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menu-item-type-post_type menu-item-object-page menu-item-37041"><a href="https://e-dialog.group/de/success-stories/">Success Stories</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-60706"><a href="https://e-dialog.group/de/branchen/">Branchen</a></li> </ul></div> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-37043"><a href="#">KNOW-HOW<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37040"><a href="https://e-dialog.group/de/event-ubersicht/">Events</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-55093"><a href="https://e-dialog.group/de/news/">News</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37039"><a href="https://e-dialog.group/de/blog/">Blogartikel</a></li> <li class="menu-item 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#081e56;}.icon.icon-post {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-blog.svg");}.icon.icon-success-story {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-success-stories.svg");}.icon.icon-whitepaper {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-whitepaper.svg");}.icon.icon-job {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-jobs.svg");}.icon.icon-e-dialog-event {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style> <div data-rocket-location-hash="b4d58d7e7fd8b45b2c5dc879cde7eb3f" class="mwd-blogPost flex breadcrumb"> <div data-rocket-location-hash="0841f15ebf099eeaba6f2c7f735d0671" class="container"> <span class="parent"> <a href="https://e-dialog.group/de/blog/" title="Blog">Blog</a> </span> <span class="arrow">></span> <span class="category">Online Marketing Know-How</span> <span class="arrow">></span> <span class="child">Wie man mit Long-Tail SEO Retargeting Listen aufbaut</span> </div> </div> <div data-bg="https://e-dialog.group/wp-content/uploads/2022/02/160927-Longtail-Retargeting_blog.jpg" data-rocket-location-hash="32fac4fe63ae467467d460ce6472e95d" class="mwd-blogPost flex header rocket-lazyload" style=""><div data-rocket-location-hash="ca23f7c07336b7cf8c7766d2ffffc9d9" class="container"><h1>Wie man mit Long-Tail SEO Retargeting Listen aufbaut</h1><p class="author">von Niko Kaindl</p></div></div><div data-rocket-location-hash="5ba37d1761429b8aa4a845fb1ec6d187" class="mwd-blogPost flex metabox space-top space-bottom"><div data-rocket-location-hash="04b24f2a01e05ca636ff58e62299aa1e" class="container"><div data-rocket-location-hash="1572ce06debb49357e5111f58a6037a3" class="col"><div class="metabox-holder"><div class="date">16. August 2016</div><div class="duration"> <span class="span-reading-time rt-reading-time"><span class="rt-label rt-prefix">Lesedauer:</span> <span class="rt-time"> 2</span> <span class="rt-label rt-postfix">Minuten</span></span></div></div><div class="excerpt-box"><h3>Management Summary</h3><p>In Zeiten von Programmatic Marketing und dynamischen Retargeting können Nutzer genauer angesprochen werden. Wenn meine Banner nur für Hausfrauen über 40 in Frankfurt, zwischen 14:45 - 18:33, bei gutem Wetter und zunehmendem Mond angezeigt werden sollen - Programmatic Marketing macht’s möglich. Mit diesen aufregenden Möglichkeiten fällt das altmodische Thema SEO beim nächsten Sales-Pitch schnell mal unter den Tisch. Das Problem ist: SEO und Programmatic Marketing werden als zwei komplett unterschiedliche Marketingkanäle betrachtet. Doch das ist ein Fehler! Beide Möglichkeiten können sich wunderbar ergänzen bzw. kombiniert werden. Wie? Programmatic braucht Daten. SEO liefert Daten. Darunter eine der wertvollsten Informationen überhaupt: Die Nutzerintention.</p></div></div><div data-rocket-location-hash="4ba29acbbfca62c6f947577f2c748b2d" class="col"><div class="categorybox"><div class="categorybox-inner"><div class="categorybox-inner-title">Online Marketing Know-How</div><p><p>Die Methoden und Kanäle im Datadriven Marketing entickeln sich rasant. Wir bleiben stets up to date und teilen unsere Erkenntnisse und Empfehlungen in Form von Blogartikeln, e-Books, Whitepapers oder Webinaren. Praktische Tipps & Tricks, die Ihnen helfen, Ihre Marketingaktivitäten zu optimieren.