div class="elementor-element elementor-element-eeb7efb elementor-widget elementor-widget-heading" data-id="eeb7efb" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+41763363888">+41 76 3363 888</a></p> </div> </div> <div class="elementor-element elementor-element-b978e36 elementor-widget elementor-widget-heading" data-id="b978e36" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="mailto:kontakt@e-dialog.ch">kontakt@e-dialog.ch</a></p> </div> </div> </div> </div> <div class="elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-b9ed94d" data-id="b9ed94d" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-5258832 elementor-widget elementor-widget-heading" data-id="5258832" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Berlin</p> </div> </div> <div class="elementor-element elementor-element-5e72bf6 elementor-widget elementor-widget-heading" data-id="5e72bf6" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Jägerstraße 27 <br> 10117 Berlin</p> </div> </div> <div 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elementor-widget elementor-widget-heading" data-id="9a784b5" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Düsseldorf</p> </div> </div> <div class="elementor-element elementor-element-84826c0 elementor-widget elementor-widget-heading" data-id="84826c0" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Fürstenwall 172 <br> 40217 Düsseldorf</p> </div> </div> <div class="elementor-element elementor-element-3c0bd24 elementor-widget elementor-widget-heading" data-id="3c0bd24" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+4917618141586">+49 176 1814 1586</a></p> </div> </div> <div class="elementor-element elementor-element-a3cabc3 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