</p> </p></div><div id="wobble"></div></div></div></div></div><div data-rocket-location-hash="b49efa3be72975323cf1dd9c201b9509" class="mwd-blogPost flex content space-top space-bottom"><div data-rocket-location-hash="68e122c6b23b4519e49c5a2a57b5f054" class="container"> <div data-rocket-location-hash="5771beebd18b177d2de6b1dfea21add1" data-elementor-type="wp-post" data-elementor-id="41179" class="elementor elementor-41179 elementor-26044" data-elementor-post-type="post"> <section class="elementor-section elementor-top-section elementor-element elementor-element-1bd21b24 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1bd21b24" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-462e8392" data-id="462e8392" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-4904c151 elementor-widget elementor-widget-heading" data-id="4904c151" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Nutzerintention schlägt Demographie </h2> </div> </div> <div class="elementor-element elementor-element-6d040c3a elementor-widget elementor-widget-text-editor" data-id="6d040c3a" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Demographische Merkmale wie Geschlecht, Alter, Herkunft, Einkommen, Hobbies, Bildungsniveau etc. liegen ab und zu daneben. Nur weil ich jung und Single bin, will ich noch lange kein Clearasil kaufen. Aber vielleicht benötigt ein 60-jähriger Porschefahrer ein Moped, da er seine neue Lebensgefährtin nur ungern an das Steuer seines GT2 lässt.</p><p>Wenn jemand eine Suchanfrage startet, ist das ein klares Interesse bzw. Bedürfnis. Unabhängig von allen demographischen Merkmalen, will ich diese Person in der richtigen Retargeting-Liste abspeichern und personalisiert ansprechen.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-54a1b6e elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="54a1b6e" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-20f70c9" data-id="20f70c9" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-64f47c2 elementor-widget elementor-widget-heading" data-id="64f47c2" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Zielgruppenaufbau durch SEO </h2> </div> </div> <div class="elementor-element elementor-element-d523df2 elementor-widget elementor-widget-text-editor" data-id="d523df2" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Ein gutes Beispiel ist das Thema “Taufgeschenke”, da die Zielgruppe kaum mit demographischen Daten zu erfassen ist. Taufgeschenke werden von Oma, Onkel, Cousin, Schwester, bester Freundin und Nachbarn benötigt. Eine kurze Auswertung der Google Autovervollständigung, liefert folgende Ergebniss:</p><ul><li>taufgeschenk für patentante</li><li>taufgeschenk für enkel</li><li>taufgeschenk für zwillinge</li><li>taufgeschenk für eltern</li><li>taufgeschenk als gast</li><li>taufgeschenk von oma und opa</li><li>taufgeschenk vom patenonkel</li><li>taufgeschenk von patentante</li><li>taufgeschenk last minute</li><li>taufgeschenk schön verpacken</li><li>Taufgeschenk wenn nicht eingeladen (mein persönlicher Favorit)</li></ul> </div> </div> <div class="elementor-element elementor-element-0ac3367 elementor-widget elementor-widget-text-editor" data-id="0ac3367" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><a href="https://ubersuggest.io/" target="_blank" rel="noopener">Ubersuggest</a> liefert mir 257 Keywords mit einem Gesamtsuchvolumen von 54.620 im Monat. Im zweiten Schritt gilt es diese Suchanfragen zu beantworten. Da fast alle Anfragen einen informellen und kommerziellen Hintergrund haben, wäre ein redaktioneller Beitrag mit Produktvorschlägen ideal.</p><p>Für einen findigen SEO ist es keine allzu große Herausforderung, einen guten Beitrag zu solchen “Long-Tail-Begriffen” auf die erste oder zweite Position zu bringen. Jetzt kommt der Trick an der ganzen Sache: Ich habe die Möglichkeit, jede Zielgruppe extra zu targetieren. Alle Nutzer, die durch eine Suchanfrage wie “taufgeschenk von oma und opa” auf meine Seite gekommen sind, kann ich mit extra großer Schrift auf meinen Retargeting-Bannern beglücken.</p> </div> </div> <div class="elementor-element elementor-element-5281d4b elementor-widget elementor-widget-image" data-id="5281d4b" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <figure class="wp-caption"> <img fetchpriority="high" decoding="async" width="602" height="631" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20602%20631'%3E%3C/svg%3E" class="attachment-large size-large wp-image-23107" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/seo-retargeting.png 602w, https://e-dialog.group/wp-content/uploads/2022/02/seo-retargeting-286x300.png 286w" data-lazy-sizes="(max-width: 602px) 100vw, 602px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/seo-retargeting.png" /><noscript><img fetchpriority="high" decoding="async" width="602" height="631" src="https://e-dialog.group/wp-content/uploads/2022/02/seo-retargeting.png" class="attachment-large size-large wp-image-23107" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/seo-retargeting.png 602w, https://e-dialog.group/wp-content/uploads/2022/02/seo-retargeting-286x300.png 286w" sizes="(max-width: 602px) 100vw, 602px" /></noscript> <figcaption class="widget-image-caption wp-caption-text">* B = Retargeting Banner und Anzeigen | P = Produktseiten oder Landingpages</figcaption> </figure> </div> </div> <div class="elementor-element elementor-element-a6776c2 elementor-widget elementor-widget-text-editor" data-id="a6776c2" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Die schwierigste Aufgabe ist es, die Artikel gut zu erstellen, zu optimieren und auf die ersten Positionen zu bringen. Sobald das geschafft ist, bringen diese dauerhaft hochrelevante Besucher! Ein netter Nebeneffekt ist, dass durch diese Artikel natürliche Links entstehen können.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-f54f3b2 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="f54f3b2" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fd9cd68" data-id="fd9cd68" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-2bf74a4 elementor-widget elementor-widget-heading" data-id="2bf74a4" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Mehr Relevanz für die komplette Domain </h2> </div> </div> <div class="elementor-element elementor-element-1c00a39 elementor-widget elementor-widget-text-editor" data-id="1c00a39" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Google bewertet nicht nur einzelne Unterseiten, sondern prüft auch die komplette Domain auf Relevanz. Wer ein Thema in allen Facetten und Einzelheiten behandelt, bekommt zu diesem Thema automatisch mehr Autorität. Siehe <a href="https://webmasters.googleblog.com/2011/05/more-guidance-on-building-high-quality.html" target="_blank" rel="noopener">HIER</a>!</p><p>Ein intelligent angelegtes Magazin kann also die gesamte Domain bei einem besseren Ranking unterstützen.</p><p>Jede Webseite benötigt ihre individuelle Themenstrategie, die nicht immer einfach zu finden ist. Gerne überlegen wir mit Ihnen gemeinsam einen geeigneten Contentplan.</p> </div> </div> </div> </div> </div> </section> </div> </div></div><div data-rocket-location-hash="ddfa30e7b85577acd84410f15654357f" class="mwd-blogPost flex call-to-action space-top space-bottom"><div data-rocket-location-hash="f9357140ee36883ea6064de5d7279a99" class="container"><div data-rocket-location-hash="b0ba8a09814c8228efb38942e632ca71" class="call-to-action-inner"><span class="lead">Kampagne anfragen</span><div class="call-to-action-inner-title">Bereit für Ihr neues Projekt?</div><p>Wir freuen uns auf Ihre Anfrage und beraten Sie gerne unverbindlich! Füllen Sie dazu einfach das Kontaktformular aus oder rufen uns direkt an.</p><a href="https://e-dialog.group/de/kontaktformular/" class="btn" title="Jetzt kontaktieren">Jetzt kontaktieren</a></div></div><div data-rocket-location-hash="03910ff8661ec99940484bdcacc47ffb" id="wobbleCTA"></div></div> <div data-rocket-location-hash="432af2bac3067702fc14620b17bfd000" class="mwd-blogPost flex more-topics space-top space-bottom"> <div data-rocket-location-hash="e02d4abb341ba01ddcf628736c86d19a" class="container"> <h3 class="more-topics-headline">Weitere Themen</h3> <div data-rocket-location-hash="42cd2c730aabf27b255fca5895c1d6b0" class="c-post-types c-post-types--slider"> <div class="c-post-types__container swiper-container" data-interval="0"> <div class="swiper-wrapper"> <article class="c-post-types__entry post-60818 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" 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